By introducing PersonalizeWP, Filter empowered JD Wetherspoon to automate their menu displays, save time, and focus on delivering value to their customers.
Managing a diverse menu offering is no small feat for a company with the scale and reach of JD Wetherspoon. As their long-term digital partner, our team at Filter recognised the opportunity to streamline their menu management process by leveraging PersonalizeWP, a WordPress personalisation plugin. This case study explores how automating day-based menu displays transformed their website, saving time, enhancing the user experience and driving higher engagement through efficient, tailored content delivery.
Our team understood the importance of showcasing the wide variety of special Club menus, such as “Steak Club” on Tuesdays and “Curry Club” on Thursdays. These menus are a staple part of the JD Wetherspoon brand identity, offering exclusive deals and curated meal selections that draw in customers.
The main challenge was ensuring that visitors to the Food and Drink page saw the correct menu for the day, without requiring manual updates.
Previously, their team had to invest time rearranging content or creating new templates weekly, a process that was both time-consuming and prone to errors. JD Wetherspoon needed a reliable, automated solution to improve efficiency, enhance the user experience, and optimise conversion rates.
Our team introduced JD Wetherspoon to PersonalizeWP, an innovative WordPress personalisation plugin, and implemented the Day of the Week display condition. This feature allowed the Club menus to be displayed prominently on the correct days.
Usually, these menus were located lower on the Food and Drink page. Now, with the automation provided by PersonalizeWP, the menus dynamically shift to a prime position on the designated days (e.g., “Steak Club” shows on Tuesdays).
This automation not only improved the site’s usability but also improved their conversion rate optimisation (CRO) by ensuring visitors were immediately presented with the most relevant and appealing offers.
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This solution transformed the way JD Wetherspoon managed their website content.
Key benefits included:
Improved Efficiency: The need for manual updates was eliminated, freeing up staff time for other tasks.
Enhanced User Experience: Visitors could easily access relevant menus without extra effort, boosting engagement and satisfaction.
Optimised Conversion Rates: Displaying the most relevant menus prominently on the right days encouraged customers to act on the offers, increasing conversions.
Seamless Integration: PersonalizeWP integrated with existing templates, avoiding any additional development or redesign costs.
By automating menu displays, the JD Wetherspoon website now dynamically showcases the most relevant information, improving both user interaction and internal workflows.
With our support and the implementation of PersonalizeWP, JD Wetherspoon embraced simple automation to transform their website management.
PersonalizeWP has improved efficiency, enhanced the user experience and directly supported conversion rate optimisation by ensuring that visitors saw the most relevant content at the right time. This project highlights how smart tools combined with expert guidance, can deliver significant business benefits while simplifying digital processes.
