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Case Study

JD Wetherspoon – Website Personalisation

Managing a diverse menu offering is no small feat for a company with the scale and reach of JD Wetherspoon. As their long-term digital partner, Filter recognised the opportunity to streamline menu management by leveraging PersonalizeWP, a WordPress personalisation plugin.

 

The focus was on automating day-based displays for special Club menus such as “Steak Club” on Tuesdays and “Curry Club” on Thursdays, which are a staple part of the JD Wetherspoon brand identity.

Conversion Rate Optimisation Hospitality Personalisation WordPress Development
A modern restaurant interior featuring wooden tables and chairs, pendant lighting, and a bar area. The design creates a warm, inviting atmosphere for diners.

Introduction

Automated Menu Management with PersonalizeWP

JD Wetherspoon needed to streamline its menu management process to save time and improve user experience for its diverse Club menu offerings.

 

Filter added our very own built plugin PersonalizeWP to automate day-based menu displays, ensuring special menus like “Steak Club” and “Curry Club” appear prominently on the correct days.

 

The result is an automated solution that eliminates manual updates while optimising conversion rates through dynamic, relevant content delivery.

Relationship Length

Long-term digital partner

Focus

Automating day-based menu displays to save time and enhance user experience

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Problem Problem

  • Weekly manual menu updates were time-consuming and error-prone
  • Menus needed to appear on correct days without manual work
  • Required an automated, reliable solution

Solution Solution

  • Used PersonalizeWP with Day of the Week conditions
  • Automated menu positioning to update on relevant days
  • Integrated with existing templates, avoiding extra dev costs

Result Result

  • Removed manual updates, saving staff time
  • Improved user experience with easy menu access
  • Increased conversions by showing relevant offers at the right time

A man and a woman engage in conversation at a bar. The woman sits at a table with a laptop, while the man stands nearby. A variety of drinks and a well-stocked bar are visible in the background.

The Challenge

The main challenge was ensuring that visitors to the Food and Drink page saw the correct menu for the day without requiring manual updates.

Previously, the team at JD Wetherspoon had to invest time rearranging content or creating new templates weekly, a process that was both time-consuming and prone to errors.

The wide variety of special Club menus needed to display prominently on designated days while maintaining the brand identity and exclusive deals that draw in customers.

Our Approach

Filter introduced JD Wetherspoon to PersonalizeWP and implemented the Day of the Week display condition, allowing Club menus to be displayed prominently on the correct days.

Previously, these menus were located lower on the Food and Drink page, but with PersonalizeWP automation, the menus dynamically shift to the prime position on designated days.

This automation improved site usability and conversion rate optimisation by ensuring visitors were immediately presented with the most relevant and appealing offers.

Two application icons layered on a light blue background: one features a stylized "W" in blue, while the other displays a lowercase "w" in pink.
A laptop and smartphone display food deal promotions, featuring images of dishes and drinks. The layout highlights various offers, inviting users to explore club deals on both devices.

Results

The solution transformed the way JD Wetherspoon managed their website content, delivering improved efficiency by eliminating manual updates and freeing up staff time.

The enhanced user experience allows visitors to easily access relevant menus without extra effort, boosting engagement and satisfaction.

Optimised conversion rates result from displaying the most relevant menus prominently on the right days, encouraging customers to act on offers.

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Why This Story Matters

This project demonstrates how smart automation can transform routine content management while improving user experience and business outcomes.

For JD Wetherspoon, that meant freeing up staff time while ensuring customers always see the most relevant menu offerings. If your business manages time-sensitive content or promotional materials that require regular updates, speak to us today about PersonalizeWP.

A user interface displaying personalized rules and lead scoring information. The left side shows a rule setup for visitor actions, while the right side lists names and scores of highly interested leads.

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