Digital Strategy & Planning

Services

Clarity and definition for your digital project

What We Offer


At Filter, we provide expert digital strategy and consultancy to help businesses plan, optimise and deliver the foundations for their online presence. We work closely with stakeholders to define objectives, analyse challenges and create strategic roadmaps that ensure long-term success.

Whether you’re launching a new website, re-platforming, or looking for continuous improvements, we deliver tailored guidance that drives measurable results.

Website Audits & Assessments

We conduct in-depth evaluations of your website’s technical health, user experience, and performance. Our audits cover aspects like speed optimisation, SEO, accessibility and conversion funnels, helping you identify areas for improvement and prioritise enhancements.

Platform & Technology Consulting

Choosing the right platform and tech stack is crucial for scalability and efficiency. We provide expert guidance on selecting CMS platforms, integrations, and third-party tools that align with your business model. Whether you’re considering WordPress, WooCommerce or a headless CMS, we help you make informed technology decisions.

Digital Growth & Performance Strategy

Beyond just launching a website, we help businesses continuously evolve through data-driven strategies. From conversion rate optimisation to ongoing content and technical refinements, we provide actionable insights that support long-term digital success.

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Develop a Winning Digital Strategy

From audits to technology consulting, we provide tailored digital strategies that help businesses grow and scale effectively. Get in touch to discuss how we can shape your digital roadmap.

Comprehensive reviews of site performance, SEO, and user experience to identify opportunities for improvement.
Expert advice on selecting the right CMS, hosting, and third-party tools to support your digital goals.
Ongoing strategies to enhance digital presence, conversion rates and user engagement over time.
Aligning content with business goals while enhancing visibility through strategic SEO practices.
Using analytics, heatmaps, and session recordings to understand user interactions and refine experiences.
Phased plans to introduce new features and optimise your website for long-term growth.

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Content & SEO Strategy

A strong content strategy ensures that your website delivers value while maximising visibility. We develop content plans that align with business goals, enhance search engine rankings and engage users. From keyword research to structured content frameworks, we help businesses create high-impact digital experiences.

User Research & Behaviour Analysis

Understanding how users interact with your website is key to optimising engagement and conversions. We use tools like Hotjar, Google Analytics and session recording to analyse behaviour patterns, uncover pain points, and provide data-driven recommendations.

Roadmap & Feature Planning

We create structured, phased roadmaps that guide the evolution of your website. Whether you need feature prioritisation, phased development strategies or UX improvements, we ensure that every step aligns with your business objectives and customer needs.

Frequently Asked Questions

A website strategy is a comprehensive plan outlining the goals, target audience, content, design, and functionality of a website. It involves defining the purpose of the website, the value it offers to users, and how it aligns with broader business or personal objectives.

Digital strategy is the structured approach businesses take to plan, optimise, and future-proof their online presence. It ensures that technology, content and user experience align with business goals to drive measurable success.
A website audit helps identify technical issues, user experience gaps, SEO shortcomings, and conversion inefficiencies. It provides a roadmap for improvements that enhance site performance and user engagement.
The right platform depends on factors like scalability, flexibility, and integration needs. Whether it’s WordPress, WooCommerce, or a headless CMS, we provide expert guidance to align the technology with your business objectives.
This strategy involves continuous improvements in areas like conversion rate optimisation, technical enhancements, content development and data-driven refinements to ensure sustainable digital success.
A well-structured content strategy enhances search engine visibility, engages users, and supports business goals. It includes keyword research, content frameworks and SEO best practices to maximise reach and impact.
Understanding user behaviour through tools like Hotjar and Google Analytics helps identify pain points and optimisation opportunities. This data-driven approach improves user experience and conversion rates.
A digital roadmap outlines phased improvements, feature prioritisation, UX enhancements, and long-term development plans to ensure a structured and strategic evolution of your website.
Digital strategy should be an ongoing process. Regular audits, performance assessments, and evolving business goals require periodic strategy updates to maintain competitiveness.
Yes, we provide consultancy and hands-on support for platform migrations, ensuring a smooth transition with minimal disruptions while optimising for scalability and performance.
Simply get in touch with us to discuss your business objectives. We’ll assess your needs, identify key areas of focus and develop a tailored strategy to drive digital success.

Resources

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