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Personalisation

The practise of tailoring content, functionality and user experience to meet specific needs, preferences and behaviours of individual users

"The image features 'The Marketer’s Guide to Personalisation' cover and several content pages with text and images, presented as a digital essentials guide by Filter and Personalize."
Digital Essentials Series

Guide to Personalisation

Paul Halfpenny
Hands typing on a laptop keyboard with digital graphics overlay of security icons, including a padlock, symbolizing cybersecurity and data protection.
Personalisation

How Upcoming Browser Cookie Changes Impact User Privacy

Joy Clarke
A person smiling while holding a smartphone, looking at the screen. The setting appears casual and relaxed, suggesting they might be reading a positive message or social media. The background is softly blurred.
CMS

From Clicks to Customers: How to Boost Website Conversion Rates

Joy Clarke
Two people working at laptops on a desk with notebooks and a glass of water. A colorful, translucent gradient appears on the left side.
Personalisation

Top 10 Personalisation Plugins For WordPress

Paul Halfpenny
A person with glasses smiles while talking on a smartphone. They are indoors with soft, natural light streaming in from a window behind them.
Personalisation

Building Better Relationships with Your Customers

Rachel Berry
Two people are intently looking at a computer screen, with one pointing at it. They are in an office setting. A colorful, abstract design overlays part of the image.
Personalisation

4 Reasons Personalisation Should Be Included in WordPress Core

Paul Halfpenny
A laptop on a striped tablecloth displays a data table on its screen. A white mug and a small plant sit beside it. A colorful, translucent overlay covers the left side, blending shades of pink, purple, and blue. The background is softly lit.
Personalisation

5 Ways to Use PersonalizeWP to Personalise Your WordPress Website

Joy Clarke
Two people sit at a table, drinking from cups and smiling while looking at a laptop. They are surrounded by plants, and a colorful gradient overlays part of the image.
Personalisation

Opportunities and Benefits of Personalised Marketing in Travel, Tourism and Hospitality

Joy Clarke