By leveraging data-driven insights and strategic hypothesis testing, Filter developed a tailored CRO approach to help Medivet achieve an uplift in conversions and improve user engagement.
Having built a strong, long-standing partnership with Medivet, a leading provider of veterinary services in the UK, we were tasked with enhancing their digital presence by improving online appointment bookings and new registrations.
While their website received significant PPC-driven traffic, conversion rates were below expectations. The challenge was clear: implement a strategic CRO approach to simplify the user journey, boost engagement, and optimise interactions using third-party tools to support A/B testing.
Based on detailed user behaviour analysis, we formulated actionable hypotheses to address key issues on the website. These included streamlining the prominence of call-to-actions (CTA) across top-performing pages, highlighting customer reviews and trust indicators to encourage new registrations, and optimising CTA placement to improve click-through rates.
Our design team developed high-fidelity UI mockups to address the identified issues. We deployed the changes via their CMS, offering customisation options to enable flexible A/B testing. This platform allowed us to test multiple design variations simultaneously, analyse performance metrics in real time, and make iterative updates based on live user data.
As our collaboration has progressed, we recognised the need for an additional level of flexibility through a third-party CRO tool. This led us to explore platforms such as VWO and Convert.com to deliver tailored solutions across Medivet’s ecosystem.
This approach will enable us to expand testing capabilities beyond the website to other touch-points, adapt to Medivet’s evolving digital infrastructure, and continuously support conversion improvements at scale.
We’ll conduct a micro-audit of your site, analysing crucial conversion elements and providing up to three customised recommendations to boost conversions and user engagement.
Our data-driven approach and iterative testing have provided valuable insights, guiding broader website improvements and addressing existing UI and user journey challenges. This ongoing, CRO strategy enables scalable solutions for driving future conversion growth.
By maintaining an always-on approach, we continue to gather actionable insights, refining UX/UI decisions in collaboration with Medivet, rather than relying solely on best practices. With the help of third-party tools, AI-driven hypothesis generation, and user insights, we aim to drive meaningful, data-backed results for Medivet.
Filter’s Conversion Rate Optimisation (CRO) services are tailored to help businesses maximise their digital potential by creating a seamless and engaging user experience. Combining deep technical expertise with strategic insights, our team employs data-driven methodologies to understand user behaviour and identify areas for improvement.
Our approach is comprehensive and results-oriented, from crafting precise hypotheses and designing user-centric interfaces to implementing and testing through platforms like VWO and Convert.com.
We also leverage smart tools like our own plugin, PersonalizeWP, to tailor content and campaigns, ensuring highly targeted user interactions on WordPress websites.
Our CRO services go beyond improving immediate metrics – we aim to build sustainable, scalable solutions that align with the client’s broader business goals
