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Case Study

House of Garrard – Website Rebuild

The House of Garrard has a heritage unrivalled by any jewellery house in the world. Appointed Crown Jeweller by Queen Victoria in 1843, Garrard has continued to serve each subsequent British monarch, creating many beautiful jewels, iconic tiaras and the engagement ring worn by the Duchess of Cambridge.

 

To continue presenting the brand across a global market, they embarked upon a brand redevelopment and digital transformation project requiring a new multilingual e-commerce WordPress website.

WordPress Multilingual E-Commerce
A model displays elegant jewelry featuring a multi-strand pearl necklace and matching bracelet, complemented by sparkling earrings, all set against a neutral background.

Introduction

Multilingual E-Commerce Website Development

House of Garrard needed to balance their unrivalled heritage with product showcase while expanding into new global markets through digital transformation.

 

Filter built a WordPress multilingual e-commerce site featuring Collections landing pages, mobile-responsive heritage timelines, and seamless translation capabilities.

 

The result is a platform that honors their Royal Legacy while driving significant increases in international engagement and sales.

Relationship Length

Delivered project in 2020

Focus

Balancing heritage with product showcase through digital transformation

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Problem Problem

  • Balance heritage storytelling with global product showcase
  • Improve navigation to reduce clicks and boost repeat visits
  • Add multilingual e-commerce for new markets

Solution Solution

  • WordPress site with Collections landing page and product showcases
  • Mobile timelines highlighting Royal Legacy and products
  • Multilingual e-commerce with real-time translation

Result Result

  • +31% sessions, +31% users, +39% page views
  • Doubled Chinese visitors, +180% Arabic sessions
  • +57% Russian sessions in 5 months

A laptop displays a fashion website featuring a model wearing sunglasses, highlighting a stylish summer look against a backdrop of trees. The site emphasizes modern aesthetics and elegance.

The Challenge

The principal objective was to deliver a customer-centric experience by creating clearer user journeys that highlighted collections and individual pieces while reducing content navigation complexity.

The site needed to complement brand updates, showcase exquisite pieces and elegant designs, while ensuring clear navigation that reduced user clicks.

Additionally, they required multilingual e-commerce capabilities to reach new international markets without increasing content management overhead.

Our Approach

Built on WordPress, we introduced a new Collections landing page enabling Garrard to present the inspiration, ethos and qualities of each collection for the first time.

Product landing pages were created with large imagery and enhanced functionality, allowing users to find products easily while creating space for browsing and discovery.

We developed new sections about the Story of Garrard with mobile-responsive timelines emphasising Royal Legacy, while implementing multilingual e-commerce functionality that allows real-time edits across all language versions.

A laptop displays the product page for the Lotus Blossom Diamond Ring from Garrard, featuring a detailed description and pricing information alongside an image of the ring.
A laptop and smartphone display an elegant jewelry website featuring a pair of lotus-inspired earrings. The site showcases a classic design with intricate details and vibrant blue stones against a softly colored background.

Results

The website had significant impact on digital performance with sessions up 31.28%, users up 31.25% and page views increased by 39.33%.

The multilingual site performance was particularly impressive, within 5 months of translations going live, they doubled the proportion of Chinese visitors, achieved 180% increase in Arabic language sessions and 57% increase in Russian language sessions compared to the same period the previous year.

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Why This Story Matters

This project demonstrates how luxury brands can honour their heritage while embracing digital transformation for global expansion.

For House of Garrard, that meant a website that showcases their Royal Legacy alongside exquisite jewellery while reaching new international markets.

If your brand needs to create a modern e-commerce platform and expand globally, we can help build a platform that respects your legacy while driving international growth.

Three smartphone screens displaying a website for Garrard, featuring a lifestyle image, a "Client Care" section, and a detailed view of a decorative butterfly design, showcasing the brand's artistic approach and commitment to client experience.

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