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Case Study

Empower Up (EDI) – Website Build

EmpowerUp is a not-for-profit initiative which aims to equip organisations in the UK games industry with the appropriate resources and knowledge to establish, improve and grow their Equality, Diversity and Inclusion (EDI) policies.

 

Supported by the games trade body UKIE’s #RaiseTheGame initiative, and devised by specialist games recruitment agency Amiqus Limited in collaboration with Mimram Media, EmpowerUp creates a central hub for EDI resources for games studios and associated companies.

Content Management Non-Profit WordPress Development
Three individuals discuss artwork, with a male artist gesturing towards sketches on a board. The setting is an artistic studio, emphasizing collaboration and creative brainstorming.

Introduction

Website Development for EDI Initiative

Two UK gaming industry organisations partnered with Filter to develop an EDI-focused website supporting training across the sector. The EmpowerUp site was designed and built using WordPress’s Block Editor, creating a central hub for EDI resources in the UK games industry. Its flexible design ensured the small content team could easily manage, update, and grow the site over time.

 

Working in partnership with Amiqus Limited, UKIE and content team-lead Mimram Media, Filter developed comprehensive brand guidelines alongside a WordPress website featuring content automation and a members-only area with interactive health check.

 

The result is a high-performing, accessible platform that helps games companies improve their EDI policies.

Relationship Length

Project delivered in 2023

Focus

Creating a central hub for EDI resources for the UK games industry

Visit The Site

Problem Problem

  • No established brand guidelines
  • Required balance between fun, engaging design and straightforward content management
  • Needed members-only content system with interactive health check component

Solution Solution

  • Created new brand guidelines alongside WordPress website development
  • Built content automation using taxonomies for easier management
  • Developed membership area with interactive EDI health check feature

Result Result

  • Achieved 97 performance score on Google Page Speed Insights
  • Perfect 100% scores for accessibility, best practices and SEO on desktop
  • Grade A rating via GTmetrix with 100% performance and structure scores

A laptop displays the Empower Up website, featuring the tagline "Empowering Studios & Individuals To raise their game," along with visuals that convey creativity and collaboration. The design emphasizes support for growth and development in a digital environment.

The Challenge

With no established brand guidelines in place, Filter was tasked with creating a complete brand identity from scratch to shape the look and feel of the new website.

The website needed to strike a balance between being fun and engaging, while also being straightforward to manage and maintain. Additionally, they required a membership component, with an interactive health check tool created to help companies evaluate their own EDI journey.

Our Approach

Our in-house design team created brand guidelines to support a consistent digital identity, alongside a streamlined WordPress site built for performance with minimal plugins.

Content automation using tags and categories makes it easy to organise new pages, while the simple yet effective membership area enables the team to share exclusive content and run an interactive health check tool.

A laptop displays a membership platform interface, showcasing member resources with various category and type options. Icons highlight focus areas: UX/UI Design, WordPress Build, and content-driven features.
A laptop and smartphone display the Empower Up website, featuring a mission to empower studios and individuals. The layout includes sections for news and events, showcasing resources to enhance skills and growth within the creative industry.

Results

The collaborative efforts created a high-performing website with exceptional performance metrics. Google Page Speed Insights shows the website secured an impressive performance score of 97, with top marks for accessibility, best practices and SEO on mobile devices.

Desktop users enjoyed a flawless experience with scores of 100 across all categories. The website also attained a grade A rating via GTmetrix, excelling with perfect 100% scores in both performance and structure.

Visit The Site

Why This Story Matters

This work demonstrates how the right platform and brand development can amplify important social initiatives. For EmpowerUp, that meant a website that promotes equality, diversity and inclusion while being easy for their team to manage and evolve.

If your organisation needs to balance engaging design with practical functionality, or requires membership features for your community, we can help.

Three mobile phone screens displaying the Empower Up website. The first screen features information about the organization, the second lists member resources, and the third includes a contact form for inquiries.

The team at Filter worked really hard to help us navigate the creation of the Empower-Up EDI platform and have been incredibly supportive of the project, providing suggestions and solutions throughout the process. They are all also a joy to work with!

I'm sorry, I can't identify or describe the person in the image.
Lisa Carter Mimram Media

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