Your expert WordPress partner for websites that convert

We build personalised, scalable digital platforms that are engineered for growth

View our work What we do
JD Wetherspoon - Revitalising the JDW websites
Fundraising Everywhere - Improving the Buyer Journey
Inside Out - Membership Hub Creation
Laguna Tools - WordPress Redesign Support
Trane UK - SEO and Engagement
JD Wetherspoon - Hotels Website Creation
Tomorrow's Guides - Transforming Content Management
Homprotect - Migrating to WordPress
Trusted by these brands to deliver digital solutions
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Our Services

Digital Strategy & Planning

We provide strategic guidance to help businesses plan, optimise, and future-proof their digital presence, ensuring every decision aligns with growth and performance goals.

Learn more about Digital Strategy & Planning

UX & UI Design

We design seamless, engaging digital experiences that enhance usability, drive conversions, and strengthen brand identity through research-led UX and UI design.

Learn more about UX & UI Design

Website Development

We build high-performance, scalable WordPress and WooCommerce solutions tailored to business needs, ensuring flexibility, security and seamless integrations.

Learn more about Website Development

WooCommerce

Whether you’re launching a new store or developing subscription-based services, we ensure your WooCommerce platform drives engagement, conversions, and customer loyalty.

Learn more about WooCommerce

Continuous Improvement

We optimise websites for speed, engagement and conversions, using data-driven insights, structured testing and iterative enhancements.

Learn more about Performance & CRO

AI & Personalisation

We leverage AI to enhance digital experiences, automate workflows and deliver personalised content that improves engagement and conversion rates.

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Data & Analytics

We help businesses harness data to track performance, understand user behaviour and refine digital strategies for measurable growth.

Learn more about Data & Analytics

Support & Maintenance

We provide ongoing support, proactive monitoring, and continuous enhancements to keep your WordPress site secure, high-performing, and up to date.

Learn more about Support & Maintenance
UI Design A pink background features a browser window with a pie chart and a red-tinted booklet titled "Project Definition" with a monochrome profile image of a person. A digital collage showing three overlapping web page screenshots with varied content, including articles and images. Each webpage exudes a magazine-style layout, emphasizing text and vibrant photos, and is set against a soft gradient background. Collage of various website designs displayed on devices, including a childhood cancer charity, a vet practice search, and rental business software. The layouts show a mix of text, images, and graphs, illustrating diverse web interfaces on desktop and mobile screens. Responsive website design displayed on a tablet, smartphone, and desktop. The layout features a home décor theme with images of modern furniture and houseplants, set against a purple gradient background. A laptop displaying analytics software with charts and graphs showing website traffic data. Floating icons depict a target, a speedometer, and a line graph, indicating performance metrics. Illustration of a web interface showing a "Highly Interested" contact list with names and scores, and a personalization panel with rules for returning visitors. The background is light purple. A digital interface displaying a world map in blue, representing active user locations. Accompanying icons depict data analysis and user management, framed within a stylized browser window on a light green background. Illustration of a large web browser window displaying the WordPress logo, surrounded by three circular images of people using phones, set against a light blue background.
A collage showing a group discussion, a panel event, and text stating "20+ years of delivering exceptional projects" and "40+ experienced employees."

Decades of WordPress Expertise

With decades of experience, our team includes experts who have worked with WordPress since its inception 20 years ago.

We are committed to quality, crafting intuitive designs and highly functional websites that drive real impact.

Our client-focused approach ensures clear communication, transparency, and top-tier service on every project.

View our work

Recognised Leaders in WordPress Innovation

Actively engaged in the WordPress community, we contribute to WordCamps and industry events, staying ahead of trends.

Last year, we were awarded WP Engine’s EMEA Agency Partner of the Year, honoured with two BIMA 100 awards, and our plugin PersonalizeWP won Gold for Digital Product Build from BIMA.

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We Work Collaboratively with Clients and Partners

We take pride in building lasting partnerships and delivering exceptional results. Hear from our clients and partners about their experience working with Filter to achieve their digital goals.

Filter excels in UX/UI design, creating intuitive and visually compelling experiences that prioritise usability. Their ways of working are highly efficient, leveraging agile methodologies to ensure seamless collaboration and project execution. What truly sets them apart is their clear and proactive communication style, keeping stakeholders engaged and aligned throughout the process. I would highly recommend Filter.

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James Maxwell Marketing Director, Medivet

We underestimated the role our website was going to play when we first launched the community, so having Filter on board as a trusted tech partner to rebuild our website has been so valuable. The Filter team is highly communicative and we were particularly impressed with their vast technical knowledge. They have a combination of experience and a genuine desire to make sure we have what’s best for us and the business.

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Emma Sexton Founder & Partnerships Lead, Inside Out Community
Hexagonal award badge for "WP Engine Agency Partner, EMEA Partner of the Year, Winner 2024" next to a smaller hexagonal badge labeled "WP Engine Strategic."
WP Engine EMEA Partner of the Year 2024

Being recognised as a WP Engine Strategic Partner is a distinction held by only 0.01% of agencies and reflects both our dedication to the WordPress community and our expertise in WordPress development. Read more

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WordPress VIP Silver Partner

WordPress VIP is a high-performance, enterprise-grade hosting platform offering managed cloud hosting, scalability, security, and expert support for mission-critical WordPress sites.

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The Drum Recommends

We are recommended on The Drum Recommends, a directory that highlights outstanding agencies across various sectors. You can view our profile here

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Clutch Reviews

We’re proud to hold an impressive 4.9 out of 5-star rating on Clutch, which is used to rate top global agencies across a range of criteria. You can view our profile here.

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BIMA Member

We are a proud member of BIMA, a respected community of businesses, charities and academia across the UK who drive innovation through knowledge sharing and showcasing best practises.

Latest Thoughts From Our Blog

Insights, news and articles on digital from the Filter team

A speaker presents at a conference in a large auditorium with a slide titled "The start of a new era: An Agentic Internet." The audience is seated, and stage lights illuminate the scene.
Events

WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

Rachel Berry
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AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
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AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny
Read more of our blog posts

Meet PersonalizeWP – Our Award-Winning WordPress Plugin

From targeted promotions to tailored user experiences, PersonalizeWP empowers businesses to deliver the right message to the right audience at the right time – all within the familiar WordPress interface.

Recognised for its innovation and impact, it’s a must-have tool for keeping your site dynamic and engaging.

Get started with PersonalizeWP
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Useful Resources

Helpful articles covering WordPress, Digital and E-Commerce

Digital essentials guide titled "The Marketer's Guide to WooCommerce" by Filter and Barn2. The image shows a layout of pages with text and graphics, featuring sections on marketing strategies, digital tools, and WooCommerce tips.
Digital Essentials Series

Guide to WooCommerce

Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business.

Joy Clarke
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WordPress

What is E-Commerce?

Joy Clarke
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WordPress

Five Most Common E-commerce Challenges

Joy Clarke
View all of our resources

Interested in working with us?

Get in touch