Rachel is part of our newly appointed senior management team and will be helping to manage key relationships with our respected clients. Keep reading to find out more about Rachel’s background and varied skillset.
At Filter, my role is to lead the team in managing & growing day-to-day client relationships, scoping & strategy around the requirements and supporting the delivery/account team to execute the work. It’s also about supporting new business opportunities and defining processes around ways of working at Filter.
I moved to Edinburgh from Toronto 10 years ago and I’ve worked for several digital agencies in the UK and Canada over the past 14 years. My previous roles included working across areas such as new business, strategy, account management and project management.
My client work spans several industries, such as Financial Services, Health and Government. Working across several digital channels.
I suppose it’s about solving daily problems, the scope and scale of which will always vary.
In our roles within client services, it’s more of an art than a science. It’s about listening to your intuition, having patience and yet knowing when to jump on things.
It’s about dealing with things responsibly when they go wrong and relishing the great client/agency moments as well. Maintaining a great client relationship and delivering good work is the ultimate problem that we’re always trying to tackle and balance.
A few to be honest…
You rarely find an agency that does deliver what they say on the tin! Olly & Paul’s ethos of a family-first culture and transparency was refreshing.
I also really enjoy the flexibility of working remotely, and as a remote-only agency, I knew I could continue to do so at Filter.
Plus, the opportunity in that model of working allows me access to talented colleagues and clients all over the country and beyond, which was also very exciting.
Meeting the Filter team in August at our summer social was such a lovely experience – everyone truly is as nice as they seem!
Having worked out of my spare room since the pandemic started, I took this opportunity with Filter to set myself up with a proper office.
I’ve got a few things going on in my background now with comfy sofas, throw pillows, a piano and a rocking horse all in the frame! It may be too much.
Although I live and breathe digital tech – that’s not really what keeps me up at night! It’s more about user behaviours in relation to tech.
I think there are a lot of new ways of understanding user behaviours with the rollout of GA4, that is going to be interesting to watch and the impact that it will have on clients in terms of what they measure and report on.
There’s going to be a lot to learn in that analysis and how we apply it to our website work going forward. I think as well, personalisation will be something that only grows in the future, and again being able to measure and track the impact of that is going to be quite important.
I’m also aware (as I’m a prime target!) that our attention spans are getting shorter, and how the balance of visual design, website interactions and content will need to evolve to cater for that.
Learn more about the clients Rachel will be dealing with by visiting our Client Stories section here.
You can also read more about the company values that help us attract talented people like Rachel to our team by clicking here.