We’re simplifying GEO/AIO, allowing everyone to identify simple changes to improve visibility across major AI search platforms such as ChatGTP, Gemini and Claude.
More business decisions now start with a question typed into ChatGPT, Gemini or Perplexity than ever before. Buyers research suppliers. Professionals seek recommendations. Decision-makers look for solutions, and increasingly, they’re asking AI tools rather than starting with a Google search.
Our audit checks your URL across six major AI platforms and analyses over 70 ranking factors including meta tags, structured data, semantic HTML, content quality, E-E-A-T signals, image optimisation and internal linking to give you a clear score showing how AI sees your page. The six platforms we assess are:
Each platform processes and evaluates content differently. Some prioritise structured data. Others weight authorship signals or content freshness. A few look closely at how your content is formatted, whether you use lists, tables, or Q&A structures that AI can easily extract and cite.
When you run your audit, you’ll receive a detailed report covering several key areas:
An overall AI optimisation score out of 100 that tells you how well-optimised your page is for AI platforms compared to other sites.
A platform-by-platform breakdown with individual scores for ChatGPT, Gemini, AI Overviews, Perplexity, Claude and Bing Copilot.
Key issues affecting your visibility, prioritised by impact, so you can see exactly what’s holding back your score and how much it could improve.
You can start making improvements right away.
Start with the quick wins. Many of the issues flagged in your report are straightforward to fix – adding missing meta tags, improving heading structure, or implementing basic structured data.
Prioritise by impact. Your report ranks issues by priority and shows the potential score gain for each fix. Focus on the high-impact items first. A few targeted improvements can significantly shift your overall score.
Audit your full site. The free audit analyses one page, which is useful for understanding the general picture. But if you want to see how your entire website performs, then our Full Site LLM Optimisation Audit provides the complete view.
Get expert support. Some improvements require development work: implementing schema markup, restructuring semantic HTML, or building E-E-A-T signals properly. We’re happy to help if you’d like support with implementation, or to discuss the findings.
AI is changing how people find businesses. The sooner you understand where you stand, the sooner you can start improving. Run our free LLM AI Optimisation Audit now – it takes less than 30 seconds, and you’ll have a clear picture of your AI visibility within moments.
CTO & Founder
Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.
How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.
Filter’s Co-Founders Selected as BIMA 100 Judges for 2026
We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.
From St Pancras to Shoreditch: The Filter Winter Team Event
As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the chance to come together in person, we make sure it counts. Our latest team event brought us to London for a day that had everything: good food, great company, a genuine contribution to the community,...
