News

Our news series and insight will keep you up to date with what we are up to at Filter, the technologies we are using and our network of agency friends that we collaborate with.

The Filter Team prepare to take part in an AI Battle at #WPLDN, December 2025
AI

Taking on the AI Build Battle at #WPLDN

Paul Halfpenny
Check Grammar feature on the Filter AI plugin
News

Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content

Paul Halfpenny
News

Inspiring the Next Generation: Filter Visits Highfield School Sixth Form

Paul Halfpenny
WooCommerce product recommendations displayed on a computer screen. Three drink containers are highlighted.
AI

Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping

WooCommerce offers a flexible entry into AI-powered “agentic commerce,” where AI agents assist customers. WooCommerce’s open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.

Joy Clarke
Drum Awards Ceremony London 2025
Awards

Another Award for the Filter Team at the 2025 Drum Awards

We are delighted to have claimed the Digital Experience: Platform/Tech Partner of the Year Bronze Award at the 2025 Drum Awards.

Oliver Morrison
WP Engine Presentation
AI

The Speed Paradox: Rethinking Agency Value in an AI-Native World

The agencies that survive won’t be the ones with the most AI tools. They’ll be the ones who work out what humans should actually be doing when AI handles the execution.

Oliver Morrison
Two screens depict search results. One shows local furniture stores on a map and in a list. The other displays a general search results page.
AI

How to Optimise Your Content for AI Search: A Practical Guide

AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found.

Paul Halfpenny
Person using a stylus on a tablet displaying a large check mark icon surrounded by service-related symbols.
News

The Hidden Advantage: How In-House QA Strengthens Every Filter Project

Joy Clarke
Man with glasses stands near a wall displaying sponsor logos, including AWS and Accenture, at a conference.
News

Sharing Our Expertise at AWS North Community Conference

Technical Architect and PHP Specialist, Tom Staunton, represents Filter at the AWS North Community Conference.

Joy Clarke
Text reads "Key Takeaways From WordPress Accessibility Day 2025". There are also abstract colorful shapes in the upper right.
News

Accessibility in Action: Lessons from WP Accessibility Day 2025

Joy Clarke
Laptop screen displaying a webpage titled "Frequently Asked Questions" with a chatbot icon overlayed.
News

Filter AI 1.4: Generate SEO-Ready FAQs and Choose Your AI Provider

Filter AI 1.4 empowers users with AI-driven FAQ generation for SEO and flexible AI provider selection. We provide tools to create better content, optimise search performance, and tailor AI usage to specific workflows. Download today and create smarter content engineered for growth.

Joy Clarke
Image shows website content under a magnifying glass and an accessibility icon with an upward trending arrow, representing improved digital accessibility.
Accessibility

AI and Accessibility: How New Tools Can Help Us Do Better

Joy Clarke
A user interface displaying an image generator tool with options to upload images, featuring a preview area and thumbnails of coffee cups and illustrations. The design emphasizes accessibility and user engagement.
AI

Filter AI Introduces Custom Images, Smarter ALT Text and More

Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow.

Joy Clarke
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