News

Our news series and insight will keep you up to date with what we are up to at Filter, the technologies we are using and our network of agency friends that we collaborate with.

A group of professionals poses for photos in outdoor and indoor settings, showcasing camaraderie and engagement. They hold umbrellas and wear identification badges, highlighting their participation in an event focused on collaboration and networking.
News

9 Years of Filter: Growing with Purpose, Delivering with Impact

As we celebrate nine years of Filter, we’re proud to reflect on how far we’ve come, from an ambitious startup to an award-winning digital agency of 45+ people, leading the way in WordPress innovation.

Oliver Morrison
A user interface displaying an image generator tool with options to upload images, featuring a preview area and thumbnails of coffee cups and illustrations. The design emphasizes accessibility and user engagement.
AI

Filter AI Introduces Custom Images, Smarter ALT Text and More

Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow.

Joy Clarke
Two cartoon characters in superhero attire, one with a sword and the other with a shield, represent WordPress. They stand against a blue background filled with lightbulbs, pencils, and design elements, symbolizing creativity and collaboration in digital solutions.
AI

Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress

Joy Clarke
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Events

How MAD//Fest Showed Us the Future of Community, Content & AI

From brand fandoms to scambaiting AI grannies, MAD//Fest London delivered insights in every form and we were there to soak it all in.

Joy Clarke
A conference scene showing a speaker on stage at an event called "Evolve," with a lanyard and badge displayed in the foreground.
Events

We Attended Evolve[25], Here’s What Stood Out

From Alan Turing to agentic AI, decentralised platforms to regulatory landscapes, here’s what we took away from one of Evolve[25].

Oliver Morrison
Four colorful handmade thank-you cards with various decorations and messages on a wooden surface.
News

Filter Helps Bring Inclusive Stories to Highover School

Representation matters, especially in the classroom. That’s why we recently partnered with Highover School in Hitchin to help expand their collection of inclusive core texts as part of their Mirrors & Windows initiative.

Joy Clarke
The image shows a software interface for generating SEO titles, featuring options for title selection and a progress screen titled "Generating Title."
AI

Introducing Filter AI Version 1.2: Smarter SEO, ALT Text and Brand Control

This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI version 1.2.

Paul Halfpenny
Two women speak on stage at a conference about AI decision-making, with a large screen displaying a question about AI readiness and audience members seated in the foreground.
Events

BIMA House Recap: Creativity Meets AI

From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London.

Joy Clarke
Conference stage for Laravel Live event in London, scheduled for June 10-11, 2025. The stage has a large screen displaying the event name and date, with sponsor logos on side banners.
Events

We Attended Laravel Live London 2025, Here’s What Stood Out

From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live.

Joy Clarke
A speaker presents at a conference in a large auditorium with a slide titled "The start of a new era: An Agentic Internet." The audience is seated, and stage lights illuminate the scene.
Events

WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

Rachel Berry
A webpage displays a recommendation for fitness smartwatches compatible with Android. Three models are shown: Garmin Venu 3, Amazfit Cheetah R, and Garmin Venu 3 Plus. Each watch is highlighted with its features and availability status. A "Recommended" badge appears at the top.
AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.
AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny
An interface screen displays options for rewriting, expanding, condensing, summarizing, and changing the tone of text. The highlighted section shows "rewrite." A hand cursor hovers over the drop-down menu. The background is a gradient of light green to blue.
News

Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

Say hello to Filter AI – our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

Paul Halfpenny
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