News

Stay up to date with the latest from Filter — from project launches and client success stories to event recaps, team news and our insights on the technologies shaping the digital landscape.

UK Digital Excellence Awards 2026 Finalist graphic. The text is displayed on a dark purple background featuring large, stylized yellow and teal arrows pointing in opposite directions.
Awards

Filter Shortlisted at the 2026 UK Digital Excellence Awards

We’re delighted to share that Filter has been shortlisted in the Standout Platform / Technology / Tool category at the 2026 UK Digital Excellence Awards, recognising our work building PersonalizeWP and Filter AI, our two free, open-source WordPress plugins. Recognition for Our WordPress Plugin Work The UK Digital Excellence Awards celebrate the agencies, brands and…

Paul Halfpenny Paul Halfpenny
Illustration showing WordPress integration with icons for plugins and settings between a WordPress dashboard and a website interface.
AI

How We Connected WordPress to AI Using the Abilities API and MCP

Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform.

Paul Halfpenny Paul Halfpenny
Two panels showing "BIMA100 Judge 2026" with grayscale portraits of Oliver Morrison and Paul Halfpenny on a blue background.
Awards

Filter’s Co-Founders Selected as BIMA 100 Judges for 2026

We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners.

Joy Clarkwin Joy Clarke
The Filter Team group photo
Events

From St Pancras to Shoreditch: The Filter Winter Team Event

As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the chance to come together in person, we make sure it counts. Our latest team event brought us to London for a day that had everything: good food, great company, a genuine contribution to the community,…

Oliver Morrison Oliver Morrison
A two-panel image showing outdoor activities. The left panel shows two prize-winning horses in colourful gear. The right panel displays a hand pushing a stroller across an empty sports field.
Events

853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity

To mark a client’s expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes.

Joy Clarkwin Joy Clarke
Logo of Great Ormond Street Hospital Charity with a cartoon baby face on a blue background.
News

Introducing Filter’s Annual Charity Partnership

We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause and make a meaningful difference.

Joy Clarkwin Joy Clarke
The Filter Team prepare to take part in an AI Battle at #WPLDN, December 2025
AI

Taking on the AI Build Battle at #WPLDN

Last week, four of us from Filter (Paul Halfpenny, Ian Harris, Natalie Smith and Allie Tupper) headed to the final #WPLDN of 2025 to take part in an AI build battle. The concept was simple enough: use Telex, Automattic’s AI tool, to create festive-themed WordPress blocks. Our opponent was maker Mark Westguard, and with five…

Paul Halfpenny Paul Halfpenny
Check Grammar feature on the Filter AI plugin
News

Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content

Filter AI 1.5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles and rewriting text. This release focuses on giving you more control and helping you create content that performs well with both human readers and AI-powered search engines. We’ve continued to build on user…

Paul Halfpenny Paul Halfpenny
A group of people seated at tables in a modern office setting, attentively listening to a presentation displayed on a screen at the front of the room.
News

Inspiring the Next Generation: Filter Visits Highfield School Sixth Form

Last week, I had the pleasure of visiting The Highfield School Sixth Form in Letchworth to talk with students about careers in the digital agency world. It’s always energising to step away from client work and share what we do with young people who are just starting to think about their futures. Around 30-40 sixth…

Paul Halfpenny Paul Halfpenny
WooCommerce product recommendations displayed on a computer screen. Three drink containers are highlighted.
AI

Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping

WooCommerce offers a flexible entry into AI-powered “agentic commerce,” where AI agents assist customers. WooCommerce’s open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.

Joy Clarkwin Joy Clarke
Drum Awards Ceremony London 2025
Awards

Another Award for the Filter Team at the 2025 Drum Awards

We are delighted to have claimed the Digital Experience: Platform/Tech Partner of the Year Bronze Award at the 2025 Drum Awards.

Oliver Morrison Oliver Morrison
WP Engine Presentation
AI

The Speed Paradox: Rethinking Agency Value in an AI-Native World

The agencies that survive won’t be the ones with the most AI tools. They’ll be the ones who work out what humans should actually be doing when AI handles the execution.

Oliver Morrison Oliver Morrison
Two screens depict search results. One shows local furniture stores on a map and in a list. The other displays a general search results page.
AI

How to Optimise Your Content for AI Search: A Practical Guide

AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found.

Paul Halfpenny Paul Halfpenny
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