News

Our news series and insight will keep you up to date with what we are up to at Filter, the technologies we are using and our network of agency friends that we collaborate with.

An interface screen displays options for rewriting, expanding, condensing, summarizing, and changing the tone of text. The highlighted section shows "rewrite." A hand cursor hovers over the drop-down menu. The background is a gradient of light green to blue.
News

Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation

Say hello to Filter AI – our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips.

Paul Halfpenny
Two women speak on stage at a conference about AI decision-making, with a large screen displaying a question about AI readiness and audience members seated in the foreground.
Events

BIMA House Recap: Creativity Meets AI

From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London.

Joy Clarke
Conference stage for Laravel Live event in London, scheduled for June 10-11, 2025. The stage has a large screen displaying the event name and date, with sponsor logos on side banners.
Events

We Attended Laravel Live London 2025, Here’s What Stood Out

From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live.

Joy Clarke
A speaker presents at a conference in a large auditorium with a slide titled "The start of a new era: An Agentic Internet." The audience is seated, and stage lights illuminate the scene.
Events

WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

Rachel Berry
A webpage displays a recommendation for fitness smartwatches compatible with Android. Three models are shown: Garmin Venu 3, Amazfit Cheetah R, and Garmin Venu 3 Plus. Each watch is highlighted with its features and availability status. A "Recommended" badge appears at the top.
AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.
AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny
Text on a colorful geometric background announcing "WordCamp Europe 2025" in Basel, Switzerland, from June 5-7, 2025.
Events

We’re Heading to WordCamp Europe 2025!

Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and everything inbetween.

Joy Clarke
Crowd gathered at AWS Summit London event, with the logo prominently displayed. The venue is bustling with attendees engaging with various exhibits and activities, set in a large, illuminated conference hall.
Events

Empowered by Partnership: Filter Joins AWS Select Tier at London Summit

Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of our cloud and AI solutions.

Joy Clarke
Split image with a man presenting on the left, holding a microphone, and a woman smiling on the right. Centrally, a white box features the hashtag "#WPLDN" in bold black lettering.
News

WordPress, Pizza and Great People: Allie Tupper’s Evening at WP London

Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time.

Joy Clarke
Two people against a brick backdrop, with the words "FILTER" and "BIMA" accompanied by a red geometric design on a black background.
News

Rachel Berry and Oliver Morrison Drive BIMA’s Impact Across the UK

Exciting things are happening at Filter as our team takes on new industry roles – find out how we’re strengthening our impact with BIMA.

Joy Clarke
Logo featuring "FILTER" and "VWO" with an 'x' in between on a light, wavy background.
News

Elevating Digital Optimisation with VWO

Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our clients.

Joy Clarke
A group of people wearing chef hats stand behind a counter displaying several decorative cakes. The setting appears to be a festive baking event inside a large tent.
Team

Rising to the Occasion: Our Team’s Baking Adventure in Birmingham

Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure in Birmingham.

Joy Clarke
The image depicts a colorful sales funnel with coins, a rocket, paper airplane, and icons for charts, a target, people, and gears, representing marketing and business growth concepts against a blue background.
News

What is Conversion Rate Optimisation?

In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing.

Char Bryce
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