LLM AI Optimisation Audit - How Visible Is Your Website to ChatGPT, Gemini & Claude?

How Visible Is Your Website to AI?

Get your LLM AI Optimisation Audit and find out how your site scores across ChatGPT, Gemini, Claude, Perplexity, AI Overviews and Bing Copilot — in seconds.

AI Is Changing How People Find Businesses – Is Yours Visible?

AI models don’t just look at keywords and backlinks — they assess your content structure, schema markup, authorship signals, content freshness and dozens of other factors to decide whether to cite, recommend or ignore your website.

Our LLM AI Optimisation Audit analyses over 90 ranking factors that influence how six major AI platforms see your site, and gives you a clear score of how they view you.

How the Audit Works

Step 1

Enter the URL of any page you want to audit. Our scanner analyses the page in real time.

Step 2

We scan 90+ AI ranking factors for structured data, semantic HTML, content quality, E-E-A-T signals, citation readiness and more — weighted specifically for each AI platform.

Step 3

See your overall AI Visibility Score plus individual scores for ChatGPT, Gemini, Claude, Perplexity, AI Overviews and Bing Copilot — right on screen.

Step 4

We’ll send your high-level report by email along with our estimation of how many items you can fix to improve your AI visibility.

What We Check — And Why It Matters

AI models process your website very differently to traditional search engines. Our audit covers the factors that directly influence whether AI platforms will reference, recommend and cite your content.

Structured Data & Schema Markup
Semantic HTML & Content Structure
Content Quality & Depth
E-E-A-T Signals
Citation & Source Readiness

Frequently Asked Questions

What is AI SEO?

AI SEO (also called LLM SEO or GEO — Generative Engine Optimisation) is the practice of optimising your website to be cited, recommended and referenced by AI assistants like ChatGPT, Google Gemini, Claude and Perplexity, in addition to traditional search engines.

How is AI SEO different from traditional SEO?

Traditional SEO focuses on ranking in search engine results pages. AI SEO focuses on making your content legible, credible and citable to large language models (LLMs), which use signals like structured data, E-E-A-T, semantic HTML and content depth rather than just keywords and links.

How do I optimise my website for AI search?

Start by auditing your current AI SEO performance — our free LLM AI Optimisation Audit analyses 90+ factors across six major AI platforms and gives you a clear score and action plan.

What is LLM optimisation?Heading

LLM optimisation (or LLM SEO) refers to improving your website’s structure, content and authority signals so that large language models are more likely to surface your brand in their responses. It is the emerging discipline at the intersection of content strategy and AI.

What does the LLM AI Optimisation Audit actually check?

The audit analyses over 90 ranking factors across 12 categories — including meta tags, structured data, semantic HTML, content quality, accessibility, technical performance, E-E-A-T signals, content extraction readability, citation potential, AI Overview optimisation, content freshness and image optimisation. It checks how well your page performs across all of these for each major AI platform.

Which AI platforms does the audit cover?

The audit scores your page across six major AI platforms: ChatGPT (including SearchGPT), Google Gemini, Google AI Overviews, Perplexity, Claude and Bing Copilot. Each platform weighs different signals differently, so your score may vary across them.

Why might my score be different for each AI platform?

Each AI platform prioritises different signals. For example, ChatGPT places high value on structured data and content freshness, Google Gemini prioritises E-E-A-T and author authority signals, Perplexity rewards clean content extraction and source attribution, and Claude values readable, well-structured semantic content. The audit reflects these real differences in how each model evaluates your site.

How is my score calculated?

Each AI platform is scored individually out of 100 based on weighted factors specific to that platform. Your overall score is the average across all six platforms. Scores are graded as Excellent (80+), Good (65–79), Average (50–64) or Below Average (under 50).

Is the audit really free?

Yes, completely free , You’ll receive the audit document in an email shortly after your request is made.

What do I get in the report?

The report includes an overall AI optimisation score, individual scores for each of the six AI platforms, an executive summary, and a prioritised table of recommendations ranked as Critical, High, Medium or Low.

Does the audit only check one page at a time?

Yes, the free audit analyses one page per run. For a full site-wide analysis across multiple pages, our paid LLM AI Optimisation Audit covers your key landing pages, service pages and content with a comprehensive report and implementation roadmap.

What should I do after running the audit?

Start with the Critical and High priority recommendations in your report — these will have the biggest impact on your AI visibility. If you’d like expert help implementing the changes, contact Filter and our trained development team are ready to help.