Enhancing The Online Profile Of The Facilities At Selhurst Park

Selhurst Park, home of Crystal Palace F.C., is a unique, multi–purpose venue capable of hosting a wide range of events.

WordPress Website

Just 20 minutes away from the centre of London, Selhurst Park not only hosts Premier League football, but also a range of stylish and contemporary function spaces, perfect for accommodating all events from business meetings to weddings.

Creating the venue’s own identity was a crucial part of the club’s strategy in enhancing the revenue potential from the hospitality industry.

Project Objective

CPFC sought the guidance and expertise of the Filter team. Working in partnership, Filter were able to help them plan the most suitable online solution which would allow them to display content on the stadium, a calendar of events and – crucially – details of all the event spaces.

CPFC also asked Filter to create additional 360-degree tours of all the hospitality areas.

Selhurst Park - Options

Our Approach & Technology

The Selhurst Park website was built using WordPress integrating various plugins such as Gravity Forms for receiving enquiries, Yoast to support with on page SEO optimisation and Tawk.to to allow for real time customer service.

The site has gone through a number of iterations, as well as having a continuous improvement roadmap in place.

Adding Virtual Tours

After some research and consideration, we also decided to adopt the use of the Matterport camera system. We felt the Matterport presented many benefits.

Specifically, versatility as it can scan virtually any space from any angle. It creates a highly realistic virtual environment and captures exceptional 360-degree views. Furthermore, the precise camera system produces spatially accurate schematic floor plans.


Next up, we are working to allow for online bookings through the use of WooCommerce Bookings


With the addition of using the Matterport camera system, viewers can now explore these event spaces from a variety of viewpoints, learn more about the aspects of the rooms location and get a feel for the space without having to physically travel there.

Using the Matterport camera system enabled us to fully deliver on the project brief.  It produced realistic virtual environments which are professional and spatially accurate.

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