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Case Study

Medivet – Reminders Platform

Medivet are a community of passionate veterinary professionals committed to providing truly exceptional care. As one of the largest chains of vet clinics in the UK, they needed to upgrade their online offering to support continued growth and enhance client experience.

 

One area that provided real opportunity for improvement was devising a new approach for the management of reminders for vaccinations and treatments.

Azure Microservices Practice Management Veterinary
Medivet

Introduction

Customer Reminders Platform Development

Medivet needed to transform their manual reminder management system to support continued growth and improve client communication.

 

Filter developed a reminders microservice in Microsoft Azure that automates processing, applies intelligent grouping logic, and supports multiple delivery channels.

 

The result is a scalable platform that has doubled message volume while extending coverage to new product categories and delivery methods.

Relationship Length

Delivered project in 2020

Focus

Delivering comprehensive digital transformation to support growth across 400+ branches

Problem Problem

  • Manual reminder process with templated communications
  • Limited deliverability insights and tracking via standard SMTP
  • System couldn’t scale for growth or client experience goals

Solution Solution

  • Built Azure-based reminders microservice with automation
  • Created 100+ email, SMS, and postal templates
  • Added grouping logic to cut redundancy and improve personalisation

Result Result

  • Processes tens of thousands of reminders daily
  • Messages grew from 1M (2019) to 2M+ (2020)
  • Fast release cycle supports new products and platforms

A veterinary professional gently holds a small dog in a clinical setting, providing care and attention to the animal. The dog appears alert and engaged, reflecting a nurturing atmosphere.

The Challenge

Medivet previously distributed customer reminders for vaccinations, treatments and other scheduled activities through their Practice Management System using primarily manual processes carried out by practice staff.

The system sent templated communications via standard SMTP gateway, providing limited insights into deliverability and interactions with reminder communications, while being unable to scale with business growth ambitions.

Our Approach

Following agile and MVP principles, the team created a prototype new Reminders Microservice application. The project included migrating current reminder communications from the existing delivery protocol to a new SMTP service for accurate understanding of deliverability and interactions.

We developed a reminders microservice in Microsoft Azure to parse and process reminder data files, apply grouping logic to eliminate unnecessary messages, map reminders to pre-defined templates and route personalised messages to client-specified delivery channels.

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Results

The reminders engine now processes tens of thousands of reminders daily, with messages increasing from 1 million in 2019 to over 2 million in 2020. Over 100 separate templates have been configured, each with variants for email, SMS and postal services.

A high cadence release and development cycle managed through a tightly defined roadmap has allowed the business to extend the engine’s coverage to new product categories and delivery platforms, demonstrating the continuing effectiveness of the solution.

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Why This Story Matters

This project demonstrates how microservices architecture can transform manual processes into scalable, automated solutions that grow with your business. For Medivet, that meant a reminders platform that doubled message volume while improving personalisation and delivery options.

If your business relies on manual communication processes that limit growth or client experience, we can help build automated solutions that scale effectively and deliver measurable results.

Exterior view of a Medivet veterinary clinic showcasing the entrance and signage. The building features large glass windows and a modern storefront design.

Interested in working with us?

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