Previous
Next

WordPress SEO & Paid Media Services

Services

Drive measurable growth with integrated SEO strategies, Google Ads management, and data-driven paid campaigns designed specifically for WordPress websites.

A browser window displays a search bar with icons above for images, settings, and options. A photo shows a person in an apron holding a kitchen utensil, suggesting a cooking or recipe search theme.Computer screen with a search bar and icons. A small image of a woman in an apron holding a container is overlayed, featuring social media icons below.

What We Offer

At Filter, we specialise in SEO and paid media strategies designed specifically for WordPress websites.

Whether you need to improve organic visibility through technical SEO and content optimisation, launch high-converting paid campaigns, or create a comprehensive digital marketing strategy that integrates both channels, we have the WordPress expertise and proven track record to deliver results.
Unlike other agencies, we understand WordPress inside and out—from platform migrations and technical SEO configurations to conversion-optimised landing pages. Our integrated approach attracts the right visitors, converts them into customers, and tracks every pound spent.

WordPress and Technical SEO

Your WordPress website needs specialised technical SEO that generic agencies can’t deliver. Whether you’re migrating to WordPress from another platform or optimising an existing site, we ensure your technical foundation supports sustainable growth.

Our WordPress Technical SEO includes: 

  • WordPress-specific SEO plugin configuration
  • Platform migration SEO strategy and 301 redirect management
  • Schema markup for WordPress content types
  • Core Web Vitals optimisation
  • Permalink and taxonomy optimisation
  • XML sitemap management and Search Console integration
  • Mobile-first indexing optimisation

Unlike generic technical SEO, we understand WordPress architecture, common plugin conflicts, and how to optimise without breaking your site. Migrating from Drupal, Joomla, or a proprietary CMS? We protect your existing rankings while improving your foundation for future growth.

A laptop screen displaying a Google search page titled "Your Website" with a highlighted result and a green upward arrow, indicating improved search ranking.
Illustration of a web browser search bar with three icons below: a strategy map, person pointing at a board, and a target symbol.

SEO & Content Strategy

Quality content optimised for search engines drives sustainable organic growth. We develop content strategies that target relevant keywords whilst providing genuine value to your audience.
Our content SEO approach includes:

  • Comprehensive keyword research and traffic forecasting
  • Content gap analysis and opportunity identification
  • On-page optimisation (titles, meta descriptions, headings)
  • WordPress content structure and taxonomy planning
  • Internal linking strategy and implementation
  • Image optimisation and alt text strategy
  • Content performance monitoring and refinement
  • Featured snippet and zero-click optimisation

We balance search engine requirements with user intent, creating content that ranks well and converts visitors into customers.

Search Everywhere – Local, AI GEO and Brand Optimisation

Whether you’re looking to expand your business locally, or increase your brand awareness, it’s important to optimise for search beyond the results page. We help our clients identify, strategise and implement based on their growth ambitions – meeting their customers wherever they search.

Our local SEO services include:

  • Google Business Profile optimisation and management
  • Review generation strategy and reputation management
  • Multi-location SEO strategy
  • Local search ranking monitoring and reporting

Our AI GEO services include:

  • LLM GEO Visibility and Optimisation Audits
  • FilterAI content management plugin
  • AI Optimisation (GEO) strategy across major LLMs
  • Bespoke AI development solutions

Whether you operate from a single location manage multiple branches, or are completely digital, we ensure your business appears prominently when customers search for your services.

Smartphone interface with business search results on the left and a map with location pins on the right.
Dashboard interface showing a 'Paid search' section. The 'Reporting' tab is selected, displaying report management options, including 'New report' and report presets. Icons for image upload and file options are visible.

PPC, Google Ads Management & Integrated SEO-PPC

We create and manage targeted Google Ads campaigns that deliver qualified leads and maximise return on ad spend. From initial strategy to ongoing optimisation, we ensure your budget is invested where it generates the best results.

Our PPC management includes:

  • Comprehensive keyword strategy and competitive analysis
  • Search campaign setup and management
  • Shopping campaigns for e-commerce (Google Merchant)
  • Display and remarketing campaigns
  • Ad copy creation and A/B testing
  • Landing page optimisation recommendations
  • Conversion tracking and attribution setup
  • Bid strategy optimisation and budget management
  • Performance monitoring and monthly reporting

Whether you need search campaigns, shopping ads, or display advertising, we coordinate paid media with your organic SEO strategy for maximum visibility and efficiency.

Trusted by these brands to deliver digital solutions
Logo of Children with Cancer UK, featuring bold blue text.
EXPERTS IN OUR FIELD

Increase traffic to your brand

From technical SEO to targeted advertising campaigns, we help businesses increase visibility, drive qualified traffic, and grow revenue.

We conduct comprehensive technical SEO audits to identify and resolve issues that impact search performance. Our services include site speed optimisation, mobile usability improvements, and schema markup implementation.
We develop content strategies that target relevant keywords whilst providing value to your audience. Our approach includes keyword research, on-page optimisation, and performance monitoring.
For businesses targeting local audiences, we optimise Google Business Profiles, implement local schema markup, and develop location-specific strategies to improve local search visibility.
We specialise in optimising e-commerce websites for search engines, including product page optimisation and category structure improvements to enhance crawlability and user experience.
We create and manage comprehensive Google Ads campaigns across search, shopping, display, and video networks to deliver qualified leads whilst maintaining efficient cost-per-acquisition targets.
We implement comprehensive conversion tracking and attribution models to measure the true impact of SEO and paid media efforts across all platforms.
We develop targeted social media advertising campaigns that reach your ideal customers on Facebook and Instagram through audience research, creative development, and performance optimisation.
For B2B businesses, we create targeted LinkedIn advertising campaigns that reach decision-makers and industry professionals through audience targeting and lead generation strategies.
We implement sophisticated remarketing strategies across Google Ads and social media platforms to re-engage previous website visitors and maximise conversion opportunities.
Digital marketing requires continuous refinement and improvement. Our optimisation services include performance monitoring, A/B testing, and strategy refinements to ensure strong results over time.

Get in Touch

We’d love to hear about your digital marketing project.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*

Filter will use the contact information you provide to send you this content and updates about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our commitment to protecting your privacy, check out our privacy policy.

Conversion Tracking & Attribution

We implement robust tracking systems that provide clear insights into which marketing channels and campaigns drive the best results.

Our approach includes cross-platform conversion tracking, attribution modelling and ROI analysis.

We help businesses understand the true impact of their SEO and paid media investments, enabling data-driven budget allocation and strategy refinement.

Our analytics services include:

  • Google Analytics 4 (GA4) setup and configuration
  • Conversion tracking across all channels
  • Tag Manager implementation and maintenance
  • Cross-platform attribution modelling
  • Custom dashboard development
  • E-commerce tracking (enhanced e-commerce)
  • Event tracking and goal configuration
  • ROI analysis and reporting
  • Data quality audits and troubleshooting

We help businesses understand the true impact of their SEO and paid media investments, enabling confident strategy refinement and proving marketing value to stakeholders.

A digital interface showing notifications for sign-up and new request over a "Sign Up" button, labeled with "Acme Co." and profile icons on a light green background.
A barista hands a cup of coffee to a customer in a café setting, with social media icons below and three circular profile photos of people above.

Paid Social Media Advertising

Social media platforms offer powerful targeting capabilities to reach specific audiences based on demographics, interests, and behaviours. We develop and manage paid social campaigns that drive engagement, leads, and conversions.

Our paid social services include:

  • Facebook and Instagram advertising (Meta platforms)
  • LinkedIn advertising for B2B lead generation
  • Twitter (X) advertising campaigns
  • Audience research and persona targeting
  • Creative development and ad copy testing
  • Campaign setup and ongoing management
  • Retargeting and lookalike audience strategies
  • Conversion optimisation and landing page coordination
  • Cross-platform performance analysis

We help you reach the right audience on the platforms where they’re most engaged, coordinating social advertising with your broader digital marketing strategy.

E-commerce & Marketplace Shopping

For WooCommerce stores and e-commerce businesses, we specialise in strategies that increase product visibility and drive sales. From product feed optimisation to shopping campaign management, we help online retailers maximise revenue.

Our e-commerce marketing includes:

  • WooCommerce SEO optimisation
  • Product schema markup implementation
  • Google Shopping feed optimisation
  • Shopping campaign setup and management
  • Product listing ad optimisation
  • Category and product page SEO
  • E-commerce conversion rate optimisation
  • Abandoned cart remarketing campaigns
  • Performance tracking and revenue attribution

We understand the unique challenges of e-commerce marketing, from managing large product catalogues to seasonal campaign adjustments and competitive pricing strategies.

Illustration of a web interface showing icons for shopping, settings, and QR code. A dropdown menu is open, displaying options: Subscribe, Add to Cart, and Statistics. The "Add to Cart" option is highlighted in blue. Background is a light purple shade.
Website performance dashboard showing active users, new users, and average engagement time. Includes a line graph of user activity and icons of two web pages labeled A and B.

Performance Reporting & Analytics

We provide comprehensive reporting that translates complex data into actionable business insights.

Our custom dashboards track key metrics across SEO and paid media campaigns, including organic traffic growth, keyword rankings, ad performance and conversion data.

Regular reporting ensures you understand campaign performance and can make informed decisions about future marketing investments.

Frequently Asked Questions

SEO is a long-term strategy that typically shows initial improvements within 3-6 months, with more significant results developing over 6-12 months. Technical improvements and local SEO can show faster results, whilst competitive keyword rankings take longer to develop. We provide regular reporting to track progress and adjust strategies based on performance data.
SEO focuses on improving organic search visibility through content optimisation and technical improvements, providing long-term sustainable traffic. Paid advertising delivers immediate visibility and traffic but requires ongoing investment. The most effective approach combines both strategies to maximise visibility and drive qualified leads across multiple channels.
We track comprehensive metrics including organic traffic growth, keyword rankings, conversion rates, cost-per-acquisition, and return on ad spend. Our reporting includes Google Analytics data, search console insights, and platform-specific metrics to provide clear visibility into campaign performance and ROI.
We work with businesses across various industries, from local service providers to e-commerce stores and B2B companies. Our strategies are tailored to each industry’s unique challenges, target audiences, and competitive landscape to ensure maximum effectiveness.
Our local SEO services include Google Business Profile optimisation, local citation building, review management, location-specific content creation, and local schema markup implementation. We help businesses improve visibility in local search results and Google Maps to drive foot traffic and local leads.
We conduct comprehensive keyword research using industry tools and competitor analysis to identify opportunities that balance search volume, competition level, and business relevance. Our approach considers user intent, conversion potential, and your business goals to create targeted keyword strategies.
We manage campaigns across Google Ads (search, shopping, display, video), Facebook, Instagram, LinkedIn, and other relevant platforms based on your target audience and business objectives. Our multi-platform approach ensures comprehensive reach and optimal budget allocation.
Budget requirements vary based on industry competition, target markets, and business goals. We work with businesses of various sizes and can recommend appropriate budget allocations across SEO and paid media to maximise ROI. We provide transparent cost breakdowns and expected outcomes for each investment level.
Yes, both SEO and paid advertising require ongoing optimisation to maintain and improve performance. Our services include continuous monitoring, regular strategy refinements, performance reporting, and proactive adjustments based on market changes and campaign data.
Absolutely. We conduct comprehensive audits of existing SEO and paid media campaigns to identify improvement opportunities. Our approach includes technical analysis, performance review, and strategic recommendations to enhance campaign effectiveness and ROI.

Interested in working with us?

Get in touch