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WordPress SEO & Paid Media Service

Services

Driving visibility, traffic and qualified leads through strategic SEO and paid advertising. We help businesses optimise their WordPress sites for continued growth.

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What We Offer

At Filter, we specialise in SEO and paid media strategies designed specifically for WordPress websites. Whether you’re struggling to rank for competitive keywords, wasting budget on underperforming ads, or unable to track true ROI, we combine WordPress technical expertise with data-driven marketing to deliver measurable business growth.
 
Unlike other agencies, we understand WordPress inside and out—from platform migrations and technical SEO configurations to conversion-optimised landing pages. Our integrated approach attracts the right visitors, converts them into customers, and tracks every pound spent.

WordPress and Technical SEO

Your WordPress website needs specialised technical SEO that generic agencies can’t deliver. Whether you’re migrating to WordPress from another platform or optimising an existing site, we ensure your technical foundation supports sustainable growth.

Our WordPress Technical SEO includes:

  • WordPress-specific SEO plugin configuration
  • Platform migration SEO strategy and 301 redirect management
  • Schema markup for WordPress content types
  • Core Web Vitals optimisation
  • Permalink and taxonomy optimisation
  • XML sitemap management and Search Console integration
  • Mobile-first indexing optimisation
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Illustration of a web browser search bar with three icons below: a strategy map, person pointing at a board, and a target symbol.

SEO & Content Strategy

Quality content optimised for search engines drives sustainable organic growth. We develop content strategies that target relevant keywords whilst providing genuine value to your audience.

Our content SEO approach includes:

  • Comprehensive keyword research and traffic forecasting
  • Content gap analysis and opportunity identification
  • On-page optimisation (titles, meta descriptions, headings)
  • WordPress content structure and taxonomy planning
  • Internal linking strategy and implementation
  • Image optimisation and alt text strategy
  • Content performance monitoring and refinement
  • Featured snippet and zero-click optimisation

Search Everywhere – Local, AI GEO and Brand Optimisation

Whether you’re looking to expand your business locally, or increase your brand awareness, it’s important to optimise for search beyond the results page. We help our clients identify, strategise and implement based on their growth ambitions – meeting their customers wherever they search.

Our local SEO services include:

  • Google Business Profile optimisation and management
  • Review generation strategy and reputation management
  • Multi-location SEO strategy
  • Local search ranking monitoring and reporting

Our AI GEO services include:

  • FilterAI content management plugin
  • AI Optimisation (GEO) strategy across major LLMs
  • Bespoke AI development solutions
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PPC, Google Ads Management & Integrated SEO-PPC

We create and manage targeted Google Ads campaigns that deliver qualified leads and maximise return on ad spend. From initial strategy to ongoing optimisation, we ensure your budget is invested where it generates the best results.

Our PPC management includes:

  • Comprehensive keyword strategy and competitive analysis
  • Search campaign setup and management
  • Shopping campaigns for e-commerce (Google Merchant)
  • Display and remarketing campaigns
  • Ad copy creation and A/B testing
  • Landing page optimisation recommendations
  • Conversion tracking and attribution setup
  • Bid strategy optimisation and budget management
  • Performance monitoring and monthly reporting
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EXPERTS IN OUR FIELD

Increase traffic to your brand

From technical SEO to targeted advertising campaigns, we help businesses increase visibility, drive qualified traffic, and grow revenue.

We conduct comprehensive technical SEO audits to identify and resolve issues that impact search performance. Our services include site speed optimisation, mobile usability improvements, and schema markup implementation.
We develop content strategies that target relevant keywords whilst providing value to your audience. Our approach includes keyword research, on-page optimisation, and performance monitoring.
For businesses targeting local audiences, we optimise Google Business Profiles, implement local schema markup, and develop location-specific strategies to improve local search visibility.
We specialise in optimising e-commerce websites for search engines, including product page optimisation and category structure improvements to enhance crawlability and user experience.
We create and manage comprehensive Google Ads campaigns across search, shopping, display, and video networks to deliver qualified leads whilst maintaining efficient cost-per-acquisition targets.
We implement comprehensive conversion tracking and attribution models to measure the true impact of SEO and paid media efforts across all platforms.
We develop targeted social media advertising campaigns that reach your ideal customers on Facebook and Instagram through audience research, creative development, and performance optimisation.
For B2B businesses, we create targeted LinkedIn advertising campaigns that reach decision-makers and industry professionals through audience targeting and lead generation strategies.
We implement sophisticated remarketing strategies across Google Ads and social media platforms to re-engage previous website visitors and maximise conversion opportunities.
Digital marketing requires continuous refinement and improvement. Our optimisation services include performance monitoring, A/B testing, and strategy refinements to ensure strong results over time.

Get in Touch

We’d love to hear about your digital marketing project.

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Conversion Tracking & Attribution

We implement robust tracking systems that provide clear insights into which marketing channels and campaigns drive the best results.

Our approach includes cross-platform conversion tracking, attribution modelling and ROI analysis.

We help businesses understand the true impact of their SEO and paid media investments, enabling data-driven budget allocation and strategy refinement.

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Performance Reporting & Analytics

We provide comprehensive reporting that translates complex data into actionable business insights.

Our custom dashboards track key metrics across SEO and paid media campaigns, including organic traffic growth, keyword rankings, ad performance and conversion data.

Regular reporting ensures you understand campaign performance and can make informed decisions about future marketing investments.

Frequently Asked Questions

SEO is a long-term strategy that typically shows initial improvements within 3-6 months, with more significant results developing over 6-12 months. Technical improvements and local SEO can show faster results, whilst competitive keyword rankings take longer to develop. We provide regular reporting to track progress and adjust strategies based on performance data.
SEO focuses on improving organic search visibility through content optimisation and technical improvements, providing long-term sustainable traffic. Paid advertising delivers immediate visibility and traffic but requires ongoing investment. The most effective approach combines both strategies to maximise visibility and drive qualified leads across multiple channels.
We track comprehensive metrics including organic traffic growth, keyword rankings, conversion rates, cost-per-acquisition, and return on ad spend. Our reporting includes Google Analytics data, search console insights, and platform-specific metrics to provide clear visibility into campaign performance and ROI.
We work with businesses across various industries, from local service providers to e-commerce stores and B2B companies. Our strategies are tailored to each industry’s unique challenges, target audiences, and competitive landscape to ensure maximum effectiveness.
Our local SEO services include Google Business Profile optimisation, local citation building, review management, location-specific content creation, and local schema markup implementation. We help businesses improve visibility in local search results and Google Maps to drive foot traffic and local leads.
We conduct comprehensive keyword research using industry tools and competitor analysis to identify opportunities that balance search volume, competition level, and business relevance. Our approach considers user intent, conversion potential, and your business goals to create targeted keyword strategies.
We manage campaigns across Google Ads (search, shopping, display, video), Facebook, Instagram, LinkedIn, and other relevant platforms based on your target audience and business objectives. Our multi-platform approach ensures comprehensive reach and optimal budget allocation.
Budget requirements vary based on industry competition, target markets, and business goals. We work with businesses of various sizes and can recommend appropriate budget allocations across SEO and paid media to maximise ROI. We provide transparent cost breakdowns and expected outcomes for each investment level.
Yes, both SEO and paid advertising require ongoing optimisation to maintain and improve performance. Our services include continuous monitoring, regular strategy refinements, performance reporting, and proactive adjustments based on market changes and campaign data.
Absolutely. We conduct comprehensive audits of existing SEO and paid media campaigns to identify improvement opportunities. Our approach includes technical analysis, performance review, and strategic recommendations to enhance campaign effectiveness and ROI.

Interested in working with us?

Get in touch