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Performance, CRO & Continuous Improvement

Services

Enhancing website performance, conversions and user experience

A laptop displaying various data visualizations, including charts, graphs, and statistical tables, suggesting a focus on analytics or performance metrics. Icons of a gear, speedometer, and upward trend line appear to the side, emphasizing progress and efficiency.A laptop screen displaying analytics data with graphs and statistics, including visitor numbers and conversion rates. Icons of a graph, speed gauge, and target symbolize data analysis and performance metrics against a gray-blue background.

What We Offer

At Filter, we help businesses maximise their website’s performance, optimise conversion rates and continuously improve digital experiences. Through data-driven insights, structured testing, and technical enhancements, we ensure your website delivers a fast, seamless and high-converting user experience.

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Content & Feature Enhancements

We provide ongoing improvements to site functionality, design, and content. Whether it’s adding new features, refining user experience, or updating visual elements, we help businesses evolve their digital presence over time.

Conversion Rate Optimisation (CRO)

We use data-driven methods to refine user journeys and increase conversions. By analysing heatmaps, session recordings, and A/B test results, we identify friction points and optimize key pages to improve form completions, signups and purchases.

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Illustration of A/B testing: two web browser windows labeled A and B are displayed in front of a laptop, alongside a graph titled "Usability Testing" showing an upward trend.

A/B Testing & Experimentation

We run structured A/B tests using platforms such as VWO to experiment with variations in design, messaging and layout. Our goal is to identify changes that drive better engagement, lower bounce rates and increase user interactions. Our testing process includes hypothesis creation, test implementation, real-time data monitoring and result analysis to ensure statistically significant outcomes.

WordPress Personalisation

As the developers of PersonalizeWP, we help businesses leverage real-time personalisation to improve user engagement and drive conversions. By delivering targeted messaging, content variations, and audience-specific offers, we enable businesses to create more relevant and impactful user journeys within WordPress. Whether it’s tailoring call-to-actions, adjusting product recommendations, or displaying personalised banners, PersonalizeWP* allows businesses to optimise conversion paths dynamically.

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Optimise, Test and Evolve

From performance enhancements to A/B testing, our continuous improvement strategies help businesses refine and grow their digital presence.

Continuous website improvements, from design tweaks to new functionality.
Data-driven improvements to refine key touchpoints and maximise conversions.
Using platforms such as VWO to test design and content variations to boost engagement and effectiveness.
Leveraging PersonalizeWP to deliver dynamic, high-converting personalised experiences, segmentation and more.
Enhancing load times and performance to improve user experience and search rankings.
Tracking visitor behaviour and interaction on your site so that we can refine the experience and make data-backed improvements.
Ongoing enhancements and strategic updates to ensure websites evolve with business needs.

Get in Touch

We’d love to hear about your WordPress project.

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Website Speed Optimisation

Website performance directly impacts user experience and search rankings. We optimise site speed by reducing load times, implementing caching strategies, compressing assets, and fine-tuning server configurations to enhance performance across all devices.

User Behaviour Analysis

Using tools like Google Analytics, Hotjar and Microsoft Clarity, we track user behaviour to understand how visitors navigate your site. This allows us to refine the experience, address usability challenges, and make data-backed improvements that enhance engagement.

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Retained Continuous Improvement Services

Websites need to evolve to stay relevant. Our retained service approach ensures your site is continuously optimised and improved over time. We provide ongoing performance monitoring, regular updates and data-driven enhancements to keep your website running at its best. By working closely with your team, we implement iterative improvements based on analytics insights, user feedback and evolving business goals. This proactive approach ensures your website remains competitive, responsive to user needs and aligned with industry best practices.

Frequently Asked Questions

A slow-loading website frustrates users, increasing bounce rates and reducing engagement. Faster sites create smoother user experiences, leading to higher trust, better search rankings and improved conversion rates.
A/B testing allows businesses to experiment with different layouts, CTAs, and messaging to identify which variations drive higher engagement and conversions. It removes guesswork, making decisions based on real user behaviour.
Trust is built through clear navigation, professional design, secure transactions, transparent pricing, and fast-loading pages. Poor usability and slow performance can lead to doubts about reliability.
Personalised experiences keep users engaged by showing relevant content, offers, or recommendations based on their preferences, location, or past behaviour-reducing friction and encouraging conversions.
Overcomplicated forms, slow-loading pages, unclear CTAs, intrusive pop-ups, and a lack of mobile optimisation are key factors that can drive users away before they complete an action.
Mobile users expect fast, touch-friendly experiences. Poor mobile performance leads to higher bounce rates, lower rankings, and lost sales, especially as Google prioritises mobile-first indexing.
Understanding how visitors interact with a site through heatmaps, session recordings, and analytics helps pinpoint friction points, allowing businesses to make targeted improvements for higher engagement.
Simplifying checkout, offering guest checkout options, ensuring transparent pricing, optimising mobile experience, and using exit-intent pop-ups with incentives can help recover lost sales.
User expectations, technology, and competition evolve constantly. Regular updates, optimisations, and data-driven refinements keep a website relevant, performing well and aligned with business goals.
Key performance indicators (KPIs) such as conversion rate, bounce rate, load time, user engagement, and SEO rankings provide measurable insights into whether optimisations are delivering results.

Interested in working with us?

Get in touch