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Data & Analytics

Services

Transforming analytics into actionable business strategies

What We Offer

At Filter, we help businesses make data-driven decisions by implementing robust tracking, analysing user behaviour, and providing actionable insights. Our approach ensures that businesses can measure performance, refine strategies and continuously optimise their digital presence.

Google Analytics & Tag Manager Implementation

We set up and configure Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure accurate tracking of key metrics. From custom event tracking to eCommerce analytics, we provide businesses with reliable data to inform decision-making.

Customer Data Platforms & CRM Integration

We help businesses centralise and activate their customer data by integrating Customer Data Platforms (CDPs) such as Bloomreach and CRMs like HubSpot. Whether you need data consolidation, audience segmentation, or automated workflows, we ensure your customer data is structured and actionable.

Email Marketing & Automation

We work with email platforms such as Mailchimp, Campaign Monitor and Dotdigital to improve email performance through segmentation, automation and personalisation.

By integrating email marketing tools with your website and CRM, we help businesses deliver more targeted, data-driven email campaigns that improve engagement and conversions.

Trusted by these brands to deliver digital solutions
EXPERTS IN OUR FIELD

Turn Data into Actionable Insights

We help businesses track, analyse, and optimise their digital performance with precision. Get in touch to discover how we can enhance your data strategy and drive better decision-making.

Accurate tracking setups to measure and optimise user interactions.
Connecting HubSpot, Salesforce, Bloomreach and more to unify and activate customer data.
Integrating Mailchimp, Adestra, and Dot Digital to power targeted, automated campaigns.
Heatmaps, session recordings, and analytics insights to refine user journeys.
Tailored reporting in Google Analytics and Looker Studio for actionable insights.
Ensuring legal compliance with privacy-first tracking and consent management.

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User Behaviour Analysis

Understanding how users interact with your website is essential for optimisation. Using tools like Hotjar, Microsoft Clarity, and Google Analytics, we analyse session recordings, heatmaps, and funnel drop-offs to identify areas for improvement and refine user journeys.

Custom Dashboards & Reporting

We create tailored reporting solutions in Google Analytics, Looker Studio and other BI tools, providing clear, actionable insights. Our dashboards help businesses track conversions, engagement, and marketing performance, ensuring data is accessible and easy to interpret.

GDPR & Compliance Strategy

Data privacy and compliance are critical. We ensure your tracking setup aligns with GDPR, CCPA and other data protection regulations, implementing consent management solutions and privacy-first tracking techniques that maintain user trust.

Frequently Asked Questions

GTM allows businesses to manage tracking scripts without modifying code, enabling faster implementation of analytics, event tracking, and marketing tags.
GA4 provides event-based tracking, cross-device insights, and machine-learning-driven analytics, giving businesses a more complete view of user behaviour.
CDPs centralise customer data from multiple sources, enabling advanced segmentation, personalised marketing campaigns and automated audience activation.
Connecting analytics with a CRM like HubSpot provides deeper insights into customer interactions, helping businesses tailor marketing and sales strategies effectively.
Automated email workflows deliver personalised messages based on user behaviour, increasing engagement, retention and conversion rates with minimal manual effort.
Heatmaps, session recordings, and funnel tracking highlight friction points, allowing businesses to optimise UX, reduce drop-offs and improve conversion rates.
Custom dashboards in Looker Studio and GA4 provide real-time, tailored insights that align with business goals, making data analysis more actionable.
We implement privacy-first tracking, cookie consent management, and data anonymisation to ensure compliance with GDPR, CCPA and other data regulations.
Yes, tracking purchase behaviour, cart abandonment, and customer journeys helps refine product recommendations, optimise pricing and increase sales.
We provide ongoing analysis and strategic recommendations, helping businesses translate data into website optimisations, marketing improvements and growth strategies.

Interested in working with us?

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