When considering potential speakers, both Paul and Olly championed Sophia ‘Puff’ Story of 3 Sided Cube. Having a first-hand experience of the great work coming out of the agency, they knew Puff had been working on some amazingly unique projects, which they hoped she would be willing to share.
They also knew that she would present with honesty, passion, and enthusiasm and above all tell a good story. To our delight, Puff was more than happy to present to our hand-picked audience of agency leaders.
To demonstrate their philosophy of only creating apps that have a positive purpose, Puff shared some noteworthy case studies. Including development of disaster preparedness and emergency alerting apps to help during natural disasters, as well as using satellite technology to monitor and prevent clearing of the world’s forests.
She then provided some detail around one of their biggest projects to date, a Webby Award-winning blood tracking platform for the American Red Cross. With blood banks running low and donations continuing to drop-off across the US, the American Red Cross reached out to 3 Sided Cube to combat the barriers that potential and existing donors were facing.
Together they developed an innovative app that encourages, engages and motivates potential/existing donors, by allowing users to sign up and book an appointment, and then crucially allowing users track where their blood went and how it was used. The app has become a key driver in terms of both new donors registered and increases in the amount of blood that is being donated each month.
Together they developed an innovative app that encourages, engages and motivates potential/existing donors, by allowing users to sign up and book an appointment, and then crucially allowing users track where their blood went and how it was used. The app has become a key driver in terms of both new donors registered and increases in the amount of blood that is being donated each month.
Users love being able to see the impact of their donation, and the ‘feelgood factor’ means that they are more likely to continue to donate regularly.
The app has had over 1 million downloads, saved over 800-thousand lives globally and helped to bring in over $90 million in revenue for the charity itself. It is a perfect example of the 3 Sided Cube motto of building ‘tech for good’.
3 Sided Cube
By ensuring that there was a dedicated slot, those working on innovation each week know that they have to meet a deadline – this keeps their projects to a workable and achievable size and presenting ideas back to peers means that they know they will be asked detailed questions.
Within 30 minutes, Puff demonstrated her and 3 Sided Cube’s passion to not only help organisations to make a real difference but also to build an agency with a strong team and innovation culture and the highs, lows, challenges and success stories that happen along the way.
