New Update For PersonalizeWP (1.5)

We’re excited to announce our latest update to the PersonalizeWP plugin, keep reading to find out more.

A person is sitting at a desk, viewing a computer screen displaying a data table or spreadsheet. Two white file organizers are next to the monitor.

Edit: please note PersonalizeWP was formerly known as WP-DXP.

As a WordPress VIP agency partner, it’s important to us that we continually make strong contributions within the WordPress community.

For this reason, we are very proud of our own personalisation plugin, PersonalizeWP. Our team have been working hard to make new additions and adjustments to the plugin, to further improve its functionality.

Our CTO, Paul Halfpenny, recently appeared on the WP Tavern Jukebox Podcast to discuss the topic of personalisation within WordPress.

We believe it should be included as part of WordPress Core, click here to find out why. In the meantime, our free PersonalizeWP plugin helps to fill the gap.

At this point, it’s well known across the industry that personalisation is no longer a luxury – customers expect a personalised experience.

PersonalizeWP enables users to show or hide content by applying a range of conditional rules to the Gutenberg Block Editor. You can find out more about the existing rules by visiting our PersonalizeWP page here.

So, what’s new in version 1.5? Let’s find out…

Update 1.5 includes:

If you’d like to know more about how personalisation or automation could enhance your enterprise website, please get in touch with our dedicated team to organise a quick Filter coffee.

TRANSFORMATIONAL WORK COMES FROM COLLABORATION

Interested in working with us? We’d love to hear from you.

Paul Halfpenny
Paul Halfpenny

CTO & Founder

Having worked in agencies since he left university, Paul drives both the technical output at Filter, as well as being responsible for planning. His key strengths are quickly understanding client briefs and being able to communicate complex solutions in a clear and simple manner.

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