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Case Study

Medivet – Digital Transformation

Founded in 1987, Medivet is a leading veterinary care provider, operating in the UK, Germany, Spain with more than 400 branches and 27 state-of-the-art, 24-hour veterinary centres.

 

With ambition for continued growth, Medivet were acutely aware of the need to upgrade their online offering to recognise existing valued clients whilst supporting new client onboarding and promoting overall brand profile.

Digital Strategy & Planning Enterprise DXP
A veterinarian in blue scrubs interacts affectionately with a small, curly-haired dog in a clinical setting, showcasing a caring relationship between the professional and the pet.

Introduction

Digital Transformation and Future-Fit Digital Ecosystem

Medivet needed a comprehensive digital transformation to support their ambitious growth plans across 400+ veterinary branches in four countries.

 

Over a 5-year partnership, Filter provided consultation, management guidance and technical expertise to deliver a future-fit digital ecosystem.

 

The result is a customer-centric platform that provides seamless experiences across all channels with unified client views, tailored communications, and integrated marketing automation.

Relationship Length

Project delivered in 2020

Focus

Delivering comprehensive digital transformation to support growth across 400+ clinics

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Problem Problem

  • Needed to scale digital offering for 400+ branches
  • Lacked a unified, customer-centric view across channels
  • Legacy systems couldn’t deliver seamless, tailored comms

Solution Solution

  • Built digital roadmap with clear tech and investment plan
  • Deployed Episerver DXP (now Optimizely) for content + marketing support
  • Integrated DotDigital, CPaaS and central data mart with core systems

Result Result

  • Cleared path for digital growth across all branches
  • Stronger customer engagement through unified experiences
  • Modern, scalable tech stack supports future needs

A group of twelve diverse professionals poses together in front of a MEDIVET sign, showcasing collaboration and teamwork in a modern workspace.

The Challenge

Medivet invited Filter to work in tandem with another agency to review their current digital environment.

The combined work considered customer journeys, data foundations and marketing technologies to recommend a new future-fit digital ecosystem for the marketing team.

The aspiration was to provide a customer-centric approach, placing each Medivet client at the centre of all engagements while driving seamless experiences across all channels from a single unified view.

Our Approach

We developed a comprehensive digital roadmap that included recommended approach with suggested investment breakdown for implementing required systems, creating appropriate organisational roles and designing rollout mechanisms to deliver the marketing vision.

Fundamental to the enhanced marketing operation was implementing the right technologies covering data management, customer relationship management, client data and digital experience platforms, plus communication delivery, social management and business intelligence tools.

An illustration featuring a digital interface with a document and tools icons, symbolizing website management and data organization for scalable digital platforms.
An illustration featuring a dashboard screen displaying data metrics alongside logos of Sprout Social and dotdigital, conveying insights and analytics for digital marketing strategies.

Results

The new website launched using Episerver Digital Experience Cloud™, a market-leading web content management system and digital marketing suite that consistently ranks in the Gartner Magic Quadrant and as a Leader in Forrester Wave reports.

New email and SMS capabilities are now in place through DotDigital platform and CPaaS, driven from a central data mart fully integrated with key business systems, providing marketing automation and real-time insights. Sprout Social has been implemented for coordinated distribution, monitoring and measurement across core social channels for all business profiles.

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Why This Story Matters

This project demonstrates how comprehensive digital transformation can support ambitious growth plans across multiple countries and hundreds of locations. For Medivet, that meant a unified digital ecosystem that puts clients at the centre of all engagements while providing marketing teams with the tools they need to deliver personalised experiences.

If your multi-location business needs digital transformation that unifies customer experiences and enables scalable growth, we can help build an integrated ecosystem that delivers measurable results across all channels.

Three mobile screens displaying a pet health website. The first screen features a poison checker tool, the second offers information on warning treatment with a related image, and the third helps users locate veterinary practices nearby with a map.

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