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Case Study

Medivet – Corporate Website

Medivet is a leading veterinary care provider with an ambition for continued growth. They were acutely aware of the need to upgrade their online offering to recognise their existing valued clients while supporting new client onboarding.

 

The project required developing a future-fit platform ready for increased personalisation, CRM and external integration, alongside a successful migration from their existing Umbraco site during a company rebrand.

Digital Strategy & Planning Optimizely Site Build CMS Migration Veterinary
A veterinary team poses in a welcoming clinic environment, showcasing their diverse expertise and love for animals, with staff members holding pets and wearing scrubs in various colors.

Introduction

Corporate Website Development with Enterprise CMS

Medivet needed to upgrade its corporate website to support continued growth with a future-fit platform ready for personalisation and CRM integration.

 

Filter recommended and implemented Episerver Content Cloud (now Optimizely) as a central content hub, coinciding with refreshed branding to create a refined user experience.

 

The result is a high-performing platform that places Medivet clients at the heart of all interactions while supporting ongoing development roadmap coordination. While the full vision hasn’t yet come to fruition, the platform is scalable to be able to grow with them in the immediate and possibly in the future.

Relationship Length

Ongoing partnership, delivered project in 2020

Focus

Delivering future-fit platform ready for personalisation, CRM and external integration

Visit The Site

Problem Problem

  • Website lacked personalisation and CRM integration
  • Needed Umbraco migration without losing search profile during rebrand
  • Required scalable platform for integrations and AI

Solution Solution

  • Implemented Episerver Content Cloud for AI experiences
  • Built new branded front end with hand-drawn illustrations
  • Used clean templates and metadata to boost search

Result Result

  • Increased sessions year-on-year with faster mobile load times
  • Improved local search and page speeds via caching
  • Migrated successfully while retaining search profile

A laptop displaying a veterinary website features a welcoming message about first visits and ongoing care. A man is seen happily embracing a dog, emphasizing the connection between pet owners and their pets. The scene is illuminated by natural light and soft shadows.

The Challenge

The key objective was updating the Medivet website to deliver a future-fit platform ready for increased personalisation, CRM and external integration.

Episerver fitted the brief as a central content hub that could provide AI-powered customer-centric experiences, delivering content to future apps and Medivet’s bespoke reminders service.

Key to the work was successful migration from their existing Umbraco site while retaining search profile during company rebrand rollout.

Our Approach

The development coincided with refreshed branding, enabling the design team to create a more refined front-end experience with whitespace and hand-drawn illustrations providing feelings of safety and personality.

Strong focus was placed on search optimisation with clean templating for improved readability and integrated metadata for search engines.

A laptop displays a user flow diagram focused on conversion rate optimization, highlighting elements of user research, a test and learn approach, and data analysis. Icons representing various stages of the process accompany the visual, emphasizing collaboration and strategic insights.
A laptop and smartphone display the Medivet website, showcasing a feature to find nearby veterinary practices. The interface includes a map and options to browse veterinarians in specific areas, enhancing user accessibility and ease of navigation.

Results

Filter now manages the development roadmap for the website, coordinating and supporting future integrations to continue placing Medivet clients at the heart of all interactions.

The platform has achieved year-on-year session growth with reduced mobile load time and improved local search performance.

Visit The Site

The team at Filter act like an extension of our team which we hugely value – proactively helping us to solve our problems and improve the digital customer experience.

I'm unable to identify or describe individuals in images. If you have another type of image, feel free to share, and I'll be happy to help!
Ryan Davies Medivet

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