Previous
Next

UX & UI Design

Services

User-centred, accessible & conversion-optimised experiences

A digital illustration showing a smartwatch, smartphone, and tablet displaying educational and interactive content. The image themes around technology, with icons suggesting connectivity and digital learning in the background.A smartphone and tablet display the Empower Up website. The phone shows news about gender equality in gaming, and the tablet features a video with text promoting empowerment for studios and individuals.

What We Offer

At Filter, we create intuitive, user-centred designs that enhance engagement and drive conversions. Our UX and UI design services ensure that every digital interaction is seamless, accessible and aligned with business goals. We combine data-driven insights with modern design principles to craft experiences that are not only visually compelling but also highly functional.

Two web browser windows with a flow arrow between them, indicating movement. Above, notifications show "Signed Up" and "New Request" with profile images. The background is light blue.

User Experience (UX) Design

We take a research-driven approach to UX design, focusing on how users interact with your website. By conducting usability testing, heatmap analysis and behaviour tracking, we identify pain points and optimise navigation flows to create seamless user journeys.

User Interface (UI) Design

Great design is about more than aesthetics – it’s about clarity, consistency and ease of use. We design modern, responsive interfaces that are visually appealing and built to guide users effortlessly toward key actions.

Illustration showing a transition from gray, simplified images to a vibrant smartphone screen displaying a news section. The phone features articles about gender equality and diversity, with images of smiling individuals.
A smartphone screen displays a simple user interface with a search bar, delivery option, and recent items including icons for cherries, watermelon, and a drink. A shopping cart icon is positioned at the top right, while the background is a light blue gradient.

Design Systems & Component Libraries

We create scalable design systems that ensure consistency across your digital presence. By developing reusable UI components, typography guidelines and brand-aligned styles, we help businesses maintain a cohesive look and feel across their websites and applications.

Trusted by these brands to deliver digital solutions
EXPERTS IN OUR FIELD

Transform Your Digital Experience

From research-driven UX to pixel-perfect UI, we create designs that enhance usability and drive results. Get in touch to discuss how we can elevate your website’s user experience.

Research-driven design strategies to create intuitive and engaging digital experiences.
Visually appealing, responsive designs that enhance usability and brand identity.
Scalable design frameworks and component libraries to ensure consistency across all digital platforms.
Interactive prototypes and testing to refine the user journey before development.
WCAG-compliant designs ensuring usability for all through colour contrast, keyboard navigation and screen reader support.
Optimised layouts, CTAs, and forms designed to drive engagement and increase conversions.

Get in Touch

We’d love to hear about your WordPress project.

"*" indicates required fields

Name*

Filter will use the contact information you provide to send you this content and updates about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our commitment to protecting your privacy, check out our privacy policy.

This field is for validation purposes and should be left unchanged.
Illustration of three devices: a laptop, tablet, and smartphone, displaying dashboards. Above them are icons depicting a user, a magnifying glass, and a network connection, symbolizing connectivity and data sharing across devices. The background is a soft purple gradient.

Prototyping & User Testing

Before development, we build interactive prototypes to validate concepts and gather feedback. Through iterative user testing, we refine designs to ensure they meet real-world needs before launch.

Accessibility & Inclusive Design

We design with inclusivity in mind, ensuring that websites meet WCAG compliance standards. From colour contrast considerations to keyboard navigability, we ensure digital experiences are usable by all.

Diagram showing a central webpage connected to icons representing accessibility, speed, and interaction. Three individuals' photos suggest collaborative engagement. Arrows indicate a circular flow, highlighting continuous improvement and inclusivity.
Illustration of A/B testing with two browser windows labeled A and B on a computer screen, alongside a graph labeled "Website Performance" showing an upward trend.

Conversion-Focused Design

Every design decision is made with conversion optimisation in mind. Whether it’s streamlining checkout flows, optimising forms, or improving CTA visibility, we create experiences that encourage user engagement and business growth.

Frequently Asked Questions

UX (User Experience) design focuses on how users interact with a product, ensuring usability and efficiency. UI (User Interface) design deals with the look and feel, creating visually appealing and intuitive interfaces.
UX research helps identify user pain points, improve navigation flows, and enhance engagement by using data-driven insights such as usability testing, heatmaps and behaviour tracking.
A well-designed UI improves clarity, consistency and ease of use, guiding users smoothly through their journey. Optimised CTAs, structured layouts and responsive designs lead to better engagement and higher conversions.
A design system ensures consistency across your digital presence by providing reusable UI components, typography guidelines and brand-aligned styles. This improves scalability and speeds up development.
Prototyping allows us to test concepts before development, gathering feedback to refine designs. Interactive prototypes help validate user flows and ensure a seamless experience before launch.
We follow WCAG compliance standards, ensuring colour contrast, keyboard navigability, and screen reader compatibility. This makes digital experiences inclusive and accessible to all users.
A well-structured UX/UI design improves user satisfaction, reduces bounce rates, and enhances conversions. A seamless experience keeps users engaged and encourages repeat interactions.
Yes, we conduct iterative user testing to validate designs, using real-world feedback to refine and optimise digital experiences before they go live.
Conversion-focused design ensures that every design element supports key business goals. This includes optimised CTAs, streamlined checkout flows, improved form usability and clear navigation.
Get in touch with us to discuss your website’s current challenges. We’ll analyse your needs, conduct research, and develop a strategy to enhance your user experience and drive results.

Interested in working with us?

Get in touch