Website Performance
In-depth articles on why website speed matters and how to improve it, covering performance measurement, mobile optimisation and the real impact of slow load times on your customers and revenue
The Increasing Importance Of Mobile Website Performance And What It Means For Marketers
This article provides a comprehensive explanation of why mobile website performance is becoming increasingly important in the digital space and what that means for website admins and marketers in general. Introduction In a recent article, we discussed why website performance is much more important than most marketers think. The speed and functionality of your site...
Why Your Website’s Speed and Performance Are Much More Important Than You Think
In this article, we’ll highlight some crucial opportunities you’re missing out on if you neglect to optimise your website or settle for sub-par performance. Creating and maintaining a fast, high-performing website should be a priority if you’re a marketer. But it’s still something that many underestimate the importance of, or don’t devote the necessary time...
Website Performance Explained: Are You Losing Customers Because of This Common Problem?
This article will help you understand what dictates your website’s performance, and provide tips to make improvements that will deliver a better UX for your visitors. Introduction When a member of your target audience lands on your website, it only takes them around 50 milli-seconds, or 0.05 seconds, to form an opinion about it. That...
How to Measure and Analyse Website Performance
Measuring and analysing your website’s performance holds the key to optimising it and delivering an exceptional user experience. Introduction Website performance holds immense significance in today’s fast-paced digital era. Understanding how to measure and analyse your site performance can often be a compass for success. As businesses venture into this digital realm, grasping the metrics...