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Rachel Berry

Client Services Director

Approachable and down to earth, Rachel has a history of building strong, trusted client relationships. She’s experienced in delivering digital solutions across a range of technologies and channels. Results-focused, she believes in always doing the right thing for your business.

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Articles


A person sitting at a desk with hands clasped, facing a laptop. The screen displays a digital loading bar at 25%, alongside a colorful, semi-transparent overlay. The background is slightly out of focus, adding depth to the scene.

Why Your Website’s Speed and Performance Are Much More Important Than You Think

In this article, we’ll highlight some crucial opportunities you’re missing out on if you neglect to optimise your website or settle for sub-par performance. Creating and maintaining a fast, high-performing website should be a priority if you’re a marketer. But it’s still something that many underestimate the importance of, or don’t devote the necessary time...

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WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication

If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work

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Building Better Relationships with Your Customers

This article will help you gain a better understanding of personalisation, and will provide you with guidance to begin building better relationships with your customers and wider target audiences online. Introduction A cost-effective and impactful way to build better relationships with your audience can be by utilising the power of personalisation. Providing each of your...

Text graphic featuring "BIMA Awards Winner 2024" in red and white on a black background. A red geometric shape is in the upper left corner, with the hashtag "#BIMAAwards" in the lower right.

A Prestigious Win for Filter at the 2024 BIMA Awards

Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences.

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Championing Gender Diversity in WordPress: A Call for Change

Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever.

A workspace features two laptops, a smartphone, and headphones. One person holds a smartphone above a notepad. Colorful overlays of pink and blue create a modern, tech-focused atmosphere on the wooden desk.

Migrating to WordPress

In the fast-evolving realm of digital and online experiences, it is prudent to carefully assess the market and evaluate whether your current DXP or CMS aligns with your evolving needs as your contract draws to a close. Introduction The pace of change in digital and online experience over the past decade means that when you...

BIMA 100 logo with the text "Class of 2024" in black and yellow, set against a white background and featuring a yellow design element.

Double Distinction: Filter’s Finest Shine Bright at the BIMA 100 Awards

On 21st May, at an awards ceremony in London, Paul Halfpenny, Filter’s CTO & Founder and Allie Tupper, our Digital Project Manager were recognised with a BIMA 100 2024 award for their hard work and dedication in their fields. Paul won within his category of CEOs & Leaders, and Allie within the Client Services &...

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Normalising Menopause: Insights from our BIMA Roundtable Experience

With a spectrum of over 60 symptoms, ranging from brain fog to mood swings, each woman’s experience with Menopause is unique, making it clear that there’s no one-size-fits-all approach. We recently had the privilege of attending a BIMA Roundtable titled “Menopause Matters,” where our Head of Client Services, Rachel Berry, participated in the important conversation...

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Closing the Gap: Womenomics in Action

In this article, we examine the issue of gender imbalance within project management roles and explore the interesting principles of womenomics In the ever-evolving world of project management, women are significantly underrepresented. Shockingly, recent statistics from the Project Management Institute (PMI) reveal that only 20-30% of project managers are women. We found this statistic to...

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BIMA Awards Welcomes Rachel Berry and Si Cooke as Judges

You might find a few familiar Filter faces in the BIMA Awards Judging panel this year… We’re excited to announce that two of our senior management team have been selected as judges for this year’s prestigious BIMA Awards! The BIMA Awards are the longest standing and most prestigious digital and technology awards in the UK....

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Insights From WordCamp Europe 2023: Empowering Women in Tech

After attending this years WordCamp Europe conference in Athens, we sat down with our Head of Client Services, Rachel Berry, to get an idea of the insights gained through the event surrounding women in technology. We had an incredible experience at WordCamp Europe 2023 in Athens, with our largest group to date, including 3 of...

A large conference room filled with attendees seated at tables, engaged in discussions. A prominent screen displays the word "Design" with abstract colorful patterns. The event takes place in a spacious venue with high ceilings, celebrating 10 years of WordCamp Europe.

Filter Returns To WordCamp Europe For 2023

This year, we’re taking a larger team to WordCamp Europe and we couldn’t be more excited! Keep reading to find out more.

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Filter Attends Big WP With WordPress VIP

We recently had the pleasure of attending an exclusive WordPress VIP event in London, featuring insights from open source pioneers, Matt Mullenweg, Mike Little & Dries Buytaert.

Two people collaborating in an office environment, looking at code on a computer screen. One is seated and pointing at the monitor, while the other stands beside, observing closely. The room has multiple computer stations and exposed brick walls.

What Makes An Enterprise Website

In this article we will explain what defines an enterprise-level website, showing some of the typical characteristics and things to consider when embarking on a new build. The definition of ‘enterprise’ is largely open to interpretation, there are many metrics used to define enterprise in business. Depending on the industry, many people believe businesses fall...

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The Do’s and Don’ts of Running a Successful Website RFP Process

This article highlights the importance of avoiding common pitfalls when it comes to selecting a vendor and running a successful Request For Proposal (RFP) process for website projects.

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Filter Joins Silicon Brighton

We’re pleased to announce we are joining Silicon Brighton, a great initiative in the South East – keep reading to find out more. As part of our continued commitment to the digital community, we are always looking for more ways to get involved and support all things digital. With this in mind, we decided to...

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Travel, Tourism and Hospitality Trends In The Digital Age

In this article, we will be examining the importance of accessibility within the hospitality industry and everything business owners need to know. While every industry has experienced big changes thanks to technology in recent years, each individual sector has also had to deal with its own specific, nuanced challenges. If you’re a business in the...

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Introducing The Enterprise Series

Throughout 2023, we will be publishing a range of free eBooks to help businesses navigate the digital space. As part of our continued commitment to the business community, we wanted to introduce a new series where we can provide guidance on a range of enterprise-related topics. We will be publishing a variety of eBooks throughout...

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Choosing Enterprise Website Technology – 6 must ask questions

This post is essential reading for mid to enterprise-level businesses who are in the process of choosing a new enterprise website technology stack or reviewing their existing stack in an effort to improve reliability and performance. If you are about to consult with a development or hosting supplier, you might want to take a minute...

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Our Experience At BrightonSEO, October 2022

Last week we attended BrightonSEO, an event created especially for search marketing professionals. Keep reading to find out more about our experience. Late last week, our CTO (Paul Halfpenny) and our Head of Business Development (Simon Cooke) headed to BrightonSEO, an event created especially for search marketers. Industry professionals and enthusiasts travelled from all over...