Discover how Filter has helped to transform US-based Laguna Tools’ online presence to enhance user experience and drive sales.
Laguna Tools, a leading manufacturer of advanced woodworking and metalworking machinery, sought to enhance their website to more effectively showcase their extensive range of products, including CNC routers, laser cutters, bandsaws, edge banders and dust collectors.
Catering to industries such as woodworking, metal fabrication and manufacturing, they help businesses improve efficiency and precision in crafting materials and products. Example clients of theirs include NASA, Ford and Tesla.
Recognising the opportunity to create a more engaging and user-friendly online experience, Laguna Tools partnered with Filter for a comprehensive redesign aimed at elevating their brand and facilitating easier navigation for potential customers through their WooCommerce-powered WordPress website.
Filter adopted a two-phase approach to deliver the project efficiently and effectively.
The first phase involved a reskin of the current Elementor website, utilising new UI designs to refresh its look while leveraging existing content. This initial upgrade aimed to enhance the site’s visual appeal and functionality, optimising it for seasonal sales and promotional activities.
The second phase consisted of creating a Project Definition Document (PDD), outlining a roadmap for Laguna Tools’ in-house development team to build the site using the WordPress Block Editor (Gutenberg). This document included best practices for implementation and recommendations for third-party plugins to ensure scalability and flexibility.
The previous website’s outdated design and complex content structure made it challenging to articulate a fresh design and recommended page structure for a website that serves a diverse range of products and customers.
Our team overcame this by conducting a thorough Discovery phase, which included interviews with key stakeholders, competitor analysis and a detailed site audit.
Through comprehensive research, our UX/UI design and WordPress development team developed a solution tailored to Laguna Tools’ goals while setting a foundation for future growth.
The collaboration resulted in a cohesive and visually appealing design tailored to Laguna Tools’ brand identity and user needs.
The newly designed templates feature responsive UI elements and intuitive navigation, significantly enhancing the overall user experience, especially for mobile users.
Additionally, the Project Definition Document provided a clear strategy for transitioning to the WordPress Block Editor, laying the groundwork for a scalable and dynamic website that supports both current and future objectives.
Through a strategic partnership with Filter, Laguna Tools is on track to transform their digital presence and improve customer engagement.
