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Case Study

Laguna Tools – WooCommerce Build Support

Laguna Tools is a US manufacturer of high-performance woodworking and metalworking machinery, used by clients like NASA, Ford and Tesla. Their tools help businesses boost efficiency and precision.

 

To modernise their digital experience and meet rising demand, Laguna Tools partnered with Filter to transform their WooCommerce-powered WordPress site. The focus was on improving brand perception, simplifying product discovery and creating a more scalable, flexible CMS.

Manufacturing WooCommerce WordPress Development
A laser cutting machine operates on corrugated metal, producing sparks as it precisely cuts through the material. The setup highlights advanced technology in action, showcasing the intricate process of metal fabrication.

Introduction

Designing a New Website to Transform the Laguna Tools Brand

Laguna Tools needed a website that matched the innovation and quality of its machinery. The existing design was visually outdated and structurally complex, making it difficult for users to explore products and for the internal team to scale content efficiently.

 

Filter worked closely with Laguna Tools to deliver a phased strategy that would both improve the short-term visual experience and lay the groundwork for long-term growth. Introducing WooCommerce as the eCommerce solution to transact via the website. The result is a stronger brand presence, a more streamlined user experience and a platform better equipped to evolve with business needs.

Relationship Length

The new website launched in December 2024

Focus

WordPress redesign and build support project to enhance brand and drive product engagement

Services
Visit The Site

Problem Problem

  • Outdated website no longer fit for purpose
  • Complex structure made navigation difficult
  • Didn’t reflect the quality or range of products

Solution Solution

  • Phased project to future-proof the site
  • Redesigned UI to elevate their brand
  • Roadmap for redevelopment with Filter support

Result Result

  • Cleaner, more intuitive user experience
  • Improved mobile usability and engagement
  • In-house build team empowered to manage improvements

A side-by-side comparison of a website before and after a redesign, showcasing improved layout and user experience. The left side displays the original site with a focus on innovation, while the right side highlights enhanced navigation and visuals for precision tools.

The Challenge

Laguna Tools offers a vast and technically complex product catalogue, serving customers with very different needs across sectors. The existing website struggled to present this information clearly or intuitively.

The design no longer reflected the premium nature of the brand, and the use of Elementor introduced limitations for future scalability and content flexibility.

Filter’s challenge was to design a future-ready solution that would simplify the structure, improve the look and feel and give the in-house team a clear path forward for more advanced implementation using the WordPress Block Editor.

Our Approach

We used a two-phase approach to deliver quick wins while planning for long-term growth. Phase one focused on supporting their development team with a visual refresh, reskinning the existing Elementor site with updated UI designs to improve aesthetics, responsiveness and content clarity.

Phase two involved creating a detailed Project Definition Document (PDD), outlining a strategic roadmap for rebuilding the site with the WordPress Block Editor. This included page structures, plugin recommendations and best practices for scalability.

Our Discovery process, including stakeholder interviews, competitor analysis and a site audit, shaped the direction. It ensured UX and UI decisions aligned with user behaviour and business goals.

A laptop displays a webpage promoting precision tools for various skill levels. The image highlights key areas of focus: user research, competitor analysis, prioritization, and focus groups, showcasing a strategic approach to product development.
A laptop and smartphone displaying a website for Laguna, showcasing advanced CNC machines suitable for various crafts. The site includes navigation and a contact section for expert advice.

Results

The new website design delivers a more cohesive and visually appealing user experience that aligns with Laguna Tools’ brand identity. Responsive templates and simplified navigation have improved usability, particularly for mobile users, while enhancing product discoverability.

Filter’s customised PDD gave Laguna Tools’s development team a clear framework for moving to the WordPress Block Editor. With this strategy in place, the internal team can continue building out a dynamic and flexible platform that supports current objectives and future expansion.

Visit The Site

Why This Story Matters

This project demonstrates how thoughtful, phased delivery can transform a digital presence without overwhelming internal teams or delaying results. By balancing immediate design upgrades with long-term strategic planning, Filter helped Laguna Tools elevate their brand while preparing for scalable growth.

The new website is not just a visual upgrade. It is a foundational step toward a more powerful and flexible platform that empowers the Laguna Tools team to communicate value, improve usability and reach more customers across industries.

Three mobile screens display Laguna Tools' website. The screens feature precision tools for various skill levels, a specific tool model (LT16), and an overview of the company's mission to enhance craftsmanship through quality machinery.

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