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Case Study

Fundraising Everywhere – WooCommerce Rebuild

Fundraising Everywhere delivers virtual events, training and resources for charities of all sizes. Their platform supports ticket sales, memberships, live and on-demand content and a supportive community.

 

Outgrowing their Elementor-built site, they needed a flexible rebuild with advanced workflows like Salesforce integration and gated member content. Filter delivered a new platform to streamline operations and enable growth.

Salesforce Integration WooCommerce WordPress Development
A person with tattoos holds a report while smiling and posing in front of a backdrop featuring various company logos.

Introduction

A Legacy Platform Redesign & Build Upgrade

Filter partnered with Fundraising Everywhere to rebuild their legacy site into a modern, flexible platform that supports their growing member base and evolving business model.

 

We introduced UX/UI improvements and rebuilt the site using the Block Editor for easier management.

 

Key integrations with Salesforce and WooCommerce delivered a secure, scalable foundation for long-term membership and revenue growth.

Relationship Length

The new platform launched in August 2025

Focus

Improving conversions, streamlining membership and building platform scalability

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Problem Problem

  • Legacy site built with Elementor created bottlenecks and workarounds
  • Weak search and usability limited member engagement
  • Inflexible CMS restricted events, ticketing and marketing initiatives

Solution Solution

  • Full rebuild in WordPress, building Close-to-Core, with the Block Editor to allow for flexibility
  • Intuitive CRM (Salesforce) and WooCommerce integration
  • UX/UI redesign focused on accessibility and conversion

Result Result

  • Introduced a modern, user-friendly platform ready for growth
  • Streamlined and optimised operations and CRM integration
  • Retained partnership to drive ongoing data-led improvements

A laptop displays pricing tiers for organizational access to a digital platform, featuring options for small, medium, and large teams with respective monthly fees. Logos of partner organizations are visible beneath the pricing information.

The Challenge

Fundraising Everywhere had outgrown its WordPress Elementor-built platform. Internal teams spent time working around technical limitations, while clunky UX frustrated users.

Memberships and ticket sales were all harder than they needed to be.

Having experienced poor service with past agencies, their co-founders were determined to find a reliable partner who could deliver both technical expertise and ongoing support.

Our Approach

We adopted a two-phase plan to balance immediate improvements with long-term stability.

First, an optimisation phase, building on their current website delivered targeted UX/UI and performance enhancements to improve the buyer journey.

We then progressed to a full platform rebuild, introducing a fresh, user-friendly design and moving the site into the WordPress Block Editor for flexible content management.

This was supported by integrations with Salesforce CRM to centralise member management and WooCommerce to handle eCommerce elements like invoicing and event registration.

A laptop displaying a user interface for Fundraising, showing features like UX/UI Design, content management, CMS migration, and API integration for job listings, all on a light blue background.
A laptop and smartphone display a fundraising event page for "Fundraising Dublin" in September 2023, showcasing pricing details and subscription options for unlimited access.

Results

The new platform went live in August 2025 and is already showing early signs of improvement, particularly in smoother user journeys and streamlined workflows.

The simplified buyer journey makes it easier for users to purchase tickets and memberships, boosting conversions.

The Salesforce and WooCommerce integrations have reduced admin time by aligning key workflows, while the Block Editor has given Fundraising Everywhere’s team the flexibility to manage and expand their content on their own.

With a Continuous Improvement retainer in place, the platform is well-positioned to evolve along with the organisation’s future ambitions.

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Why This Story Matters

This project demonstrates how even organisations with legacy, restrictive websites can transform their platforms into scalable, conversion-focused tools.

By combining UX/UI design expertise with deep experience in eCommerce and CRM integrations, Filter delivered a solution that immediately improved engagement while laying the groundwork for future growth.

For other organisations struggling with outdated builds, unclear conversion pathways or complex integrations, this story shows how a thoughtful rebuild can unlock both short-term wins and long-term success.

Three mobile phone screens display a fundraising app. The first screen outlines annual access options with pricing. The second screen welcomes users back with a login prompt. The third screen requests user information for billing, emphasizing a streamlined fundraising experience.

Filter was tasked by Fundraising Everywhere to upgrade our existing WordPress platform. Fantastic project management. All team members are so helpful and easy to work with.

Simon Scriver, Co-Founder

Fundraising Everywhere

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