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Case Study

Children with Cancer UK

Children with Cancer UK is a leading UK charity dedicated to combating childhood cancer. It funds vital research, supports children, families and healthcare professionals, and raises awareness while advocating for policy change.

 

The website plays a key role in sharing information, collecting donations, supporting events, and showcasing the charity’s impact.

Charity CRM Salesforce Integration WordPress Development
A smiling child joyfully hangs from their parent's hands in an outdoor setting, while another adult, seated nearby, watches with a smile. The background features a yellow diagonal design, adding a vibrant touch to the scene.

Introduction

A Website Project for a Charity Close to our Heart

Children with Cancer UK’s legacy website had become a significant obstacle to its mission, with poor mobile performance, limited accessibility and unintuitive user journeys.

 

Following a competitive multi-agency pitch, Filter was selected to deliver a full redesign and build. As a family-first agency, we were just delighted to partner with one of the UK’s most important children’s cancer charities.

 

The new WordPress platform delivers a mobile-first, accessible experience with Salesforce CRM integration, advanced search and personalisation, empowering internal teams while unlocking new opportunities for supporter engagement and growth.

Relationship Length

The new website launched in August 2025

Focus

User-Centred WordPress Website to Drive Engagement, Donations & Support

Visit The Site

Problem Problem

  • The outdated website led to poor mobile performance and weak accessibility compliance
  • Search functionality was limited and the site lacked flexibility for diverse user needs
  • A rigid CMS restricted the ability to process donations and support fundraising efforts

Solution Solution

  • Built modern, mobile-first site with flexible WordPress and better UX
  • Integrated Salesforce CRM, improved search and accessibility
  • Added dynamic personalisation for tailored experiences

Result Result

  • Better supporter engagement and more donations
  • Teams gained control with improved performance and personalisation
  • Captured data to boost omnichannel marketing and reach

Side-by-side comparison of a charity website redesign. The left shows the previous layout, while the right highlights the updated design featuring bold colors, streamlined navigation, and enhanced visibility of key services and calls to action, aimed at improving user experience.

The Challenge

The website needed to serve diverse audiences, from parents seeking urgent cancer information to donors, fundraisers, corporate partners and researchers. However, users often struggled to find content and became lost in the outdated structure.

The site was outdated, inflexible in its page templates and fragmented in how it captured user data and processed donations.

Our Approach

Filter began with a focused Discovery phase, running stakeholder workshops to identify key needs and challenges. The new mobile-first design uses colour-coded sections to aid navigation and reflect departmental ownership.

A modular WordPress CMS built with Block Editor gives content editors freedom to manage pages without developer support. SearchWP Pro with Live Ajax Search improves discoverability, while Salesforce integration enables effective data capture and segmentation for better donor engagement.

At the request of Children with Cancer UK, Filter integrated with GoDonate as the donations solution on the website. The tool allows Children with Cancer UK to add donation blocks on the website and takes users on a checkout journey towards making a donation to the organisation.

A laptop displays colorful charts and data visualizations focused on user research, competitor analysis, prioritization, and insights from focus groups. Four icons representing these concepts are shown above the screen, emphasizing a collaborative approach to data-driven strategies.
A laptop and smartphone display a webpage titled "Types of Cancer," featuring children and medical imagery. The content addresses childhood cancer, including its types, symptoms, and treatment options.

Results

Internal teams are already seeing the benefits with faster content creation, more effective search and streamlined data capture.

The platform has been designed with future growth in mind, we rebuilt the shop integration and consolidated their gaming microsites using WordPress Multisite.

Performance is currently being tracked via Core Web Vitals, GA data and CRM insights to measure engagement, conversion and content effectiveness, so that our two teams can work together on implementing continuous improvements to the site.

Visit The Site

Why This Story Matters

This project set out to create a resource that supports families during moments of uncertainty and distress, and encourages donations and event registration.

During Discovery, our teams spoke directly with parents who had experienced childhood cancer first-hand. Their insights shaped a platform that puts focus on clarity, compassion and results. Making it easier for families to quickly find vital information and support.

The new site also helps the charity connect with more people, encouraging event sign-ups and increasing donations to fund their life-saving work.

Three mobile screens displaying a website focused on childhood cancer support, highlighting organizations, research funding, and upcoming events. Each screen features distinct categories to engage users and provide resources.

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