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AI

Articles about all things AI, whether it’s a general insight or an update about our own plugins and developments

WP Engine Presentation
AI

The Speed Paradox: Rethinking Agency Value in an AI-Native World

The agencies that survive won't be the ones with the most AI tools. They'll be the ones who work out what humans should actually be doing when AI handles the execution.

Oliver Morrison
WooCommerce product recommendations displayed on a computer screen. Three drink containers are highlighted.
AI

Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping

WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future.

Joy Clarke
Two screens depict search results. One shows local furniture stores on a map and in a list. The other displays a general search results page.
AI

How to Optimise Your Content for AI Search: A Practical Guide

AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found.

Paul Halfpenny
A user interface displaying an image generator tool with options to upload images, featuring a preview area and thumbnails of coffee cups and illustrations. The design emphasizes accessibility and user engagement.
AI

Filter AI Introduces Custom Images, Smarter ALT Text and More

Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow.

Joy Clarke
Two cartoon characters in superhero attire, one with a sword and the other with a shield, represent WordPress. They stand against a blue background filled with lightbulbs, pencils, and design elements, symbolizing creativity and collaboration in digital solutions.
AI

Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress

Joy Clarke
The image shows a software interface for generating SEO titles, featuring options for title selection and a progress screen titled "Generating Title."
AI

Introducing Filter AI Version 1.2: Smarter SEO, ALT Text and Brand Control

This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI version 1.2.

Paul Halfpenny
A webpage displays a recommendation for fitness smartwatches compatible with Android. Three models are shown: Garmin Venu 3, Amazfit Cheetah R, and Garmin Venu 3 Plus. Each watch is highlighted with its features and availability status. A "Recommended" badge appears at the top.
AI

Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape

As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf.

Paul Halfpenny
A computer screen displays the ChatGPT interface with a web browser layout. On the left, the ChatGPT logo is visible. The interface shows a list and images of buildings, indicating a conversation or query related to architecture or real estate.
AI

Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025

As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation.

Paul Halfpenny