With an extensive reach in the UK of over 153,000 entrepreneurs, Filter’s CEO, Oliver Morrison, was delighted to have the opportunity to answer their questions about his career, leadership and the future as part of their “Meet the MD” focus section.
Founded in 2016, Filter is a digital agency focused on Strategy, Planning, Build and Optimisation. Our core principle of ‘Clear Vision & Innovative Thinking’ underpins our approach to delivering outstanding online experiences.
As CEO, my primary responsibilities include managing the overall operations and resources of the company, whilst providing the strategic direction, leadership and vision for our direction of travel. I also retain hands on responsibility for managing our key accounts, reporting and communications.
An opportunity then presented itself to co-create a full-service digital Agency, which within a few years we had grown to 40 staff delivering projects for clients such as Virgin Active, Vodafone and Royal Caribbean Cruises.
After 7 successful years, realising the marketing landscape was changing, I took the decision to establish a new agency, and so Filter was born. Our pursuit to equip our clients with the best digital knowledge and technology to operate market leading digital functions.
After 7 successful years, realising the marketing landscape was changing, I took the decision to establish a new agency, and so Filter was born. Our pursuit to equip our clients with the best digital knowledge and technology to operate market leading digital functions.
There are so many qualities that make a great leader. For me, I believe that leadership isn’t a solitary task, you need to listen, communicate and motivate others; it’s about being perceptive to client and colleague needs. Of course, you also need commitment, belief and a clarity of vision.
I hate poorly presented work, it’s such a reflection on how much people care.
I would like to build our reputation as the go-to digital agency. Skilled, reliable, honest, experienced, caring and enthusiastic are the types of words I would like to hear used to describe Filter. We’ll then know we have done ok.
Do your research, understand the market, listen to others and build your connections. Focus on what makes you thrive. Work within your area of expertise and bring in others who can fill the skills gaps as you can’t do it all. Lastly, you have to be willing to put in the hard work, as it’s a long game.
The power of networking and building your connections is fundamental to building a business. I was perhaps a little slow to appreciate the impact it could have.
