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Case Study

Seoul Bird – Website Build

Seoul Bird is a vibrant fast-casual restaurant brand with locations across the UK, (and even in Las Vegas!), bringing the bold flavours of Seoul’s street food to a global audience. Famous for its Korean fried chicken, Seoul Burgers, and fresh Seoul Salads, the brand continues to expand rapidly.

 

To keep pace with this growth, Seoul Bird needed a flexible, scalable website that could evolve alongside its business and support its multi-location model.

WordPress Content-Led Approach Hospitality
A vibrant spread featuring crispy fried chicken, colorful sauces, a fresh slaw, and sides in stylish bowls, all presented on branded paper.

Introduction

Scalable WordPress Website Creation

Seoul Bird needed a scalable website that could showcase their delicious Seoul street food while supporting their multi-location restaurant growth.

 

Filter built a flexible WordPress website with enhanced performance, Instagram integration, and analytics tracking.

 

The result is a platform that enables direct online ordering while providing the team with tools to track user behavior and make informed improvements.

Relationship Length

Project delivered in 2022

Focus

Creating a scalable website to grow with changing business needs

Visit The Site

Problem Problem

  • Needed a scalable site to support growth
  • Wanted full content control and strong food imagery
  • Aimed to boost takeaway/click & collect with analytics

Solution Solution

  • Built flexible WordPress site with intuitive CMS
  • Integrated Instagram feed and optimised speed
  • Set up GA4 for tracking and conversions

Result Result

  • Launched a new site to allow for other locations to be added as they grow
  • Visitors can order takeaway or collection online
  • Ongoing support from Filter allows for new feature development

A laptop displays a website featuring food offerings, highlighting a mobile app titled "Seoul Bird in Your Pocket." The layout includes vibrant images of dishes and navigational links for user engagement.

The Challenge

Seoul Bird needed a brand-new website designed to grow with their fast-expanding business. The site had to be fully editable, allowing the team to easily update menus, promotions, and locations as they evolved. It also needed to showcase their mouth-watering dishes through bold, high-quality imagery while driving key actions such as takeaway and click & collect orders.

To support their ambitious growth, the website also required robust analytics, enabling the team to track user behaviour, measure conversions, and gain valuable insights as they launched in new locations.

Our Approach

We built the new Seoul Bird website on WordPress Block Editor, chosen for its adaptability and scalability. This gives the team complete control over their content through an intuitive CMS, while providing the flexibility to add new features as the business continues to grow.

To ensure a seamless user experience, we implemented performance optimisations to reduce loading times and boost site speed. We also integrated their Instagram feed directly into the site, keeping the gallery page fresh with the latest social content. Finally, we set up GA4 analytics, enabling the Seoul Bird team to track user behaviour and conversions, and gain actionable insights as they expand into new locations.

A laptop displays a webpage for Seoul Bird, showcasing restaurant locations in London and Edinburgh. Icons indicate UX/UI design, continuous improvements, and WordPress build services, highlighting a focus on user experience and digital solutions.
A laptop and smartphone display the Seoul Birds website, featuring vibrant images of Korean fried chicken and gourmet sauces, emphasizing a fresh and flavorful dining experience. The responsive design highlights accessibility across devices.

Results

The website 2.0 design launched in April 2023, following the newly opened Las Vegas Seoul Bird location. Visitors can see their full range of delicious dishes through the menu section, including a bespoke K-kids menu.

Customers can now make purchases for takeaway or collection directly through the website, while also linking out to Uber Eats, Deliveroo and Just Eat. We continue to support the Seoul Bird team as their business grows.

Visit The Site

Why This Story Matters

This work demonstrates how the right platform can support restaurant growth and customer engagement. For Seoul Bird, that meant a website that handles direct orders while being easy for their team to manage and evolve across multiple locations.

If your restaurant needs a scalable online presence that drives direct orders and grows with your business, we can help build you a website that serves your customers and supports your expansion plans.

Three smartphone screens showcase the Seoul Bird website, featuring vibrant images of Korean food, a service introduction, and a contact form for inquiries. The design emphasizes accessibility and engagement for users seeking delicious culinary experiences.

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