Scalable Website Creation For Seoul Bird

Seoul Bird is a fast-casual restaurant with various London locations (and Las Vegas!) offering the best of Seoul’s street food including Korean fried chicken, Seoul Burgers and Seoul Salads.

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A variety of delicious dishes are spread across a wooden table, including burgers, salads, fried chicken, and desserts. Drinks accompany the meal, creating a colorful and appetizing display.

Created by Judy Joo and Andrew Hales, Seoul Bird is a multi-location restaurant brand, offering the best of Seoul’s famous street food.

Project Overview

Seoul Bird needed a brand-new website that could grow and develop with the changing needs of the business.

The site needed to be fully editable, showcase their delicious food with a design that featured beautiful imagery and encourage both takeaway and click & collect orders.

It also needed to have analytical functions to track user behaviour and report on conversions.

A colorful display of assorted Korean dishes including fried chicken and various side items. The text reads "Fresh. Vibrant. Flavourful." with buttons for viewing the menu and locating the restaurant, Seoul Bird. The bottom section promotes order pick-up with a "Click & Collect" option.
Menu page for Seoul Bird featuring Korean Fried Chicken and Korean Flame Grilled Chicken options. Includes combo meal details and sharing options of fried chicken and tenders. Offers choices of sauces and spice levels, with a simple, minimalistic design and navigation links at the top.

Our Approach & Technology

The Seoul Bird website was built using WordPress technology, due to its adaptability and flexibility. The benefit of using WordPress is that as the business grows, the team will be able to manage their content using an intuitive back-end CMS and add more features in the future.

Our team included solutions to lower loading times and enhance the overall performance of the site in the recent refresh, as well as a plugin to connect their Instagram feed to the website, displaying the latest posts on their gallery page. We also set up GA4 analytics for the website so that the Seoul Bird team can track and report on the user journey and make informed improvements to the site going forwards.

Outcome

The website 2.0 design launched in April 2023, following on the heels of the newly opened Las Vegas Seoul Bird location.

You can see their full range of delicious Seoul Bird dishes available by using their menu section, including a bespoke K-kids menu. Visitors can now also make purchases for takeaway or collection directly through the website, while also linking out to Uber Eats, Deliveroo and Just Eat.

We continue to support the Seoul Bird team and we look forward to seeing how the business grows in the future.

Seoul-Bird
Transformational work comes from collaboration

Interested in working with us? We’d love to hear from you.