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Case Study

MCS Rental Software

MCS Rental Software is a SaaS provider of hire management solutions designed to streamline rental operations across construction, events and equipment hire industries.

 

The platform offers comprehensive tools including real-time inventory management, maintenance scheduling and CRM to enhance productivity and asset utilisation. With features like 24/7 online booking, customisable reporting and integration with accounting and telematics systems, MCS enables businesses to operate efficiently and drive profitability.

HubSpot Integration SaaS WordPress Development
Two yellow construction cranes tower above a partially constructed building, surrounded by scaffolding, set against a clear blue sky.

Introduction

An SEO-led Global Website Redesign and Build

MCS Rental Software is a global provider of rental and asset management solutions, looking to accelerate international expansion, especially in the US.

 

Following a technical and content audit by our SEO-agency partner SERPS Invaders, a completely new digital platform was necessary to execute an effective SEO strategy and improve the user experience.

 

We collaborated closely with both MCS and SERPS Invaders to create a solution aligning UX best practices with SEO, scalability and marketing automation for long-term digital growth.

Relationship Length

The new website launched in July 2025

Focus

An SEO-led digital experience transformation

Services
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Problem Problem

  • Outdated site hindered SEO and global conversions
  • Content was dense and relied on generic imagery
  • CMS made updates and localisation across nine languages difficult

Solution Solution

  • Partnered with SERPS Invaders to build a high-performance multilingual site
  • Used WPML, SearchWP Pro and HubSpot integration
  • Added PersonalizeWP for language, location and behaviour-based content

Result Result

  • Faster site meeting Core Web Vitals standards
  • Better engagement via improved UX and mobile performance
  • HubSpot integration improved lead insights and content tracking

A side-by-side comparison of a website redesign for a rental business software platform. The "Before" image shows an older layout, while the "After" showcases a modern, user-friendly interface highlighting features and solutions for streamlined management.

The Challenge

The previous website showcased important product and sector content but struggled to rank well in search or support effective user journeys. The site relied heavily on stock imagery and presented content in dense, difficult-to-digest format.

The CMS presented major limitations for content creators, making updates and localisation difficult. With global ambitions requiring content in nine languages across 29 solution areas and 15 sectors, MCS needed a scalable, multilingual framework to avoid missing international market opportunities.

Our Approach

Filter began with comprehensive Discovery, analysing current website structure and performance, mapping competitor strategies and gathering stakeholder insights. We implemented WPML for multilingual content delivery, enabling automated and human translation across nine languages.

SearchWP Pro with Live Ajax Search was integrated to improve discoverability using fuzzy matching and synonym detection. The site integrates seamlessly with HubSpot for lead segmentation, while PersonalizeWP delivers personalised content and lead scoring to help prioritise high-value prospects.

A laptop displays a vibrant dashboard featuring user research data, competitor analysis, prioritization grids, and focus group insights. Key elements are color-coded for clarity, supporting data-driven decision-making in digital strategy.
A laptop and smartphone display a website featuring software solutions for the oil and gas rental industry, highlighting efficiency and innovative technology.

Results

While full impact will be measurable post-launch, the site meets Google’s Core Web Vitals benchmarks for performance, responsiveness and visual stability. Early indicators suggest faster load times, improved mobile usability and enhanced engagement through better navigation and search.

SearchWP and PersonalizeWP implementation has begun delivering user behaviour data, empowering MCS to refine content strategy, while HubSpot integration provides sales and marketing teams with better lead quality and content performance insights.

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Why This Story Matters

This project shows the impact of aligning UX, SEO, and content strategy to drive international growth. For MCS, a flexible WordPress CMS, optimised user journeys and a brand-aligned design created a platform ready to support their global ambitions.

If your business is looking to expand internationally, boost website performance or streamline content workflows, a strategically developed platform can lay the groundwork for long-term, sustainable growth.

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