Strengthening Code Wizards’ Brand with a Dynamic WordPress Website

Discover how Filter transformed Code Wizards’ online presence with a high-performance, customised WordPress website that enhances user experience and drives business growth.

WordPress Website Creation

Code Wizards are a dynamic agency specialising in gaming performance, leveraging AWS for robust backend services in large online games.

During a rebranding effort aimed at improving service visibility, they wanted to create a new website that not only showcased their technical capabilities but also reflected their unique brand identity.

Approach & Technology

Our experienced team undertook the development of a new website for Code Wizards using WordPress and its intuitive Block Editor. This platform choice provided a solid foundation for presenting their brand and services effectively, facilitating content delivery and positioning them to foster new business opportunities.

The website features high-speed performance, engaging designs and incorporates animated elements to resonate with their target audience. We also optimised the site’s UI/UX to seamlessly align with Code Wizards’ brand identity. We equipped their team with custom Block Editor patterns and blocks, empowering them to create effective landing pages for events and marketing campaigns with ease.

Challenges

During the website launch, Code Wizards made the strategic decision to change their domain name, a move aimed at strengthening their brand identity but one that also posed potential challenges to their search engine visibility. Understanding the importance of maintaining their online presence, our team at Filter worked closely with Code Wizards to minimise any negative impact.

We implemented a range of specific redirects to carry out a seamless transition for both users and search engines. We also submitted updated sitemaps to Google post-launch, which helped to expedite the indexing process and maintain their visibility in search results. This proactive approach ensured that Code Wizards could confidently navigate through the domain name change without compromising their hard-earned search engine rankings.

Improve your Conversion Rate

We’ll conduct a free micro-audit of your site, analysing crucial conversion elements and providing up to three customised recommendations to boost conversions and user engagement.

Outcome

Code Wizards were extremely happy with their new website, highlighting its significant ability to effectively showcase their unique selling points and service offerings. They particularly appreciated the site’s exceptional speed, which not only reflects their technical prowess within the gaming industry but also improves user experience by delivering content swiftly and seamlessly.

The WordPress Block Editor empowers their team to maintain full control over website content and effortlessly create new landing pages for various marketing initiatives. The ease of use and flexibility provided by this feature have streamlined their content management processes, enabling them to respond quickly to market trends and client needs.

Filter has done incredible work turning the designs into a living, breathing website. Massive props to the whole team.

Matt Simpkin

Project Lead, Code Wizards

Summary


The new website is a powerful asset that not only aligns perfectly with the brand vision but also supports Code Wizards’ growth objectives. By effectively engaging their target audience and driving new business opportunities, the website has become a vital part of their strategy. It enhances user experience and showcases their technical proficiency, solidifying their stellar reputation within the gaming industry.

This project underscores our proven track record of delivering high-performance websites that combine exceptional speed with robust customisation. We cater specifically to clients like Code Wizards, who need a strong online presence to support their evolving business goals.

Our expertise is further demonstrated through successful collaborations with previous clients such as Homeprotect, JD Wetherspoon Hotels and Empower Up, highlighting our commitment to delivering tailored solutions that help clients achieve their objectives efficiently.

Do you need a brand update?

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