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Case Study

Code Wizards – Website Build

Code Wizards is a specialist agency delivering high-performance backend infrastructure for online games, with expertise in AWS technology. As part of a rebrand, they wanted a website that clearly showcased their identity, technical skills, and attracted new business.

 

Filter was hired to design and build a fast, flexible WordPress site that brought the Code Wizards brand to life, while being easy for their team to manage and credible to gaming industry clients.

B2B Gaming WordPress Development
A colorful illustration featuring a mobile game interface. The game titled "APART of ME" showcases a character in a hot air balloon, alongside scenes of exploration and adventure within a vibrant landscape.

Introduction

Strengthening Code Wizards’ Brand with a Dynamic WordPress Website

Filter partnered with Code Wizards to create a modern WordPress site that better reflected their growth and ambitions.

 

The old site no longer supported their goals, so the new platform was designed to engage audiences, communicate value and support ongoing marketing.

 

Using the Block Editor, the site combines strong design, custom animations and technical optimisation with a clear content strategy, giving the Code Wizards team full control to share their story, showcase work and adapt content as needed.

Relationship Length

The new website launched in February 2024

Focus

Custom WordPress platform to reflect brand and support growth

Visit The Site

Problem Problem

  • Outdated site didn’t reflect technical strengths
  • Needed to support a full rebrand
  • Domain change risked SEO visibility
  • Lacked a platform to showcase expertise

Solution Solution

  • Built a fast, engaging site with Block Editor
  • Added custom patterns and smooth UX
  • Provided SEO and redirect support
  • Created a scalable, optimised foundation

Result Result

  • Launched a high-performing new platform
  • Improved user experience and engagement
  • Gave the team full content control
  • Maintained search visibility post-launch

A laptop displays a vibrant pink website for Code Wizards, promoting services for game backend and multiplayer infrastructure support. The design features playful graphics and bold text inviting users to explore their solutions.

The Challenge

Code Wizards’ rebrand represented a pivotal moment of transformation, aligned with a domain change designed to reinforce their online presence. However, the transition carried SEO risks, including potential loss of rankings, backlinks, and indexed pages.

Filter’s challenge was to deliver a technically robust, visually compelling website with creative design tailored for the web, while carefully managing the domain migration to protect and maintain visibility.

Our Approach

Filter built the new site in WordPress using the Block Editor, giving Code Wizards full control to manage content and campaigns.

The site included custom animations, optimised layouts and a UI designed to resonate with their gaming industry audience. Performance was prioritised throughout.

Ahead of launch, Filter handled the domain change by implementing redirects, submitting new sitemaps and monitoring indexing to protect rankings. This hands-on approach enabled a smooth transition without sacrificing SEO.

A laptop displays a vibrant website for Code Wizards Group, featuring a headline about video game backend consultancy services. Surrounding icons represent user research, competitor analysis, prioritization, and focus groups, emphasizing a comprehensive approach to game development.
A laptop and smartphone display the Code Wizards Group website, featuring a vibrant pink background. The site promotes their services in building engaging games, emphasizing their partnership with leading industry players and inviting potential clients to collaborate.

Results

The new website reflects Code Wizards’ technical expertise, with improved speed, structure and a distinctive, branded design. The internal team now has full content control and can react quickly to opportunities.

Thanks to proactive SEO planning, the domain switch went ahead without visibility loss, allowing the agency to move forward with confidence and a stronger digital presence.

Visit The Site

Why This Story Matters

This project shows how performance and branding go hand in hand. For Code Wizards, the new site is more than a marketing tool, it is a living platform that reflects their unique voice and supports business growth.

Filter delivered a solution that balances technical quality with design precision and operational independence. It demonstrates how thoughtful platform design, clear UX and structured SEO planning can support brand transformation without compromise.

Three smartphone screens display mobile webpage designs for Code Wizards Group and AWS Migrations. The left screen features a gaming theme, the center focuses on AWS services, and the right highlights video game consultants. Each design showcases vibrant colors and engaging content tailored for users.

Filter has done incredible work turning the designs into a living, breathing website. Massive props to the whole team.

Matt Simpkin

Code Wizards

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