Elevating Website Functionality and User Experience for CEPA with WordPress

Discover how Filter supported the Center for European Policy Analysis (CEPA) by improving their website’s design, functionality, and search capability – positioning them for greater engagement and success.

User Experience Improvements

As an organisation with a mission to ensure a strong and democratic transatlantic alliance for future generations, CEPA needed a website that could effectively communicate their expertise while engaging with their audiences.

Since partnering in February 2024, we have been supporting CEPA with continuous improvements to their existing WordPress site.

Our role has been to enhance both the user experience and the functionality of the website, ensuring it becomes a more effective tool in achieving their objectives.

Approach & Technology

When we took over management of the CEPA website, we initially managed updates on an ad-hoc basis but CEPA’s site required more than just basic refinements.

Given the complexity of their content and their role in strengthening the transatlantic alliance through cutting-edge research, analysis, and programs, a more intuitive user interface and a robust back-end were essential.

Our UX/UI design team collaborated closely with the organisation’s stakeholders to identify the key challenges and priorities. We developed new custom component blocks and page templates to update the look and feel of the site. These changes have helped make the site more user-friendly while ensuring it serves the organisation’s needs more effectively.

To further enhance the user experience, we integrated SearchWP, a powerful search solution that allows users to quickly find specific reports, articles and analysis. With features like document indexing and flexible search algorithms, SearchWP will significantly elevate the site’s functionality.

Challenges

Although we weren’t the original developers of CEPA’s WordPress site, our experienced team quickly got up to speed. One of the key challenges was optimising the existing code to enhance both the front-end user experience and back-end performance.

Our WordPress development team took this opportunity not only to address the immediate concerns but also to fine-tune the website’s overall performance, ensuring the correct foundations are in place to support CEPA achieve its long-term goals.

It has been a pleasure to work with the team at Filter over the past few months to help achieve CEPA’s website development goals.

The team we work with is very responsive and completes outstanding tickets promptly with consideration of our organisation’s priorities. As a nonprofit organisation, Filter provides realistic estimates and creative solutions for what is achievable within our budget.

What has stood out during our work with Filter is their ability to listen to our needs and goals and distil them into new designs that incorporate our ideas and introduce new solutions.

Throughout our project, their communication has been clear, flexible, and timely. We are satisfied with the work provided by Filter and are excited to continue developing our website in collaboration with them.

Sarah Krajewski

Senior Program Officer, Communications Center for European Policy Analysis (CEPA)

Outcomes

The improvements we’ve made to CEPA’s website have resulted in a fully optimised user experience. This will lead to more engaged visitors, easier navigation through the site’s content and more efficient finding of valuable insights. The introduction of SearchWP will further boost engagement, enabling users to quickly locate specific documents and reports.

Our work has ensured that the site is not only aesthetically cohesive but also better equipped to support CEPA delivering insight on trends affecting democracy, security, and defence to government officials and agencies.

Summary


At Filter, we are proud to support organisations like CEPA by transforming their website’s design, functionality and overall performance. Our expertise and flexibility has allowed us to improve their technical foundations and elevate their website performance.

With a modest monthly budget for continuous improvements, we progressively refine our clients’ websites month after month, ensuring they achieve outstanding functionality and user experience.

If your organisation is facing similar challenges, or if you feel your current agency relationship is no longer meeting your needs, we’d be happy to help.

Whether you’re looking to optimise an existing WordPress site or need a specialised search solution, our team has the expertise to transform your website and support your business goals.

Get in touch to see how we can make a difference.

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