Bright Interactive - Website Build

Introduction

Delivering Flexibility and Performance: Rebranding Bright with WordPress

Bright wanted a website that could capture the essence of their new brand and provide a strong foundation for future marketing.

While Bright handled the design internally, they turned to Filter for WordPress development, knowing they needed a specialist to execute it to a high standard.

The result is a site that highlights their strengths in both SaaS and agency services, delivering speed, reliability and freedom to create new content as their business evolves.

Relationship Length

Project delivered in 2023

Focus

Supporting a rebrand with a high-performance, flexible WordPress site

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Problem

The website needed to align with a new brand and marketing direction
Tight timelines required careful planning and execution
The client wanted a system that allowed each page to look different

Solution

Built a fast WordPress website which utilises the Block Editor and custom native blocks
Created a flexible templates and patterns to support unique layouts
Optimised every layer for speed and long-term scalability

Result

New website delivered on time with very few defects in final testing
Bright’s team can easily add and manage content for campaigns
Platform showcases their expertise and supports business growth

The Challenge

A major priority for Bright was ensuring every page felt distinct while still staying on brand. This meant building a flexible system that allowed for variety without reinventing layouts for each new page.

At the same time, the project ran against a strict deadline that required careful coordination. By working closely with Bright’s designers and stakeholders, we found ways to reuse block structures creatively so each section looked unique, while keeping to a tight schedule.

Our Approach

We used WordPress with the Block Editor to create a site that balances performance, scalability and creative freedom.

Custom native blocks and patterns gave Bright full control to update pages and roll out new campaigns without relying on developers. We also built out specialised templates for their ‘People’ section to better present team members and job opportunities.

Performance was another top priority. Our team optimised every layer of the site to load quickly, reflecting Bright’s own focus on quality and speed in their products. This approach provided a robust foundation that could adapt to future needs.

Results

The project was completed on time and met Bright’s high standards, with very few defects in final testing. The new site is fast and straightforward to manage, making it simple for Bright’s team to add landing pages or refine messaging.

They now have a digital platform that does justice to their brand, supports their marketing ambitions and reinforces their expertise in delivering high-quality SaaS solutions.

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Why This Story Matters

This work shows how the right platform can free a business to focus on growth. For Bright, that means a website that’s easy to evolve and supports campaigns without heavy technical overhead.

If your marketing site feels limiting or hard to manage, we can help build something that works for you.

Everyone we met from Filter was clearly very experienced and knew everything about building and launching a website in WordPress. They produced a very clear specification for the work to be done and a project plan. The site was delivered to us for testing on time and with very few defects. We were very impressed with the quality of what they built.