Discover how we helped Bright transform their online presence and achieve their business goals with a high-performance, flexible WordPress website tailored to their unique needs.
Bright, a dynamic agency specialising in developing Software as a Service (SaaS) applications for clients and managing successful apps in Digital Asset Management, started a rebranding initiative to clearly differentiate their SaaS platform marketing from their agency services.
As part of this initiative, they wanted to create a new website using a different CMS platform. While they managed the design internally, they approached our team for development expertise, acknowledging it was not their primary focus. Together, we collaborated to bring their vision to life.
Using the innovative WordPress Block Editor, we built a new website for Bright, aiming to bolster their online presence and support their business goals effectively. Utilising WordPress allowed our team to prioritise both speed and performance, while offering flexibility for future growth. Custom native blocks and patterns were integrated to streamline content creation, enabling Bright’s team to easily manage and update pages and marketing materials.
We also optimised the People section with specialised templates for showcasing team members and job listings, ensuring a universal and engaging user experience. Implementing these changes will help us to deliver a tailored digital solution which fully aligns with Bright’s vision and strategic objectives.
We offer a complimentary performance audit of your website, analysing aspects such as your site’s speed, accessibility score and SEO capabilities.
A key challenge in building the site was ensuring that each page and section was unique. While this was technically manageable, there was a significant timing challenge due to a strict deadline. To overcome this, we collaborated closely with designers and stakeholders to maximise the reuse of existing components and blocks.
By using variations, we were able to create distinct layouts while utilising the same block structures. This strategy not only ensured each section had its own unique look and feel but also allowed us to meet the tight deadline without compromising on quality or creativity. Our collaborative approach and use of existing elements enabled us to deliver a site that met all of Bright’s expectations.
Everyone we met from Filter was clearly very experienced and knew everything about building and launching a website in WordPress. In the initial stages of the project Filter explained the process and helped us with all aspects of it. They produced a very clear specification for the work to be done, and a project plan. The site was delivered to us for testing on time and with very few defects. We were very impressed with the quality of what they built.
Director, Bright Interactive
Bright are incredibly pleased with the new site, it effectively showcases their unique selling points and propositions better than ever before. The site’s speed is crucial in demonstrating their expertise to prospective customers, highlighting their commitment to performance and quality. The entire process was smooth and efficient, delivering a high-quality result without incurring excessive costs. This has left the client feeling confident and unburdened by their marketing ambitions, knowing they have a robust platform to support their goals.
Additionally, they appreciate the ease of use provided by the WordPress Block Editor, which grants them full control over all pages on their site. This feature allows them to quickly and easily add new landing pages for marketing purposes, ensuring they can adapt and respond to market demands promptly. Overall, the new site not only meets but exceeds Bright’s expectations, empowering them to showcase their expertise and drive business growth effectively.
Filter has a strong track record of working with sites that require flexibility in content management while maintaining robust controls over the site’s look and feel. Our expertise is demonstrated through successful collaborations with various clients, including Trane, Seoul Bird and Ennismore.
Our work with Bright further exemplifies our commitment to delivering tailored digital solutions that meet the unique needs of our clients, ensuring they have the tools to manage their content seamlessly and present their brand effectively.
