123Dentist: Scalable Multilingual WordPress Website Build

Introduction

Building a Patient-Centric WordPress Platform for 123Dentist

Filter partnered with 123Dentist to design and build a scalable, future-ready website that fuels growth, strengthens brand trust, and delivers patients a seamless journey from discovery through to booking.

The new platform combines advanced search and filtering powered by ElasticPress, geolocation for personalised and localised results, integrated clinic data, and appointment booking, all available across two-sites, in both English and French.

These features work together to create a smooth, intuitive patient experience, while personalisation and accessibility tools ensure the platform is inclusive, engaging, and ready to support 123Dentist’s continued growth.

Relationship Length

The new website launched in August 2025

Focus

Patient-first, community-oriented, scalable platform improving clinic discovery and booking with geolocation, advanced filtering and reliable data integrations through Microsoft Dynamics

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Problem

The outdated site struggled to attract and convert patients
User journeys and search lacked simplicity and effectiveness
Data and content were difficult to manage and keep accurate

Solution

Discovery-led redesign with patient-first UX and UI
Geolocation, advanced filtering and ElasticPress search
Integrated clinic data, multilingual support and personalisation tools

Result

Streamlined and intelligent booking and discovery across devices
Personalised clinic results and content served by geolocation
Stronger foundation to support future growth and marketing

The Challenge

123Dentist needed a website that could better attract and convert patients while strengthening its reputation as a trusted healthcare network.

The new platform had to provide a reliable experience for users, from finding a nearby clinic to completing a booking, while integrating with centralised data to ensure information remained accurate.

Scalability was a priority, as the solution needed to support continued growth and work seamlessly across languages, audiences and devices.

Our Approach

We began with a Discovery Phase, combining stakeholder workshops, analytics reviews and persona development to define the blueprint for the new site. Our design team then created high-fidelity concepts with a focus on the ‘Find a Dentist’ journey and clinic profile pages, ensuring clarity and conversion at every step.

From a technical perspective, we used MaxMind for geolocation to personalise clinic results, we powered search with ElasticPress and enabled direct booking, all underpinned by accurate data integrations.

Google Maps improved location and clinic display and visibility, while WPML allowed for the site to be displayed in both English and French.

To future-proof the platform, we integrated PersonalizeWP and Filter AI, giving 123Dentist advanced tools for personalisation and content optimisation.

Results

Although the website has only just launched, the immediate outcome is a patient-first platform designed to drive engagement, trust and conversion.

Patients benefit from a visually appealing and responsive design. Advanced filtering and personalised content and clinic data combine to make their journey from search to booking smooth and intuitive.

For 123Dentist, the platform offers a scalable foundation for growth, marketing and future enhancements. Early feedback from the client has been highly positive, with the site delivered on time and ready to support a national above-the-line and digital marketing campaign.

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Why This Story Matters

This project shows how a large, multi-location healthcare network can use technology to connect more effectively with its communities.

By combining advanced search, geolocation and third-party integrations with a patient-first design, 123Dentist now has a platform that actively helps people find care quickly and confidently.

For other organisations managing complex networks or data-heavy requirements, this case study highlights the value of pairing technical expertise with user-focused design to create scalable, future-ready digital experiences.