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Case Study

123Dentist – Multilingual Website Build

123Dentist is one of Canada’s largest dental networks, with hundreds of clinics across the country, providing trusted care to local communities. Their network continues to grow, strengthening relationships with partner clinics and building their reputation as a reliable brand for patients seeking high-quality dental care.

 

To support this growth, 123Dentist needed a multilingual digital platform that could match their ambition: scalable, user-focused and designed to attract, engage and convert patients while reinforcing their presence in local communities.

WordPress Development Advanced Search Multilingual Healthcare

Introduction

Building a Patient-Centric WordPress Platform for 123Dentist

Filter partnered with 123Dentist to design and build a scalable, future-ready website that fuels growth, strengthens brand trust, and delivers patients a seamless journey from discovery through to booking.

 

The new platform combines advanced search and filtering powered by ElasticPress, geolocation for personalised and localised results, integrated clinic data, and appointment booking via CareCru, all available in both English and French.

 

These features work together to create a smooth, intuitive patient experience, while personalisation and accessibility tools ensure the platform is inclusive, engaging, and ready to support 123Dentist’s continued growth.

Relationship Length

Their new website launched in August 2025.

Focus

Patient-first, community-oriented, scalable platform improving clinic discovery and booking with geolocation, advanced filtering and reliable data integrations through Microsoft Dynamics

Visit The Site

Problem Problem

  • The outdated site struggled to attract and convert patients
  • User journeys and search lacked simplicity and effectiveness
  • Data and content were difficult to manage and keep accurate

Solution Solution

  • Discovery-led redesign with patient-first UX and UI
  • Geolocation, advanced filtering and ElasticPress search
  • Integrated clinic data, multilingual support and personalisation tools

Result Result

  • Streamlined and intelligent booking and discovery across devices
  • Personalised clinic results and content served by geolocation
  • Stronger foundation to support future growth and marketing

The Challenge

123Dentist needed a website that could better attract and convert patients while strengthening its reputation as a trusted healthcare network.

The new platform had to provide a reliable experience for users, from finding a nearby clinic to completing a booking, while integrating with centralised data to ensure information remained accurate.

Scalability was a priority, as the solution needed to support continued growth and work seamlessly across languages, audiences and devices.

Our Approach

We began with a Discovery Phase, combining stakeholder workshops, analytics reviews and persona development to define the blueprint for the new site. Our design team then created high-fidelity concepts with a focus on the ‘Find a Dentist’ journey and clinic profile pages, ensuring clarity and conversion at every step.

From a technical perspective, we used MaxMind for geolocation to personalise clinic results, we powered search with ElasticPress and enabled direct booking via CareCru, all underpinned by accurate data integrations. Google Maps improved location and clinic display and visibility, while WPML allowed for the site to be displayed in both English and French.

To future-proof the platform, we integrated PersonalizeWP and Filter AI, giving 123Dentist advanced tools for personalisation and content optimisation.

Results

Although the website has only just launched, the immediate outcome is a patient-first platform designed to drive engagement, trust and conversion.

Patients benefit from a visually appealing and responsive design. Advanced filtering and personalised content and clinic data combine to make their journey from search to booking smooth and intuitive.

For 123Dentist, the platform offers a scalable foundation for growth, marketing and future enhancements. Early feedback from the client has been highly positive, with the site delivered on time and ready to support a national above-the-line and digital marketing campaign.

Visit The Site

Why This Story Matters

This project shows how a large, multi-location healthcare network can use technology to connect more effectively with its communities.

By combining advanced search, geolocation and third-party integrations with a patient-first design, 123Dentist now has a platform that actively helps people find care quickly and confidently.

For other organisations managing complex networks or data-heavy requirements, this case study highlights the value of pairing technical expertise with user-focused design to create scalable, future-ready digital experiences.

My colleagues and I have been very pleased to work with the team at Filter. Everyone, across both the project management team and the developers themselves have been prompt and professional in their communications and product delivery. They helped us develop the scope of our project and then worked tirelessly with us to deliver an excellent product for our new flagship website.

Jade Burnside 123Dentist

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