AI & Personalisation

Services

Smarter, adaptive WordPress experiences

What We Offer


At Filter, we leverage AI and personalisation to create smarter, more dynamic WordPress experiences. By integrating industry-leading tools like VWO, Hotjar, Google Analytics, Algolia, and WP Engine’s Smart Search, we enhance engagement, improve efficiency and deliver highly relevant content to users.

Personalisation

We enable dynamic content personalisation, tailoring on-site experiences based on visitor behaviour, location and user data. By integrating with tools such as PersonalizeWP, we help businesses deliver targeted content, optimise customer journeys, and increase engagement through intelligent audience segmentation and real-time adaptation.

A/B Testing & Optimisation

We implement VWO for AI-driven A/B testing, allowing businesses to analyse user interactions and refine content, layouts, and CTAs. Combined with insights from Hotjar and Google Analytics, we help businesses identify what resonates best with their audience, leading to improved engagement and conversion rates.

AI WordPress Tools

We embed AI-powered tools in WordPress to automate key tasks such as alt-tag generation, SEO metadata creation, and content recommendations. By leveraging AI-driven services, we streamline content workflows, improve efficiency and enhance the overall management of WordPress sites.

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EXPERTS IN OUR FIELD

Enhance Your Website with AI & Personalisation

From real-time content personalisation to AI-powered automation, we help businesses create smarter digital experiences that adapt to user needs.

Delivering high-converting personalised experiences, segmentation and more, to drive revenue and increase conversion.
AI-powered testing to refine layouts, messaging and customer interactions.
Saving content teams time by providing AI features like automated SEO metadata and content recommendations in WordPress.
Improving your search accuracy and relevance, we help you integrate with AI-powered tools such as Algolia, Elastic and WP Engine Smart Search.
Bespoke chatbot solutions and integrations to enhance user engagement.
Using tools such as Hotjar and Microsoft Clarity to analyse visitor behaviour and suggest UX improvements.

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AI Search

We integrate AI-powered search tools such as Algolia, Elastic and WP Engine Smart Search to improve accuracy and relevance, helping users find content faster. With features like predictive search, contextual understanding, and auto-suggestions, we enhance search functionality to deliver more precise results and improve user experiences.

AI-Powered Chatbots & Custom Integrations

We help businesses integrate third-party chatbot solutions or develop bespoke conversational AI tools tailored to their needs. Whether it’s a standalone chatbot built for customer support, lead generation, or automation, we ensure seamless deployment within your WordPress ecosystem.

Our expertise lies in developing and integrating chatbot functionality that aligns with your business requirements, providing a smooth and intelligent user experience without relying on generic, off-the-shelf solutions.

AI-Driven Improvements

Understanding how users interact with your website is critical for optimisation. We integrate AI-powered heatmap and session recording tools like Hotjar, Microsoft Clarity and Crazy Egg to provide insights into visitor behaviour. By analysing user clicks, scrolling patterns, and engagement levels, we help businesses refine their UX, optimise conversion paths, and eliminate friction points in the customer journey.

Frequently Asked Questions

We integrate tools like PersonalizeWP to deliver targeted content based on visitor behaviour, location, and interactions, creating dynamic, user-specific experiences.
Using VWO and AI-driven analytics, we test different layouts, messaging, and CTAs, identifying the best-performing elements to enhance engagement and conversions.
We embed AI-powered tools for SEO metadata automation, alt-tag generation, smart search, and content recommendations, making websites more intelligent and efficient.
We implement platforms such as Algolia, Elastic, and WP Engine Smart Search to provide predictive search, contextual results, and faster, more relevant content discovery for users.
Yes, we integrate third-party chatbots or develop custom conversational AI solutions for customer support, lead generation and automated interactions.
We use Hotjar, Microsoft Clarity, and Crazy Egg to track user behaviour, providing insights into navigation patterns, friction points and areas for improvement.
AI analyses user behaviour and testing data to predict actions, refine CTAs, and adjust content dynamically, leading to higher engagement and conversion rates.
By tailoring personalisation increases conversions, encourages repeat purchases and enhances customer experiences.

Interested in working with us?