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Case Study

JD Wetherspoon – NatWest PayIt™ Integration

JD Wetherspoon wanted to enhance its Order & Pay app by incorporating NatWest PayIt™, providing a secure, fast, and innovative payment method.

 

This integration allowed customers to order food and drinks from their tables with an additional, card-free payment option that eliminates the need for card details while offering convenient bank transfers directly from customer accounts.

API Development Hospitality Mobile App Payment System
Logo designs for WordPress and NatWest set against a purple background, symbolizing collaboration between digital solutions and banking services.

Introduction

NatWest PayIt™ Integration for Order & Pay App

JD Wetherspoon needed to enhance their Order & Pay app with NatWest PayIt™ integration while maintaining the existing user experience.

 

Filter conducted UX design workshops, collaborated closely with both teams and performed rigorous API testing to ensure seamless integration.

 

The result is a secure, card-free payment option that improves customer convenience while maintaining the simplicity of the existing app experience.

Relationship Length

Long-term digital partner

Focus

Enhancing Order & Pay app with secure, card-free payment option

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Problem Problem

  • Needed secure alternative payment option for Order & Pay customers
  • Integration had to avoid disrupting existing flows and UX
  • New PayIt™ service required thorough backend testing

Solution Solution

  • Ran UX workshops to test and simplify payment flows
  • Worked closely with JD Wetherspoon and NatWest teams
  • Conducted rigorous API testing for smooth integration

Result Result

  • Integrated PayIt™ as a secure, card-free payment option
  • Preserved existing UX while adding faster checkout
  • Positive feedback with growing customer adoption

A man sits at a table in a casual setting, looking at his smartphone. A glass of beer rests beside him. Another person can be seen in the background.

The Challenge

Integrating a different payment journey required careful planning to maintain the simplicity of the existing user experience.

The challenge was ensuring that PayIt™ offered an intuitive, streamlined user experience without disrupting existing payment flows.

Given that PayIt™ is a relatively new service, rigorous testing was conducted on its API to ensure flawless backend integration while maintaining the high standards expected by JD Wetherspoon customers.

Our Approach

We collaborated with JD Wetherspoon to seamlessly integrate NatWest PayIt™ into their Order & Pay app, focusing on delivering a user-friendly design that introduced PayIt™ without disrupting existing payment flows.

The team conducted UX design workshops, testing various flows, and working closely with both JD Wetherspoon and NatWest to ensure intuitive user experience. PayIt™ enables customers to make bank transfers directly from their accounts, offering a convenient, card-free alternative with high levels of security and regulatory compliance.

Two smartphones display a payment interface with a total of $3.36. The left screen shows various payment options, while the right screen highlights specific methods like Apple Pay and PayPal.
A payment interface displays various payment options, including Apple Pay, Pay it, and PayPal, with an amount of £3.36. The layout features a list of banks such as United Bank, Barclays, and others for user selection.

Results

The successful integration has enhanced the customer experience by offering an additional payment method that allows customers to complete transactions without inputting card details.

This improves the overall ease of payment within JD Wetherspoon pubs while maintaining the app’s existing simplicity.

Feedback has been positive, with a growing number of customers opting to use PayIt™, reinforcing the JD Wetherspoon commitment to customer convenience and strengthening their position as a market leader.

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Why This Story Matters

This work demonstrates how complex payment integrations can enhance customer experience without disrupting existing functionality. For JD Wetherspoon, that meant adding innovative payment options while maintaining their app’s renowned simplicity.

If your business needs to integrate new payment methods or enhance existing mobile applications without compromising user experience, we can help build solutions that maintain seamless functionality while adding valuable new capabilities.

Three smartphones display a checkout process for an online order. The first screen shows the checkout button, the second prompts for payment details, and the third confirms the order with a thank you message.

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