Medivet · reminders platform
Automating reminders for a leading veterinary care provider
The Medivet Reminders platform automates vaccination and treatment reminders for pet owners across its 500 branches, replacing a manual and time-consuming process. Intelligent grouping logic processes and sends tens of thousands of timely, personalised reminders to customers every day.
8+
Years partnership
500+
Branches on a single automated system
100+
Templates created and configured
1 million
More reminders sent in the first year
Overview
Medivet is a leading veterinary care provider with 500 branches across 3 countries, offering 24-hour care for pets. Filter has worked with Medivet for more than 8 years, helping upgrade its online presence to support growth and improve the customer experience.
A key part of this work was reviewing how Medivet handled repeat customer communications. Reminders for vaccinations, treatments and other scheduled care were previously sent through its Practice Management System, relying largely on manual work by practice staff. Filter replaced this with an automated, personalised reminders microservice.
inside the solution
Automated scheduling
Reminders are triggered automatically by the due dates for pets’ vaccinations and treatments, with no manual input needed.
inside the solution
Intelligent grouping
Multiple reminders for the same customer are grouped together, reducing message overload and fatigue.
inside the solution
Practice Management System (PMS) integration
Data is pulled directly from Medivet’s existing PMS, avoiding repeat entry into multiple systems.
Built on a modern, reliable stack
A custom built, Azure-based microservice that processes and distributes customer reminders and prompts at scale.
Microsoft Azure hosts the reminders microservice.
SQL Server manages grouping and routing rules, processing and API responses.
Dotdigital and Stannp deliver reminders across digital and postal channels.
Results
The result is an automated, scalable service that sends personalised reminders to tens of thousands of customers every day across multiple channels. In the first 12 months after launch, Medivet sent 1 million more reminders. Grouping logic combines multiple reminders for the same customer into a single message, keeping communications relevant and cutting monthly messaging costs by an average of 20%, even as reach grew. It’s a good example of how Filter helps clients find resource-heavy processes that can be automated to save time and money.