Homeprotect · webmcp

Preparing an award-winning insurer for the agentic web

Filter worked with Homeprotect to make its Home Risk Calculator usable directly by AI browser assistants. When a customer asks an AI agent about their home’s risk, the agent gathers the details in a natural conversation and takes the customer straight to their personalised results on homeprotect.co.uk, with no form to fill in.

Smartphone on a wireless charger showing a chat with an AI insurance assistant. It asks about buildings and contents cover, property type, use, build year and bedrooms — the user answers in short replies. Beside it, a glass of coffee on a grey saucer, a plant and a folder on a white desk.

3+

Years partnership

5

Weeks from scoping to integration

6

Questions to reach personalised results 

Zero

Impact on site performance

Overview

Homeprotect is a specialist home insurer for customers often overlooked by mainstream insurers. Filter has worked with Homeprotect for more than 3 years, delivering a new corporate website and leading ongoing improvements and targeted projects to keep pace with evolving technology and customer expectations.

Agentic web browsers are an emerging technology that use AI agents to complete tasks for users on the internet, replacing standard browsing. WebMCP (Web Model Context Protocol) allows organisations to expose their data and functionality as structured “tools” that AI agents can use for this purpose. WebMCP tells AI agents what a site can do and what information it needs. The AI agent then handles the conversation with the customer. To prepare Homeprotect for this, Filter built and tested a read-only tool on every page of the site, which acts as the AI agent’s front door to the Home Risk Calculator.

inside the solution

Conversational interface ready

Customers will be able to reach their personalised results directly through a conversation with their AI assistant.

Mobile chat app screenshot showing a Homeprotect gauge rating postcode EN2 8JG as high risk, with orange marker between Moderate and Very High. Text below explains the score breakdown, flags escape of water as a high risk, and offers a reply field to the chat assistant.

inside the solution

Smart questions

Only a handful of answers to targeted questions are needed to reach a personalised result.

Mobile chat screen where an assistant named Aigent gathers home insurance details — buildings and contents cover, a three-bedroom house built 1900–1939, owner-occupied. The final message reads "All set — pulling up your personalised results now," with a reply field and microphone icon below.

inside the solution

Future ready

Built, tested and ready for when AI browser agents go mainstream.

iPhone home screen showing twelve AI and browser app icons — ChatGPT, Claude, Copilot, Brave, Chrome, Gemini, Perplexity, DeepSeek and others — on a blue-and-teal abstract wallpaper. A Search bar sits above a dock with Phone, Safari, Messages and Music.

Built on a modern, reliable stack

Filter extended Homeprotect’s existing site functions, making them discoverable and actionable by AI agents.

The build framework underpinning the service.

Used to expose the website functions to AI agents.

Results

The integration is built, tested and live on homeprotect.co.uk. Browsers in the UK and EU don’t support WebMCP yet, so customers can’t use it today, but it is being trialled in the US and wider adoption is expected to follow. When it arrives, Homeprotect will be ready from day one, a point its parent company Avantia highlighted in a recent press release.

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