# Filter - Your expert WordPress agency partner for websites that convert > We build personalised, scalable digital platforms that are engineered for growth. Led by experienced entrepreneurs with strategic and technical know-how, Filter has a respected track record for providing outstanding solutions across multiple verticals and sectors. ## Pages - [Partners](https://filter.agency/partners/) - [Support & Maintenance](https://filter.agency/services/support-and-maintenance/) - [SEO & Paid Media](https://filter.agency/services/seo-and-paid-media/) - [WordPress Plugin Development](https://filter.agency/services/wordpress-plugin-development/) - [Multisite WordPress Development](https://filter.agency/services/multisite-wordpress-development/) - [Data & Analytics](https://filter.agency/services/data-and-analytics-services/) - [AI & Personalisation](https://filter.agency/services/ai-and-personalisation-services/) - [Performance, CRO & Continuous Improvement](https://filter.agency/services/performance-cro-continuous-improvement/) - [Website Development](https://filter.agency/services/website-development/) - [Digital Strategy & Planning](https://filter.agency/services/strategy-and-consultancy/) - [WordPress Multilingual Development](https://filter.agency/services/wordpress-multilingual/) - [Headless WordPress](https://filter.agency/services/headless-wordpress-development-agency/) - [UX & UI Design](https://filter.agency/services/ux-and-ui-design/) - [Enterprise WordPress](https://filter.agency/services/enterprise-wordpress/) - [WooCommerce Development](https://filter.agency/services/woocommerce/) - [WordPress VIP](https://filter.agency/services/wordpress-vip/) - [Media Centre](https://filter.agency/media-centre/) - [Sectors](https://filter.agency/sectors/) - [Services](https://filter.agency/services/) - [Financial Services](https://filter.agency/sectors/financial-services/) - [Retail](https://filter.agency/sectors/retail/) - [Non-Profit](https://filter.agency/sectors/non-profit/) - [Sports](https://filter.agency/sectors/sports/) - [Content Publishing](https://filter.agency/sectors/content-publishing/) - [Hospitality](https://filter.agency/sectors/hospitality/) - [Veterinary](https://filter.agency/sectors/veterinary/) - [Digital Strategy & Consultancy Landing Page](https://filter.agency/landing/digital-strategy-and-consultancy/) - [UX & UI Design Landing Page](https://filter.agency/landing/ux-and-ui-design/) - [Conversion Rate Optimisation Landing Page](https://filter.agency/landing/conversion-rate-optimisation/) - [WooCommerce Landing Page](https://filter.agency/landing/woocommerce/) - [Personalisation Landing Page](https://filter.agency/landing/personalisation/) - [Membership Sites Landing Page](https://filter.agency/landing/membership-sites/) - [Recruitment](https://filter.agency/sectors/recruitment/) - [Hotels](https://filter.agency/sectors/hotels/) - [Careers](https://filter.agency/careers/) - [Resources](https://filter.agency/resources/) - [Filter AI](https://filter.agency/filter-ai/) - [PersonalizeWP](https://filter.agency/personalizewp/) - [News](https://filter.agency/news/) - [Our Work](https://filter.agency/clients/): Our Work We work in partnership with progressive businesses who trust our expertise to produce personalised and scalable solutions to... - [Support](https://filter.agency/support/) - [Event Follow-up](https://filter.agency/keep-in-touch/) - [Contact](https://filter.agency/contact/) - [About](https://filter.agency/about/) - [Home](https://filter.agency/) ## Client Stories - [CREST](https://filter.agency/clients/crest-2/) - [CREST - Member Directory Platform Build Project](https://filter.agency/clients/crest/crest-member-directory-platform-build-project/) - [JD Wetherspoon - AI Chatbot](https://filter.agency/clients/jd-wetherspoon/jd-wetherspoon-ai-chatbot/) - [GravityKit - Website Build Project](https://filter.agency/clients/gravitykit-2/gravitykit-website-build-project/) - [East Anglian Air Ambulance - Digital Brand Application](https://filter.agency/clients/east-anglian-air-ambulance/east-anglian-air-ambulance-digital-brand-application/) - [GravityKit](https://filter.agency/clients/gravitykit/) - [East Anglian Air Ambulance](https://filter.agency/clients/east-anglian-air-ambulance/) - [123Dentist](https://filter.agency/clients/123dentist/) - [123Dentist - Multilingual Website Build](https://filter.agency/clients/123dentist/123dentist-multilingual-website-build/) - [Children with Cancer UK - Shop and Gaming Sites Build Project](https://filter.agency/clients/children-with-cancer-uk/children-with-cancer-uk-shop-and-gaming-sites-build-project/) - [Fundraising Everywhere - WooCommerce Rebuild](https://filter.agency/clients/fundraising-everywhere/legacy-platform-website-rebuild/) - [Oliver James - Multisite Website Builds](https://filter.agency/clients/oliver-james/multisite-wordpress-development-for-oliver-james/) - [MCS Rental Software - Website Rebuild](https://filter.agency/clients/mcs-rental-software/website-redesign/) - [Children with Cancer UK - Website Redesign & Build](https://filter.agency/clients/children-with-cancer-uk/website-rebuild/) - [MCS Rental Software](https://filter.agency/clients/mcs-rental-software/) - [Children With Cancer UK](https://filter.agency/clients/children-with-cancer-uk/) - [Oliver James](https://filter.agency/clients/oliver-james/) - [JD Wetherspoon - Order & Pay App](https://filter.agency/clients/jd-wetherspoon/delivering-at-scale-with-a-new-jd-wetherspoon-order-pay-app/) - [JD Wetherspoon - Website Personalisation](https://filter.agency/clients/jd-wetherspoon/jd-wetherspoon-simplifies-menu-management-with-automated-day-based-displays/) - [Medivet - Conversion Optimisation](https://filter.agency/clients/medivet/boosting-conversions-for-medivet-through-testing-experimentation/) - [Laguna Tools - WooCommerce Build Support](https://filter.agency/clients/laguna-tools/designing-a-new-website-to-transform-laguna-tools-brand/) - [Laguna Tools](https://filter.agency/clients/laguna-tools/) - [CEPA Website - Continuous Improvement](https://filter.agency/clients/cepa/elevating-website-functionality-and-user-experience-for-cepa-with-wordpress/) - [Fundraising Everywhere - UX Enhancements](https://filter.agency/clients/fundraising-everywhere/enhancing-the-purchasing-journey-for-fundraising-everywhere/) - [JD Wetherspoon - NatWest PayIt™ Integration](https://filter.agency/clients/jd-wetherspoon/integrating-natwest-payit-for-instant-bank-transfers/) - [Center for European Policy Analysis (CEPA)](https://filter.agency/clients/cepa/) - [Fundraising Everywhere](https://filter.agency/clients/fundraising-everywhere/) - [JD Wetherspoon - Migrating From Sitecore to WordPress](https://filter.agency/clients/jd-wetherspoon/empowering-content-management-for-jd-wetherspoon-with-wordpress/) - [Trane HVAC Rentals - Marketing Microsite](https://filter.agency/clients/trane/boosting-seo-and-engagement-marketing-hvac-rental-equipment-for-trane-uk/) - [Code Wizards - Website Build](https://filter.agency/clients/code-wizards/strengthening-code-wizards-brand-with-a-dynamic-wordpress-website/) - [Bright Interactive - Website Build](https://filter.agency/clients/bright-interactive/delivering-flexibility-and-performance-rebranding-bright-with-wordpress/) - [Trane UK](https://filter.agency/clients/trane/) - [Code Wizards](https://filter.agency/clients/code-wizards/) - [Bright](https://filter.agency/clients/bright-interactive/) - [JD Wetherspoon - Careers Website Build](https://filter.agency/clients/jd-wetherspoon/revitalising-the-jd-wetherspoon-careers-website-for-enhanced-talent-acquisition/) - [JD Wetherspoon - Hotels Website](https://filter.agency/clients/jd-wetherspoon/creating-a-standalone-hotels-website-for-jd-wetherspoon/) - [JD Wetherspoon](https://filter.agency/clients/jd-wetherspoon/) - [Empower Up (EDI) - Website Build](https://filter.agency/clients/empower-up/fostering-edi-through-effective-web-solutions-with-empower-up/) - [Empower Up](https://filter.agency/clients/empower-up/) - [The Inside Out Community - Website Build](https://filter.agency/clients/inside-out-community/future-proof-solutions-replatforming-the-inside-out-community/) - [Inside Out Community](https://filter.agency/clients/inside-out-community/) - [Tomorrow's Guides - Multisite Build](https://filter.agency/clients/tomorrows-guides/transforming-content-management/) - [Tomorrow's Guides](https://filter.agency/clients/tomorrows-guides/) - [Homeprotect](https://filter.agency/clients/homeprotect/) - [Medivet - New Practice Page Templates](https://filter.agency/clients/medivet/new-practice-page-templates/) - [Ennismore - Hotel Website Builds](https://filter.agency/clients/ennismore/delivering-accessible-websites/) - [Homeprotect Insurance - Website Rebuild](https://filter.agency/clients/homeprotect/migrating-to-wordpress-new-website-launch-for-homeprotect/) - [Ennismore](https://filter.agency/clients/ennismore/) - [Seoul Bird - Website Build](https://filter.agency/clients/seoulbird/website-creation/) - [TeamSport - Digital Strategy](https://filter.agency/clients/teamsport/improving-customer-experiences/) - [TeamSport](https://filter.agency/clients/teamsport/) - [Seoul Bird](https://filter.agency/clients/seoulbird/) - [Bespoke - EIA App Development](https://filter.agency/clients/quod/bespoke-app-development/) - [Quod](https://filter.agency/clients/quod/) - [Medivet - Digital Transformation](https://filter.agency/clients/medivet/digital-transformation/) - [House of Garrard - CRM Implementation](https://filter.agency/clients/house-of-garrard/crm-implementation/) - [Thistle Hotels - Feature Development](https://filter.agency/clients/thistle/choose-your-own-room/) - [D&AD - Digital Audit](https://filter.agency/clients/dad/digital-audit/) - [Medivet - Reminders Platform](https://filter.agency/clients/medivet/reminders/) - [Medivet - Corporate Website](https://filter.agency/clients/medivet/corporate-website/) - [D&AD - Festival Portal](https://filter.agency/clients/dad/festival-portal/) - [House of Garrard - Website Rebuild](https://filter.agency/clients/house-of-garrard/website-redevelopment/) - [D&AD](https://filter.agency/clients/dad/) - [Thistle](https://filter.agency/clients/thistle/) - [House of Garrard](https://filter.agency/clients/house-of-garrard/) - [Medivet](https://filter.agency/clients/medivet/) ## Resources - [Guide to Schema and Structured Data](https://filter.agency/resources/wordpress/guide-to-schema-and-structured-data/): Our guide shows digital leaders and development teams how structured data earns AI citations now that systems like ChatGPT and... - [Guide to AI and WordPress](https://filter.agency/resources/guides/guide-to-ai-and-wordpress/): Download our practical guide to AI and WordPress, covering the new Abilities API, MCP Adapter and AI Client in core,... - [Why We Build Open-Source WordPress Tools](https://filter.agency/resources/wordpress/why-we-build-open-source-wordpress-tools/): We are a WordPress agency that builds plugins and gives them away for free. PersonalizeWP, Filter AI, Filter Abilities —... - [Sitecore to WordPress: What to Expect from the Migration](https://filter.agency/resources/wordpress/sitecore-to-wordpress-what-to-expect-from-the-migration/): Your Sitecore contract renewal is approaching and the numbers no longer add up. Before you commit to a migration, here... - [CMS Migration: The Complete Guide to Moving to WordPress](https://filter.agency/resources/wordpress/cms-migration-the-complete-guide-to-moving-to-wordpress/): Every CMS migration is a sequence of decisions — about timing, scope, content, SEO, hosting, and launch strategy. Get any... - [Content Personalisation: From Segmentation to Real-Time Delivery](https://filter.agency/resources/uncategorized/content-personalisation-from-segmentation-to-real-time-delivery/): Content personalisation works when there's a clear line between your audience segments and the content that actually serves them. This... - [AI for E-commerce: How AI Is Changing Online Retail](https://filter.agency/resources/ai/ai-for-e-commerce-how-ai-is-changing-online-retail/): Sixty-four per cent of UK consumers trust AI tools when shopping online. From how customers find products to how brands... - [What Is Agentic Commerce and What Does It Mean for Your Business?](https://filter.agency/resources/ai/what-is-agentic-commerce-and-what-does-it-mean-for-your-business/): Agentic commerce is reshaping how customers discover and buy — with AI agents making decisions on their behalf. Here's what... - [How Personalisation Drives Revenue in Hospitality and Travel](https://filter.agency/resources/uncategorized/how-personalisation-drives-revenue-in-hospitality-and-travel/): A personalised web experience turns browsers into bookers and one-time guests into repeat customers. This guide follows the guest journey... - [AI Shopping Assistants: What Brands Need to Know](https://filter.agency/resources/ai/ai-shopping-assistants-what-brands-need-to-know/): Two-thirds of UK consumers are open to using AI shopping assistants. But being visible to them requires a different approach... - [How WordPress Sites Can Prepare for AI Search](https://filter.agency/resources/wordpress/how-wordpress-sites-can-prepare-for-ai-search/): WordPress already has most of what AI search platforms need. The problem is that most sites are one or two... - [Website Personalisation: The Complete Guide](https://filter.agency/resources/uncategorized/website-personalisation-the-complete-guide/): Most businesses think personalisation means knowing someone's name. The reality is more structural — and considerably more valuable. This guide... - [How Much Does an Enterprise WordPress Website Cost in 2026?](https://filter.agency/resources/wordpress/how-much-does-an-enterprise-wordpress-website-cost-in-2026/): The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is... - [WordPress Personalisation: How PersonalizeWP Compares](https://filter.agency/resources/wordpress/wordpress-personalisation-how-personalizewp-compares/): Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two... - [WordPress VIP vs WP Engine: Choosing the Right Enterprise Host](https://filter.agency/resources/wordpress/wordpress-vip-vs-wp-engine-choosing-the-right-enterprise-host/): Your WordPress enterprise hosting decision shapes everything from deployment workflow to long-term cost. This comparison breaks down where WordPress VIP... - [WordPress Full Site Editing: What Enterprise Teams Need to Know](https://filter.agency/resources/wordpress/wordpress-full-site-editing-what-enterprise-teams-need-to-know/): WordPress full site editing changes how enterprise teams build and maintain websites — but the transition from classic themes isn't... - [AI Content Strategy: Writing for AI-Powered Search](https://filter.agency/resources/ai/ai-content-strategy-writing-for-ai-powered-search/): Most AI content strategy advice focuses on writing style. The real issue is architecture — how content is structured, how... - [The Definitive Guide to Generative Engine Optimisation](https://filter.agency/resources/ai/the-definitive-guide-to-generative-engine-optimisation/): Generative engine optimisation (GEO) is the practice of structuring your content and online presence so that AI search platforms —... - [How Filter Uses AI Internally: Lessons from an Agency That Builds AI Tools](https://filter.agency/resources/ai/how-filter-uses-ai-internally-lessons-from-an-agency-that-builds-ai-tools/): Most agencies talk about AI. We build AI tools — and then use them on our own projects every day.... - [WordPress Multilingual: A Guide for Global Businesses](https://filter.agency/resources/wordpress/wordpress-multilingual-a-guide-for-global-businesses/): Going multilingual on WordPress is not a translation project — it is an architecture project. This guide covers the five... - [AI Visibility Benchmark Report: How UK Websites Perform Across 6 AI Platforms](https://filter.agency/resources/ai/ai-visibility-benchmark-report-how-uk-websites-perform-across-6-ai-platforms/): Only 11% of domains cited by ChatGPT also appear in Perplexity results. We ran AI SEO audit checks across UK... - [What Is an AI Readiness Assessment (And Does Your Business Need One)?](https://filter.agency/resources/wordpress/what-is-an-ai-readiness-assessment-and-does-your-business-need-one/): An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI... - [AI SEO Audit: What It Covers and Why You Need One](https://filter.agency/resources/ai/ai-seo-audit-what-it-covers-and-why-you-need-one/): An AI SEO audit examines how well your website is structured for visibility across large language models and AI search... - [How We Connected WordPress to AI Using the Abilities API and MCP](https://filter.agency/resources/wordpress/how-we-connected-wordpress-to-ai-using-the-abilities-api-and-mcp/): We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI... - [What is E-Commerce?](https://filter.agency/resources/wordpress/what-is-ecommerce/): In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why... - [Five Most Common E-commerce Challenges](https://filter.agency/resources/wordpress/common-ecommerce-challenges/): In this article, we examine some of the most common challenges when it comes to creating and running a successful... - [Guide to WooCommerce](https://filter.agency/resources/wordpress/woocommerce-guide/): Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition... - [The Power of Partnership: Being a WP Engine Strategic Partner](https://filter.agency/resources/wordpress/the-power-of-partnership-being-a-wp-engine-strategic-partner/): Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers - [Guide to Web Security](https://filter.agency/resources/security/security-guide/): Our Marketer's Guide to Web Security, created with WordPress VIP, delivers actionable insights to protect your digital platform without compromising... - [Guide to Sustainability](https://filter.agency/resources/sustainability/sustainability-guide/): Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your... - [How to Measure Your Website’s Carbon Footprint and Optimise Performance](https://filter.agency/resources/sustainability/how-to-measure-your-websites-carbon-footprint-and-optimise-performance/): In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will... - [Instantly Improve Your Website's Speed, Sustainability and UX](https://filter.agency/resources/sustainability/instantly-improve-your-websites-speed-sustainability-and-ux/): In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking... - [Why a More Sustainable Website Will Elevate Your Marketing Performance](https://filter.agency/resources/sustainability/why-a-more-sustainable-website-will-elevate-your-marketing-performance/): In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t... - [WCAG 2.2: Everything You Should Know](https://filter.agency/resources/accessibility/wcag-2-2-everything-you-should-know/): WCAG 2. 2 is finally here, in this article we’ll be going through the changes and what they mean for... - [Six Tips to Strengthen Website Security and Increase Resilience](https://filter.agency/resources/security/six-tips-to-strengthen-website-security-and-increase-resilience/): This article discusses the importance of website security in light of growing cyber threats and provides six practical tips for... - [Website Security Explained: How to Keep Your Website Secure and Protected](https://filter.agency/resources/security/website-security-explained-how-to-keep-your-website-secure-and-protected/): This article explains how to keep your website protected and secure, you will learn more about proactive measures to protect... - [WordPress Security Explained: Is WordPress a Secure Enough Platform for Your Business? ](https://filter.agency/resources/wordpress/wordpress-security-explained-is-wordpress-a-secure-enough-platform-for-your-business/): This article will help you gain a better understanding of WordPress security, common misconceptions and how to make sure your... - [The Increasing Importance Of Mobile Website Performance And What It Means For Marketers](https://filter.agency/resources/website-performance/the-increasing-importance-of-mobile-website-performance-and-what-it-means-for-marketers/): This article provides a comprehensive explanation of why mobile website performance is becoming increasingly important in the digital space and... - [Guide to Website Performance](https://filter.agency/resources/website-performance/website-performance-guide/): Download our Marketers Guide to Website Performance, co-authored with WP Engine. We detail how to optimize your scalable digital platform... - [Why Your Website’s Speed and Performance Are Much More Important Than You Think](https://filter.agency/resources/website-performance/why-your-websites-speed-and-performance-are-much-more-important-than-you-think/): In this article, we’ll highlight some crucial opportunities you’re missing out on if you neglect to optimise your website or... - [Website Performance Explained: Are You Losing Customers Because of This Common Problem?](https://filter.agency/resources/website-performance/website-performance-explained-are-you-losing-customers-because-of-this-common-problem/): This article will help you understand what dictates your website’s performance, and provide tips to make improvements that will deliver... - [From Clicks to Customers: How to Boost Website Conversion Rates](https://filter.agency/resources/personalisation/how-to-boost-website-conversion-rates/): Discover a range of strategies to increase your website conversions – in this article, we cover the essential steps to... - [How to Measure and Analyse Website Performance](https://filter.agency/resources/website-performance/how-to-measure-and-analyse-website-performance/): Measuring and analysing your website’s performance holds the key to optimising it and delivering an exceptional user experience. Introduction Website... - [Optimise Your Website Content](https://filter.agency/resources/guides/content-for-web-2/): Download our guide to improve your website content. We explain how to define objectives, structure content for better UX, and... - [Opportunities and Benefits of Personalised Marketing in Travel, Tourism and Hospitality](https://filter.agency/resources/personalisation/opportunities-and-benefits-of-personalised-marketing-in-travel-tourism-hospitality/): This article will give you a detailed understanding of personalisation so you can begin taking advantage of the opportunities and... - [5 Ways to Use PersonalizeWP to Personalise Your WordPress Website](https://filter.agency/resources/personalisation/five-ways-to-use-wpdxp-for-personalisation/): Providing a personalised experience to your audience is considered essential in the digital space and now there is an even... - [4 Reasons Personalisation Should Be Included in WordPress Core](https://filter.agency/resources/personalisation/four-reasons-personalisation-should-be-included-in-wp-core/): In this article, we explore why personalisation should be included in the WordPress core by looking at four key reasons.... - [Top 10 Personalisation Plugins For WordPress](https://filter.agency/resources/personalisation/top-10-wordpress-plugins-for-personalisation/): Discover the top 10 WordPress plugins for personalisation that empower website owners to deliver tailored experiences, boost conversions and drive... - [Building Better Relationships with Your Customers](https://filter.agency/resources/personalisation/building-better-relationships-with-customers/): This article will help you gain a better understanding of personalisation, and will provide you with guidance to begin building... - [Guide to Personalisation](https://filter.agency/resources/personalisation/personalisation-guide/): Our guide explains how personalisation builds meaningful customer experiences. We show you how to apply data-driven insights from user behaviour... - [The Cost of Sitecore vs WordPress](https://filter.agency/resources/wordpress/the-cost-of-sitecore-vs-wordpress/): Whilst we know there are many benefits to Migrating Sitecore to WordPress, including a more composable tech architecture, rapid development... - [Accessibility Audits](https://filter.agency/resources/accessibility/accessibility-audits/): This article delves into the importance of accessibility audits, the process of conducting them, the various tools and techniques available,... - [Accessibility Tools](https://filter.agency/resources/accessibility/accessibility-testing-tools/): This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to... - [Accessibility for WordPress](https://filter.agency/resources/accessibility/accessibility-for-wordpress/): Read through our overview of Accessibility for WordPress to gain a deeper insight, access tips for designing themes, implementing plugins... - [Guide to Web Accessibility](https://filter.agency/resources/guides/accessibility-guide/): Download our Marketer's Guide to Web Accessibility, created with industry experts. Learn to build customer loyalty, and achieve measurable business... - [An Overview to Accessibility](https://filter.agency/resources/accessibility/an-overview-to-accessibility/): In the increasingly digital landscape of our lives, where work, shopping and access to local council services occur online, the... - [4 Important Benefits of Making Your Website More Accessible](https://filter.agency/resources/accessibility/4-important-benefits-of-making-your-website-more-accessible/): In this article, we examine the top 4 benefits of making your website more accessible. Whether you’re the administrator of... - [Migrating to WordPress](https://filter.agency/resources/wordpress/migrating-sitecore-to-wordpress/): In the fast-evolving realm of digital and online experiences, it is prudent to carefully assess the market and evaluate whether... - [How WooCommerce Could Elevate Your WordPress Website to the Next Level](https://filter.agency/resources/wordpress/how-woocommerce-could-elevate-your-wordpress-website/): A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in... - [What Are The Benefits Of Bespoke Development?](https://filter.agency/resources/wordpress/what-are-the-benefits-of-bespoke-development/): A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in... - [How to Use the Design Thinking Processes to Improve Your UX Design](https://filter.agency/resources/wordpress/how-to-use-the-design-thinking-processes-to-improve-your-ux-design/): A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in... - [Digital Experience Platform (DXP) vs CMS – Which Technology is Best for Your Business?](https://filter.agency/resources/wordpress/digital-experience-platform-dxp-vs-cms/): A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in... - [What is a Customer Data Platform (CDP) and How Could it Benefit Your Business?](https://filter.agency/resources/wordpress/what-is-a-customer-data-platform/): A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in... - [The Importance Of Search To Your Digital Platform](https://filter.agency/resources/wordpress/the-importance-of-search-to-your-digital-platform/): If your business is in need of a mobile app, you’ll likely agree that cost and time-to-market are two of... - [What is a headless CMS and why would you use one?](https://filter.agency/resources/wordpress/what-is-a-headless-cms-and-why-would-you-use-one/): In this article, we explore what a headless CMS is, how it could help solve some of your current challenges,... - [Why You Need a Discovery and Definition Phase for Your Digital Project](https://filter.agency/resources/wordpress/why-you-need-a-discovery-and-definition-phase-for-your-digital-project/): In this article, we explain what a ‘discovery and definition’ phase of a website or application development project is, what... - [WordPress vs Sitecore: Which CMS Is Right for You?](https://filter.agency/resources/wordpress/wordpress-vs-sitecore/): We compare WordPress and Sitecore across pricing, usability, security, and scalability to help you choose the right platform for your... - [WordPress vs Optimizely: Which CMS Fits Your Business?](https://filter.agency/resources/wordpress/wordpress-vs-optimizely-which-cms-fits-your-business/): We compare WordPress and Optimizely across cost, usability, and security to help mid-market and enterprise businesses choose the right CMS... ## News - [Our WordCamp Europe 2026 Highlights from Kraków](https://filter.agency/news/our-wordcamp-europe-2026-highlights-from-krakow/): Six of our team headed to WordCamp Europe in Kraków, joining Woo and Google sessions, exploring AI's role in WordPress,... - [Game On: A World Cup Summer At Filter](https://filter.agency/news/game-on-a-world-cup-summer-at-filter/): Not everyone at Filter follows football. But everyone likes feeling part of something. Here is how we are marking the... - [Why We're Sponsoring The #WPLDN WordPress Meetup](https://filter.agency/news/why-were-sponsoring-wpldn-wordpress-meetup/): We're now sponsoring #WPLDN, London's long-running monthly WordPress meetup. Discover what makes this community special and four practical ways you... - [What We Took Away from WP Engine Decode 2026](https://filter.agency/news/what-we-took-away-from-wp-engine-decode-2026/): At WP Engine's Decode 2026, we explored AI's agency impact: building for human and AI audiences, tracking AI share of... - [Talks I'm Most Looking Forward to at WordCamp Europe 2026](https://filter.agency/news/talks-im-most-looking-forward-to-at-wordcamp-europe-2026/): Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. In a few weeks,... - [AWS Partner Summit London 2026: What We Took Away](https://filter.agency/news/https-filter-agency-news-inside-aws-partner-summit-london-what-we-took-away/): We attended the AWS Partner Summit London, exploring the shift to agentic AI, data governance essentials, and outcome-based partnerships. Here's... - [How We Connected WordPress to AI Using the Abilities API and MCP](https://filter.agency/news/how-we-connected-wordpress-to-ai-using-the-abilities-api-and-mcp/): Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site.... - [Filter's Co-Founders Selected as BIMA 100 Judges for 2026](https://filter.agency/news/filters-co-founders-selected-as-bima-100-judges-for-2026/): We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our... - [853 Miles to Alicante: How Filter Walked (and Rowed, and Cycled) for Great Ormond Street Hospital Charity](https://filter.agency/news/853-miles-to-alicante-how-filter-walked-and-rowed-and-cycled-for-great-ormond-street-hospital-charity/): To mark a client's expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our... - [From St Pancras to Shoreditch: The Filter Winter Team Event](https://filter.agency/news/from-st-pancras-to-shoreditch-the-filter-winter-team-event/): As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the... - [Filter Shortlisted at the 2026 UK Digital Excellence Awards](https://filter.agency/news/filter-shortlisted-at-the-2026-uk-digital-excellence-awards/): Filter has been shortlisted in the Platform/Technology/Tool category at the 2026 UK Digital Excellence Awards for our free, open-source WordPress... - [Introducing Filter’s Annual Charity Partnership](https://filter.agency/news/introducing-filters-annual-charity-partnership/): We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause... - [Taking on the AI Build Battle at #WPLDN](https://filter.agency/news/taking-on-the-ai-build-battle-at-wpldn/): Four of us from Filter competed in an AI build battle at the final #WPLDN of 2025, using Telex to... - [Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content](https://filter.agency/news/filter-ai-1-5-ai-powered-summaries-grammar-checking-and-more-control-over-your-content/): Filter AI 1. 5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice... - [Inspiring the Next Generation: Filter Visits Highfield School Sixth Form](https://filter.agency/news/inspiring-the-next-generation-filter-visits-highfield-school-sixth-form/): Last week, I had the pleasure of visiting The Highfield School Sixth Form in Letchworth to talk with students about... - [Why WooCommerce is Your Gateway to the Future of AI-Powered Shopping](https://filter.agency/news/why-woocommerce-is-your-gateway-to-the-future-of-ai-powered-shopping/): WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like... - [Another Award for the Filter Team at the 2025 Drum Awards](https://filter.agency/news/another-award-for-the-filter-team-at-the-2025-drum-awards/): We are delighted to have claimed the Digital Experience: Platform/Tech Partner of the Year Bronze Award at the 2025 Drum... - [The Speed Paradox: Rethinking Agency Value in an AI-Native World](https://filter.agency/news/the-speed-paradox-rethinking-agency-value-in-an-ai-native-world/): The agencies that survive won't be the ones with the most AI tools. They'll be the ones who work out... - [How to Optimise Your Content for AI Search: A Practical Guide](https://filter.agency/news/how-to-optimise-your-content-for-ai-search-a-practical-guide/): AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on... - [The Hidden Advantage: How In-House QA Strengthens Every Filter Project](https://filter.agency/news/the-hidden-advantage-how-in-house-qa-strengthens-every-filter-project/): Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver... - [Accessibility in Action: Lessons from WP Accessibility Day 2025](https://filter.agency/news/accessibility-in-action-lessons-from-wp-accessibility-day-2025/): WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive... - [Sharing Our Expertise at AWS North Community Conference](https://filter.agency/news/sharing-our-expertise-at-aws-north-community-conference/): Technical Architect and PHP Specialist, Tom Staunton, represents Filter at the AWS North Community Conference. - [Filter AI 1.4: Generate SEO-Ready FAQs and Choose Your AI Provider](https://filter.agency/news/filter-ai-1-4-generate-seo-ready-faqs-and-choose-your-ai-provider/): Filter AI 1. 4 empowers users with AI-driven FAQ generation for SEO and flexible AI provider selection. We provide tools... - [AI and Accessibility: How New Tools Can Help Us Do Better](https://filter.agency/news/ai-and-accessibility-how-new-tools-can-help-us-do-better/): AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT... - [Filter AI Introduces Custom Images, Smarter ALT Text and More](https://filter.agency/news/filter-ai-introduces-custom-images-smarter-alt-text-and-more/): Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow. - [The European Accessibility Act: What We've Learned So Far](https://filter.agency/news/the-european-accessibility-act-what-weve-learned-so-far/): With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping... - [We’re Expanding: Join Our Growing Team](https://filter.agency/news/were-expanding-join-our-growing-team/): After securing a number of new projects, we’re expanding our team at Filter and opening up several new roles. At... - [Celebrating Team Spirit at Our September Social](https://filter.agency/news/celebrating-team-spirit-at-our-september-social/): Our latest team social took us to London for a day of boat rides, fairground games and plenty of laughter... - [9 Years of Filter: Growing with Purpose, Delivering with Impact](https://filter.agency/news/9-years-of-filter-growing-with-purpose-delivering-with-impact/): As we celebrate nine years of Filter, we're proud to reflect on how far we’ve come, from an ambitious startup... - [Highlights from WPLDN: Filter AI and the Future of Content Creation in WordPress](https://filter.agency/news/highlights-from-wpldn-filter-ai-and-the-future-of-content-creation-in-wordpress/): Tired of writing titles, crafting excerpts or chasing missing ALT text? Discover how Filter AI is helping WordPress users streamline... - [How MAD//Fest Showed Us the Future of Community, Content & AI](https://filter.agency/news/how-mad-fest-showed-us-the-future-of-community-content-ai/): From brand fandoms to scambaiting AI grannies, MAD//Fest London delivered insights in every form and we were there to soak... - [We Attended Evolve[25], Here's What Stood Out](https://filter.agency/news/we-attended-evolve25-heres-what-stood-out/): From Alan Turing to agentic AI, decentralised platforms to regulatory landscapes, here's what we took away from one of Evolve. - [Filter Helps Bring Inclusive Stories to Highover School](https://filter.agency/news/filter-helps-bring-inclusive-stories-to-highover-school/): Representation matters, especially in the classroom. That’s why we recently partnered with Highover School in Hitchin to help expand their... - [Introducing Filter AI Version 1.2: Smarter SEO, ALT Text and Brand Control](https://filter.agency/news/introducing-filter-ai-version-1-2-smarter-seo-alt-text-and-brand-control/): This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI... - [We Attended Laravel Live London 2025, Here’s What Stood Out](https://filter.agency/news/we-attended-laravel-live-london-2025-heres-what-stood-out/): From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live. - [BIMA House Recap: Creativity Meets AI](https://filter.agency/news/bima-house-recap-creativity-meets-ai/): From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House... - [WordCamp Europe 2025 Talk Highlights: Smarter Content and Better Communication](https://filter.agency/news/wordcamp-europe-2025-talk-highlights-smarter-content-and-better-communication/): If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away... - [Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape](https://filter.agency/news/why-brands-must-prioritise-geo/): As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or... - [Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025](https://filter.agency/news/hotel-content-optimisation-for-ai/): As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies... - [Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation](https://filter.agency/news/introducing-filter-ai-our-free-wordpress-plugin-for-ai-powered-content-creation/): Say hello to Filter AI - our powerful (and free! ) WordPress plugin that puts the full potential of AI... - [We're Heading to WordCamp Europe 2025!](https://filter.agency/news/were-heading-to-wordcamp-europe-2025/): Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and... - [Empowered by Partnership: Filter Joins AWS Select Tier at London Summit](https://filter.agency/news/empowered-by-partnership-filter-joins-aws-select-tier-at-london-summit/): Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of... - [WordPress, Pizza and Great People: Allie Tupper’s Evening at WP London](https://filter.agency/news/wordpress-pizza-and-great-people-allie-tuppers-evening-at-wpldn/): Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time. - [Rachel Berry and Oliver Morrison Drive BIMA’s Impact Across the UK](https://filter.agency/news/rachel-berry-and-oliver-morrison-drive-bimas-impact-across-the-uk/): Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening... - [Elevating Digital Optimisation with VWO](https://filter.agency/news/elevating-digital-optimisation-with-vwo/): Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our... - [Rising to the Occasion: Our Team’s Baking Adventure in Birmingham](https://filter.agency/news/rising-to-the-occasion-our-teams-baking-adventure-in-birmingham/): Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure... - [What is Conversion Rate Optimisation?](https://filter.agency/news/what-is-conversion-rate-optimisation/): In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing. - [2024 Highlights: Celebrating Growth, Client Success and Industry Recognition](https://filter.agency/news/2024-highlights-celebrating-growth-client-success-and-industry-recognition/): As we reflect on an incredible year, we're excited to share the highlights, achievements, and milestones that have made 2024... - [What WordPress 6.7 Means for Your Website](https://filter.agency/news/what-wordpress-6-7-means-for-your-website/): Uncover how WordPress 6. 7's new features can enhance your website and how Filter can help you make the most... - [A Prestigious Win for Filter at the 2024 BIMA Awards](https://filter.agency/news/a-prestigious-win-for-filter-at-the-2024-bima-awards/): Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites... - [Joining the Team at Filter – My Experience So Far](https://filter.agency/news/joining-the-team-at-filter-my-experience-so-far/): At Filter, we’re thrilled to welcome new talent. In this article, Fergus McGloin reflects on his first few months, sharing... - [Championing Gender Diversity in WordPress: A Call for Change](https://filter.agency/news/championing-gender-diversity-in-wordpress-a-call-for-change/): Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client... - [Elevating WordPress with Personalisation: Bringing Advanced Customer Experiences](https://filter.agency/news/elevating-wordpress-with-personalisation-bringing-advanced-customer-experiences/): Want to transform your WordPress site with advanced, personalised customer experiences? Discover how PersonalizeWP bridges the gap between simplicity and... - [Celebrating 8 years of innovation and growth at Filter](https://filter.agency/news/celebrating-8-years-of-innovation-and-growth-at-filter/): Explore how our team have achieved remarkable milestones in our 8th year, from industry awards to major innovations. Since our... - [Teapots, Black Cabs and Team Spirit: Our London Adventure](https://filter.agency/news/teapots-black-cabs-and-team-spirit-our-london-adventure/): Join us as we share the highlights of our London scavenger hunt, where our remote team enjoyed a day of... - [Filter Becomes Official HubSpot Provider, Enhancing Client Solutions](https://filter.agency/news/filter-becomes-official-hubspot-provider-enhancing-client-solutions/): We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to... - [WordCamp Europe 2024: Highlights from our Development Team](https://filter.agency/news/wordcamp-europe-2024-highlights-from-our-development-team/): Discover the firsthand experiences and key takeaways from our developers, Mark and Dave, at WordCamp Europe 2024, as they delve... - [Building Connections and Showcasing Innovation at WordCamp Europe 2024](https://filter.agency/news/building-connections-and-showcasing-innovation-at-wordcamp-europe-2024/): Hear from our Head of Client Services, Rachel Berry, about her experience at the esteemed international WordPress conference. - [The Transformative Impact of WordCamp Events on the WordPress Community](https://filter.agency/news/the-transformative-impact-of-wordcamp-events-on-the-wordpress-community/): WordCamp events drive innovation and collaboration in the WordPress community, while enabling attendees to stay ahead of industry trends and... - [We're Attending WordCamp Europe 2024](https://filter.agency/news/were-attending-wordcamp-europe-2024-2/): We’re looking forward to attending this years conference in Turin, Italy with a group of key members of the Filter... - [Why is Google Consent Mode Important?](https://filter.agency/news/why-is-google-consent-mode-important/): In this article, we’ll take a look at the recent Google Consent Mode update and explain why it’s important for... - [Double Distinction: Filter's Finest Shine Bright at the BIMA 100 Awards](https://filter.agency/news/filter-bima-100-winners/): On 21st May, at an awards ceremony in London, Paul Halfpenny, Filter’s CTO & Founder and Allie Tupper, our Digital... - [How Personalised Content Could Increase Your Revenue](https://filter.agency/news/how-personalised-content-could-increase-your-revenue/): Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website... - [Key Takeaways on Generative AI from AWS Summit London 2024](https://filter.agency/news/key-takeaways-on-generative-ai-from-aws-summit-london-2024/): Key members of our development team visited London in April for the 2023 AWS Summit. On April 24th, a few... - [UnFILTERed Discusses All Things E-Commerce with Katie Keith and James Kemp](https://filter.agency/news/unfiltered-discusses-all-things-ecommerce-with-katie-keith-and-james-kemp/): We’re happy to announce a brand-new episode of our video podcast UnFILTERed covering the vast topic of e-commerce. In the... - [WordPress 6.5 "Regina" Released After Brief Delay](https://filter.agency/news/wordpress-regina-released-after-brief-delay/): The WordPress community had a lot to say about the initial release of “Regina” but now it’s finally here and... - [Normalising Menopause: Insights from our BIMA Roundtable Experience](https://filter.agency/news/normalising-menopause-insights-from-filters-bima-roundtable-experience/): With a spectrum of over 60 symptoms, ranging from brain fog to mood swings, each woman’s experience with Menopause is... - [Introducing The Marketer’s Guide to WooCommerce](https://filter.agency/news/introducing-the-marketers-guide-to-woocommerce/): Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business.... - [UnFILTERed Explores Digital Sustainability with Louise Towler and Joost de Valk](https://filter.agency/news/unfiltered-explores-digital-sustainability-with-louise-towler-and-joost-de-valk/): NEW - join industry experts Joost de Valk, Louise Towler and Si Cooke on UnFILTERed to discuss the topic of... - [Filter Named as WP Engine's EMEA Agency Partner of the Year 2024](https://filter.agency/news/filter-named-as-wp-engines-emea-agency-partner-of-the-year-2024/): We are pleased to share the exciting news that WP Engine has appointed Filter as their EMEA Agency Partner of... - [2023 in Review: Achievements, Collaborations and Growth](https://filter.agency/news/2023-in-review-achievements-collaborations-and-growth/): As we’re getting ready to take the new year by storm, we thought we’d take some time to acknowledge everything... - [Your New WordPress Block Editor AI Assistant](https://filter.agency/news/your-new-wordpress-block-editor-ai-assistant/): OpenAI has recently launched the GPT store which helps users to find popular custom versions of ChatGPT. In this article,... - [New Enterprise Series Guide: The Marketer’s Guide to Web Security](https://filter.agency/news/new-enterprise-series-guide-web-security/): Learn how to improve your web security, without sacrificing user experience or performance by downloading our most recent eBook. Throughout... - [Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin](https://filter.agency/news/introducing-personalizewp/): Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core. - [Filter Donates to House of St Barnabas Supported by The Apollo Opportunity Foundation](https://filter.agency/news/filter-donates-to-house-of-st-barnabas-supported-by-apollo-opportunity-foundation/): Filter is delighted to have made a substantial donation to the House of St Barnabas, aiming to positively impact those... - [New Enterprise Series Guide: The Marketer’s Guide to Sustainability](https://filter.agency/news/new-enterprise-series-guide-sustainability/): We’re proud to announce that our latest Enterprise Series guide is available now, focusing on the important topic of digital... - [UnFILTERed: Two Must-Listen Podcast Episodes for Enterprise Businesses](https://filter.agency/news/unfiltered-two-must-listen-podcast-episodes-for-enterprise-businesses/): In case you missed it, we recently started a video podcast called UnFILTERed where we explore the most important topics... - [New Enterprise Series Guide: The Marketer’s Guide to Website Performance](https://filter.agency/news/new-enterprise-series-guide-website-performance/): Our newest Enterprise Series Guide has been published and this time our team have worked in collaboration with WP Engine... - [Closing the Gap: Womenomics in Action](https://filter.agency/news/closing-the-gap-womenomics-in-action/): In this article, we examine the issue of gender imbalance within project management roles and explore the interesting principles of... - [Consumer Insights: Technology in Hospitality](https://filter.agency/news/consumer-insights-technology-in-hospitality/): In this article, we’ll be exploring the key findings from the hospitality sector from the Zonal GO Technology Report. As... - [Empowering Creativity and Innovation: Joining Forces With The Inside Out Community](https://filter.agency/news/joining-forces-with-the-inside-out-community/): The Filter team is excited to announce a new partnership with the Inside Out Community, maximising the value of community... - [What is Threads and what does it mean for businesses?](https://filter.agency/news/what-is-threads-and-what-does-it-mean-for-businesses/): There’s a new player within the social media marketplace but what exactly is Threads and what will it mean for... - [Beyond Migration: Getting The Most Out Of Google Analytics 4](https://filter.agency/news/beyond-migration-getting-the-most-out-of-ga4/): In this article, we will explore four essential things businesses should keep in mind after moving over to Google Analytics... - [BIMA Awards Welcomes Rachel Berry and Si Cooke as Judges](https://filter.agency/news/bima-awards-welcomes-rachel-berry-and-si-cooke-as-judges/): You might find a few familiar Filter faces in the BIMA Awards Judging panel this year... We’re excited to announce... - [Revolutionise Your WordPress Experience with PersonalizeWP 1.6 (formerly WP-DXP)](https://filter.agency/news/revolutionise-your-wordpress-experience-with-personalizewp-16/): Filter unveilsPersonalizeWP 1. 6, featuring a host of enhanced functionalities and an informative new website, empowering WordPress users to optimise... - [Our Experience At WordCamp Europe 2023](https://filter.agency/news/our-experience-at-wordcamp-europe-2023/): Our team had a great time at WordCamp Europe this year, keep reading to find out what they got up... - [WordCamp Europe: A Developer's Point of View](https://filter.agency/news/wordcamp-europe-a-developers-point-of-view/): Mark Manders, a member of our talented development team, gives an overview of his experience at WordCamp Europe 2023 from... - [Insights From WordCamp Europe 2023: Empowering Women in Tech](https://filter.agency/news/insights-from-wordcamp-europe-2023-empowering-women-in-tech/): After attending this years WordCamp Europe conference in Athens, we sat down with our Head of Client Services, Rachel Berry,... - [Emilia Capital Recognises PersonalizeWP's Potential at WordCamp Europe 2023](https://filter.agency/news/emilia-capital-recognises-personalizewp-potential-at-wceu/): This year, we attended WordCamp Europe with our biggest team yet and pitched to Emilia Capital for funding during our... - [New Enterprise Series Guide: The Marketer’s Guide to Personalisation](https://filter.agency/news/new-enterprise-series-guide-the-marketers-guide-to-personalisation/): Filter has launched a new addition to the Enterprise Series, an informative guide focusing on personalisation – providing valuable insights,... - [Filter Returns To WordCamp Europe For 2023](https://filter.agency/news/filter-returns-to-wordcamp-europe-for-2023/): This year, we’re taking a larger team to WordCamp Europe and we couldn’t be more excited! Keep reading to find... - [Filter Attends Big WP With WordPress VIP](https://filter.agency/news/filter-attends-big-wp-with-wordpress-vip/): We recently had the pleasure of attending an exclusive WordPress VIP event in London, featuring insights from open source pioneers,... - [Eurovision 2023: Was It Fixed?](https://filter.agency/news/eurovision-2023-was-it-fixed/): There are a few conspiracy theories being thrown around our virtual workplace surrounding Eurovision this year... - [Meet Our New Accessibility Partners](https://filter.agency/news/accessibility-partners/): Meet our new accessibility partners who are helping us to gain valuable insight and knowledge from working with leading experts. - [WCAG Guidelines version 2.2 is coming soon](https://filter.agency/news/wcag-guidelines-version-22-is-coming-soon/): What are the Web Content Accessibility Guidelines and why are they important when it comes to web accessibility? The Web... - [Five Of The Top Martech Tools: Martech Day 2023](https://filter.agency/news/five-of-the-top-martech-tools/): In celebration of Martech Day 2023, we thought we’d take a look at 5 of the top Martech tools and... - [The Do's and Don'ts of Running a Successful Website RFP Process](https://filter.agency/news/how-to-run-a-successful-rfp-process/): This article highlights the importance of avoiding common pitfalls when it comes to selecting a vendor and running a successful... - [What Makes An Enterprise Website](https://filter.agency/news/what-makes-an-enterprise-website/): In this article we will explain what defines an enterprise-level website, showing some of the typical characteristics and things to... - [20 Years of WordPress](https://filter.agency/news/20-years-of-wordpress/): We’re proud to be part of the vibrant WordPress community, keep reading to find out more about its 20th birthday.... - [New Marketer’s Guide to Accessibility launched](https://filter.agency/news/new-marketers-guide-to-accessibility-launched-2/): Find out more about our newly published business resource, focusing on web accessibility and why it's so important. - [Filter Joins Silicon Brighton](https://filter.agency/news/filter-joins-silicon-brighton/): We’re pleased to announce we are joining Silicon Brighton, a great initiative in the South East – keep reading to... # # Detailed Content ## Pages Careers - Filter Our Work Our workBrowse our range of client stories to find out more about the work we deliver for our clients View our work Featured Stories 123Dentist Children with Cancer UK Oliver James JD Wetherspoon Fundraising Everywhere MCS Rental Software The Inside Out Community Ennismore Homeprotect Insurance Medivet All client stories Sector Expertise Hospitality E-Commerce Recruitment Hotels Membership Non-Profit Veterinary Content Publishing Sports WooCommerce GuideGet our FREE Guide to WooCommerce Download now Resources ResourcesUse our resources and insights to discover more about digital implementation Resource centre Sections WordPress WooCommerce Resource Guides Security Accessibility Content Management Accessibility for WordPress Personalisation Sustainability Website Performance Resources Archive - Filter Our Work Our workBrowse our range of client stories to find out more about the work we deliver for our clients View our work Featured Stories 123Dentist Children with Cancer UK Oliver James JD Wetherspoon Fundraising Everywhere MCS Rental Software The Inside Out Community Ennismore Homeprotect Insurance Medivet All client stories Sector Expertise Hospitality E-Commerce Recruitment Hotels Membership Non-Profit Veterinary Content Publishing Sports WooCommerce GuideGet our FREE Guide to WooCommerce Download now Resources ResourcesUse our resources and insights to discover more about digital implementation Resource centre Sections WordPress WooCommerce Resource Guides Security Accessibility Content Management Accessibility for WordPress Personalisation Sustainability Website Performance Filter AI WordPress Plugin - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. The Inside Out CommunityReplatforming The Inside Out Community with WordPress Find out more Resources ResourcesUse our resources... PersonalizeWP - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. The Inside Out CommunityReplatforming The Inside Out Community with WordPress Find out more Resources ResourcesUse our resources and insights to... Our Work We work in partnership with progressive businesses who trust our expertise to produce personalised and scalable solutions to help them grow. Browse our recent projects below to see how we have helped clients to reset, relaunch and innovate their digital marketing. Support - Filter Our Work Our workBrowse our range of client stories to find out more about the work we deliver for our clients View our work Featured Stories 123Dentist Children with Cancer UK Oliver James JD Wetherspoon Fundraising Everywhere MCS Rental Software The Inside Out Community Ennismore Homeprotect Insurance Medivet All client stories Sector Expertise Hospitality E-Commerce Recruitment Hotels Membership Non-Profit Veterinary Content Publishing Sports WooCommerce GuideGet our FREE Guide to WooCommerce Download now Resources ResourcesUse our resources and insights to discover more about digital implementation Resource centre Sections WordPress WooCommerce Resource Guides Security Accessibility Content Management Accessibility for WordPress Personalisation Sustainability Website Performance Event Follow-up - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. The Inside Out CommunityReplatforming The Inside Out Community with WordPress Find out more Resources ResourcesUse our resources and insights... Contact - Filter Our Work Our workBrowse our range of client stories to find out more about the work we deliver for our clients View our work Featured Stories 123Dentist Children with Cancer UK Oliver James JD Wetherspoon Fundraising Everywhere MCS Rental Software The Inside Out Community Ennismore Homeprotect Insurance Medivet All client stories Sector Expertise Hospitality E-Commerce Recruitment Hotels Membership Non-Profit Veterinary Content Publishing Sports WooCommerce GuideGet our FREE Guide to WooCommerce Download now Resources ResourcesUse our resources and insights to discover more about digital implementation Resource centre Sections WordPress WooCommerce Resource Guides Security Accessibility Content Management Accessibility for WordPress Personalisation Sustainability Website Performance About - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. Tomorrow’s GuidesTransforming Content Management Using Decoupled Tech Find out more Resources ResourcesUse our resources and insights to discover more about... WordPress Design & Development Agency | Filter | We create personalised digital experiences that drive growth Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. Tomorrow’s GuidesTransforming Content Management Using Decoupled Tech... ## Client Stories ## Resources - Categories: AI, Digital Essentials Series, WordPress Our guide shows digital leaders and development teams how structured data earns AI citations now that systems like ChatGPT and AI Overviews, not rich results, decide visibility. Practical Guide to AI and WordPress - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. The Inside Out CommunityReplatforming The Inside Out Community with WordPress Find out more Resources ResourcesUse... - Categories: AI, Digital Essentials Series Download our practical guide to AI and WordPress, covering the new Abilities API, MCP Adapter and AI Client in core, plus how to prepare your platform for the agentic web. Practical Guide to AI and WordPress - Filter Services AllBy NeedBy TypeWebsite DevelopmentCustom WordPress websites tailored to your brand.MultisiteManage multiple WordPress sites from one dashboard.MultilingualReach a global audience with a multilingual website.EnterpriseHigh-performance solutions for large organisations.HeadlessFast, flexible, and SEO-friendly headless websites.Plugin DevelopmentCustom plugins to extend WordPress functionality.Support & MaintenanceKeep your site secure and up-to-date with our experts.UX & UI DesignIntuitive designs that drive user engagement.AI & PersonalisationInnovative AI solutions to automate and scale.SEO & Paid MediaImprove your website's visibility in search results.CRO & Continuous ImprovementData-driven optimisation for maximum ROI.Data & AnalyticsTrack and improve your website's performance.Modernise WebsiteWe specialise in refreshing outdated designs with cutting-edge tech and modern aesthetics.Improve Website PerformanceWe pinpoint performance bottlenecks and apply targeted fixes for superior speed and reliability.Improve VisibilityWe implement SEO strategies and social media integrations to boost your online presence.Expand Digital OfferingWe create custom plugins and features, extending your site's capabilities beyond the standard WordPress install.Expand GloballyWe help you reach new markets with multi-language support and localised content delivery.Unburden Content TeamWe streamline workflows with automated translation, so your team can focus on creating great content.Increase ConversionsWe implement data-driven strategies and A/B testing to optimise user experience and drive higher conversion rates.Collaborative ContentWe provide expert WordPress support, ensuring seamless teamwork and efficient content workflows.EnterpriseWe offer customised solutions and dedicated support for your enterprise, ensuring seamless operations and peak performance.WordPress VIPWe deliver scalable IT solutions that empower businesses to achieve their goals. The Inside Out CommunityReplatforming The Inside Out Community with WordPress Find out more Resources ResourcesUse... - Categories: WordPress We are a WordPress agency that builds plugins and gives them away for free. PersonalizeWP, Filter AI, Filter Abilities — all open source, all free. Here is why we do it, what we have learned, and why we think more agencies should follow. In 2020, we released a WordPress plugin and charged nothing for it. PersonalizeWP gave WordPress site owners the ability to personalise content for different visitor segments — something that previously required a six-figure DXP platform or a custom build. Four years later, that plugin won Gold at the BIMA Awards. We have since released two more open-source tools — Filter AI and Filter Abilities — and we have no plans to stop. People occasionally ask why a 45-person agency would invest thousands of development hours into software it gives away. This is our answer. It Started with a Gap We Kept Running Into Every enterprise client conversation in 2019 and 2020 included the same question: can WordPress do personalisation? The honest answer was no — not without bolting on expensive third-party platforms that were designed for Sitecore or Adobe, not WordPress. The budget for a DXP-grade personalisation layer often exceeded the cost of the WordPress build itself. Clients who could not justify that spend settled for a static, one-size-fits-all experience. We decided to fix it. Not as a consulting engagement. Not as a premium add-on. As a free, open-source WordPress plugin that any site owner could install in two minutes. That decision shaped everything that followed. PersonalizeWP: The One That Proved the Model PersonalizeWP lets you show or hide any block in the WordPress editor based on who is visiting. Geography, referral source, time of day, returning versus new visitor, device type, browsing behaviour — the plugin builds a profile... - Categories: WordPress Your Sitecore contract renewal is approaching and the numbers no longer add up. Before you commit to a migration, here is what actually happens when enterprise teams move from Sitecore to WordPress — the real costs, the content challenges, the SEO risks, and the decisions that separate smooth transitions from expensive false starts. The email arrives from procurement. Your Sitecore to WordPress migration conversation usually starts here — with a renewal notice that no longer reflects the value the platform delivers. The licence has increased. The marketing team still cannot publish a campaign page without filing a ticket. Half the personalisation features you are paying for have never been switched on. Someone on the leadership team has been reading about WordPress powering 43% of the web and wants to know why you are spending six figures on a CMS your editors find frustrating. The conversation is overdue. But before anyone signs off on a migration project, you need to know what actually happens — not the sales pitch version, but the version where timelines slip, content is harder to move than expected, and search rankings sit in the balance. This is that version. What Your Sitecore Licence Actually Costs You Sitecore does not publish its pricing, so most teams discover the real numbers only when the renewal lands. Current industry estimates place annual licensing between £40,000 and £200,000 for enterprise deployments — and that is before hosting, implementation support, and the specialist developers required to maintain it. The three-year total cost of ownership for a mid-market Sitecore instance typically ranges from £700,000 to £1. 5 million when you account for infrastructure, talent, and ongoing maintenance. WordPress has no licence fee. Enterprise hosting on WP Engine or WordPress VIP runs at a fraction of the equivalent Sitecore hosting stack. We have published a detailed... - Categories: WordPress Every CMS migration is a sequence of decisions — about timing, scope, content, SEO, hosting, and launch strategy. Get any one of them wrong and the project stalls, costs escalate, or traffic disappears. This guide walks through each decision in order, with the frameworks and checklists we use when migrating enterprise sites to WordPress. Your Sitecore contract is up for renewal. The licence fee has doubled. Your marketing team still raises a support ticket every time they need a landing page. The board wants a cost reduction and a faster time-to-market. Someone mentions WordPress and the room splits — half the table sees it as a blogging tool, the other half sees a composable platform that powers 43% of the web. A CMS migration is now on the agenda, and it needs to go right first time. This guide is for the team making that decision — and for every decision that follows it, from scoping the project through to the day after launch. Should You Migrate at All? Not every frustration with a CMS justifies a full platform migration. Migrations are disruptive, expensive relative to doing nothing, and carry genuine risk to organic search performance. The right starting point is a clear-eyed assessment of whether migration is the correct response — or whether the real problem is configuration, training, or hosting. Migration is the right move when your current platform's licensing costs are disproportionate to the value it delivers, when your editorial team is consistently blocked by the platform rather than enabled by it, when the cost of maintaining integrations exceeds the cost of rebuilding them, or when the vendor's roadmap no longer aligns with where your business is heading. Migration is probably not the right move when the core frustration is a poorly configured instance of an otherwise capable platform, when the... Content personalisation works when there's a clear line between your audience segments and the content that actually serves them. This guide covers the three layers of personalisation, how to build a segment-content map, and how delivery evolves from rule-based to real-time. Content personalisation is the practice of showing different content to different visitors based on who they are, where they came from, or how they've engaged with your site. Most teams understand this in principle. Getting from that understanding to actually delivered, relevant content — consistently, and without creating an unmanageable content operation — is where things typically stall. The Problem with "Personalisation" Most businesses that attempt content personalisation run into the same wall. They build a list of segments — industry, source, role, geography — and then realise they don't have different content to show each one. The segments are real. The content isn't ready. This is the segmentation trap. You know your visitors well enough to label them. You might know that 35% arrive from paid search, that a significant portion work in healthcare or hospitality, or that a group of high-intent visitors views your pricing page multiple times without converting. But you're still showing all of them the same homepage, the same hero copy, and the same call to action. The fix isn't to personalise everything at once. It's to build a clear line between your existing segments and the specific content that would actually serve them better — and start there. What Content Personalisation Actually Covers Content personalisation doesn't mean rewriting every page for every audience. The scope is usually narrower — and more effective for being so. The content you personalise falls into three layers, each with different effort requirements and different impact. The Contextual Layer... - Categories: AI Sixty-four per cent of UK consumers trust AI tools when shopping online. From how customers find products to how brands manage stock and serve personalised experiences, the mechanics of online retail have changed substantially. Here's what's actually happening and what it means for your brand. Sixty-four per cent of UK consumers trust AI for e-commerce — the highest figure in Europe. That number, from a 2026 retail survey, tells you something important: this isn't a technology story. It's a customer behaviour story. From how shoppers discover products to how brands personalise experiences, manage stock, and price dynamically, online retail has changed substantially in the past 18 months. This piece sets out what's actually happening, where the real commercial impact lies, and what it means for brands competing for attention and conversion today. The Numbers Behind the Shift The AI e-commerce market was valued at $8. 65 billion globally in 2025 and is projected to reach $22. 6 billion by 2032. That's a useful context figure, but the numbers closer to home are more telling for UK retailers. Eighty per cent of UK retailers expect online sales growth in 2026, and a majority are attributing that expectation specifically to AI improvements in personalised experience, customer service, and operational efficiency. Meanwhile, 30% of UK adults say they're open to AI acting as a personal shopping agent on their behalf — browsing, comparing, and completing purchases without them being in the loop. That figure will only grow. Adobe's analysis of the 2025 holiday season is perhaps the most concrete signal yet. AI-driven traffic to retail sites grew 693% year-on-year. Revenue per visit from AI-referred shoppers was 84% higher than from non-AI sources. Conversion rates for AI-referred traffic were 31% above the average for traditional channels. These aren't projections... - Categories: AI Agentic commerce is reshaping how customers discover and buy — with AI agents making decisions on their behalf. Here's what it means for your business and how to stay visible. Consider what happens when a customer tells their phone to find a hotel in Edinburgh for a long weekend in June, under £200 a night, with good reviews, and just book it. The AI doesn't return a list of links. It researches, evaluates, and completes the booking — choosing between options based on the customer's stated preferences, past stays, and current availability. Agentic commerce is already here, and brands that aren't visible to AI agents are quietly missing transactions before they even begin. What Agentic Commerce Actually Means Agentic commerce is e-commerce conducted by AI agents acting autonomously on a customer's behalf. Unlike a search engine that presents options, or a chatbot that answers questions, an agent makes decisions and executes them — browsing, comparing, selecting, and purchasing without the customer navigating a single website. The distinction matters. Traditional search put the customer in control of every click. Agentic commerce delegates that process. The customer sets their intent; the agent acts on it — end to end. What makes this possible is the convergence of three things: large language models that can reason and plan, tool access that lets AI call APIs and interact with external systems, and increasing consumer comfort with delegating decisions to AI. These aren't future projections — the infrastructure is already live. Google's Gemini now lets users shop Walmart's entire product catalogue through a conversation. Frasers Group has integrated with commercetools to enable purchases through ChatGPT. Jo Malone built an AI Scent Advisor — powered by... A personalised web experience turns browsers into bookers and one-time guests into repeat customers. This guide follows the guest journey from first search to post-stay loyalty, showing where personalisation directly increases revenue for hotels, travel operators, and hospitality brands. A hotel group runs the same website for every visitor — the same hero image, the same room grid, the same "Book Now" button. Two hundred people visit the site each day. Three of them book. That is a 1. 5% conversion rate, which is average for the hospitality sector. Now imagine a version of that site where a returning visitor from Manchester sees a weekend break package with availability for their preferred dates. A German visitor sees pricing in euros with translated room descriptions. A corporate booker sees meeting room capacity and day delegate rates instead of spa treatments. The rooms are the same. The site is the same. The personalised web experience is what changes — and it is what moves the booking rate from 1. 5% to something meaningfully higher. The Revenue That Generic Websites Leave Behind Most hospitality businesses understand that personalisation matters. Eighty-six per cent of UK travellers say they appreciate personalised offers. Guest satisfaction scores at hotels using personalisation are up to 33% higher than those that do not. Yet the majority of hotel and travel websites still show every visitor the same content, the same imagery, and the same calls to action regardless of who they are, where they come from, or what they have already told the business through their behaviour. The gap is not awareness. It is execution. Many hospitality teams assume that delivering a personalised web experience requires a six-figure digital experience platform (DXP) or a dedicated data science function.... - Categories: AI Two-thirds of UK consumers are open to using AI shopping assistants. But being visible to them requires a different approach to structured data, entity authority, and product feeds — not just strong search rankings. Here's what brands need to understand and where to start. Most brands frame the AI shopping assistant question as a technology question. It isn't — or at least, that's the wrong starting point. The real question is a visibility one: when someone asks an AI assistant to help them find a product like yours, do you appear? During Amazon Prime Day 2025, traffic from AI shopping assistants grew 3,300% year-on-year. Two-thirds of UK and US consumers are now open to using AI assistants for online shopping. Twenty-nine per cent of UK adults plan to use them — rising to 37% among 18-to-34-year-olds. The channel is real, it's growing fast, and for most brands, their current digital presence doesn't address it. This guide sets out what AI shopping assistants are, what they need to recommend your products, and where most brands are falling short. The AI Shopping Assistant Landscape "AI shopping assistant" covers a range of different tools, and understanding the distinctions matters for how you approach visibility. Platform-native assistants These are the general-purpose AI systems consumers already use — ChatGPT, Google's Gemini, Perplexity — that have added shopping capabilities. In September 2025, OpenAI launched the Agentic Commerce Protocol (ACP) with Stripe, enabling direct purchasing through ChatGPT. Instacart was the first grocery partner, going live in December 2025; Shopify merchant integration launched in January 2026. Google announced the Universal Commerce Protocol (UCP) in January 2026, with partners including Walmart, Target, and Shopify. Retailer-built assistants These are embedded within specific platforms. Amazon's Rufus fields product questions and comparison requests across the Amazon... - Categories: AI, WordPress WordPress already has most of what AI search platforms need. The problem is that most sites are one or two default configurations away from being invisible to every major AI crawler. This guide covers the specific settings, plugins, and structural changes that actually move the needle. There is now a wordpress AI plugin for almost every element of AI search optimisation — crawl control, schema generation, llms. txt creation, entity markup. WordPress is better positioned for AI search visibility than any major enterprise CMS alternative. The plugin ecosystem moves quickly, the REST API is open, and the tooling to implement GEO requirements already exists. The problem is that most WordPress sites are one or two default configurations away from being invisible to every major AI crawler. This article covers what to check, what to change, and where the plugin ecosystem gives you the quickest wins. The State of Play on a Default WordPress Install A standard WordPress site — freshly installed, running Yoast SEO, on a reputable managed host — does reasonably well for traditional search by default. XML sitemaps are generated automatically, meta titles and descriptions are handled, and permalink structures are clean enough for Google to work with immediately. For AI search, the picture is more mixed. WordPress's own default robots. txt file is minimal: it blocks /wp-admin/ and allows everything else. In theory, GPTBot, PerplexityBot, ClaudeBot, and Google-Extended can reach your content without restriction. In practice, three infrastructure layers commonly override that assumption: your hosting provider's security rules, your CDN or WAF configuration, and security plugins configured aggressively. The most common outcome: a WordPress site whose owner believes it is fully accessible to AI crawlers — nothing has been explicitly blocked — but which is silently returning 403 responses to several major platforms.... Most businesses think personalisation means knowing someone's name. The reality is more structural — and considerably more valuable. This guide covers what website personalisation actually involves, how to segment your audience, what to change on your site, and how to build a programme that delivers measurable results. Most businesses think website personalisation means knowing someone's name. The "Hello, " in an email subject line. The "Welcome back" banner when a logged-in user returns. These are personalisation in a narrow technical sense — but they're a long way from what effective website personalisation actually involves, and an even longer way from where the commercial opportunity sits. This guide covers the full picture: what website personalisation actually means, how to think about segmentation, what you can change on your site and why, the technology required to deliver it, and how to measure whether it's working. Whether you're starting from scratch or looking to bring rigour to a programme already underway, this is the reference you need. What Website Personalisation Actually Means (and What It Isn't) Website personalisation is the practice of serving different versions of your site to different visitors based on what you know — or can infer — about them. That might be their location. Their referral source. Their industry or company size. What they've browsed before. Whether they're visiting for the first time or the fourth. The stage they're at in a buying decision. The goal isn't novelty. It's relevance — and relevance, executed well, removes friction. A visitor who lands on your homepage from a specific campaign sees the messaging that matches what drove them there. A returning visitor who's already read your pricing page doesn't get the same introductory content as someone who's never heard of you. An enterprise buyer sees enterprise-tier social proof... - Categories: WordPress The website development cost UK businesses face for enterprise WordPress ranges from £40,000 to £300,000 — but that range is useless without context. This article breaks down what actually drives the price, what each budget tier delivers, and how to stop comparing quotes that are measuring different things. Search "website development cost UK" and you will find answers ranging from £500 to £500,000. Both numbers are technically correct, which makes them both completely useless. The question everyone types into Google — how much does an enterprise WordPress website cost? — has no honest single answer. It depends on what you are building, who you are building it for, and how long you expect it to last. What we can do is show you the real cost drivers, the budget tiers we see across enterprise projects, and the decisions that push a project from one bracket to another. We have been building enterprise WordPress platforms for over two decades, including sites for JD Wetherspoon, Medivet, and organisations across financial services, publishing, and hospitality. These are the numbers behind that experience. Why the Price Range Is So Wide (and Why Most Quotes Are Not Comparable) When an agency quotes £30,000 and another quotes £150,000 for what appears to be the same brief, the problem is rarely that one is overcharging. It is that they are scoping different things. One might include discovery, design, development, content migration, SEO, training, and 12 months of support. The other might cover a theme build with a page template and a handover PDF. Enterprise WordPress is not a product with a fixed price. It is a service engagement where the scope determines the cost. The variables that move the number most dramatically are the complexity of the design (templated vs fully bespoke), the number and... - Categories: WordPress Your WordPress personalisation options range from enterprise DXP platforms costing six figures to free plugins you can install in two minutes. The right choice depends on what you actually need — not what vendors want to sell you. Here is an honest comparison, from the team that built PersonalizeWP. We should be upfront about something. This is a comparison article about WordPress personalisation tools, and it's written by the team that built one of them. PersonalizeWP is our plugin. We're not pretending to be neutral. What we are doing is laying out the options clearly — what each approach costs, what it requires, what it actually delivers — so you can make the call yourself. We built PersonalizeWP because we spent years implementing personalisation on WordPress sites and found the existing options either too expensive, too limited, or too dependent on external platforms. That's the bias. Now here's the comparison. What WordPress Personalisation Actually Requires Before comparing tools, it helps to agree on what "personalisation" means in a WordPress context. Not A/B testing. Not pop-ups. Not email segmentation. WordPress personalisation means changing what a visitor sees on your site — headlines, CTAs, content blocks, testimonials, product recommendations — based on who they are or how they're behaving, automatically and in real time. To do that, you need three things: a way to identify or segment visitors, a way to define rules that connect segments to content variations, and a delivery mechanism that swaps content without breaking your caching layer or slowing your site down. Every tool on this page handles those three requirements differently. The differences matter. The DXP Route: Sitecore, Optimizely, Adobe If you're reading this article, you probably don't need a DXP. But it's worth understanding why they exist, because DXP vendors have shaped most people's expectations... - Categories: WordPress Your WordPress enterprise hosting decision shapes everything from deployment workflow to long-term cost. This comparison breaks down where WordPress VIP and WP Engine each earn their place — based on your traffic profile, compliance requirements, editorial complexity, and budget — so you can choose with confidence rather than conjecture. You have settled on WordPress. The CMS decision is behind you. Now comes a choice that will shape your platform's performance, security posture, deployment workflow, and total cost of ownership for years: wordpress enterprise hosting. For most enterprise teams, the shortlist comes down to two names — WordPress VIP and WP Engine. Both are managed WordPress platforms. Both serve enterprise clients. Both appear on every comparison list. And yet they are built for fundamentally different organisational profiles. Choosing between them is not a matter of reading feature tables — it is a matter of understanding which platform's strengths align with your specific constraints. We are partners of both. We have deployed client sites on both. This is the comparison we wish someone had written for us before our first enterprise hosting decision. What Both Platforms Get Right Before we get into the differences, it is worth acknowledging why these two platforms dominate the enterprise WordPress conversation. Neither is a budget host dressed up with a premium label. Both provide genuinely enterprise-grade capabilities that separate them from the hundreds of managed WordPress hosts competing for smaller sites. Both offer global CDN infrastructure, automated backups, staging environments, DDoS protection, and dedicated support teams with WordPress-specific expertise. Both support Git-based deployment workflows. Both deliver sub-second page loads when configured properly. Both have client rosters that include household names across media, retail, financial services, and government. The overlap is significant — which is exactly why the decision is difficult. The differences are not about... - Categories: WordPress WordPress full site editing changes how enterprise teams build and maintain websites — but the transition from classic themes isn't straightforward. This guide covers what FSE actually delivers, where it falls short, and how to decide whether your organisation is ready to move. Your marketing director needs the homepage header updated across twelve regional sites. Under the old approach — classic WordPress theme, custom PHP templates, a support ticket to the development team — that's a sprint task. Under WordPress full site editing, it's a ten-minute job in the Site Editor, no code, no ticket, no waiting. That shift sounds simple. For enterprise teams managing complex WordPress estates, the implications run much deeper than saving time on header changes. What Full Site Editing Actually Is Full site editing — FSE — extends the WordPress block editor beyond post and page content to the structural elements of your site: headers, footers, navigation, templates, and template parts. Everything that previously required PHP template files and developer intervention is now editable through a visual interface called the Site Editor. The system rests on four components. Block themes replace classic PHP themes with HTML-based templates built from blocks. The Site Editor provides the visual interface for editing those templates. Global Styles lets you control typography, colours, spacing, and layout from a single panel. And theme. json — a configuration file at the root of your theme — acts as the central authority for what editors can and cannot change. FSE has been stable since WordPress 6. 2 and has matured through multiple releases since. The default WordPress theme is a block theme. The WordPress Training Team launched a dedicated block theme development cohort in early 2026. This is no longer a beta experiment — it's the direction... - Categories: AI Most AI content strategy advice focuses on writing style. The real issue is architecture — how content is structured, how deep your topic coverage goes, and how well AI platforms can extract and attribute what you publish. Here is what actually drives AI citation visibility, and how to build a content strategy around it. Most ai content strategy advice starts in the wrong place. It treats AI search as a writing challenge — cleaner sentences, better headlines, shorter paragraphs. That framing is not wrong, but it is incomplete. The majority of content that fails to appear in AI-generated answers does not fail because it is badly written. It fails because it was built for a different discovery system entirely. The Quiet Visibility Problem Your content library is almost certainly larger than you need. For most mid-market and enterprise organisations, the challenge is not volume — it is reach. In 2026, AI-generated answers appear in more than a quarter of all Google searches, up from 13% in early 2025. Around 93% of AI-assisted search sessions end without a website visit. The audience is there. The question is whether your content is reaching them. This is not primarily a traffic problem. It is an authority and architecture problem — and fixing it means understanding which signals AI platforms use to decide whose content gets cited, and then building a strategy that deliberately develops those signals. Writing more is rarely the answer. Writing differently, and structuring what you have more carefully, almost always is. What Most Content Strategies Get Wrong The most common misdirection in AI content strategy is treating citation visibility as a volume problem. Publish more articles. Cover more keywords. Increase cadence. Some organisations have spent the past 18 months doing exactly this and found that their appearance in AI-generated answers has barely moved. That... - Categories: AI Generative engine optimisation (GEO) is the practice of structuring your content and online presence so that AI search platforms — ChatGPT, Gemini, Perplexity, and Claude — consistently discover and cite your website. This guide explains how it works, how it differs from SEO, and how to build a GEO strategy that delivers measurable visibility. Someone opens ChatGPT and asks which enterprise WordPress agencies in the UK are worth speaking to. Three names appear. Yours is not one of them — even though you rank on page one of Google, your domain authority is solid, and your work is genuinely excellent. For that query, in that moment, you were invisible. This is the problem that generative engine optimisation (GEO) addresses. GEO is the discipline of structuring your content, technical foundation, and online presence so that AI search platforms — ChatGPT, Google Gemini, Perplexity, Claude, and Bing Copilot — consistently discover, understand, and cite your website when people ask questions in your space. What Is Generative Engine Optimisation? Generative engine optimisation is not a rebrand of SEO. It addresses something structurally different — how AI systems retrieve, interpret, and synthesise information to generate answers, rather than how algorithms rank a list of links. Traditional search works like an index. A user types a query, a search engine matches pages by relevance and authority, and the user sees a ranked list. The goal is ranking position — the higher you sit, the more clicks you receive. AI search works differently. A user asks a question. The platform retrieves relevant content from across the web, synthesises it, and generates a direct answer — typically citing two to eight sources within the response. The user sees one answer, not ten links. The brands that appear in that answer get recognised. Everyone else is invisible for that query. GEO is... - Categories: AI Most agencies talk about AI. We build AI tools — and then use them on our own projects every day. Here is what our ai content strategy actually looks like behind the scenes, where things went wrong, and what we have learned about making AI useful rather than decorative. Monday morning. A client's quarterly content review is in three hours. We need an audit of 47 resource pages — checking SEO metadata, identifying gaps in internal linking, and flagging posts where the messaging no longer reflects the client's current service offering. Two years ago, that meant a team member spending most of the day in spreadsheets and browser tabs. Today, the audit runs through a conversation. Our AI Content Strategy is not a slide deck or a planning document. It is the accumulated result of building AI tools, deploying them on client projects, breaking things, fixing them, and gradually working out where AI earns its place in an agency workflow — and where it does not. This is what that looks like from the inside. The Three Tools That Changed How We Work Before we get into workflows, a brief orientation. Filter has built three open-source AI tools over the past six years, and all three are now embedded in how we run the agency day to day. PersonalizeWP started as a client-facing personalisation plugin. It still is — but its visitor analytics, audience segmentation, and lead scoring have become one of our primary sources of intelligence about how people interact with the sites we build. Filter AI automates the tedious content tasks that every WordPress site needs but nobody budgets for: alt text, meta descriptions, SEO titles, content summaries. And Filter Abilities, our newest plugin, connects WordPress to AI assistants through the Abilities API and Model Context Protocol,... - Categories: WordPress Going multilingual on WordPress is not a translation project — it is an architecture project. This guide covers the five decisions that determine whether your multilingual site performs or frustrates: URL structure, plugin choice, translation approach, content architecture, and ongoing governance. A UK hospitality group opens its first hotels in Germany and Spain. The marketing director asks the web team to "add translations" to the WordPress site. Six months later, the German pages rank nowhere on Google. de, the Spanish content reads like it was fed through a machine (because it was), and the editorial team has quietly stopped updating anything that is not in English. After time, the project has become a maintenance burden rather than a growth engine. We see this pattern regularly. The businesses that avoid it are not the ones with the biggest budgets — they are the ones that treat multilingual as an architecture decision rather than a content task. This guide covers the five decisions that shape whether a multilingual WordPress site performs or frustrates, drawn from the projects we have delivered at Filter for clients operating across multiple markets. What WordPress Multilingual Actually Involves Adding a second language to a WordPress site touches almost everything: the URL structure, the database schema, the editorial workflow, the SEO configuration, the design system, the hosting setup, and the ongoing content governance. Fewer than 15% of WordPress sites implement proper multilingual architecture, according to W3Techs data — which means most global businesses are either serving a single-language site to international audiences or running a multilingual setup that actively undermines their organic performance. The gap is not technological. WordPress has mature multilingual tooling. The gap is strategic. Businesses make five foundational decisions at the start of a multilingual project,... - Categories: AI Only 11% of domains cited by ChatGPT also appear in Perplexity results. We ran AI SEO audit checks across UK websites to measure performance across the six platforms now shaping how audiences discover content. This is what we found. We ran AI SEO audit checks across a set of UK websites — e-commerce brands, professional services firms, hospitality businesses, and media publishers — measuring performance across the six AI platforms now shaping how audiences discover content: ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude, and Google AI Overviews. This is what we found. The headline finding: the platforms don't agree on what to cite. Only 11% of domains cited by ChatGPT also appear in Perplexity results. UK AI platform usage has grown 389% year-on-year, yet most UK websites have been built — at best — for one of the six. This report sets out what each platform rewards, where UK sites are consistently falling short, and what the best performers are doing differently. The Six Platforms — and Why Each Matters AI search is no longer a single channel. ChatGPT holds over 60% of global AI chatbot usage, processing 2. 5 billion prompts daily. But the other five platforms are not marginal alternatives — they each reach distinct UK audiences in ways that matter to most businesses. Google's Gemini is embedded across Android, Workspace, and Google Search, with Google AI Mode reaching 34% of UK searchers by Q1 2026. Perplexity has surpassed 780 million monthly queries globally. Microsoft Copilot sits inside the 365 ecosystem — Office, Teams, Outlook — giving it direct daily access to millions of professional UK users. Claude is increasingly the tool of choice for research-heavy professional tasks. And Google AI Overviews are now a standard feature across... - Categories: AI, WordPress An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively. We explain what it involves, where most businesses get stuck, and how to take the first step. An AI readiness assessment helps you understand whether your organisation has the data, infrastructure, skills, and strategy to adopt AI effectively — before you commit budget to tools you may not be ready to use. Introduction Everyone is talking about AI. Your competitors are probably talking about it too. But there is a big difference between wanting to use AI and being genuinely ready to get value from it. We see it all the time. A business invests in an AI chatbot, a content generation tool, or a personalisation engine — and three months later it is gathering dust because the data was not there, the team did not trust it, or nobody was quite sure what problem it was solving. An AI readiness assessment is the step most organisations skip. It is a structured way of asking: do we have the data, the infrastructure, the skills, and the strategic clarity to make AI work for us — not just as a demo, but in production, at scale, delivering measurable results? At Filter, we have been building WordPress platforms for over two decades. Increasingly, that means helping clients figure out where AI genuinely fits — and where it doesn't. We build the tools (PersonalizeWP, Filter AI), run the audits, and connect the platforms. So we have a practical view of what readiness actually looks like. Why Readiness Matters More Than Enthusiasm The temptation is to jump straight in. A recommendation engine for your WooCommerce store. An automated content pipeline. A... - Categories: AI An AI SEO audit examines how well your website is structured for visibility across large language models and AI search platforms — not just Google. Here is what it covers, how it differs from a traditional SEO audit, and how to act on what you find. Your website might rank perfectly well on Google and still be invisible to the millions of people getting answers from ChatGPT, Gemini, Claude, and Perplexity every day. That visibility gap — between traditional search rankings and AI-powered discovery — is exactly what an AI SEO audit is designed to find. An ai seo audit examines how well your website is structured for visibility across large language models and AI search platforms, not just Google. The Visibility Gap Your ranking position on Google is no longer the only measure of visibility that matters. The moment someone opens ChatGPT, Gemini, Perplexity, or Claude instead of a search engine, your traditional ranking becomes irrelevant. What those AI platforms show instead depends on a completely different set of signals. An AI SEO audit finds the gap between those two audiences. It tells you whether your site is visible to the AI platforms that your customers are actually using — and if not, what is blocking it. What Is an AI SEO Audit? An AI SEO audit is a structured evaluation of how well your website is positioned for visibility in AI-generated answers, summaries, and citations. It covers the technical, content, and authority factors that large language models use to decide which sources they trust enough to surface. Where a traditional SEO audit asks "will Google rank this page? ", an AI SEO audit asks "will ChatGPT, Gemini, Perplexity, or Claude cite this content? ". The two questions overlap — but they do not have... - Categories: AI, WordPress We connected WordPress to AI using the new Abilities API and our open-source plugin, Filter Abilities. This integration allows AI assistants to directly manage content, audit SEO, and analyse visitor data, transforming your site into a conversational platform engineered for growth through data-driven insights. Filter Abilities is our open-source plugin that gives AI assistants like Claude direct access to your WordPress content, SEO data, and visitor analytics. Introduction WordPress 6. 9 shipped one of its most consequential updates in years: the Abilities API. This foundational layer gives WordPress a standardised way to describe what actions are possible on a site, who can perform them, and what inputs and outputs they expect. When paired with the Model Context Protocol (MCP) and a purpose-built abilities plugin, the result is transformative: an AI assistant that can talk directly to your WordPress site, understand its content, manage its SEO, and even analyse your visitor data. At Filter, we have been building exactly this. Here is how we did it, what it enables, and why we think every WordPress agency should be paying attention. What is the Abilities API? The Abilities API, introduced in WordPress 6. 9 as part of the AI Building Blocks initiative, provides a central registry where WordPress core, plugins, and themes can register discrete units of functionality in a machine-readable format. Each registered “ability” includes its inputs, outputs, permission requirements, and execution logic. Before the Abilities API, WordPress functionality was scattered across custom functions, AJAX handlers, REST endpoints, and plugin-specific implementations. If an external tool wanted to interact with a WordPress site, it needed to know the specific endpoint, authentication method, and payload format for each individual feature. The Abilities API solves this by creating a single, discoverable catalogue of everything a site can do.... - Categories: WordPress In this article, we go back to basics and explain what exactly we mean when we say E-commerce and why it should be important to your business. E-commerce has become a cornerstone of the global economy, transforming the way businesses operate and consumers shop. Let's explore what exactly e-commerce entails and why it's essential for modern businesses. Understanding E-commerce E-commerce, or electronic commerce, refers to the buying and selling of goods or services over the internet. Through e-commerce channels, businesses can showcase their products or services online, enabling customers to browse, purchase, and receive items digitally or through shipping. From clothing and electronics to digital downloads and services, virtually any product or service can be bought and sold online. In 2024, e-commerce continues to grow rapidly, with Forbes predicting that online retail purchases will reach 20. 8% of all sales, rising to 24% by 2026. This surge reflects a market driven by convenience, with global e-commerce expected to hit $6. 3 trillion this year and $8. 1 trillion by 2026. For businesses who are entering new markets or launching online products, a solid strategy is crucial, you will need to consider key factors like technology integration, marketing tactics, inventory management, cybersecurity and customer support. Why is E-commerce important for businesses like yours? Expanded Reach E-commerce platforms like WooCommerce empower businesses to reach customers beyond geographical boundaries. With an online presence, businesses can tap into global markets and connect with a diverse range of consumers, expanding their customer base significantly. Enhanced... - Categories: WordPress In this article, we examine some of the most common challenges when it comes to creating and running a successful e-commerce store. E-commerce has become a vital avenue for businesses to reach customers and drive sales. However, navigating the world of online retail comes with its fair share of challenges. From attracting customers to managing inventory, no matter if you're a big or small business, e-commerce presents unique obstacles that require strategic solutions. In this article, we'll explore some common e-commerce challenges and offer practical tips on how to overcome them, with a focus on leveraging the power of platforms like WooCommerce. Attracting and Retaining Customers One of the biggest challenges for e-commerce businesses is attracting customers and keeping them coming back. To address this challenge, it's essential to invest in effective marketing strategies such as search engine optimisation (SEO), social media marketing, and email campaigns. Additionally, offering incentives such as discounts, loyalty programs, and free shipping can help entice customers to make repeat purchases. Managing Inventory and Fulfilment Proper inventory management is crucial for e-commerce success, yet it can be a daunting task for many businesses. Utilising inventory management software and integrating it with your e-commerce platform, such as WooCommerce, can streamline the process. Additionally, implementing efficient fulfilment processes, such as drop-shipping or third-party logistics services, can help ensure orders are processed and shipped promptly. Providing a Seamless User Experience A seamless user experience is essential for converting visitors into customers and encouraging repeat business. This includes having a... - Categories: Digital Essentials Series, WordPress Our most recent guide is the latest instalment in our series of eBooks, dedicated to essential digital topics. This edition is focused on e-commerce and explores why WooCommerce could be the ideal platform for your business. Download The Guide - Categories: WordPress Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers In the ever-expanding and competitive digital space, the right partnerships can make all the difference. Filter is a strategic partner of WP Engine, one of the world’s premier WordPress hosting providers but our partnership isn’t just a badge on our homepage, it’s a recognition of excellence and key to unlocking enhanced services and support for our clients. Powering the digital landscape WP Engine is one of the world's largest WordPress hosting providers, they specialise in providing a reliable platform to help businesses manage and optimise their websites, particularly those with high traffic. WP Engine is known for its contributions to the WordPress community, offering resources like articles and podcasts while actively participating in WordPress development. Beyond hosting services, they engage in corporate social responsibility initiatives, showcasing a commitment to community support. They simplify website management and play a valuable role in fostering the growth of the WordPress community. Rooted in strategy The roots of our partnership with WP Engine run deep, dating back to the inception of Filter in 2016. This strategic decision was grounded in a shared vision for excellence, assuring our clients of a reliable and enduring foundation for their digital solutions. Being recognised as a WP Engine Strategic Partner is no small feat, only 0. 01% of agencies enjoy this prestigious distinction. Our enduring partnership and expertise as a WordPress development agency have been key factors in achieving this recognition. Our elevated partnership not only acknowledges our longstanding collaboration but also grants us additional access to WP... - Categories: Digital Essentials Series, Security Our Marketer's Guide to Web Security, created with WordPress VIP, delivers actionable insights to protect your digital platform without compromising performance. Download the guide - Categories: Digital Essentials Series, Sustainability Many businesses don’t realise the environmental impact their online presence can have. If you’re unsure how to accurately measure your website’s carbon output, our newly launched Enterprise Series guide is here to help. Download the guide - Categories: Sustainability In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. Introduction The technology sector is responsible for more greenhouse gas emissions than the aviation industry. Each time a visitor lands on your website and loads up a page, it contributes to these emissions. And you may be shocked to learn just how much of a carbon footprint your website is currently leaving behind. In this article, we’ll guide you through how to measure your site’s carbon footprint, and explain how reducing this will improve both sustainability and performance. How do Websites Impact the Environment? Like many people we speak to, you may be surprised to learn your website has a fairly big carbon footprint. In fact, most people don’t realise that if the Internet was a country, it would be the world’s fourth biggest polluter. And what is the Internet made up of? Hundreds of millions of active websites, of course. Whenever someone accesses your site, the server the site is hosted on has to consume energy and, as a result, emits greenhouse gases. Each time someone lands on a web page, this incites a transmission of data from server to device, and this has an impact on the environment. When you consider the amount of traffic that passes through all the websites on the Internet each day, it all adds up to a pretty serious problem. Why Should You Worry About Your Website’s Sustainability?... - Categories: Sustainability In this article, we’ll explain what a CDN is, how it works, and the benefits you could gain from taking this approach. Introduction Marketers are always looking for ways to improve the speed and user experience (UX) of their websites. After all, the faster your website, the better it will be at attracting and retaining customers. One method for providing a faster, more seamless experience to your site visitors is through a content delivery network (CDN). Not only does this improve UX, it also significantly reduces the carbon footprint of your website. What is a CDN, and How Does it Work? When someone visits a page on your website, the data that constitutes that web page has to be transmitted from your hosting server to the web browser on that visitor’s device. As an example, if the data centre hosting your servers is based in the UK, and your website visitor is in Australia, the physical distance between the server and the device will cause a slower page load time than your users typically expect. A content delivery network (CDN) is a great solution to this problem. These are secondary servers, hosted in international locations, designed to deliver your website’s data to visitors abroad more locally. CDNs are a separate aspect of web hosting, enabled by a wide range of servers spread out across the globe. This more efficient approach reduces bandwidth by compressing and delivering static content from the nearest server to each visitor. If you’re not using CDNs... - Categories: Sustainability In this article, we’ll discuss why having a sustainable website can vastly improve your marketing performance. Introduction You probably don’t often associate sustainability with revenue growth. Most people’s assumption is that more sustainable practices, whether it’s in fashion, food, or any other area, will cost more money. But when it comes to developing and managing your website, building up your digital sustainability can improve marketing performance and can even help you convert more customers. What Links Sustainability and Performance? Our use of technology produces a huge amount of greenhouse gases, fuelling the climate change problem. A big part of this is the Internet, which would be the world’s fourth largest polluter if it were a country. One of the main reasons the Internet has such a large carbon footprint is because it’s made up of hundreds of millions of active websites. Every single one of those websites consumes energy and produces emissions each time a user lands on a page. Of course, not all websites and web pages are built the same. The decisions you make about how your website is hosted, designed, developed, managed, and populated with content all determine how much of a carbon footprint your individual site leaves behind. In exploring this issue, an interesting trend has become clear. Websites that follow best practices for sustainability are typically the fastest, highest-performing websites, providing users with the best user experience (UX). A site that doesn’t follow best practices for sustainability will usually be slow and failing to deliver... - Categories: Accessibility WCAG 2. 2 is finally here, in this article we'll be going through the changes and what they mean for your business website. As an enterprise business, it's important to stay up to date with regulations and guidance which could effect your organisation or the relationship you have with your audience. At Filter, we know how important it is to ensure your website is accessible, that's why we work with respected accessibility partners on our client work such as Web Usability and AbleDocs. Businesses aiming to create inclusive and accessible websites need to stay up-to-date with the Web Content Accessibility Guidelines (WCAG). The most recent version, WCAG 2. 2, introduces changes that can impact your online presence. In this article, we'll break down these updates in a simpler, business-friendly language, focusing on what you need to know. Expanding Inclusivity This update responds to the need for increased inclusivity in the digital sphere, as earlier this year the World Health Organization reported that an estimated 1. 3 billion people experience significant disability, representing 16% of the world's population, or '1 in 6 of us'. Unlike earlier versions that concentrated primarily on addressing the needs of users with visual impairments, WCAG 2. 2 extends its scope to encompass a broader spectrum of disabilities and conditions. This includes cognitive and learning disabilities, ensuring that digital content becomes more accessible to a wider audience. It still caters to users with low vision and less severe disabilities on digital devices. Six New Compliance Guidelines WCAG... - Categories: Security This article discusses the importance of website security in light of growing cyber threats and provides six practical tips for enhancing website security. Introduction Cyber security concerns continue to rise for businesses of all sizes, across every sector. The more reliant on technology your organisation becomes, the more likely you are to fall victim to a cyber attack or security breach. In fact, 59% of medium-sized businesses and 69% of large businesses in the UK have reported a security breach or attack in the past 12 months. These numbers should serve as a stark wake-up call if you aren’t already approaching security with the level of responsibility it requires. For marketers, a significant element of the risk here lies with your website, and the web platform that site is built on. Your website is one of the most important, and most valuable, digital touchpoints you have between your brand and your target audience. But your website platform brings with it a range of vulnerabilities that can lead to security issues if not handled appropriately. With such a high volume of sensitive company and customer data passing through your site each day, it’s vital to keep your web platform, and website, secure and protected from cyber threats. Why Website Security is More Important Than Ever Not only is the likelihood of a security breach ever-increasing, but so too is the impact a breach can have on your business. Again, with so much sensitive data and mission-critical processes now existing in a... - Categories: Security This article explains how to keep your website protected and secure, you will learn more about proactive measures to protect data. It also discusses the potential financial and reputational consequences of security breaches. Cyber Security Concerns Are Intensifying We all know cyber security is important, but despite being something we hear about online every day, many of us still underestimate just how critical an issue security is. Research from Evanta, a Gartner company, found that cyber security strategy was the top business objective for chief information officers (CIOs) in 2023. If cyber security is the biggest concern that’s keeping CIOs up at night, it’s something every business should be paying close attention to. One of the reasons CIOs are prioritising cyber security above everything else is because of how likely it is for a business to fall victim to a cyber security attack these days, and that likelihood is ever-increasing. For instance, 59% of medium-sized businesses and 69% of large businesses in the UK have experienced security breaches or attacks in the past 12 months. With so much of your sensitive, mission-critical company and customer data stored online, it’s essential to keep your technology secure. An Overview of Website Security One particularly important security concern is your website. As one of your primary digital touchpoints with your prospects and customers, websites must be constantly monitored for a range of security vulnerabilities. Your data, and the data of your customers, will be susceptible to cyber security attacks if you don’t have... - Categories: Security, WordPress This article will help you gain a better understanding of WordPress security, common misconceptions and how to make sure your WP site is as secure as possible. Addressing a Common Misconception About WordPress Security Is WordPress security robust enough to make the platform suitable for your business’s suite of websites? It’s a question we still get asked all the time here at Filter, even though WordPress is comfortably the most popular content management system (CMS) in the world today. Such popularity apparently isn’t enough on its own to convince people that WordPress is secure. It’s a common concern that WordPress isn’t suitable for organisations in sectors like financial services or healthcare. Many decision makers in large enterprises, and strictly regulated industries, are still wary, often seeking additional reassurance that their websites will be safe on the WordPress platform. This lack of confidence often accompanies the misconception that WordPress is only intended for small businesses. This false idea mainly stems from the fact that it’s a free-to-use CMS, so in its early years it was most popular among personal blogs and small independent companies. However, that notion couldn’t be further from the truth these days. So, let’s first debunk that myth once and for all. Recognising WordPress as a Secure Platform To put things into context, WordPress is the platform behind 43% of all the websites on the Internet right now. When half of the website owners in the world have faith in WordPress’s security credentials, it’s a safe bet that... - Categories: Website Performance This article provides a comprehensive explanation of why mobile website performance is becoming increasingly important in the digital space and what that means for website admins and marketers in general. Introduction In a recent article, we discussed why website performance is much more important than most marketers think. The speed and functionality of your site has a significant impact on your ability to effectively engage your target audience and convert website visitors into customers. If your visitors have a poor user experience (UX) on your site due to slow-loading pages, it’s likely to cause them to bounce off and go elsewhere. Once that happens, they may never return. In fact, almost 70% of consumers say that page speed impacts their willingness to buy an online business. So, a slow website will drive away a significant percentage of your prospective online business. Clearly, avoiding these outcomes should be a top priority for marketers, and working hard to improve your website’s performance is the best way to do that. While we’ve covered general website performance in detail across various resources recently, it’s equally important – if not more so – to look at mobile website performance as well. Why Mobile Website Performance is Becoming Increasingly Important Mobile Web Traffic Continues to Grow Over the past year or so, more than half (around 60%) of all web traffic comes from mobile devices. Looking at your unique analytics, you may find this is even greater for your own website’s audience. When so many members... - Categories: Digital Essentials Series, Website Performance Download our Marketers Guide to Website Performance, co-authored with WP Engine. We detail how to optimize your scalable digital platform to improve user experience and increase conversions. Download The Guide - Categories: Website Performance In this article, we’ll highlight some crucial opportunities you’re missing out on if you neglect to optimise your website or settle for sub-par performance. Creating and maintaining a fast, high-performing website should be a priority if you’re a marketer. But it’s still something that many underestimate the importance of, or don’t devote the necessary time and resources to. As a result, they miss valuable opportunities and unwittingly turn away business. Understanding Website Performance A common misconception is to think that website performance refers to how your site contributes to your business by building interest in your services, or generating leads, subscriptions, or even sales. While that is important to measure and optimise, that’s not the type of performance we’re discussing here. In this case, we’re looking at how well the site performs for your visitors and end-users. This comes down to crucial elements of your site like the speed at which your pages load, your site’s functionality, its responsiveness, and its overall efficiency. How Website Speed and Performance are Determined The performance of your website is measured by things like how fast your pages load, your site’s functionality, its responsiveness, its overall efficiency, and so on. But these are all determined by technical factors that you, as the site’s owner, are in total control of. That means you can make adjustments if your site isn’t performing up to standard. These include: Your choice of web hosting The volume and size of images on your web pages The volume and size... - Categories: Website Performance This article will help you understand what dictates your website’s performance, and provide tips to make improvements that will deliver a better UX for your visitors. Introduction When a member of your target audience lands on your website, it only takes them around 50 milli-seconds, or 0. 05 seconds, to form an opinion about it. That opinion will often be the basis of whether they’re going to stay on your site or leave. One of the most common problems when it comes to website performance, is the potential loss of users who abandon the site due to subpar performance, often stemming from prolonged loading times. To give yourself the best chance of making a good impression on your visitors and retaining them on your site, you need to provide them with a rapid, convenient user experience (UX). Any hint of slowness or friction is likely to cause your visitors to leave your site and go elsewhere. With this in mind, website performance is a top priority for marketers in today’s fast-moving, highly competitive digital business landscape. Of course, achieving the required level of performance is easier said than done. Understanding Website Performance A common misconception is to think that website performance refers to how your site contributes to your business by building interest in your services, or generating leads, subscriptions, or even sales. While that is important to measure and optimise, that’s not the type of performance we’re discussing here. In this case, we’re looking at how well the site... - Categories: Personalisation Discover a range of strategies to increase your website conversions – in this article, we cover the essential steps to elevate user engagement and drive your digital success. In the world of digital marketing, having a visually appealing website is definitely important. However, it's also important to recognise that this is only one piece of the puzzle. The true measure of a website's effectiveness goes beyond aesthetics, it lies in its ability to transform casual visitors into valuable customers or leads. Your website is basically a virtual storefront and just like a physical brick and mortar shop, foot traffic isn't the ultimate goal. It's all about getting those visitors to engage with what you're offering, make a purchase or take a particular action. In this article, we will be exploring various different methods of increasing website conversions. Whether you're a seasoned marketer looking to refine your approach or a business owner starting your own venture, our insights will help you to navigate optimising your conversion process. Summary Implementing all of the above elements should help your website to increase conversions but there are many more methods to consider, make sure to keep an eye on our resource centre for more articles like this. It's important to keep in mind that this journey is an ongoing endeavour, shaped by a keen understanding of user preferences, technological advancements and evolving market dynamics. As the digital landscape continues to evolve, the strategies explored in this article will help you to move towards fostering... - Categories: Website Performance Measuring and analysing your website's performance holds the key to optimising it and delivering an exceptional user experience. Introduction Website performance holds immense significance in today's fast-paced digital era. Understanding how to measure and analyse your site performance can often be a compass for success. As businesses venture into this digital realm, grasping the metrics and methods that define performance becomes vital. It's about more than just loading times and design – it's crafting an environment where interactions resonate with your users. In this article, we dive into website performance measurement and analysis to demystify common terms, reveal valuable methods and highlight useful tools. From understanding Key Performance Indicators (KPIs) to utilising analytics tools that decipher user behavior, we want to empower you to harness insights, make informed choices and create digital experiences that truly matter. The Importance of Website Performance Analysis The first step towards mastering website performance lies in understanding its significance. Your website serves as your virtual storefront and its performance will directly impact user satisfaction, engagement and ultimately, conversions. Your first impression can determine whether a visitor will become a loyal customer or whether they will swiftly move on to a competitor. Website performance analysis offers an overview where you can understand how users interact with your online platform(s). The data sourced from this analysis provides valuable insights into user behaviour, shining a light on what keeps your visitors engaged, what drives them away and how their journey unfolds throughout various touch-points. The speed at which... - Categories: Digital Essentials Series Download our guide to improve your website content. We explain how to define objectives, structure content for better UX, and apply key principles from keyword research to meta descriptions. Download The Guide - Categories: Personalisation This article will give you a detailed understanding of personalisation so you can begin taking advantage of the opportunities and benefits for your own business. Introduction Personalisation has become a vital tool for marketers in the travel, tourism, and hospitality industries, but many are still missing out on the best ways to implement it across their websites. This article will give you a detailed understanding of personalisation so you can begin taking advantage of the opportunities and benefits for your own business. Technology Trends for Travel, Tourism, and Hospitality Recent technology trends have significantly changed how consumers want to access and interact with brands in the travel, tourism, and hospitality industries. With so much business shifting to a digital-first context, and your buyers’ journey becoming increasingly complex, providing an outstanding online customer experience has never been more important. We all know that most consumers today will do plenty of research into multiple brands, products, and services online before buying anything. They also want to book things like flights, hotels, experiences, and restaurants online without ever speaking to a member of your team. Those stages of browsing and researching online are a great opportunity to be taken advantage of by capturing your audience’s attention and drawing them into your website. However, with so much bite-sized content consumed every day on platforms like Instagram and LinkedIn, your audience’s attention span has also decreased radically as well. This has given you even more difficulty when trying to stand out from the crowd and... - Categories: Personalisation Providing a personalised experience to your audience is considered essential in the digital space and now there is an even easier way to achieve that. In today's highly competitive business landscape, providing a personalised experience to your audience can make all the difference. Customers are looking for personalised experiences that cater to their own individual needs, and businesses that can deliver on this expectation are far more likely to win their loyalty. Although personalisation is considered an essential, big CMS platforms like WordPress still don't offer any personalisation features within WP Core. In order to solve this issue, you may want to opt for an additional plugin. The Filter team have worked hard on our very own personalisation plugin, PersonalizeWP, which allows users to create highly personalised experiences with ease. PersonalizeWP works with the Gutenberg editor and enables users to select a variety of different rules to show or hide content blocks. To give you a better insight into how it could help your business, we've listed 5 real-world use cases below: 1. Showcase Shipping Info If your business is trying to target a new marketplace based on location, PersonalizeWP can help you to show targeted content to visitors who are based in a specific country. For example: if you want to showcase a special offer on international shipping, you can insert a content block detailing your offer and then go to the PersonalizeWP section, select the 'non-uk based visitor' rule. This means the block will only show for visitors... - Categories: Personalisation In this article, we explore why personalisation should be included in the WordPress core by looking at four key reasons. WordPress is the leading content management system (CMS) online today, currently powering over 40% of all websites. Its user friendly interface, extensive plugin ecosystem and robust features make it an excellent choice for businesses. However, there is one area where we feel WordPress Core falls short and that's personalisation. Despite its remarkable capabilities, WordPress still lacks native personalisation functionality, limiting website admins ability to deliver tailored experiences to their visitors. Our CTO, Paul Halfpenny, recently spoke about this issue on the WP Tavern podcast with Nathan Wrigley and explained how our very own personalisation plugin for WordPress could be an efficient solution for businesses. Please note: PersonalizeWP was formerly known as WP-DXP. As a trusted digital partner for a wide variety of businesses from all different sectors, we feel personalisation should be included within WordPress core for four key reasons: 1. Elevating User Experience By integrating personalisation capabilities directly into WordPress core, website owners could take user experience to the next level. Imagine a website that greets visitors by name, offers personalised recommendations based on their browsing history & presents content that resonates with their specific interests. Personalisation enhances engagement, captivates users and most importantly keeps them coming back for more. 2. Boosting Conversion Rates Personalisation has a proven track record of boosting conversion rates and driving revenue growth. When visitors encounter tailored content and offers that align with their... - Categories: Personalisation Discover the top 10 WordPress plugins for personalisation that empower website owners to deliver tailored experiences, boost conversions and drive engagement. Introduction Personalisation has become an essential component for modern businesses, and incorporating it into websites is crucial. By offering tailored experiences, businesses can create deeper connections with their audience and achieve various benefits, such as increased engagement, higher conversions, and enhanced customer satisfaction. However, it is important to note that personalisation is not currently included in the WordPress Core, making the integration of personalisation plugins all the more important for WordPress users. Personalisation plugins are the not-so secret ingredients for creating captivating user experiences. These plugins empower website owners to deliver tailored content, recommendations and interactions that resonate with individual users. With all of this in mind, we've created the ultimate list of our top 10 personalisation plugins for WordPress: 1. PersonalizeWP We're really proud of the progress our team have made with developing PersonalizeWP so it absolutely had to be number one on this list! PersonalizeWP by Filter is a standout personalisation plugin, offering comprehensive capabilities that go beyond traditional plugins. It provides an all-in-one solution for tailored content delivery, user segmentation, and AI-driven personalisation. With PersonalizeWP, you can take your personalisation efforts to new heights. Learn more about PersonalizeWP 2. WooCommerce Personalised Product Recommendations Utilizing advanced machine learning algorithms, WooCommerce Personalised Product Recommendations offers personalised product suggestions based on user behavior and purchase history. This plugin is designed to boost conversions and increase sales by providing customers... - Categories: Personalisation This article will help you gain a better understanding of personalisation, and will provide you with guidance to begin building better relationships with your customers and wider target audiences online. Introduction A cost-effective and impactful way to build better relationships with your audience can be by utilising the power of personalisation. Providing each of your website visitors with a personalised experience is an essential part of marketing today, but many marketers are still struggling to grasp the most effective ways to achieve this. This article will help you gain a better understanding of personalisation, and will provide you with guidance to begin building better relationships with your customers and wider target audiences online. Why is Personalisation so Important in Modern Marketing? It has become vital for any business with a website to provide their visitors with personalised content, services, and experiences, tailored to their needs and preferences. Digital marketing is now predicated on personalisation, thanks to all the content we’re now so used to seeing on social media, in search engine results pages (SERPs), via online advertising, and just about everywhere else. In fact, 71% of consumers reportedly expect personalisation these days, while 76% of consumers actually get frustrated when a website has no personalisation. Ultimately, people today want the most convenient, quick, and straightforward experience possible when interacting with businesses online. Personalisation is a proven way to ensure that’s what you give them. How Does Personalisation Work? Personalisation is the method by which you provide each of your individual... - Categories: Digital Essentials Series, Personalisation Our guide explains how personalisation builds meaningful customer experiences. We show you how to apply data-driven insights from user behaviour to tailor content and strategy. Download The Guide - Categories: WordPress Whilst we know there are many benefits to Migrating Sitecore to WordPress, including a more composable tech architecture, rapid development process and significant cost savings. Sometimes the biggest hurdle is establishing a business case for a DXP/CMS migration project. Introduction At the centre of this particular challenge will be persuading stakeholders there is a significant cost saving that won’t detract from the end goal, that is a positive conversion rate, and a personalised experience that digital marketers crave. So let's jump in by looking at how Sitecore’s licence fees, continuous improvement, and ongoing support costs stack up against a WordPress solution. Cost Comparison The cost of Sitecore can range quite dramatically dependant on the amount of traffic a site receives and a few other factors. In this example we'll set the Sitecore license fees at £50,000 each year, which is fairly typical for a mid-market B2B organisation. When it comes to cost, Sitecore and WordPress present contrasting approaches. Sitecore is known for its enterprise-level capabilities but comes with significant licensing fees and higher implementation costs. On the other hand, WordPress is an open-source platform, offering a cost-effective solution with no licensing fees. Additionally, WordPress benefits from a vast ecosystem of free and premium themes, plugins, and integrations, allowing businesses to achieve their desired functionality without breaking the bank. Total Cost of Ownership Breakdown To get a better understanding of how your budget may be distributed in a Sitecore to WordPress migration project, it's a good idea to breakdown the individual... - Categories: Accessibility This article delves into the importance of accessibility audits, the process of conducting them, the various tools and techniques available, and the benefits of maintaining an accessible digital presence. This article emphasises the crucial role of accessibility audits in evaluating digital platforms' adherence to accessibility guidelines and standards, exploring their significance, process, available tools, techniques, and the benefits of maintaining an accessible digital presence. Introduction In today’s digital age, ensuring that websites and mobile apps are accessible to people with diverse abilities is crucial for businesses and organisations to promote inclusivity and comply with legal requirements. Accessibility audits play a vital role in achieving these objectives, providing a systematic evaluation of a digital platform’s adherence to accessibility guidelines and standards. This article delves into the importance of accessibility audits, the process of conducting them, the various tools and techniques available, and the benefits of maintaining an accessible digital presence. What is an Accessibility audit? An accessibility audit is a systematic evaluation of a website, mobile app, or digital platform to assess its compliance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). The audit process identifies potential barriers for users with disabilities and provides recommendations for improving the overall accessibility and user experience. Accessibility audits can be performed using a combination of automated testing tools, manual testing techniques, and real-world user feedback. By conducting an accessibility audit, organisations can ensure that their digital platforms are inclusive and accommodating to a diverse range of users, helping them meet legal requirements and enhance their brand reputation. Who conducts an audit? Accessibility audits are typically conducted by specialised accessibility consultants, professionals with expertise in the field, or in-house development teams... - Categories: Accessibility This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to help you choose the most suitable options for your projects. This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to help you choose the most suitable options for your projects. Introduction In today’s digital era, inclusivity has become a vital aspect of web and mobile app development. With an ever-increasing global user base, it is crucial to ensure that digital platforms cater to the needs of individuals with diverse abilities, and whilst iImplementing accessibility features is the first step, verifying their effectiveness is equally important. This article delves into the world of website and mobile app accessibility testing tools, offering valuable insights and comparisons to help you choose the most suitable options for your projects. We will explore a variety of tools, covering both automated and manual testing, as well explain how Filter tests our client sites for accessibility during design and build. What is Accessibility? Accessibility in the context of websites and mobile apps refers to the design and development of digital platforms that cater to the needs of individuals with diverse abilities, including those with visual, auditory, cognitive, or physical disabilities. The core principle of accessibility is to ensure that no user is excluded or disadvantaged while interacting with digital content, regardless of their abilities or the devices they use. An accessible website or mobile app encompasses features such as easy navigation, perceivable content, and compatibility with assistive technologies, fostering a more inclusive and user-friendly experience for all. Embracing accessibility not only helps organisations comply with legal regulations,... - Categories: Accessibility Read through our overview of Accessibility for WordPress to gain a deeper insight, access tips for designing themes, implementing plugins and other ways to optimise your content for accessibility compliance. This article provides an overview of accessibility considerations for WordPress, including tips for designing accessible themes, implementing accessibility plugins, and optimising content for accessibility compliance. Introduction WordPress is a popular content management system used by millions of websites worldwide, and it is our CMS of choice here at Filter. But as more businesses choose this platform, it is essential to ensure that WordPress websites are accessible to users with disabilities. Accessibility for WordPress involves a range of techniques and best practices to make the platform usable for everyone, regardless of their abilities. This article provides an overview of accessibility considerations for WordPress, including tips for designing accessible themes, implementing accessibility plugins, and optimising content for accessibility compliance. By implementing these practices, WordPress users can create a more inclusive and user-friendly digital experience that caters to the needs of all users. WordPress Accessibility Coding Standards The WordPress Accessibility Coding Standards are a set of coding practices and guidelines designed to ensure that WordPress websites and themes are accessible to people with disabilities. These standards provide developers with a framework to create accessible and inclusive digital experiences, covering aspects such as keyboard navigation, screen reader compatibility, and colour contrast. The WordPress Accessibility Coding Standards can be found on the WordPress. org website under the Accessibility Handbook. The guidelines cover topics such as semantic markup, keyboard accessibility, form labelling, and alternative text for images. They also provide recommendations for specific accessibility issues, such as implementing skip navigation links, using ARIA (Accessible Rich Internet... - Categories: Accessibility, Digital Essentials Series Download our Marketer's Guide to Web Accessibility, created with industry experts. Learn to build customer loyalty, and achieve measurable business results through universal accessibility standards. Download The Guide - Categories: Accessibility In the increasingly digital landscape of our lives, where work, shopping and access to local council services occur online, the prevalence of websites has expanded to encompass businesses from both the private and public sectors, highlighting the critical need for universal understanding of accessibility and the implementation of measures to ensure inclusivity on our websites. Introduction Accessibility is a term that’s become a lot more common in the digital space in recent years. So much of our daily lives now takes place online, from work, to shopping, to using local council services. That means almost every business today now has a website, including both private sector and public sector organisations. For that reason, it’s crucial that we all understand accessibility and take steps to make our websites accessible for everyone. What is accessibility and why is it important? According to The World Wide Web Consortium (W3C): “Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can perceive, understand, navigate, and interact with the web and contribute to the web. ” A large focus of accessibility for websites and apps is to help make the experience of using technology easier for people with some form of disability. This includes people with: Impaired vision Impaired hearing Motor difficulties Learning difficulties Cognitive difficulties Speech disabilities Physical disabilities Accessibility is about universality, and its purpose is to make technology easier to use for everyone. There’s currently around 14. 6 million... - Categories: Accessibility In this article, we examine the top 4 benefits of making your website more accessible. Whether you're the administrator of an existing website or you're thinking of creating a new one, you should be working to the Web Content Accessibility Guidelines. Various members of the accessibility community have shared stories of colleagues saying that accessibility is not a requirement or that it doesn't bring any benefits. Not only is there a moral obligation to your audience to provide a universal and inclusive experience, there are various legal obligations that your business needs to fulfil. You can read more about those obligations by examining the web accessibility guidelines, also known as WCAG. Alternatively, you can use online accessibility checker tools to see how your website shapes up or download our handy web accessibility guide for a simple explanation. There are also a range of benefits to making your website (or other digital services) more accessible. We have listed our top 4 below: Engaging with larger audiences Improved user experience Moral responsibility Search Engine Optimisation Engaging With Larger Audiences This might sound obvious but it's worth pointing out that if your website or digital offerings are made to be more accessible, they will be readily available to a much wider audience. Over 14. 6 million people have a registered disability in the UK and rely on assistive technology to access the internet. Countless others may have undiagnosed conditions and use assistive tools to help them day-to-day. To put that into perspective, even... - Categories: WordPress In the fast-evolving realm of digital and online experiences, it is prudent to carefully assess the market and evaluate whether your current DXP or CMS aligns with your evolving needs as your contract draws to a close. Introduction The pace of change in digital and online experience over the past decade means that when you start approaching the end of your contract with your existing DXP or CMS, you should take the time to review the market and check that your current platform still meets your requirements. When you go through the review process, you will likely discover two significant factors: The market now offers significantly more choice than it previously did The assumption that proprietary systems are better is no longer the case Both factors suggest that a business may want to change platform, and as strong proponents of open-source technology and the benefits of a composable DXP architecture, we are often talking to clients about migrating from platforms such as Sitecore or Joomla to our CMS platform of choice, WordPress. Market History If we track back a decade or more, the CMS market revolved around key players such as Sitecore, EPiServer and Adobe Experience Manager. Each of these platforms were monolithic applications designed to give a ‘360 view’ of the customer, offering a ‘one-stop shop’ for elements such as content management, asset management, e-commerce, personalisation, email and social. This was a compelling proposition for businesses – a single platform that would allow them to achieve their digital marketing... - Categories: WordPress A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. In this article, we’ll explore this eCommerce technology in depth and help you understand whether WooCommerce is the right fit for your own business. - Categories: WordPress A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. In this article, we will explain exactly what bespoke development is and we'll explore the different uses and benefits of implementing it within your next project. - Categories: WordPress A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. In this article, we’ll explore the step-by-step process of design thinking, discuss how it can be applied to improve your own UX design, and provide advice for ensuring you can create outstanding software products for your customers. - Categories: WordPress A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. A digital experience platform (DXP) is a relatively new category of technology, used to manage all the different channels and touch-points that make up your brand’s digital presence. The purpose of a DXP is to create one seamless, personalised, pervasive user experience (UX) for your prospects and customers. - Categories: WordPress A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. A customer data platform (CDP) is an exciting new category of technology that has gained a lot of attention in recent years. In fact, just last summer, IDC forecasted the global market for CDPs to grow to $3 billion by 2025. Despite that growing adoption, quite a few clients and contacts are still asking us what CDPs are used for within a business. So, in this article, we’ll explain exactly what a CDP is, how it works, and how it could play a key role in the future of your own business. - Categories: WordPress If your business is in need of a mobile app, you’ll likely agree that cost and time-to-market are two of the most important factors when deciding what approach to take in getting it built. This article explains why using React Native to develop a cross-platform mobile app can provide a wealth of advantages for your business over the alternative options. If you take a look at any website or application that is regarded as market-leading in this day and age, you’ll find that search is a core foundational element. From social media apps to digital commerce, the ability for users to for what they are looking for is fundamental. - Categories: WordPress In this article, we explore what a headless CMS is, how it could help solve some of your current challenges, and the benefits of taking this approach to develop digital products for your business. Introduction As you evaluate your options in search of the best content management system (CMS) for your business, you’ll likely hear the terms ‘headless’ or ‘decoupled’ a few times. But unless you’re a developer or have a technical background, these concepts can be a bit tricky to understand. The Challenge In today’s digital-first world, virtually every brand needs a quality website and an easy-to-use mobile app if they want to retain their customers and keep up with the competition. A multi-channel approach is essential these days because the modern user is interacting with brands and services across multiple devices all the time, demanding a seamless, consistent experience every step of the way. But a common trap many businesses fall into, when scaling out to multiple channels, is that they end up using individual systems to host and manage the content for each one. Having different systems managing your different channels, and populating them with the same content separately, will be creating unnecessary duplications of work, effort, and cost for your business. For instance: If you already have a website, you may be looking at new platforms to develop a separate application for mobile, or perhaps even for wearable devices or smart-TVs. Conversely, if your brand was launched via a mobile app, you might be looking into... - Categories: WordPress In this article, we explain what a ‘discovery and definition’ phase of a website or application development project is, what it involves, and why it’s so important in ensuring your project is ultimately successful. - Categories: WordPress We compare WordPress and Sitecore across pricing, usability, security, and scalability to help you choose the right platform for your business needs. WordPress and Sitecore are both platforms that can comfortably serve mid-market and enterprise-level businesses. But the differences between the two deserve careful consideration alongside your own website’s unique requirements. Here, we’ll compare the two, weigh up the pros and cons, and help you make the best decision for your business. About WordPress WordPress is an incredibly popular platform, renowned for its simplicity, ease-of-use, and ever-evolving set of features. Despite that popularity, many larger businesses still hold the misconception that it’s not sufficient for building a secure, reliable enterprise-grade website. That’s because WordPress was historically associated with smaller organisations and simpler websites, but those days are gone. WordPress now powers over 40% of the internet, demonstrating just how many businesses trust its quality and reliability at scale. About Sitecore Sitecore is a proprietary digital experience platform (DXP) built on the . NET framework. Originally an on-premise enterprise CMS, Sitecore has undergone a significant transformation in recent years, moving to a composable, cloud-native architecture under the Sitecore XM Cloud banner. Building a website with Sitecore involves purchasing licences for the platform as part of a long-term subscription. Once you’re locked in, you have limited influence over the platform’s direction, and changes the vendor makes will affect your website whether you like it or not. Key comparisons Pricing Because WordPress is open-source, it carries no licence fees. You can build a high-performing, enterprise-grade website while saving significantly over proprietary alternatives. You will likely need some budget for plugins and custom development, but these... - Categories: WordPress We compare WordPress and Optimizely across cost, usability, and security to help mid-market and enterprise businesses choose the right CMS foundation for sustainable digital growth. WordPress and Optimizely are two platforms that can each comfortably cater to mid-market and enterprise-level businesses. But the differences between the two deserve careful consideration alongside your own website’s unique requirements. Here, we’ll compare WordPress and Optimizely, weigh up their pros and cons, and make your decision-making process an easier one. About WordPress WordPress is one of the most popular platforms around today, powering over 40% of all websites on the internet. It’s known for its simplicity, ease-of-use, and ever-evolving set of features, but many larger businesses still believe it’s not suitable for building a secure, reliable enterprise-grade website. That’s because WordPress has often been associated with smaller organisations and simpler websites, but those days are well and truly in the past. WordPress is an open-source platform built on the PHP programming language. It is run and maintained by a large developer community, and anyone can access its source code to suggest updates, fix bugs, or build additional features. For business users, this is a significant benefit because it gives you full control over what you do with your website, and you won’t be locked in to any commitment with a solution provider. About Optimizely Optimizely (formerly Episerver) is a digital experience platform (DXP) that provides teams with tools and insights to create and optimise content. It rebranded from Episerver in 2021 following its merger with Optimizely, and has since repositioned as an enterprise-focused DXP with content management, commerce, experimentation, and AI-driven personalisation capabilities. Optimizely operates as a proprietary, cloud-based... ## News - Categories: Culture & Team, Events, WordPress Six of our team headed to WordCamp Europe in Kraków, joining Woo and Google sessions, exploring AI's role in WordPress, and reconnecting with the community that makes the ecosystem thrive. Six of the Filter team made the trip to Kraków for this year's WordCamp Europe, held at the impressive ICE Kraków Congress Centre. As a remote team, we come together as a whole group a couple of times a year, but WCEU is the one event where a smaller crew gets to spend multiple days together. Catching up with familiar faces from across the WordPress community, making new connections, and seeing what partners and vendors have been up to. It's a whirlwind, and there were moments where matching Filter shirts were the only reason we managed to find each other in the crowd. A Flying Start, with Woo and Google Rachel and I (Allie) arrived a day ahead of the rest of the team to attend a pre-conference event hosted by Woo and Google. We spent a really valuable afternoon with agency folk from across Europe, talking through all things WooCommerce and getting an early look at what's coming with the Google for WooCommerce add-on. As Rachel put it: "The most interesting part of Woogle, as it was nicknamed, was getting a first look at the latest integration features and being able to share our views on them. It was a great group of people, putting their agency and client needs directly to the big players and clearly making an impact. " A Bit of Kraków Before the Chaos Once the rest of the team landed, we made the most of a window before the conference kicked off. A walking... - Categories: Culture & Team Not everyone at Filter follows football. But everyone likes feeling part of something. Here is how we are marking the 2026 World Cup as a team, and the wall chart we built to bring it all together. FIFA World Cup 2026 The 2026 FIFA World Cup kicks off on 11 June and runs through to 19 July, hosted across the United States, Canada and Mexico. It is the biggest tournament football has ever staged, 48 teams and 104 matches, and we wanted everyone at Filter to be able to enjoy it. So we put together a proper summer programme, built around one simple idea: 'feeling part of something'. Adopt a Nation There is an Adopt a Nation draw, giving everyone a country to follow for the tournament. Supporter packs are landing on desks, complete with face paints, flags and a £30 takeaway voucher to fuel the late kick offs. A shared Spotify playlist is taking shape, there are light touch weekly activities like sharing facts, recipes and travel stories from your adopted nation, and a few prizes worth playing for along the way. And then there is Goals for Good. For every goal scored across the whole tournament, Filter is going to be donating £2. 50 to Great Ormond Street Hospital. With 104 matches to come, that adds up quickly, and it gives every game a reason to matter, whoever happens to be playing. The Centrepiece To tie everything together, we built a wall chart. Not a printout, but a... - Categories: WordPress We're now sponsoring #WPLDN, London's long-running monthly WordPress meetup. Discover what makes this community special and four practical ways you can get involved or contribute. We've joined the sponsor list for #WPLDN, London's monthly WordPress meetup. Here's why we think it is worth it. What Is #WPLDN? #WPLDN runs on the last Thursday of every month and has done since 2008. Forty to fifty developers, designers, agency owners and in-house teams turn up to The Bridge in Southwark for two talks, a hosted Q&A, free pizza and a proper conversation afterwards. Tickets are free. Every talk is recorded and published under a Creative Commons licence on the #WPLDN YouTube channel, so the value of each session travels well beyond the room itself. That isn't unusual in the WordPress world. WordCamps, meetups and contributor days have always been free, community-led and generous with their content. The GPL ethos of "share what you build" extends naturally to "share what you learn", and #WPLDN is one of the more consistent expressions of that ethos in the UK. Dan Maby and the team have kept it running for 18 years, and the room is what it is because of their work, not anyone else's. Why We're Sponsoring The honest reason is that we owe the community more than we've put back in. We're a WordPress agency. We've hired through this community, we've learned from it and we've released open-source plugins (PersonalizeWP and Filter AI) on the back of conversations that started at events like this one. Paul Halfpenny, our founder and CTO, spoke at #WPLDN in 2024 on how personalisation drives conversion. The room was generous with its time.... - Categories: AI & Innovation, Events At WP Engine's Decode 2026, we explored AI's agency impact: building for human and AI audiences, tracking AI share of voice, and why deep WordPress expertise matters more than ever. We spent today at WP Engine's Decode 2026 conference - an event that, frankly, felt less like a day of sessions and more like a mirror held up to where the agency world actually is with AI right now. Three sessions stood out, and the conversations they sparked are still rattling around. Here's what we heard, what it confirmed, and where we think it leads. This Is Our "Responsive Web" Moment The stat that opened proceedings set the tone: 73% of agency professionals now view AI optimisation as a shift on the scale of mobile-responsive design. Cast your mind back to 2009 or 2010. Desktop and mobile were separate builds. That sounds absurd today, and within a few years, the idea of building only for human users will probably sound just as absurd. The new user isn't always a person on a phone. Increasingly, it's an AI agent making decisions on someone's behalf. That changes almost everything about how we think about websites - not just what they look like, but how their content is structured, what data they surface, and how they communicate authority to systems that never actually read a page the way a human does. Research covering more than 200,000 digital agencies worldwide backs this up with some stark numbers. AI leaders, the agencies that have leaned in, are delivering 3x better user engagement metrics and 4x more operational efficiencies for their clients compared to those still sitting on the fence. That gap is only going to... - Categories: Events, WordPress Four sessions at WCEU 2026 that every marketer and agency owner should have on their radar. - Categories: AI & Innovation, Events, Insights We attended the AWS Partner Summit London, exploring the shift to agentic AI, data governance essentials, and outcome-based partnerships. Here's what stood out and what it means for clients. We attended the AWS Partner Summit London at Park Plaza Westminster Bridge earlier this month, a full day of keynotes, breakout sessions and some genuinely useful conversations about where cloud and AI are heading. Here is what stood out. We are at a real inflection point The opening message was direct: businesses are operating under simultaneous pressure from geopolitical uncertainty, economic headwinds and a productivity imperative. Technology, specifically AI, is how organisations respond. AWS framed this as a shift from asking how to build something, to asking what to build, with AI handling more of the execution layer. The numbers back it up. 54% of European businesses are currently using AI in a basic capacity, with 22% at an advanced level. The gap between those two groups is where the competitive advantage is being won or lost right now. The agentic era has arrived The most consistent theme across sessions was the move from generative AI to agentic AI. This is not just about tools that produce content or code, it is about systems that redesign business processes and operate autonomously within defined governance frameworks. AWS presented its AI-Driven Development Lifecycle (AI-DLC) covering three phases: inception, construction and operation. The approach puts AI as the default first actor at every stage of delivery, with human oversight retained for critical decisions. It includes persona-based AI in software engineering, automated code generation through to CDK and deployment, security agents for code reviews and deep penetration testing and AWS DevOps agents capable of... - Categories: AI & Innovation, WordPress Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks conversational commands to manage content, audit SEO, and analyze visitor data, transforming how you interact with your digital platform. Filter Abilities is our open-source plugin that gives AI assistants like Claude direct access to your WordPress content, SEO data, and visitor analytics. Introduction WordPress 6. 9 shipped one of its most consequential updates in years: the Abilities API. When paired with the Model Context Protocol (MCP) and a purpose-built abilities plugin, the result is transformative: an AI assistant that can talk directly to your WordPress site, understand its content, manage its SEO, and analyse your visitor data. At Filter, we have been building exactly this. Here is how we did it and what it enables. What is the Abilities API? The Abilities API, introduced in WordPress 6. 9 as part of the AI Building Blocks initiative, provides a central registry where WordPress core, plugins, and themes can register discrete units of functionality in a machine-readable format. Each registered "ability" includes its inputs, outputs, permission requirements, and execution logic. Before the Abilities API, if an external tool wanted to interact with a WordPress site, it needed to know the specific endpoint, authentication method, and payload format for each individual feature. The Abilities API solves this by creating a single, discoverable catalogue of everything a site can do. What is MCP? The Model Context Protocol is an open standard that defines how AI applications provide and receive context, a universal language that allows AI assistants like Claude, ChatGPT, Cursor, and others to discover available tools and use them in a structured, predictable way. The important thing to understand is that MCP... - Categories: Awards & Press We are proud our co-founders will judge the 2026 BIMA 100, celebrating the UK’s top digital talent. This reflects our commitment to the digital community and our deep expertise in engineering scalable digital platforms that deliver measurable, transformative business outcomes for our trusted client partners. We're proud to announce that Filter's co-founders, Oliver Morrison and Paul Halfpenny, have been selected as judges for the prestigious BIMA 100 Awards 2026. What is the BIMA 100? The BIMA 100 is one of the most respected recognition programmes in the UK's digital and technology industry. Run by the British Interactive Media Association (BIMA), it celebrates the 100 individuals who are shaping the future of Britain's digital landscape each year. Unlike traditional awards that focus on campaigns or projects, the BIMA 100 is entirely about people. It celebrates the leaders, innovators, strategists, and rising stars making a real impact across the sector. Now in its latest edition, the programme spans 11 categories covering everything from CEOs and senior leaders to AI and tech pioneers, young talent, creatives, and strategists. Nominations are assessed through two rigorous rounds of judging, with over 100 expert judges working across categories to identify the final 100. Our involvement As co-founders of Filter, both Olly and Paul bring a combined perspective that spans technology strategy, platform engineering, digital product development, and agency leadership. Having spent years working at the intersection of technology and business transformation they're well-placed to assess the calibre of talent driving the UK's digital industry forward. Being invited to judge the BIMA 100 reflects Filter's growing profile within the wider digital community and our commitment to recognising excellence across the sector. Why it matters Industry recognition programmes like the BIMA 100 play a vital role in celebrating the people behind the technology.... - Categories: Culture & Team To mark a client's expansion, our team collectively walked, rowed, and cycled the 810-mile distance to Alicante. We surpassed our goal, covering 853 miles and raising vital funds for Great Ormond Street Hospital. This challenge shows our commitment to collaboration and achieving measurable, impactful outcomes. On Valentine's Day, we set ourselves a challenge: could the Filter team collectively walk the 810 miles from Heathrow Terminal 5 to Alicante Airport, the exact distance a plane would fly? The reason? JD Wetherspoon had just opened their first pub outside the UK at Alicante Airport, and as their digital partner of many years, it felt like the perfect excuse to do something a bit daft for a good cause. Three weeks later, on Wednesday 4th March, we didn't just reach Alicante. We sailed straight past it, clocking up 853 miles for Great Ormond Street Hospital Charity. The Rules (Such As They Were) The concept was simple: any distance counts, as long as there's no engine involved. Track it on a shared spreadsheet. Filter puts in £1 for every mile covered, up to the 810-mile target. What actually happened was far more creative than just walking. Twenty-one Filterettes threw themselves into it; running, rowing, cycling (both indoor and outdoor), hiking, taking the long route home, squeezing in lunchtime loops, pushing prams, walking dogs, and in one case, walking a horse. G absolutely smashed it with an 18. 64-mile session on a C2 stationary bike, which remains the single longest distance anyone logged in one go. What We Learned First, spreadsheets are brilliant motivators. Watching the total tick upwards, seeing who'd logged miles that day, and knowing you were all contributing to the same goal made even the dreariest February dog walk feel purposeful. Second, remote teams can still do... - Categories: Culture & Team As a fully remote agency, the Filter team is spread across the UK and Europe, so when we get the chance to come together in person, we make sure it counts. Our latest team event brought us to London for a day that had everything: good food, great company, a genuine contribution to the community, and more than a few karaoke moments. Starting at St Pancras We kicked things off at The Barrel Vault, the beautiful Wetherspoon pub tucked beneath the vaulted ceilings of St Pancras International. It was absolutely packed for a Friday lunchtime, which gave us the perfect opportunity to put our own work to the test. The Filter team built and maintains the technology behind Wetherspoon's Order & Pay platform, and being in a busy pub gave us a front-row seat to see it in action. It was brilliant to experience first-hand just how much it handles at peak times. Cook For Good After lunch, we made our way to Regents Wharf for an afternoon with Cook For Good, a wonderful organisation that turns corporate team-building into something genuinely meaningful. We split into teams and got to work on building family meal boxes for local residents and partner charities. That meant chopping 120 onions, 160 peppers, 160 garlic cloves and 80 sticks of celery, assembling the boxes, and writing individual handwritten notes for every recipient. By the end of the afternoon, we had provided 80 families with 480 meals. Not bad for a team of digital people... - Categories: Awards & Press Filter has been shortlisted in the Platform/Technology/Tool category at the 2026 UK Digital Excellence Awards for our free, open-source WordPress plugins, PersonalizeWP and Filter AI. We're delighted to share that Filter has been shortlisted in the Standout Platform / Technology / Tool category at the 2026 UK Digital Excellence Awards, recognising our work building PersonalizeWP and Filter AI, our two free, open-source WordPress plugins. Recognition for Our WordPress Plugin Work The UK Digital Excellence Awards celebrate the agencies, brands and individuals redefining what success looks like in the digital world - from technical innovators to creative pioneers. Being shortlisted in the Platform / Technology / Tool category is a reflection of the genuine impact these two plugins are having in the WordPress ecosystem. It's also the latest in a series of award recognitions for this work. PersonalizeWP took Gold at the BIMA Awards, and both plugins were central to our Bronze at the Drum Awards. Each time, the recognition has been rooted in the same thing: building tools that solve real problems for WordPress users. What Do They Do? PersonalizeWP brings content personalisation to WordPress without the need for code. Using cookieless visitor tracking, user segmentation, and rules based on behaviour, location, device type and more, it gives businesses of all sizes the ability to deliver tailored digital experiences, and integrates natively with WooCommerce and Gravity Forms. Filter AI streamlines content creation through intelligent automation. From SEO-optimised copy and ALT text generation to custom image creation and WooCommerce product descriptions, it puts AI-powered tools directly into the WordPress dashboard - with a bring-your-own-key model that keeps things flexible and cost-effective. Both plugins are available free... - Categories: Culture & Team We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause and make a meaningful difference. We’re kicking off a new tradition at Filter, one that brings our remote team together to support a shared cause and make a meaningful difference. Although our team works remotely across the UK and beyond, we’ve always believed that shared values bring us closer. This new initiative gives us the opportunity to focus our collective energy on one cause each year, chosen by a company-wide vote, to make a meaningful, lasting impact. After a team vote, we’re happy to announce that our 2026 charity partner will be Great Ormond Street Hospital Charity (GOSH). GOSH raises vital funds to support seriously ill children with rare and complex conditions, helping to provide life-saving medical equipment, ground-breaking research and crucial support for families during incredibly difficult times. It’s a cause that deeply resonates with our team, reflecting our belief in care, community and making a tangible difference to people’s lives. We’ll be launching our partnership with a festive donation, marking the start of a year-long commitment. Throughout 2026, our team will be taking on fitness challenges, bake-offs and other creative fundraising activities, all in support of the remarkable work carried out by GOSH. More Than Fundraising Our annual charity partnership is about more than raising money, it’s about reinforcing what makes Filter special. By supporting one cause each year, we can connect more deeply with its mission, build lasting relationships and amplify awareness within our wider network. We’ll be sharing updates and highlights as the year unfolds, celebrating our team’s efforts and shining... - Categories: Events Four of us from Filter competed in an AI build battle at the final #WPLDN of 2025, using Telex to create festive WordPress blocks against Mark Westguard. Last week, four of us from Filter (Paul Halfpenny, Ian Harris, Natalie Smith and Allie Tupper) headed to the final #WPLDN of 2025 to take part in an AI build battle. The concept was simple enough: use Telex, Automattic's AI tool, to create festive-themed WordPress blocks. Our opponent was maker Mark Westguard, and with five rounds, live audience votes and no time to overthink, the pressure was on from the start. Let Battle Commence It was chaotic in the best way. Each round we'd frantically type prompts, watch what Telex came up with, tweak things on the fly and hope for the best - all while the clock ticked down and a room full of people watched our screens. Some rounds produced playful holiday visuals that got a great reaction. Others went in directions we definitely didn't intend. That's the nature of AI prompting though - you're never entirely sure what you're going to get until you get it. Exchanging Blows After four rounds, the scores were almost perfectly level. The Filter crew had pulled out some decent ideas and solid festive flair, and the audience seemed to be warming to us — having Olly Morrison and Char Bryce in the crowd cheering us on certainly didn't hurt. From the Jaws of Victory Then came the final round. Let's just say our prompt went a bit sideways. We tried to steer it back on course. We did not steer it back on course. Mark took the win by the slimmest... - Categories: AI & Innovation Filter AI 1. 5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles and rewriting text. This release focuses on giving you more control and helping you create content that performs well with both human readers and AI-powered search engines. We've continued to build on user feedback to make content creation faster and more flexible. Whether you're optimising for the rise of AI search or simply want to polish your writing without changing your voice, version 1. 5 delivers the tools you need. What's New? This update brings powerful new capabilities that help you create better content while keeping you in the driver's seat. AI-Powered Summary Block Long-form content is valuable, but sometimes readers want the key points quickly. The new Summary block uses AI to analyse your page content and generate a concise Summary section with 3–5 bullet points covering the main takeaways. Simply add the Summary block to any page or post, click "Generate Summary Content" in the sidebar, and let Filter AI do the work. You'll get three different summary options to choose from, so you can pick the one that best captures your content. Why it matters: Summary sections are increasingly important for AI optimisation. As search engines become more sophisticated at understanding and surfacing content, having clear, structured summaries helps your pages get discovered and referenced by AI-powered tools. The block is fully customisable – you can adjust the background colour, heading tag (H1 to... - Categories: Culture & Team Last week, I had the pleasure of visiting The Highfield School Sixth Form in Letchworth to talk with students about careers in the digital agency world. It's always energising to step away from client work and share what we do with young people who are just starting to think about their futures. Around 30-40 sixth formers gathered in their impressive HF6 common room space to hear about "Agency Life: Building Digital Stuff That Matters" – covering everything from my own journey (growing up on the Isle of Wight, through university, working in London, and eventually founding Filter) to what a typical day looks like when you're building websites and apps for millions of users. What We Covered The session walked through the fundamentals: what a digital agency does (companies have digital problems, they hire us to solve them), the variety of roles available beyond just "techies" (designers, project managers, strategists, developers, QA testers, and plenty of operational roles), and real examples of the work we deliver. I used our long-standing partnership with JD Wetherspoon as a case study – showing how a 40-person team across multiple disciplines built and maintains their website, mobile apps, and booking systems. We also tackled the elephant in the room: AI. Rather than pretending it won't change things, I was honest about how we're already using tools like GitHub Copilot and Claude, while emphasising that the skills which matter most – creativity, problem-solving, and understanding people – aren't going anywhere. Great Questions The Q&A session... - Categories: AI & Innovation WooCommerce offers a flexible entry into AI-powered "agentic commerce," where AI agents assist customers. WooCommerce's open architecture and protocols like ACP and MCP allow integration without platform migration. Optimising product data for AI discoverability is key. We help businesses prepare their WooCommerce stores for this future. As AI reshapes how people discover and buy products, WooCommerce offers one of the most adaptable pathways for businesses ready to embrace agentic commerce. The way people shop online is changing. Fast. OpenAI has launched Instant Checkout in ChatGPT, allowing users to discover and purchase products without ever leaving the chat window. What started with Etsy sellers is now expanding to over a million Shopify merchants, and partnerships with Salesforce, PayPal and major payment providers are bringing this capability to businesses worldwide. This isn't just another shopping feature. It represents a fundamental shift in how customers find and buy products online. Welcome to the era of agentic commerce. What Is Agentic Commerce? Agentic commerce describes a shopping experience where AI agents help customers discover, evaluate and purchase products through natural conversation. Instead of browsing websites, comparing prices across tabs and navigating checkout flows, customers simply describe what they need and the AI handles the rest. The technology behind this is the Agentic Commerce Protocol (ACP), an open standard co-developed by OpenAI and Stripe. ACP provides a standardised way for AI agents like ChatGPT to connect with businesses, access product catalogues in real-time and complete secure transactions. Here's what makes it different: merchants remain the merchant of record throughout the entire process. You keep control of payments, fulfillment, customer relationships and your existing commerce infrastructure. ChatGPT simply acts as a discovery and purchasing agent, connecting your products with high-intent buyers. Why WooCommerce Merchants Should Pay Attention If you're running a WooCommerce... - Categories: Awards & Press We are delighted to have claimed the Digital Experience: Platform/Tech Partner of the Year Bronze Award at the 2025 Drum Awards. Following on from Filter earning a prestigious Gold at the 2024 BIMA Awards for PersonalizeWP last year, we are delighted to have been awarded the Digital Experience: Platform/Tech Partner of the Year Award (Bronze) at the 2025 Drum Awards for our work in developing PersonalizeWP and our new Filter AI plugins, contributing to the WordPress community. The award was presented at The Drum Awards Festival 2025 ceremony, held at The Drum Labs in Shoreditch, London, recognising excellence in innovation, creativity and impact across the digital industry. Delivering Excellence Across Sectors Filter's Bronze Award recognises our commitment to delivering exceptional digital experiences rooted in WordPress technology. Our entry showcased a year of significant achievements, including successful websites for clients across diverse sectors, from Children with Cancer UK and JD Wetherspoon to 123Dentist and Trane UK. Central to our submission were our two innovative WordPress plugins, PersonalizeWP and Filter AI, both developed in-house and released as free, open-source tools for the entire WordPress community. PersonalizeWP brings advanced personalisation to WordPress without requiring code, whilst Filter AI streamlines content creation through intelligent automation and SEO optimisation. Measurable Impact The judges recognised Filter's ability to deliver tangible business results. Our work with Children with Cancer UK increased online giving through streamlined donation flows, whilst 123Dentist saw improved lead capture and appointment conversions. Community-focused clients such as Inside Out Community and Fundraising Everywhere achieved increased membership signups through tailored content structures enhanced by PersonalizeWP insights. What sets Filter apart is our ability to combine deep... - Categories: AI & Innovation The agencies that survive won't be the ones with the most AI tools. They'll be the ones who work out what humans should actually be doing when AI handles the execution. Last week, WP Engine brought together agency leaders and industry experts for their Agency Partner Insights event. The afternoon explored how agencies are navigating AI adoption through a series of presentations and a panel discussion:   WP Engine's AI Vision: Building the Future of the Web (WP Engine) The B2B Marketer's AI Reality: Adoption, Risk, and ROI (B2B Marketing) Beyond the Pitch Deck: How Flipside is Rebuilding the Agency for the AI Era (Tim Callington, Flipside) The AI Impact on SEO and the Way We Search Online (James Bavington, StrategiQ) An Agency's Adoption of AI: Today and in the Future (Oliver Morrison, Filter) Agency AI in Practice: A Panel Discussion on Modern Workflows   Whilst preparing my session, something struck me: we're all talking about "AI adoption" as if it's a future decision we need to make. But AI isn't something we're adopting anymore. It's already woven into the fabric of our daily lives. We're All a Bit Cross-Dominant Right Now I've always been confused about which hand does what. I write left handed, kick a ball with my left foot, but throw right handed. I play pool left handed, cricket right handed. Turns out I'm cross dominant, where different tasks inexplicably use different hands or feet. And that's exactly where most of us are with AI right now. Trying different tools for different jobs, not entirely sure if we're using the right approach, switching between services based on instinct rather than strategy. Even in my household, the adoption has... - Categories: AI & Innovation AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and context. Avoid text walls and hidden content. Filter AI tools help optimise alt text and FAQ schema. We help businesses get found. As AI transforms how people search and discover content, understanding how to make your website visible to these new systems is becoming essential for every marketer. The search landscape has fundamentally changed. AI-powered search experiences like Microsoft Copilot, ChatGPT, and Google's AI Overviews now handle billions of queries each month and the numbers tell a compelling story: AI referrals to top websites spiked 357% year-over-year in June 2025, reaching 1. 13 billion visits. For content creators and marketers, this shift means visibility is no longer just about ranking position. It's about being selected. When someone asks an AI assistant a question, your content needs to be structured, clear, and authoritative enough to earn a place in the answer. While traditional SEO fundamentals still matter, crawlability, metadata and backlinks remain essential, success in AI search requires a different approach to how you create and structure content. Understanding How AI Search Works AI assistants don't read your page like a person would. Instead, they parse your content, breaking it into smaller, structured pieces that can be evaluated for relevance and authority. These modular pieces are then assembled into answers, often drawing from multiple sources to create a single, coherent response. This means your content needs to be easy for AI systems to understand, segment, and extract. If your information is buried in long paragraphs, hidden in expandable menus, or lacks clear structure, it's less likely to be included in AI-generated answers, regardless of how well-written it is. Essential Structural Elements for AI... - Categories: Insights Discover how our dedicated in-house QA team ensures every digital solution we build is reliable, user-focused and ready to deliver measurable results for your business. Quality assurance is not just about finding bugs before launch it's about building confidence that your digital investment will perform exactly as expected when it matters most. At Filter we've built an in-house QA team that is embedded throughout our entire development process ensuring that every website platform and digital solution we deliver meets the highest standards of reliability and usability. Moving QA in-house was a strategic decision driven by our commitment to delivering exceptional results for our clients. By integrating testing expertise directly into our development workflows we have created a seamless quality mindset that touches every aspect of our work from initial planning through to post-launch optimisation. How In-House QA Makes a Difference External testing providers often lack a deep understanding of client objectives and user expectations. By having our own expert team, we create testing strategies informed by real-world experience and project context. This approach helps digital platforms perform reliably under real conditions and deliver results that matter to clients. Our QA approach combines early collaboration with comprehensive testing. The three amigos methodology brings QA specialists, developers and designers together from day one. Detailed test documentation and tiered testing allow us to focus on core functionality while balancing efficiency and thoroughness. Automation of repeatable tasks allows the team to dedicate time to exploratory testing that uncovers issues automated tests might not capture.... - Categories: Events WordPress Accessibility Day 2025 brought together experts, developers, designers and content creators to explore how to make websites more inclusive and accessible for all users. This year’s event featured a wide range of talks that went beyond the usual considerations of colour contrast, font sizes and mobile tap targets. Vitaly Friedman shared practical guidance on designing for a diverse audience, including children, older adults and people with dyslexia or colour blindness. His session, Accessible Design Patterns for 2025, highlighted how thoughtful design can improve the experience for all users while emphasising real-world testing with screen readers and other assistive technologies. James Warnken offered a powerful perspective in Why Accessibility Matters: From A Blind/Visually Impaired Perspective. He challenged developers and designers to look beyond standard guidelines and focus on features that genuinely impact users. From keyboard-only navigation to magnification and high contrast modes, his session provided actionable insights for improving the accessible user experience in WordPress projects. Recordings of all sessions will be available on demand on the WP Accessibility Day YouTube channel with captions, making it easy to catch up on any talks you missed. Technology, Automation and Inclusive Testing Automation and AI were recurring themes, with sessions exploring how technology can both help and hinder accessibility. Helen Hou-Sandi demonstrated how continuous AI tools can be embedded into the development process to detect and alert teams to accessibility issues early. Rose Kivuva examined the risks of automated systems, showing how AI-powered chatbots and image generators can unintentionally exclude certain users... - Categories: Events Technical Architect and PHP Specialist, Tom Staunton, represents Filter at the AWS North Community Conference. Filter recently took part in the AWS North Community Conference, marking an exciting milestone in our connection to the AWS ecosystem and our ongoing commitment to technical innovation. The AWS North Community Conference is the leading cloud computing event in the North East, bringing together technology leaders, developers and innovators to explore how AWS is transforming how we build, scale and innovate digital solutions. Built by the community for the community, the conference celebrates the region’s tech ecosystem while providing opportunities for knowledge sharing, collaboration and professional growth. Sharing Our Expertise PHP Specialist and Technical Architect, Tom Staunton, represented Filter at the conference, delivering an insightful presentation titled Amazon ECS: Containerising a High-Volume e-Commerce Application. The talk explored how to leverage Amazon’s Elastic Container Service to build scalable, high-performing e-commerce platforms. Drawing on real-world experience from Filter projects, Tom shared practical strategies for deploying containerised applications to support growth, resilience and efficiency. Presenting at AWS North marked an important milestone for Tom and our team, demonstrating the depth of our technical expertise and our commitment to sharing knowledge with the wider tech community. Learning from the broader AWS community Tom was also able to attend sessions focused on challenges that align with our current work, such as how to manage slow response times from third-party API calls. These talks provided valuable insight into modern cloud architecture and emerging best practices. The conference also offered opportunities to connect with AWS experts, technical architects and industry leaders, reinforcing the importance of collaboration,... - Categories: AI & Innovation Filter AI 1.4 empowers users with AI-driven FAQ generation for SEO and flexible AI provider selection. We provide tools to create better content, optimise search performance, and tailor AI usage to specific workflows. Download today and create smarter content engineered for growth. Filter AI 1. 4 gives you AI-powered FAQ generation for better SEO performance and the flexibility to choose which AI service powers each feature. This release puts you in control with smart FAQ creation and the freedom to mix and match AI providers based on what works best for your workflow. We've listened to your feedback and focused on features that help you create better content while giving you more choice. Whether you're optimising for search engines or finding the perfect AI tool for each task, version 1. 4 has you covered. What's New? This update brings two powerful capabilities that help you work smarter and get more from your AI tools. AI-Powered FAQ Generation Creating comprehensive FAQ sections just got effortless. The new FAQ block uses AI to analyse your page content and automatically generate relevant questions and answers that your visitors are likely asking. Simply add the FAQ block to any page or post, choose how many questions you'd like, and let Filter AI do the rest. The block scans your content and creates FAQs that genuinely match what you're offering. Why it matters: FAQ sections are increasingly important for SEO, especially with AI-powered search engines looking for structured, conversational content. This feature helps you capture more search traffic while giving visitors the quick answers they need. The FAQ block comes with built-in schema markup, so search engines understand your content structure right out of the box. You can customise the colors to match your brand, and everything... - Categories: Insights AI is changing the way we approach accessibility, not by replacing people, but by making everyday tasks like adding ALT text or structuring content easier, more consistent and more sustainable. Accessibility is often seen as something complex, technical and hard to maintain. In reality many of the barriers come from everyday tasks: forgetting to add ALT text to images, writing link labels that are too vague, or publishing content that is difficult to scan. This is where AI is beginning to make a real difference. Instead of replacing human effort, AI can act as a helpful assistant, catching the small but important details that make websites more inclusive. Why AI and Accessibility Belong Together AI has been making headlines for transforming the way we work with content. For accessibility it can play a particularly supportive role. Automating the routine: AI can generate ALT text or summaries at scale, saving editors valuable time. Improving consistency: tools powered by AI help ensure content follows the same accessibility guidelines across large teams. Reducing human error: with smart checks built into workflows, accessibility does not rely solely on memory or training. When used responsibly AI can take away some of the friction that stops organisations from keeping accessibility a priority in busy publishing schedules. Practical AI Support in WordPress For teams working in WordPress, AI can now be part of the editorial workflow itself. Our own plugin Filter AI was built for exactly this purpose. Automatically generate descriptive ALT text when you upload images.... - Categories: AI & Innovation Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow. Filter AI now makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow. This update brings powerful new ways to create content and keep your site accessible, plus improved stability and easier maintenance. We've been hard at work on this release, adding custom image generation, dynamic ALT text handling and moving Filter AI out of beta for seamless updates. We've focused on the features that make the biggest difference to your daily workflow. What's New? This release is packed with features that help you move faster, keep your content looking great and give visitors a better experience. From creating images on demand to automatically fixing missing ALT text, the newest version of Filter AI makes managing your site easier all around. Custom Image Generation Need fresh visuals? You can now generate images right from within Filter AI. Enter a prompt, browse your options, pick the one you like and it'll be saved straight into your WordPress Media Library. No more jumping between tools or hunting for the perfect graphic. Whether it's a header for a blog post or an illustration for a page, Filter AI helps you get what you need in moments. Dynamically Replace ALT Text Ever added ALT text to an image after it was already used in a post? By default, WordPress doesn't catch those updates. With this release, Filter AI makes sure your newest ALT text shows up when someone visits your page. It all happens automatically in the... - Categories: Insights With the European Accessibility Act now in effect, accessibility has shifted from a best practice to a business essential, reshaping how organisations design, build and manage their digital experiences. Accessibility has always been a vital part of digital design but with the European Accessibility Act (EAA) now in effect it has become a non-negotiable. Businesses across Europe are being asked to meet higher standards not just to comply with regulations but to ensure that websites, apps and digital services are usable by everyone. As a WordPress agency we have seen how this legislation is shaping conversations with clients, influencing design choices and changing how teams approach day-to-day content management. With WP Accessibility Day around the corner it feels like the right moment to reflect on what we have learned so far. Accessibility is a Business Essential Not Just a Compliance Issue For many organisations accessibility first appeared on the agenda because of regulation. In practice it has become clear that accessible websites do far more than just tick legal boxes. They increase reach: accessible platforms open doors to wider audiences including users with disabilities. They improve performance: better contrast, clearer structures and optimised navigation benefit all users not just those with access needs. They strengthen reputation: accessibility signals inclusivity and care which matters in competitive markets. We have found that once businesses start viewing accessibility as part of their growth strategy rather than a compliance burden the conversation shifts from “what do we need to do” to “what opportunities can... - Categories: Culture & Team After securing a number of new projects, we’re expanding our team at Filter and opening up several new roles. At Filter, we’re passionate about building outstanding digital solutions and we couldn’t do it without our talented, supportive and friendly team. As we continue to grow, we’re looking for brilliant people to join us on our journey. If you’re UK-based, eager to work remotely and want to make an impact in a family-friendly and collaborative environment, we’d love to hear from you. Opportunities to Make an Impact We’re recruiting for the following roles: Full Stack Developer As a Full Stack Developer, you’ll develop and maintain scalable, secure and high-performance custom software applications using PHP, Laravel, NodeJS, Ionic and React. You’ll play a key role in delivering solutions across a range of exciting projects. → Find out more and apply here PHP Laravel Developer This role focuses on developing and maintaining custom applications using PHP and Laravel. We’re looking for a detail-oriented problem solver who can build robust, scalable and secure platforms that meet client needs. → Find out more and apply here Mobile Developer As a Mobile Developer, you’ll contribute to the development of high-quality mobile apps and progressive web apps using React Native and Ionic frameworks. You’ll help us deliver secure, reliable and high-performance solutions that scale. → Find out more and apply here QA Engineer Quality is at the heart of what we do. As a QA Engineer, you’ll ensure our applications are reliable and robust by running comprehensive... - Categories: Culture & Team Our latest team social took us to London for a day of boat rides, fairground games and plenty of laughter as nearly 40 of us came together in person. Our latest team social took us to London for a day of boat rides, fairground games and plenty of laughter as nearly 40 of us came together in person. On Friday 12th September we swapped our home offices for an in-person social in central London. With just under 40 of us travelling in from across the UK, it was a great chance to spend time together as a team. We work remotely most of the time and it suits us brilliantly. It gives us the freedom to hire the best people wherever they’re based and we know how to collaborate effectively online. However, we also know that meeting up in person a couple of times a year makes a huge difference. It helps us strengthen bonds and have some good old fashioned fun. Setting sail at Canary Wharf Our afternoon began at Go Boats where we split into groups of seven and took to the water in Canary Wharf. It was a mix of calm cruising and playful competition as the boats set off. There was talk of one troublesome boat throwing olives at the other vessels but for the most part it was smooth sailing. The rain made an appearance while we were out on the water but we didn’t let it dampen our spirits. With the city skyline around us and plenty of laughter and food on board it was the perfect start to the day. From the water to the fairground After returning to dry land, we... - Categories: Culture & Team As we celebrate nine years of Filter, we're proud to reflect on how far we’ve come, from an ambitious startup to an award-winning digital agency of 45+ people, leading the way in WordPress innovation. As we celebrate nine years of Filter, we're proud to reflect on how far we’ve come, from an ambitious startup to an award-winning digital agency of 45+ people, leading the way in WordPress innovation. Founded in 2016 by Oliver Morrison (CEO) and Paul Halfpenny (CTO), Filter was created to be an agency that prioritised people, progress and performance. We’ve grown significantly since then but we’ve stayed true to our values: delivering exceptional digital experiences, supporting our team’s wellbeing and constantly investing in the future. This past year has seen a challenging agency landscape yet we've continued to move forward. We’ve strengthened our services across Data & Analytics, SEO & Paid Media and expanded our Continuous Improvement programmes, helping clients grow at every stage of their digital maturity journey. Investing in Innovation: Filter AI and PersonalizeWP Our commitment to improving the WordPress ecosystem continues through our two flagship plugins: Filter AI and PersonalizeWP. Filter AI offers AI-powered tools to help WordPress users create better content, faster, from generating alt text and product descriptions to rewriting copy and setting a consistent brand tone. More features, like AI-powered FAQs and platform customisation, are on the way. PersonalizeWP has grown from a pandemic side project into a game-changing plugin that fills a major gap in the WordPress market. It brings personalisation tools like cookie-less targeting, audience segmentation and behavioural rules to users of all sizes. PersonalizeWP’s innovation and impact earned us a Gold Award at the 2024 BIMA Awards, recognising both its technical achievement... - Categories: Events Tired of writing titles, crafting excerpts or chasing missing ALT text? Discover how Filter AI is helping WordPress users streamline content creation and reclaim their time. At the latest #WPLDN event in London, our CTO & Founder Paul Halfpenny and Project Manager Allie Tupper shared their vision for the future of WordPress content creation. Representing the team behind Filter AI, they introduced attendees to our newest plugin, built to simplify the content creation process for website editors, marketers and developers alike. Built for Real-World Workflows Filter AI was developed to solve a growing challenge, content creation at scale. From SEO metadata and ALT text to product descriptions and blog excerpts, creating consistent, optimised content manually is time-consuming, especially for teams managing large sites or multiple brands. With Filter AI, that effort becomes optional. The plugin integrates directly into the WordPress Admin, letting users: Generate SEO titles and meta descriptions Write or rewrite post titles and excerpts Create WooCommerce product descriptions Add and update ALT text automatically Generate on-brand images using AI All within the familiar WordPress interface, no extra dashboards or switching tools.   Want to learn more? Here are some links you may find useful when it comes to AI and improving your WordPress experience: Filter AI Contribute to Filter AI Felix Arntz AI Services Plugin AI Services Documentation WordPress PHP AI Client Linnea Huxford’s AI SEO Tools PersonalizeWP - Categories: Events From brand fandoms to scambaiting AI grannies, MAD//Fest London delivered insights in every form and we were there to soak it all in. From brand fandoms to scambaiting AI grannies, MAD//Fest London delivered insights in every form and we were there to soak it all in. Marketing doesn’t stand still and neither do we. Recently, a few of Team Filter swapped our desks for the streets of Shoreditch to see what MAD//Fest London had in store. From building brand communities to the evolving role of AI, it was a day packed with insights, bold ideas and more than a few laughs (plus a well-earned evening celebrating our PersonalizeWP nomination). A Day of Big Thinking (and Big Heat) in Shoreditch Our CEO & Founder Oliver Morrison, Project Manager Allie Tupper and Account Director Fergus McGloin recently spent the day at MAD//Fest London, held in the heart of Shoreditch at the Truman Brewery. It was a brilliant opportunity to hear fresh thinking, meet industry peers and explore the future of marketing and AI. As Allie put it, the energy around the old brewery was “buzzing” with an agenda packed full of leaders pushing creative and technological boundaries. From Julia Goldin sharing how LEGO built a community that means more than any marketing campaign, to Skyscanner inviting startups to show how AI can supercharge personalisation, the sessions didn’t disappoint. Key Takeaways: Build Communities, Be Bold, Use AI for Good If one thing was clear from the day, it’s that brands are leaning hard into building communities, not just broadcasting messages. Fergus highlighted how tapping into passions rekindles creativity and builds loyalty in ways paid media simply... - Categories: Events From Alan Turing to agentic AI, decentralised platforms to regulatory landscapes, here's what we took away from one of Evolve. From Alan Turing to agentic AI, decentralised platforms to regulatory landscapes, here's what we took away from one of the year's most impressive tech events. Recently, I travelled down to Brighton to attend Evolve, Silicon Brighton's flagship conference. After a day packed with high-calibre speakers and thought-provoking discussions, I can confidently say this was one of the best events I've attended this year. The quality of speakers was exceptional and kudos to Silicon Brighton for arranging such an impressive lineup. If the event runs again next year, we'll definitely be back with a bigger contingent from the Filter team. I spent most of my time at the Pioneers stage, where several keynotes particularly stood out. Alan Turing to the AI Act and Beyond Matt Holman delivered what was genuinely one of the better sessions I've ever seen. This keynote took the audience on a century-long journey through AI evolution, from codebreakers to copyright and from machine logic to machine learning. Starting with Alan Turing's groundbreaking ideas in the 1930s and culminating in today's rapidly shifting regulatory landscape, the session explored how intelligent systems have shaped and been shaped by society. Key questions included: How did we get from theoretical computing to AI that now influences everything from war to wellness? What does the AI Act signal for the future of regulation, innovation and trust? What lessons can businesses, founders and citizens learn from the road behind us to navigate what lies ahead? Is AI a climate villain or its unexpected... - Categories: Culture & Team Representation matters, especially in the classroom. That’s why we recently partnered with Highover School in Hitchin to help expand their collection of inclusive core texts as part of their Mirrors & Windows initiative. Representation matters, especially in the classroom. That’s why we recently partnered with Highover School in Hitchin to help expand their collection of inclusive core texts as part of their Mirrors & Windows initiative. At Filter, we believe that representation is essential. That’s why we recently partnered with Highover School in Hitchin to support their Mirrors & Windows initiative by helping them purchase a new collection of inclusive books. These texts will be used across year groups as core learning materials, giving children the chance to see themselves and others, reflected in the stories they read. Why These Books Matter Highover’s Mirrors & Windows programme is all about giving children books that reflect their lives and open their eyes to experiences beyond their own. With our support, the school has added a brilliant collection of core texts, including: Round is a Tortilla by Roseanne Greenfield Thong You Choose by Nick Sharratt and Pippa Goodhart Handa’s Surprise by Eileen Browne Coming to England by Floella Benjamin and Diane Ewen What Jobs Could You Do? by Catherine Barr and Ana Gomez Heather Has Two Mommies by Lesléa Newman Don’t Touch My Hair by Sharee Miller My Name is Not Refugee by Kate Milner The Boy at the Back of the Class by Onjali Q. Raúf All the Ways to Be Smart by Davina Bell Race to the Frozen North by Catherine Johnson What Happened to You? by James Catchpole These books cover themes like neurodiversity, family structure, ethnicity, migration and more. By weaving... - Categories: AI & Innovation This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI version 1.2. This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI. We’ve been hard at work on version 1. 2 and this update brings a host of improvements designed to make your life (or your clients’ lives) easier. From seamless SEO generation to smarter ALT text and brand control, this is our biggest release so far and we can’t wait for you to try it. Here’s what’s new: Yoast SEO Meta Titles and Descriptions Our most requested feature is finally here. You can now generate SEO Titles and Meta Descriptions directly within Filter AI, with full integration into Yoast SEO. You’ll get a selection of title options and a generated meta description—and when you apply them, they’re automatically embedded into Yoast for you. Need to update multiple pages? We’ve added a batch tool that works just like our ALT text generation so you can streamline your workflow even further. If you’ve been paying for Yoast Premium just for this feature, or frequently switching your licence between domains, this release is made for you. Filter AI works on as many sites as you want, for free. Brand Voice It’s important that AI-generated content sounds like you. With this release, you can now set a global prompt for your brand tone of voice. That prompt will feed into all background instructions we send to your chosen AI platform so every piece of content is aligned with your style. Stop Words We’ve added a... - Categories: Events From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live. From powerful new tools to thought-provoking talks and future-facing features, here’s what we took away from this year’s Laravel Live. Last week, some of the Filter team attended Laravel Live London 2025, a two-day conference full of ideas, product announcements and lively conversations with fellow developers. With talks covering everything from cutting-edge tools to everyday developer challenges, it was a packed schedule with plenty to take in. Here’s a look at some of the highlights. Tools That Got Us Thinking One of the most talked-about tools was Cursor, an AI coding assistant designed to help with writing and refactoring code. It stood out for its speed and how effectively it could support things like writing unit tests and laying out feature logic. There was also discussion around the importance of using it with care, especially in large or complex codebases. InertiaJS v2 also stood out with some great new features: Real-time updates with polling Prefetching for faster page loads Scroll-based loading for long lists Nightwatch was another highlight, offering detailed error monitoring with rich reporting. It provides insights into when and where issues occur and includes planned integrations with tools like Asana. Laravel Cloud, a new hosting platform, was introduced as a simple way to deploy Laravel apps, built on Kubernetes but designed to hide the complexity. It promises 30-second deploys from repo to live, which definitely generated buzz. Not Everything Hit the Mark While there was plenty to be excited about, a few sessions raised more questions than answers.... - Categories: Events From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London. From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London. Representing Filter at SXSW London, our brilliant team members Allie Tupper (Project Manager) and Char Bryce (Digital Account Manager) attended the BIMA House event. Throughout the day, they explored a series of insightful talks centred on how AI is transforming creativity, reshaping marketing strategies, and raising important ethical questions across the industry. AI Is Reshaping Creative Workflows The day kicked off with a session from Jellyfish, who shared their blueprint for how creative teams can collaborate with AI. They showcased a full brand concept created entirely using AI tools, from the brand name and colour palette to visual identity and even a video ad starring a synthetic influencer, all completed within 24 hours. It was both inspiring and slightly unsettling to see how fast and seamlessly this process came together. As creatives, we’re used to seeing AI as a tool for speed or ideation, but this was a full production pipeline. The message was clear: AI creative sits somewhere between creativity and production, and it’s changing how we think about deliverables and timelines. One line from the session that stuck with us: “Never design something and show it to the client if they can’t buy it straight away”. This highlights the shift toward on-demand, execution-ready ideas, a challenge and an opportunity for agencies and clients alike. They also introduced Pencil, a tool that uses platforms like ChatGPT... - Categories: Events If you work with content, clients, or tech teams, this one’s for you. At WordCamp Europe 2025, I took away two game-changing ideas about how we write and how we work If you work with content, clients, or tech teams, this one’s for you. Here are some of our key takeaways from WordCamp Europe 2025 in Basel, Switzerland. Last week at WordCamp Europe 2025, in Basel, Switzerland, we had the chance to join two exceptional talks that offered big takeaways for how we support our clients, whether we’re refining their content strategies or helping them navigate team communication challenges during large-scale digital projects. The Speakers & Subject Matter With a strong background in journalism and content strategy, Marie-Charlotte Pezé, Editor-in-Chief at Expatica and Souffrance et Travail, spoke about how content should shift from keyword-heavy SEO to reader-focused strategies that align with AI-driven search. Active in the WordPress ecosystem, Marie-Charlotte champions creating trustworthy, helpful content that balances editorial quality with technical optimisation. Her insights help WordPress users produce content that performs well, both for people and search engines. Alexandra Lemanska, Host of Leman Tech Leadership Podcast and Founder of LemanSkill, brought a fresh perspective to WordCamp Europe 2025 with her talk on improving communication in tech teams. She introduced “Communication Quotient” (CQ) as a framework for understanding how different personalities work together. Though not WordPress-specific, Alexandra’s work is highly relevant to agencies and teams building with WordPress. Her practical tools help teams communicate more effectively, reduce friction, and lead projects with greater clarity and empathy. Content Strategies That Make Everybody Happy Marie-Charlotte’s talk was a masterclass in creating content that balances SEO goals with actual human needs. She made a strong case... - Categories: AI & Innovation As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf. As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing from the digital shelf. A seismic shift is occurring in how consumers discover and purchase products. The era of typing keywords into Google and clicking through a list of blue links is gradually giving way to a new paradigm: AI-driven, personalised shopping experiences that fundamentally alter the consumer journey. For brands, this transition means a strategic pivot toward Generative Engine Optimization (GEO) is needed to maintain visibility and relevance. The Changing Face of Search and Commerce Recent developments across major platforms highlight this transformation. ChatGPT now offers shopping features that display visual product carousels within conversations, while Google has introduced AI Mode with virtual try-ons and agentic checkout capabilities. Perplexity has launched "Shop like a Pro", enabling users to research and purchase products without leaving their platform. These innovations share a common thread: they're removing traditional search friction and creating more intuitive, conversational shopping experiences. Instead of forcing consumers to navigate the traditional purchase funnel, AI is compressing the journey from discovery to purchase into streamlined, personalised recommendations. Why GEO Matters Now More Than Ever Generative Engine Optimization is quickly becoming as crucial as SEO was in the early days of search. Unlike traditional SEO focusing on keywords and backlinks, GEO centres on ensuring your brand appears in AI-generated recommendations and product comparisons. Here's why it's becoming essential: Recommendations Over Rankings: AI shopping assistants don't just display search... - Categories: Insights As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation. As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk disappearing from the conversation. In an era where travellers are increasingly turning to AI platforms to plan their trips, hotel brands must adapt their content strategy to ensure visibility in this new digital landscape. Large Language Models (LLMs) like ChatGPT, Claude and Gemini are becoming trusted travel planning companions, offering personalised recommendations and itineraries with remarkable efficiency. As these AI tools transform how users research accommodations, hotels that optimise their digital content for AI discovery will gain a significant competitive advantage. How Travelers Are Using AI for Trip Planning The shift is already underway. Recent studies show that 30% of travellers are now likely to use AI to plan their trips, with platforms like ChatGPT seeing 300% increases in website referrals. Rather than scrolling through pages of search results, can simply ask an AI assistant to recommend hotels that match specific criteria: "Find me a pet-friendly hotel with a pool near Central Park that offers free breakfast. " Unlike traditional search engines that return a list of links, AI assistants deliver synthesised, conversational responses drawn from various online sources. This fundamental difference requires a strategic pivot in how hotel’s structure and present their digital content. Why Your Hotel Content Strategy Needs to Evolve AI models don't scan the web in real-time, they generate responses based on the data they've been trained on, prioritising content that is: Clear and... - Categories: AI & Innovation Say hello to Filter AI - our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at your fingertips. Say hello to Filter AI - our powerful (and free! ) WordPress plugin that puts the full potential of AI content creation right at your fingertips. We're excited to announce Filter AI, our new WordPress plugin that brings the power of the leading AI platforms directly into your content workflow. Built on the foundation of Felix Arntz's excellent AI Services plugin, Filter AI makes it simple for content teams to harness AI for everyday content tasks. What Can Filter AI Do? Our plugin integrates seamlessly with WordPress to help content admins: Generate ALT text for images (including bulk generation for existing media libraries) Create engaging post excerpts that capture the essence of your content Craft compelling post titles that improve click-through rates Suggest relevant post tags for better content organisation Edit block text with AI-powered tools to rewrite, expand, condense or adjust tone Write product descriptions for WooCommerce stores Built for Flexibility and Control The plugin is completely free to use, and you bring your own API key from any AI platform supported by AI Services (such as OpenAI, Anthropic or Gemini). This approach gives you complete control over your AI usage and spending, allowing you to set budgets and limits that work for your organisation. Even better, Filter AI lets you customise the AI prompts for each generation tool. Want your ALT text to follow specific brand guidelines? Need content that matches your unique tone of voice? Simply adjust the prompts to match your requirements. Part of Our Broader... - Categories: Events Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and everything inbetween. Find out what we’re looking forward to at WordCamp Europe 2025, from inspiring talks to great food, community vibes and everything inbetween. We’re excited to share that a selection of our team will be heading to WordCamp Europe 2025, taking place this year in the beautiful city of Basel, Switzerland! As regular attendees of this dynamic and community-driven conference, this will mark the sixth WordCamp Europe we've attended and each year just keeps getting better. A Celebration of the WordPress Community For those unfamiliar, WordCamp Europe is a community-organised gathering of WordPress enthusiasts, from casual users to core contributors, who come together to share ideas, learn from each other and build lasting connections. With over 43% of the web powered by WordPress, it's no surprise that this conference attracts a global crowd, from individual developers to enterprise teams. We’ve previously joined the community in Porto (2022), Athens (2023) and most recently, Torino (2024). Each time, we return inspired and energised, ready to bring fresh insights and perspectives into our work. What We're Excited About This Year This year’s lineup of talks and workshops is looking especially promising. A few sessions we’re particularly looking forward to include: "How to make your website more sustainable" with Charlotte Bax "Bridging Design and Development: Figma Design Systems for WordPress Success" with Ash Shaw "Modernizing WordPress with new Web Platform Features" with Adam Silverstein "Multilingual WordPress for Developers" with Dennis Ploetner Of course, we’re also looking forward to the spontaneous hallway conversations, meeting people IRL,... - Categories: Events Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of our cloud and AI solutions. Discover how Filter’s growing partnership with AWS and key insights from this year’s London Summit are shaping the future of our cloud and AI solutions. From partner recognition to AI-powered innovation, Filter’s visit to this year’s AWS Summit was packed with insight, opportunity, and inspiration. Here’s what we learned and how we’re putting it to work. A Milestone Moment for Filter and AWS Collaboration This year’s AWS Summit London was a landmark occasion for Filter, as we were officially recognised as an AWS Select Tier Partner. This achievement reflects the consistent investment we’ve made in building AWS expertise and delivering powerful, scalable digital solutions for ambitious brands. Attending the AWS Partner Summit offered a valuable opportunity to engage with peers, thought leaders, and AWS specialists, all focused on shaping the next wave of cloud innovation. Our elevated partner status not only validates our technical capability but also opens the door to deeper collaboration with AWS in the months and years ahead. Exploring the Technologies Shaping What’s Next Generative AI featured prominently at this year’s event, not as a buzzword but as a foundational capability now embedded throughout the AWS ecosystem. Several technologies stood out as particularly relevant to our work: Amazon Bedrock enables developers to access and customise foundational AI models without needing to manage infrastructure. This lowers the barrier to entry for building advanced AI features into client applications. Amazon SageMaker provides a fully managed suite for training and deploying ML models, streamlining AI development from experimentation to production.... - Categories: Events Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time. Find out how Allie Tupper is helping shape the WordPress community, one meetup at a time. At Filter, we’re proud to be part of the WordPress community, a space built on shared learning and collaboration. That’s why we always encourage our team members to take part in industry events like WP London (WPLDN), not only to stay at the forefront of the latest information but also to contribute to the community that powers it. Our very own Allie Tupper, award-winning Project Manager and 2024 BIMA Award recipient for Client Services and Project Management, recently attended the April 25th edition of #WPLDN. Allie is a semi-regular attendee at the event and previously joined when our CTO, Paul Halfpenny, gave a presentation on our WordPress personalisation plugin, PersonalizeWP. A Familiar Meetup with Fresh Perspective Though Allie works remotely, like many of us at Filter, she always appreciates the occasional opportunity to connect in person with fellow professionals: “I don’t always have the time to actually leave the house and go to WPLDN each month, but whenever I do, it’s a rewarding and enjoyable experience. ” She praised the event’s thoughtful organisation, led by Dan and Nathan, as well as the laid-back and friendly vibe: “Technically, the chat part is Networking, but it’s far more relaxed and chatty than any other ‘Networking’ event I’ve been to, this is a compliment. ” These meetups offer a welcome space for casual but valuable conversations, complementing the strong collaboration we enjoy through remote working. The Talks:... - Categories: Awards & Press Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening our impact with BIMA. Exciting things are happening at Filter as our team takes on new industry roles - find out how we’re strengthening our impact with BIMA. At Filter, we take pride in being a trusted digital partner for a diverse range of businesses. We actively engage with industry events and networking opportunities through leading organisations like BIMA, the British Interactive Media Association. As active BIMA members, we’re always looking for ways to contribute and we’re excited to share some big news about how our team is taking on new roles to help encourage collaboration and growth. Why is BIMA important? BIMA is the leading body representing the digital and interactive media industry in the UK. They help to connect agencies, brands and tech leaders, supporting both collaboration and innovation. We've seen first-hand, the important role organisations like BIMA play in shaping the future of the digital space. In addition to attending events and participating in BIMA’s initiatives, our team has been recognised for its contributions. Last year, our CTO and Co-Founder, Paul Halfpenny, and Allison Tupper, a key member of our Project Management team, were both named in the BIMA 100. We also won a BIMA Award for Digital Product Build for our work on PersonalizeWP, demonstrating our commitment to innovation in digital solutions. Rachel Berry Appointed BIMA Scotland Council Co-Chair As part of our ongoing collaboration with BIMA, we’re excited to announce that Rachel Berry, our Head of Client Services, has been appointed Co-Chair of BIMA Scotland Council. In this role,... - Categories: Insights Find out how our new partnership with VWO will enable us to deliver more personalised, data-driven digital experiences for our clients. Find out how VWO will enable us to deliver more data-driven digital experiences for our clients. At Filter, we’re always looking for ways to improve the digital experiences we deliver. That’s why we’re integrating VWO into our workflow, a leading platform for experimentation, A/B testing and conversion rate optimisation. With VWO’s advanced capabilities, we can help businesses make data-backed improvements that drive meaningful engagement and long-term success. Our expertise in building scalable WordPress and WooCommerce solutions ensures that these optimisation strategies are seamlessly integrated. By leveraging VWO’s powerful tools, we’ll continue to uphold our high standards, delivering exceptional user experiences and cutting-edge digital strategies in every project we undertake. Driving Personalisation and Optimisation By incorporating VWO’s robust testing and optimisation tools into our client projects, we’re able to take digital performance to the next level. With VWO’s comprehensive A/B and multivariate testing capabilities, businesses can refine their digital offerings based on real user data, ensuring a more engaging and effective online presence. Our deep knowledge of personalised, scalable platform development ensures seamless integration of these tools, enabling us to maximise engagement and performance across client websites. A Partnership Built for Growth By combining our expertise in scalable, personalised solutions with VWO’s industry-leading optimisation platform, this collaboration opens up new opportunities for businesses to delve deeper into user behaviour and turn insights into actionable improvements. With these enhanced capabilities, organisations can create tailored experiences that resonate with diverse audience segments, fostering stronger connections and greater engagement. Beyond immediate results, this collaboration... - Categories: Culture & Team Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure in Birmingham. Curious about what happens when a remote-first team swaps laptops for mixing bowls? Find out in our latest team adventure in Birmingham. At Filter, we’re proud to be a remote-first, versatile team. With colleagues based across England, Scotland, Amsterdam and beyond, our setup gives us the flexibility to balance work and life while delivering exceptional results for our clients. However, we also understand that it's important to meet up in person to strengthen relationships and create some great memories. After an incredible year of growth, becoming a team of over 40 talented individuals and completing a range of innovative client projects - we decided it was time to celebrate. For our latest team social, we headed to Birmingham for a day of creativity, camaraderie, and fun. Before jumping into the main activities, we stopped by New Street Station to visit one of our valued clients, JD Wetherspoon, setting the tone for an exciting day ahead. Looking Ahead Our day in Birmingham served as a reminder of how far we’ve come as a team and why moments like these are so important. Taking time to step away from our screens and connect in person strengthens the bonds that enable us to collaborate so effectively every day. As we look to the future, we’re excited about what’s next for our team and our clients. And, of course, we’re already thinking about our next team adventure - stay tuned for more updates on where we’ll head next! - Categories: Insights In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing. In this article, we discuss what Conversion Rate Optimisation is and why it’s a crucial part of digital marketing. In the competitive world of digital marketing, driving meaningful engagement and achieving business goals often hinges on a single metric: conversion rate. Conversion Rate Optimisation (CRO) is a data-driven process that enables businesses to maximise the value of their website traffic. By understanding user behaviour, testing changes, and refining strategies, CRO ensures that more visitors take desired actions, from making purchases to signing up for services. This article explores the essentials of CRO, its differences from broader Conversion Optimisation (CO), and practical steps to begin and enhance your CRO journey. What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is the art of fine-tuning your website by running experiments and analysing user behaviour to get more visitors to take the actions you want them to take. Actions can include buying products, signing up for services, booking an appointment or just clicking around and staying engaged. It’s a key factor in driving website conversions, increasing the efficiency of these conversions and making existing website traffic more valuable to a business. CRO involves experimentation - also known as A/B testing, personalisation and analytics to improve measurable performance on the website. How does CRO differ from Conversion Optimisation? CRO and Conversion Optimisation (CO) are in fact very similar. CRO is data driven, focussing on optimising the percentage of users who take a specific action on a website whereas CO focuses on improving the process... - Categories: Culture & Team As we reflect on an incredible year, we're excited to share the highlights, achievements, and milestones that have made 2024 a year of growth, innovation, and recognition for our agency. As we look back on an incredible year, we’re thrilled to share the highlights and achievements that made 2024 a year of growth and recognition for our agency. As 2024 draws to a close, we’re reflecting on a year of remarkable achievements and growth. From delivering outstanding client projects to expanding our team, 2024 has been a year of significant milestones. Alongside industry recognition and thought leadership, we’ve built strong partnerships with incredible clients and pushed the boundaries of innovation. Let’s dive into the key moments that have defined this year for our agency. As we look back on 2024, we’re proud of all we've achieved and the challenges we’ve conquered. This year has been marked by growth, innovation and well-deserved recognition, setting the stage for an even more promising future. In 2025, we will continue to deliver excellent digital projects for our clients, drive innovation and grow together as a team. We can't wait to see what the new year will bring! Thank you for being a part of our story. Stay connected with us on LinkedIn and X for the latest updates! - Categories: WordPress Uncover how WordPress 6.7's new features can enhance your website and how Filter can help you make the most of them. Explore the new features available in WordPress 6. 7 and how you can make the most of them. WordPress 6. 7 has arrived, bringing a suite of features designed to enhance website design, efficiency, and functionality. Whether you’re a business owner managing your online presence, a creator refining your content, or considering a website redesign, this update has something for you. At Filter, we specialise in crafting bespoke WordPress websites that empower businesses to achieve their digital goals. This latest update enables us to push creative boundaries and deliver even better results for our clients. Here’s how WordPress 6. 7 can benefit you and how we can help you make the most of it. Looking Ahead WordPress 6. 7 marks an exciting milestone, but it’s only the beginning. With more updates on the horizon for 2025, WordPress continues to push boundaries—and we’re here to help you stay ahead. Ready to unlock the full potential of WordPress 6. 7? If you’ve got a project in mind, our experienced team would love to hear from you. Simply fill out the form below to get started. Explore our WordPress Development services or browse our portfolioof client stories to see how we can bring your vision to life. - Categories: Awards & Press Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences. Filter’s innovative WordPress plugin, PersonalizeWP, has earned Gold at the 2024 BIMA Awards and is transforming the way WordPress websites deliver personalised experiences. The BIMA Awards, established in 1985, are one of the UK’s most prestigious honours in the digital and tech industries. Hosted annually by the British Interactive Media Association (BIMA), the awards recognise groundbreaking innovation, creativity, and technological achievements that shape business, culture, and society. With over 24 different categories spanning technology, creativity, and impact, the awards spotlight projects and organisations pushing boundaries in digital innovation, sustainability, and diversity. We’re very proud of the fact that Filter won the Gold in the Digital Product Build category at the 2024 BIMA Awards last week and wanted to tell you more about PersonalizeWP and the reasons why we also think it’s a stand-out submission! Celebrating PersonalizeWP: Filling a Gap in WordPress PersonalizeWP is here to fill a big gap in the WordPress world by bringing personalisation to websites—something WordPress doesn’t offer out of the box. What started as a side project during the pandemic has grown into a revenue-generating tool, supported by the founders of Yoast SEO. Innovative Features That Set PersonalizeWP Apart This plugin is truly innovative. With its user-friendly interface and smart algorithms, PersonalizeWP gives websites the ability to personalise content effortlessly. It meets a growing demand for customised digital experiences and bridges the gap in the market. Its goals are ambitious but clear: improving user engagement, setting new standards in the industry, and helping businesses, big or... - Categories: Culture & Team At Filter, we’re thrilled to welcome new talent. In this article, Fergus McGloin reflects on his first few months, sharing his experience of joining our team and tackling exciting challenges. At Filter, we’re thrilled to welcome new talent. In this article, Fergus McGloin reflects on his first few months, sharing his experience of joining our team and tackling exciting challenges. Starting a new role can be both exciting and daunting, with the fear of the unknown sometimes looming large. However, my experience joining Filter quickly put those concerns to rest. Here, I’ve found a team of like-minded individuals who share my ethos: be kind, work hard, and try to deliver exceptional projects. An Easy Transition and Friendly Welcome Filter’s teams value collaboration, creativity, and attention to detail. My colleagues are extremely talented and dedicated, and they are always eager to support each other. This is especially important in a remote working environment, and it removes any hesitation about messaging colleagues or jumping on a call to ask questions. The Importance of a Discovery Phase One of the most impressive aspects of onboarding was Filter’s emphasis on the Discovery phase at the outset of projects. Before our talented UX Designers put pen to paper, Filter’s process ensures we gather as much information as possible from a wide range of sources. This involves collecting and analysing both qualitative and quantitative data through client workshops, analytics reviews, user interviews, and competitor benchmarking. This thorough research helps both Filter and our clients feel confident that the solutions we create are grounded in solid data. Passionate About WordPress While the team at Filter has experience with various CMS platforms, WordPress is the one we use... - Categories: Culture & Team Gender diversity in tech is not just a moral obligation, it’s a business imperative – Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever. Gender diversity in tech is not just a moral obligation, it's a business imperative - Rachel Berry, Head of Client Services at Filter, shares how our agency is leading the charge in fostering an inclusive WordPress community and why it matters now more than ever. Often I find myself on calls where I’m the only female in the room, and I’m sure many other women in our industry feel the same. As the Head of Client Services at Filter, I am dedicated to fostering gender diversity in the WordPress community. Inspired by discussions like Siobhan McKeown’s, COO from Human Made’s post on WordPress diversity, we are reminded that gender imbalance persists in tech, and it’s up to agencies like ours to lead by example. At Filter, our leadership team believe that supporting women in WordPress is not just a moral obligation but a business imperative. Studies consistently show that diverse teams are more creative, more innovative, and more successful. Our goal is to create a culture where everyone, regardless of gender, feels valued and empowered to thrive. Over the past year at Filter, as we’ve grown the team, many of the new hires have been women, and not just in the more traditional marketing, account or project management roles. We’ve hired a female developer and digital planner. WordPress Does Inspire Women Leaders Inspired by Siobhan’s article, I recently applied to become a mentor through the WPIncludes’ mentorship program. This initiative will hopefully allow me to directly support women in their... - Categories: WordPress Want to transform your WordPress site with advanced, personalised customer experiences? Discover how PersonalizeWP bridges the gap between simplicity and powerful personalisation. Want to transform your WordPress site with advanced, personalised customer experiences? Discover how PersonalizeWP bridges the gap between simplicity and powerful personalisation. The world of digital business is always changing, and one thing is clear: companies that succeed today are the ones that create exceptional customer experiences. Modern Content Management Systems (CMS) are at the heart of this shift, helping businesses work smarter, understand customer behaviour better, and offer personalised experiences that really hit the mark. WordPress has long been the go-to for its flexibility and ease of use. But, if we’re being honest, it’s often lagged behind when it comes to the kind of advanced, data-driven personalisation you’d see from big-name commercial CMS platforms. That’s where PersonalizeWP steps in—bridging the gap between WordPress and high-end solutions, so you can deliver personalised experiences without leaving the WordPress ecosystem. Comparing WordPress with Top CMS Platforms Let’s face it, WordPress has some serious perks. It’s super easy to use, offers tons of plugins, and gives you a lot of customisation options. For businesses that want a user-friendly platform to manage content, WordPress is the clear winner. But when it comes to delivering advanced, data-driven experiences? It falls a bit short. Here’s how it stacks up against a few heavyweights: WordPress is simple and flexible but lacks built-in tools for deeper personalisation. Optimizely offers an all-in-one platform that combines content, data, and personalisation but comes with a higher price tag. Sitecore integrates digital marketing, CRM, and personalisation in real-time, but it’s complex and... - Categories: Culture & Team Explore how our team have achieved remarkable milestones in our 8th year, from industry awards to major innovations. Since our founding in 2016 by Oliver Morrison (CEO) and Paul Halfpenny (CTO), we have dedicated ourselves to delivering exceptional digital solutions, specialising in WordPress websites. Over the past eight years, we've grown into a truly global operation with a team of over 40 talented professionals. Our remote-first approach has allowed us to attract top-tier talent from around the world, fostering a diverse and inclusive culture that drives innovation. It's been an extremely busy year for us and we're very proud of what we've accomplished since our last anniversary! Summary As we mark our 8th anniversary, we’re proud to look back on a year of notable achievements, including prestigious industry awards and innovative advancements. Our commitment to our core values continues to drive us forward and we’re excited about the opportunities ahead. To learn more visit our core services and check out our success stories. For the latest updates and insights, connect with us on LinkedIn. - Categories: Culture & Team Join us as we share the highlights of our London scavenger hunt, where our remote team enjoyed a day of fun and teamwork while exploring some of the city's iconic sights. On Friday 19th July, our global remote-first team came together for an exciting team-building event in the heart of London. Despite our pre-event warning to bring an umbrella due to the unpredictable British summer, the day turned out to be the hottest of the year, reaching a sweltering 31 degrees. This didn't stop our resilient team from having a great day out though, it just meant the day included more water and more breaks in the shade! As a fully remote agency, we make the most of every chance to gather in person to celebrate our achievements and reinforce our strong company values. We kicked off the day at The Lucky Saint pub and then set off on a thrilling scavenger hunt across the city, creating lasting memories and strengthening our team bonds. Summary Our team-building event in London was more than just a day of fun, it was a celebration of our company’s ethos and a reminder of the incredible team spirit that drives our success. From scavenger hunts to sharing laughs and experiences, we reaffirmed our commitment to valuing our team and maintaining a healthy balance between hard work and play. As the cherry on top of an amazing day, we are sending our winning team a care package from Wellbox which includes a charitable donation to... - Categories: Insights We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to our clients. We are excited to announce our new partnership with HubSpot as a Solutions Provider, bringing advanced tools and benefits to our clients. Over the years, our primary focus has always been on understanding and addressing the unique needs of our clients and this new development marks a continuation of that dedication. By consistently seeking out the best tools and partnerships, we aim to provide solutions that not only meet but exceed your expectations. We are pleased to announce our new partnership as a HubSpot Solutions Provider, a strategic move that underscores our dedication to delivering innovative solutions to our clients. This collaboration represents our continued commitment to bringing you the latest and most effective technologies, ensuring that you have access to the resources necessary for achieving your business goals. By partnering with HubSpot, we are confident that we can further enhance the quality and efficiency of the services we offer, paving the way for your continued growth and success. Summary Through this partnership, we are well-positioned to provide our clients with the tools they need to thrive in today's competitive landscape. As we embark on this exciting journey with HubSpot, we look forward to combining their expertise with ours to create tailored solutions that deliver tangible results for your business. We remain dedicated to optimising your business processes, enhancing customer experiences and achieving sustainable growth together. You can find out more about our work here. - Categories: Events Discover the firsthand experiences and key takeaways from our developers, Mark and Dave, at WordCamp Europe 2024, as they delve into the latest advancements and community highlights of the world’s premier WordPress conference held in Turin. Discover the firsthand experiences and key takeaways from our developers, Mark and Dave, at WordCamp Europe 2024, as they delve into the latest advancements and community highlights of the world's premier WordPress conference held in Turin. Following our attendance at WordCamp Europe this year in the Italian city of Turin, we sat down with two members of our core development team. Mark and Dave, two members of our core development team, attended the event and came back brimming with insights and inspiration. WordCamps are known for their vibrant community, engaging speaker sessions and invaluable networking opportunities, making it a must-attend event for anyone involved in WordPress development. It's safe to say, this year’s conference lived up to its reputation, offering a wealth of knowledge and experiences that Mark and Dave were eager to share. The event provided a platform to explore the latest advancements in WordPress, engage with other developers, and discuss future trends in web development. They attended various sessions, engaged in enlightening discussions, and enjoyed the lively social events that are a hallmark of WordCamp. Their insights reflect the depth of learning and community spirit that WordCamp Europe fosters every year. Summary Attending WordCamp not only provides a chance to learn from industry experts but also to become part of a global network of passionate WordPress users and developers. Mark and Dave left the conference feeling inspired and equipped with new knowledge and ideas to implement in their work, looking forward to the next gathering and the continued... - Categories: Events Hear from our Head of Client Services, Rachel Berry, about her experience at the esteemed international WordPress conference. Hear from our Head of Client Services, Rachel Berry, and other team members about their experience at the esteemed international WordPress conference. WordCamp Europe 2024 marked a significant milestone for Filter, serving as a great opportunity to showcase our innovative personalisation plugin for WordPress, PersonalizeWP. WCEU24 not only provided us with a prime opportunity to demonstrate the capabilities of PersonalizeWP but also allowed us to engage directly with the dynamic WordPress community. Rachel Berry (Head of Client Services), Allie Tupper (Project Manager), Char Bryce (Account Manager), and several team members played a crucial role in representing Filter at the event. Their experiences and insights underscored the importance of forging meaningful connections and exploring new partnerships in the bustling city of Turin. Summary Overall, we had an amazing time at WordCamp Europe 2024! We were thrilled to see an overwhelmingly positive response to our personalisation plugin, PersonalizeWP and we built some very meaningful connections. The chance encounters, networking events, and in-person meetings highlighted the importance of these gatherings in fostering relationships, both old and new. If you'd like to find out more about PersonalizeWP or if you'd like to work with us in the future, please make sure to fill in the form below. To hear more insights from Rachel herself, you can connect with her directly via LinkedIn. - Categories: Events WordCamp events drive innovation and collaboration in the WordPress community, while enabling attendees to stay ahead of industry trends and deliver exceptional digital solutions. As an active member of the WordPress community, we understand the immense value of WordCamp events within the space. These gatherings are vital for innovation, education and networking. Our commitment to attending major WordCamp events, such as WordCamp Europe and WordCamp US, highlights our dedication to staying at the forefront of industry trends and insights, enabling us to deliver cutting-edge solutions to our clients worldwide. Summary WordCamp events play a crucial role in driving progress and fostering collaboration within the WordPress community. Our active participation in these events underscores our dedication to continuous learning and commitment to delivering top-tier digital solutions. As we prepare to attend WordCamp Europe 2024 in Torino, Italy, we look forward to another enriching experience. This will empower us to continue providing exceptional service to our clients and contributing to the vibrant WordPress community. We will also be hosting a stand as a small business sponsor with PersonalizeWP, make sure to come and see us during your visit! We'll be providing insights into the value of personalisation, free demonstrations and FREE SWEETS! - Categories: Events We're looking forward to attending this years conference in Turin, Italy with a group of key members of the Filter team. As a team deeply invested in being informed on the latest and greatest technological developments, WordCamp events provide a valuable opportunity for us to engage with fellow WordPress enthusiasts, gain insights from industry leaders and explore innovative solutions to propel our services forward. For WordCamp Europe this year, we're excited to have a group of our core team members joining us, including Oliver Morrison, our CEO & Founder; Paul Halfpenny, our CTO & Founder; Rachel Berry, leading our Client Services division; Allie Tupper, guiding our projects as Project Manager; Char Bryce, managing digital accounts with expertise; and several key members of our respected development team. Summary We will soon be starting our journey to Turin and we can't wait to see what WordCamp Europe 2024 has in store for us! We look forward to immersing ourselves in the vibrant atmosphere of innovation, forging new connections and returning with fresh insights to optimise our services and solutions. If you'd like to organise meeting up with a member of our team, please make sure to get in touch via the contact form below or connect with Paul Halfpenny or Oliver Morrison on LinkedIn. - Categories: Insights In this article, we'll take a look at the recent Google Consent Mode update and explain why it's important for your business. In the ever-evolving landscape of digital marketing, staying ahead means understanding and adapting to the latest industry updates. One such development that has garnered attention is the Google Consent Mode V2 update. As a trusted digital agency, we specialise in helping businesses of all sizes and sectors navigate these changes effectively. In this article, we'll get into the intricacies of Google Consent Mode V2, its implications for businesses operating in the European Economic Area (EEA) and the UK, and how our expertise can ensure seamless compliance and optimised marketing strategies. Summary Google Consent Mode V2 represents a crucial milestone in the journey towards a privacy-centric digital advertising ecosystem. As businesses navigate the complexities of data privacy regulations, understanding and implementing Google Consent Mode V2 is essential for maintaining advertising effectiveness while respecting user privacy. As a trusted digital solutions agency, we are committed to guiding businesses of all sizes and sectors through the complexities of data privacy regulations. By understanding and implementing Google Consent Mode V2, we empower our clients to navigate the evolving digital landscape while maintaining compliance and maximising advertising effectiveness. With our expertise and strategic guidance, businesses can confidently adapt to industry changes, reinforce their position as leaders in their respective fields, and unlock new opportunities for growth in the digital realm. - Categories: Awards & Press On 21st May, at an awards ceremony in London, Paul Halfpenny, Filter’s CTO & Founder and Allie Tupper, our Digital Project Manager were recognised with a BIMA 100 2024 award for their hard work and dedication in their fields. Paul won within his category of CEOs & Leaders, and Allie within the Client Services & Project Management category. The BIMA 100 award stands as a beacon of excellence within the dynamic landscape of the United Kingdom's digital and tech industry. Every year, the BIMA 100 award recognises various professionals within their member companies spanning disciplines such as digital design, technology, marketing, entrepreneurship, and more. Launched by the UK’s British Interactive Media Association (BIMA), this prestigious accolade celebrates the remarkable achievements of those 100 individuals who have demonstrated exceptional talent, innovation, and leadership in their respective fields. With a rigorous selection process and a keen eye for groundbreaking contributions, the BIMA 100 shines a spotlight on those who push the boundaries of what's possible in the ever-evolving realm of digital innovation. We asked our two winners a few questions about their recent achievements and what it means to them. What was your initial reaction when you found out you were selected as a BIMA 100 award winner? Paul: I was thrilled and honoured to be recognised among such talented professionals. It’s a testament to the hard work and dedication of our team at Filter. Allie: To be honest, when I first got the ‘Congratulations’ email, I thought it was some sort... - Categories: Insights Personalised content is now expected by most online consumers but the good news is, if you run a WordPress website it doesn't have to be complicated. As a trusted digital solutions agency, we have been fortunate enough to work with businesses of all sizes and sectors. Of course, each business is different but the one goal we see most often is improving conversion rates and driving more revenue. This is arguably the most universal goal within the digital space but it can be the most difficult to achieve, especially if you don't have the right tools or strategy in place. If you run your website using WordPress, we've got some great news for you - it couldn't be easier for you to implement personalised content, tailored for your specific audience. Summary Overall, personalisation is an extremely effective digital marketing strategy, offering businesses a powerful means to enhance engagement, loyalty and conversions. Backed by data revealing the strong consumer preference for personalised experiences, the need to invest in tailored content is clear. With tools like PersonalizeWP seamlessly integrated with the WordPress block editor, implementing personalisation has never been easier. Whether through attending our upcoming webinar or scheduling a one-on-one demo, businesses can unlock the full potential of personalisation to drive revenue and create a stronger relationship with their audience. - Categories: Events Key members of our development team visited London in April for the 2023 AWS Summit. On April 24th, a few key members of our development team had the privilege of attending the AWS Summit in London, held at the ExCeL. This year's summit proved to be a momentous occasion, showcasing the forefront of technological advancement and offering invaluable insights into the future of digital innovation. Among the plethora of groundbreaking topics discussed, one emerged as the cornerstone of the event: Generative AI. Summary Overall, the AWS Summit London 2024 provided a glimpse into the future of AI and its transformative potential. As we reflect on our experience at the summit, we are inspired by the possibilities that Generative AI presents and remain committed to leveraging this revolutionary technology to drive innovation and empower businesses in the digital age. If you'd like to be the first to hear about new UnFILTERed episodes, make sure to follow us on LinkedIn and X! - Categories: Insights We're happy to announce a brand-new episode of our video podcast UnFILTERed covering the vast topic of e-commerce. In the most recent episode of our podcast series, UnFILTERed, we explored the topic of e-commerce, focusing specifically on one of its premier platforms, WooCommerce. We were excited to sit down with two esteemed e-commerce experts: James Kemp, Product Lead at WooCommerce, and Katie Keith, Co-founder & CEO at Barn2 Plugins. You can watch the full episode by visiting our Media Centre or you can go directly to our YouTube channel. Summary We'd like to thank our guests Katie and James for joining us on this episode, we thoroughly enjoyed this conversation and we always appreciate likeminded industry experts coming together to share their insider knowledge. If you're examining your options when it comes to e-commerce website platforms and you'd like to find out more about WooCommerce, please take a moment to get in touch with our team. If you'd like to be the first to hear about new UnFILTERed episodes, make sure to follow us on LinkedIn and X! - Categories: WordPress The WordPress community had a lot to say about the initial release of “Regina” but now it’s finally here and offers more creative options, better efficiency and seamless web development experiences. The WordPress community had a lot to say about the initial release of "Regina" but now it's finally here and offers more creative options, better efficiency and seamless web development experiences. The wait is over, the anticipated WordPress 6. 5 (aka Regina) has been released, after a week-long delay due to unforeseen technical challenges. Named after the celebrated jazz violinist Regina Carter, WordPress 6. 5 embodies the fusion of structure and creativity reminiscent of jazz music itself. This latest version of WordPress combines robust functionality with boundless creative freedom, empowering users to craft stunning websites with ease. From improved link controls to enhanced background and shadow tools, this update empowers users to unleash their creativity and build captivating websites effortlessly. With WordPress 6. 5 "Regina," the WordPress community reaffirms its dedication to innovation, inclusivity, and excellence in web development. Read the official WordPress announcement here. As users explore the exciting new features and enhancements, they're invited to join in celebrating the spirit of creativity and collaboration that defines the WordPress ecosystem. - Categories: Awards & Press With a spectrum of over 60 symptoms, ranging from brain fog to mood swings, each woman's experience with Menopause is unique, making it clear that there's no one-size-fits-all approach. We recently had the privilege of attending a BIMA Roundtable titled "Menopause Matters," where our Head of Client Services, Rachel Berry, participated in the important conversation surrounding menopause in the digital marketing industry. Led by Dee Walsh, a distinguished menopause coach from Dewa Consulting, the session highlighted the pressing need for normalising menopause and supporting women through this significant life transition. Shockingly, up to 85% of women endure one or more symptoms, impacting their daily lives and work productivity. Despite its average duration of five years, the absence of comprehensive treatments beyond HRT poses significant challenges to women's quality of life during this period. The lack of formal menopause policies in the workplace, evident in only 29% of UK companies, exacerbates the struggles faced by women, with a third reporting that menopause impacts their work life. We invite you to explore more about our values and available positions by visiting our About page. Additionally, we encourage connecting with our leadership team via LinkedIn, to stay updated on our journey towards fostering a positive workplace culture and embracing meaningful change where possible. At Filter, we remain committed to championing inclusivity and shaping a workplace where everyone can thrive. Together, let's continue the conversation and work towards building a more supportive and empathetic environment for all. - Categories: Insights Learn more about E-commerce and popular platforms such as WooCommerce, and how it could help you to elevate your business. - Categories: Insights NEW - join industry experts Joost de Valk, Louise Towler and Si Cooke on UnFILTERed to discuss the topic of digital sustainability. We're thrilled to launch a brand-new episode of UnFILTERED, focusing on the topic of digital sustainability, featuring industry experts Joost de Valk, Louise Towler and Si Cooke. In 2023, we launched our very own video podcast called UnFILTERed - so far we have covered topics such as web accessibility, personalisation and website performance. We're aiming to publish a new episode each month during 2024 and we've got some great guests lined up! Each episode showcases our CTO, Paul Halfpenny and Nathan Wrigley from WP Builds & This Week in WordPress as co-hosts. We invite different digital experts to join them to discuss key topics that affect businesses of all sizes and sectors. Summary We'd like to thank our guests Louise, Joost and Si for joining us on this episode, we're proud of the informative conversation we have produced. Bringing brilliant minds together to explore crucial topics is always a positive experience for our team, especially when their insights contribute to a brighter future. Just as web accessibility takes centre stage, sustainability should be a cornerstone of every business's digital strategy. If this resonates with you and you'd like to connect with a member of our team, please take a moment to get in touch. If you'd like to be the first to hear about new episodes, make sure to follow us on LinkedIn and X! - Categories: WordPress We are pleased to share the exciting news that WP Engine has appointed Filter as their EMEA Agency Partner of the Year for 2024! We are pleased to share the exciting news that WP Engine has appointed Filter as their EMEA Agency Partner of the Year for 2024! Our partnership with WP Engine has deep roots, dating back to Filter's inception in 2016. This strategic decision was grounded in a shared vision for excellence, providing our clients with a reliable and enduring foundation for their digital ventures. Being recognised as a WP Engine Strategic Partner, a distinction held by only 0. 01% of agencies, reflects our dedication and expertise in WordPress development. As long-term partners of WP Engine, we are honoured to receive this title. This award stands as a recognition of our enduring partnership and the dedication of our expert team, whose collective efforts led to this amazing achievement. Our team's commitment and expertise have been integral to reaching this milestone and this award inspires us to continually deliver high-quality websites and digital solutions for businesses of all sizes and sectors. It represents not only the quality of our work but also the strength of our partnership with WP Engine. Summary Beyond performant, scalable and secure websites, our partnership with WP Engine is about creating success stories for our clients. Together, we ensure that the digital solutions we develop not only meet but exceed expectations, contributing to their sustained growth and success. You can find out more about the award itself by visiting the official WP Engine website. Looking ahead, we anticipate the continuation of this successful journey, as we aspire to push... - Categories: Culture & Team As we’re getting ready to take the new year by storm, we thought we’d take some time to acknowledge everything our hard-working team achieved throughout 2023. Join us as we take a look back on 2023 to examine and celebrate our achievements, milestones and new partnerships. Throughout the year, we dedicated ourselves to creating a range of valuable resources tailored for businesses of all sizes and sectors who are navigating the digital space. From new eBook releases to impactful collaborations and industry engagements, we're proud to share our insights. After stepping into the new year, our focus is to maintain our continuous growth, set ambitious goals and to keep pushing boundaries in the digital landscape. To stay updated with our journey, join us on LinkedIn and X for daily insights and discussions or if you're in the market for a new podcast obsession, subscribe to UnFILTERed - our free video podcast focusing on important digital topics. We're looking forward to welcoming new challenges and opportunities, building innovative and high performing websites for our clients and growing our team in 2024. - Categories: AI & Innovation OpenAI has recently launched the GPT store which helps users to find popular custom versions of ChatGPT. In this article, we’re exploring how this could help WordPress admins to build innovative and dynamic websites. OpenAI has recently launched the GPT store which helps users to find popular custom versions of ChatGPT. In this article, we're exploring how this could help WordPress admins to build innovative and dynamic websites. On January 10th 2024, OpenAI announced the launch of the new GPT store for users with a ChatGPT Plus, Team or Enterprise level subscription. The store hosts a library of custom GPT's that have been developed by members of the OpenAI community and showcases a leaderboard of the most popular and trending versions. Our CTO, Paul Halfpenny, decided to create an a custom GPT for the store to better understand what is possible. We're excited to explore all the ways AI can empower businesses and we will strive to keep learning and implementing new technologies as they emerge. We invite you to explore the potential of AI in your processes by trying out the WordPress Block Editor Assistant. Your feedback on these new GPT features and the WordPress Block Editor Assistant is crucial in shaping the future of these tools. Join in the conversation by following us on LinkedIn and X or send us a message via the contact form below. - Categories: Insights Learn how to improve your web security, without sacrificing user experience or performance by downloading our most recent eBook. Throughout 2023, we published a series of free eBooks for businesses on a variety of topics including accessibility, personalisation, website performance and digital sustainability. Our next edition focuses solely on the topic of web security, offering valuable insights from industry experts and actionable recommendations. We are excited to introduce The Marketer's Guide to Web Security, created in collaboration with the experienced team at WordPress VIP. Download the guide and start your journey towards better website security today! If you'd like to discuss your web security needs with our team, make sure to reach out using the simple form at the bottom of this page. If you're looking for more resources on digital topics, our resource centre is home to a wide range of helpful insights on important subjects like sustainability, website performance, personalisation, accessibility and more. - Categories: WordPress Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core. Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core. Our dedicated team has poured countless hours into developing our very own personalisation plugin, to ensure it offers the utmost utility to WordPress users. With a collective experience spanning over 500 WordPress websites, the Filter team takes pride in leveraging our expertise to benefit the WordPress community. With this in mind, we're excited to announce a new era of personalisation... We are thrilled to introduce you to PersonalizeWP! Summary We're dedicated to helping you make your website stand out in the crowded online landscape. Keep an eye on PersonalizeWP as we roll out more exciting updates in the coming months. We can't wait to share our new features with you. Stay tuned, and let's embark on this personalisation journey together. Your website deserves it! Thank you for your continued support and remember, it's not just about having a website; it's about making it uniquely yours with PersonalizeWP. - Categories: Culture & Team Filter is delighted to have made a substantial donation to the House of St Barnabas, aiming to positively impact those in need during the holiday season. Filter is delighted to have made a substantial donation to the House of St Barnabas, aiming to positively impact those in need during the holiday season. Filter is pleased to have made a significant charitable donation to the House of St Barnabas, to support their tireless efforts in combating homelessness, especially during the holiday season. Hopefully, this small act will impact positively on the lives of those in need. The House of St Barnabas is a London-based charity with a rich history of over 150 years. They focus on addressing homelessness, helping individuals gain employment, and offering them a chance to rebuild their lives. The charity runs a social enterprise, a not-for-profit members' club, which serves as a hub for various programs designed to provide holistic support to individuals experiencing homelessness. As the festive season approaches, the House of St Barnabas intensifies its efforts to ensure that those less fortunate can experience the warmth and comfort that the holidays bring. The charity organises Christmas dinners, offers temporary shelter, and provides invaluable support for individuals striving to overcome homelessness, making a significant difference during the winter months. To boost Filter's charitable contribution, the Apollo Opportunity Foundation has stepped forward to match all donations, doubling the impact of each pound contributed. This means that every donation made will have double the effect, with the Apollo Opportunity Foundation pledging to match donations up to £10,000. Oliver Morrison, Filter's Founder and CEO, expressed his delight in being able to support the House of St... - Categories: Insights We're proud to announce that our latest Enterprise Series guide is available now, focusing on the important topic of digital sustainability in collaboration with Kanoppi. At Filter, we take our role as a trusted digital partner for businesses seriously. That's why we've developed another valuable Enterprise Series Guide focusing on the topic of digital sustainability. Sustainability should be a pressing concern for every modern business and it's time to take action - The Marketer's Guide to Sustainability is a great place to start. Created in collaboration with the industry experts behind Kanoppi, our newest guide provides key insights, helpful tips and valuable information. Make sure to download our extensive guide to digital sustainability today and gain valuable insights, improve your carbon output as well as your websites performance. No matter your size, status or sector, our expertise can help you to level up your digital presence. Our resource centre is home to a wide range of helpful insights on a number of important digital topics like sustainability, website performance, personalisation, accessibility and more. - Categories: Insights In case you missed it, we recently started a video podcast called UnFILTERed where we explore the most important topics in the digital space. In the rapidly evolving digital landscape, keeping pace with industry trends and innovations is paramount for businesses striving for success. Here at Filter, we're thrilled to announce the launch of UnFILTERed, our very own video podcast featuring co-hosts Paul Halfpenny (CTO of Filter) and Nathan Wrigley of WP Builds. Each episode will be dedicated to delivering crucial insights and expertise tailored to enterprise-level businesses. With two engaging episodes already available, we're well on our way to establishing UnFILTERed as a key resource for those looking to optimise their digital strategies. Episode #1 - Personalisation in WordPress Our first episode featured Paul and Nathan discussing the topic of personalisation within WordPress. In this episode, we delve into the significance of creating personalised digital experiences for users. Paul shares valuable insights on harnessing the power of WordPress to achieve this goal effectively. From dynamic content to user-centric design, Paul provides actionable takeaways that enterprise-level businesses can implement to enhance their online presence. Episode #2 - Web Accessibility Our second episode features Lucy Collins, Director of Web Usability (one of our trusted accessibility partners) and focuses on the important topic of accessibility online. Lucy's episode serves as a wake-up call for businesses aiming to create online spaces that are accessible to everyone, including those with disabilities. UnFILTERed explores various facets of web accessibility, from compliance with international standards to... - Categories: Insights Our newest Enterprise Series Guide has been published and this time our team have worked in collaboration with WP Engine to bring you an insightful and comprehensive guide focusing solely on Website Performance. - Categories: Culture & Team In this article, we examine the issue of gender imbalance within project management roles and explore the interesting principles of womenomics In the ever-evolving world of project management, women are significantly underrepresented. Shockingly, recent statistics from the Project Management Institute (PMI) reveal that only 20-30% of project managers are women. We found this statistic to be especially surprising, as the Filter project management team is 100% female. This gender disparity not only highlights the need for transformative action within the project management space but also underscores the potential of womenomics - a concept focused on harnessing the power of women to drive growth and foster gender equality. We want to explore the reasons why women may not be utilised in a project management role and discuss how you can implement key womenomics principles in your workplace, to combat any gender imbalances. Summary Overall, both womenomics and improved gender diversity produce a variety of benefits for businesses. Embracing womenomics principles and promoting gender diversity within the workforce lead to enhanced creativity, innovation, and problem-solving abilities. A diverse team brings unique perspectives and experiences, contributing to more comprehensive and well-rounded decision-making processes. If you'd like to read more about women's experience within project management there are lots of great resources available online but we'd like to highlight this collection of interviews conducted by Knowledge Train, which we found quite inspiring. Gender equality is definitely an issue of extreme importance and we're intrigued to learn more about womenomics and how we can implement... - Categories: Insights In this article, we'll be exploring the key findings from the hospitality sector from the Zonal GO Technology Report. As an experienced digital technical partner to a variety of different businesses, it's always important to us that we keep up with the latest industry developments, insights and findings. With this in mind, we wanted to highlight the importance of the recent GO Technology Report, published by Zonal, based on data from the CGA's Go Technology survey which used a sample of 5,000 British consumers. The report explores the attitude of consumers towards using technology within the hospitality space and striking a good balance between digital solutions and personal experience. In this article, we're going to explain the key points that the hospitality sector should consider when creating a digital strategy. Summary The Zonal GO Technology Report provides valuable insights into consumer attitudes towards technology in hospitality. Technology enhances the guest experience with speed, convenience and control but human interaction still remains highly valued. Flexibility is essential to accommodate different age groups, as younger consumers expect seamless technology integration. The key takeaway is that balance is crucial, combining technology and personalised service to effectively meet guest needs seems to yield the best results. Ultimately, successful integration will shape the future of hospitality, enabling businesses to meet changing expectations and deliver unforgettable experiences. Before you go, make sure to download the Zonal GO Technology Report for yourself and note down your own key takeaways, then join in the conversation over on LinkedIn! - Categories: Culture & Team The Filter team is excited to announce a new partnership with the Inside Out Community, maximising the value of community through collaboration. As a trusted digital technical partner to a number of successful businesses spanning a variety of sizes and industries, we consider ourselves fortunate as we're able to engage with a broad spectrum of exceptional organisations. One such organisation is The Inside Out Community and in this article we'll be exploring our newly formed partnership. Aiming to strategically leverage each other's strengths to maximise the value of the community through collaboration and the smart use of technology. Summary The strategic partnership between Filter and the Inside Out Community holds great promise for enhancing creativity, innovation and technological prowess in the marketing and creative spheres. By embracing the power of synergy, Filter and Inside Out are poised to create an environment where creativity flourishes and will surely lead to groundbreaking advancements in the digital world. - Categories: Insights There's a new player within the social media marketplace but what exactly is Threads and what will it mean for businesses in the future, keep reading for our thoughts on the matter. As a digital solutions agency, we’re always keeping an eye on the latest industry trends and developments, so naturally the birth of a brand-new social media platform caught our eye! In July 2023, Meta and the Instagram team introduced its new 'text-based conversation app', Threads, which is interestingly very similar to Twitter. To provide some context, Elon Musk bought Twitter in 2022, and since then the social media marketplace has massively shifted. Twitter started to change drastically and with its reputation in decline, Mark Zuckerberg's Meta were primed to fill the gap. Summary Over the last week or so, over 100 million people have signed up to the platform which has understandably caused a shockwave within the digital space. Businesses may be enticed to ride the wave and establish a presence on Threads. However, we strongly recommend considering this move only if you have already cultivated a robust audience on Instagram. If you do choose to join the platform, make sure to put a strategy in place and post light-hearted topics that encourage conversation, this could create a useful (and free) source of insights directly from your audience. It's hard to predict what Threads could mean for businesses at this stage but we expect to see more promotional features in the near future and improved functionality, possibly leading... - Categories: Insights In this article, we will explore four essential things businesses should keep in mind after moving over to Google Analytics 4. Moving to Google Analytics 4 (GA4) marks an important milestone for businesses in harnessing advanced analytics capabilities. However, the migration process is only the beginning. At Filter, we recognise the significance of staying ahead of industry advancements to deliver cutting-edge solutions to our clients. Understanding the dynamic nature of the digital landscape, we have proactively embraced Google Analytics 4 and have already implemented it into various client projects. By leveraging the power of GA4, we empower our clients with advanced analytics capabilities, enabling them to gain deeper insights into user behavior, make data-driven decisions and drive business growth. In this article, we want to highlight a few key considerations that we feel businesses should keep in mind to ensure they maximise the potential of the platform and derive meaningful insights: Summary Transitioning to Google Analytics 4 opens up new possibilities for businesses to gain advanced insights into user behavior but after completing the migration process, businesses must focus on adapting to the new platform and maximising its potential. By considering these four key aspects, businesses can leverage GA4 effectively and make data-driven decisions to drive growth and success. We can't wait to see how GA4 develops in the future and the valuable opportunities it may hold for our future client projects. - Categories: Awards & Press You might find a few familiar Filter faces in the BIMA Awards Judging panel this year... We're excited to announce that two of our senior management team have been selected as judges for this year's prestigious BIMA Awards! The BIMA Awards are the longest standing and most prestigious digital and technology awards in the UK. The awards were established in 1985 and aim to set the gold standard in digital awarding, recognising the work in the digital sector that pushes the limits of what's possible and makes a real difference within business, culture and society. The entry deadline for this years awards is the 21st July, with judging taking place in September and winners being announced in November. You can find more information about how to enter at the official BIMA website. Si Cooke (Head of Business Development) and Rachel Berry (Head of Client Services) have been chosen to take on the responsibility of evaluating the exceptional work showcased by the best minds in the industry. Si and Rachel's inclusion as Judges in the BIMA Awards process is a testament to their expertise, experience and contribution to the digital space. Summary Whether it's groundbreaking advancements in artificial intelligence, groundbreaking campaigns that captivate and engage audiences or visionary digital transformations that revolutionise entire industries, the BIMA Awards honour those who have harnessed the full potential of digital to create a positive impact on businesses, society, and the world at large. We're proud of the experienced and dedicated team that we've created... - Categories: WordPress Filter unveilsPersonalizeWP 1. 6, featuring a host of enhanced functionalities and an informative new website, empowering WordPress users to optimise their websites and elevate user experiences. Edit: Please note that WP-DXP is now known as PersonalizeWP. We are excited to announce our newest update for our personalisation plugin, WP-DXP. Version 1. 6 introduces a range of exciting features, including a comprehensive dashboard, a dedicated personalisation section, improved settings and more. Our team have been working tirelessly to enhance the plugin to ensure that we can accommodate even more functionality in the future. We have also introduced a brand-new website which serves as a valuable resource hub for all things WP-DXP, keep reading to find out more. Summary PersonalizeWP 1. 6 marks a significant milestone for us at Filter. We are dedicated to continuously improving our digital solutions, and this latest release showcases our commitment to empowering website owners like you. With its enhanced Dashboard, new personalisation section and expanded Settings options, PersonalizeWP 1. 6 provides users with a comprehensive toolkit for optimising a WordPress website. If you'd like to hear more about how you could utilise personalisation in your next project, make sure to get in touch today with your team to organise a quick Filter coffee! - Categories: Events Our team had a great time at WordCamp Europe this year, keep reading to find out what they got up to and their key takeaways from the conference! Our team had a great time at WordCamp Europe this year, keep reading to find out what they got up to and their key takeaways from the conference! Our team recently had the privilege of attending WordCamp Europe 2023 in the beautiful city of Athens, Greece. It was an unforgettable experience that brought together WordPress enthusiasts, developers, and professionals from around the world. Our team had a fantastic time and returned with newfound inspiration and knowledge. Keep reading to find out exactly what we got up to during the trip. Summary As we return to our daily work at Filter, we bring with us the knowledge, inspiration, and connections acquired at WordCamp Europe. We are eager to implement the lessons learned, share our newfound insights with our colleagues, and continue delivering exceptional digital marketing solutions to our clients. At the end of the event, organisers announced that next years conference will take place in Torino, Italy from the 13th to the 15th June. It’s safe to say, we’re already looking forward to it! To stay updated on our journey and future endeavours, make sure to follow us on social media or get in touch to organise a convenient time to chat. We can't wait to share more exciting news and insights with you in the coming months. Thank you, WordCamp Europe 2023, for an incredible experience. We look forward to the next chapter of our journey, fuelled by the learnings and connections made at this exceptional event. - Categories: Events Mark Manders, a member of our talented development team, gives an overview of his experience at WordCamp Europe 2023 from a developers perspective. This year, we sent our largest group yet to Athens for WordCamp Europe 2023 - one of the largest WordPress conferences in the world. Mark Manders is a member of our talented development team, who was part of the WCEU group which travelled to the event and has kindly put together a few thoughts on his experience, from a developers perspective. Summary Overall, WordCamp Europe 2023 provided a fantastic learning experience. WordCamp events offer opportunities to acquire new skills, stay updated on WordPress developments, and network with like-minded professionals from around the world who share a passion for their craft. Don't miss out on our recent content from WordCamp Europe 2023. Explore it all by following the links below. - Categories: Culture & Team After attending this years WordCamp Europe conference in Athens, we sat down with our Head of Client Services, Rachel Berry, to get an idea of the insights gained through the event surrounding women in technology. We had an incredible experience at WordCamp Europe 2023 in Athens, with our largest group to date, including 3 of our female colleagues. The conference offered a diverse range of speaker sessions that left a lasting impact on our team. Notable sessions included: "How to Pitch Your Ideas to Someone" by Miriam Schwab "You Say You Support Women in Tech" by Amy Kamala Following the conference, we had the pleasure of sitting down with Rachel to gain her insights on the event's relevance to client services and women in tech. She graciously shared her key takeaways, which shed light on important considerations in both realms. Read below to delve into Rachel's invaluable insights and explore the key lessons she highlighted from WordCamp Europe 2023. Summary WordCamp Europe 2023 served as an inspiring platform for professionals to exchange ideas, gain fresh perspectives, and forge valuable connections. The Filter team's participation in this global event exemplified their dedication to delivering exceptional client services and empowering women in the tech industry. Implementing these insights into our work, in leveraging our exceptional team, nurturing trust, embracing storytelling, sharing our personal experiences and fostering authentic conversations, Filter is poised to elevate our client services to new heights. - Categories: Events This year, we attended WordCamp Europe with our biggest team yet and pitched to Emilia Capital for funding during our attendance, keep reading to find out what happened. This year, we attended WordCamp Europe with our biggest team yet and pitched to Emilia Capital for funding during our attendance, keep reading to find out what happened. Edit: Please note that WP-DXP is now known as PersonalizeWP. Last week, we had the absolute pleasure of flying over to Athens, Greece to attend WordCamp Europe 2023. We first attended the world renowned conference back in 2022, where our CTO, Paul Halfpenny, was invited to give a lightning talk on our WordPress personalisation plugin PersonalizeWP. Since then, our team have been working hard to improve the plugin and introduce a range of new functionality. We are now on version 1. 6 which included a new intuitive dashboard, improved settings and more important updates. Find out more about version 1. 6 here. This years WCEU conference had a wide range of excellent sponsors but one in particular caught our eye by offering an amazing opportunity to pitch for funding. Emilia Capital sponsored WordCamp Europe this year because they are truly passionate about the WordPress community. The company decided to set up an investment booth at the conference, in order to find some new investment opportunities within the WordPress space. We are delighted that Emilia Capital have agreed to invest in our innovative WordPress plugin, PersonalizeWP. This partnership marks a significant milestone in the development of PersonalizeWP, and we are thrilled to have the support of Emilia Capital on this journey. We extend our heartfelt gratitude to WordCamp Europe 2023 and Emilia Capital... - Categories: Insights Filter has launched a new addition to the Enterprise Series, an informative guide focusing on personalisation - providing valuable insights, explaining the many benefits and exploring your options. In today's competitive market, capturing and retaining customers' attention is absolutely essential. Personalisation is the key that unlocks the door to memorable, meaningful experiences, ultimately enhancing customer engagement, conversions, and loyalty. We are excited to announce the latest addition to our Enterprise Series: The Marketer's Guide to Personalisation. Our new guide explores the transformative potential of personalisation and its significance in driving business success. Packed with actionable insights and expert advice, the Personalisation Guide equips you with the knowledge and tools necessary to deliver exceptional tailored experiences. Learn how to leverage customer data, employ AI-driven technologies, and implement effective personalisation strategies to create lasting connections with your target audience. To celebrate the launch of our new guide, we will be publishing a range of resources focusing on how to harness the potential of personalisation and a variety of related topics. You will be able to access those resources via our personalisation section here. We utilised the insight and knowledge of our dedicated team and our CTO, Paul Halfpenny, to examine every key aspect of personalisation, important platforms to consider, the future of personalisation itself and even offer a few top tips for good measure. Whether you run a dynamic new startup or a multinational corporation, this guide is your go-to resource for elevating your business prospects. The benefits of personalisation extend beyond... - Categories: Events This year, we’re taking a larger team to WordCamp Europe and we couldn’t be more excited! Keep reading to find out more. This year, we're taking a larger team to WordCamp Europe and we couldn't be more excited! Keep reading to find out more. WordCamp Europe is a highly anticipated event that brings together WordPress enthusiasts from all over the globe. Attendee's have the opportunity to participate in a variety of talks, workshops and networking events. The event itself is an excellent way to connect with other members of the community and learn about the latest trends and practises. Last year Filter CTO, Paul Halfpenny, was invited to give a Lightning Talk on our personalisation plugin (WP-DXP). This year, we are taking a larger group than ever before. Our team is eager to participate in the festivities and engage with a variety of people from within the WordPress space. We are looking forward to learning about the latest industry developments and discussing our work, including our personalisation plugin for WordPress, WP-DXP. There is set to be an excellent speaker lineup this year and the event organisers have already released the first 5 speakers: Sarah Galantini, Lead Front-end Developer, Gnist Design, Brazil Dario Jazbec Hrvatin, Content Manager, OnTheGoSystems, Slovenia Hristo Pandjarov, WordPress Innovations Director, SiteGround, Bulgaria Tim Nash, WordPress Security Expert, UK Ivo Oltmans, Sales Lead, Quaderno, Barcelona Overall, we are thrilled to attend WordCamp Europe this year and we look forward to connecting with fellow WordPress enthusiasts, learning about new developments in the industry, and sharing our work with the community! If you'd like to connect with our team before the event,... - Categories: Events We recently had the pleasure of attending an exclusive WordPress VIP event in London, featuring insights from open source pioneers, Matt Mullenweg, Mike Little & Dries Buytaert. We recently had the pleasure of attending an exclusive WordPress VIP event in London, featuring insights from open source pioneers, Matt Mullenweg, Mike Little & Dries Buytaert. We were thrilled to be invited by WordPress VIP to attend Big WP in London this week. The unique event provided an opportunity for the brightest minds in the industry to network and share insights on the latest trends and best practices in WordPress development and content management. Our CEO, Oliver Morrison, and CTO, Paul Halfpenny, joined other influential leaders in the digital space to discuss and explore the most effective practices in WordPress development and bespoke solutions. Engaging in meaningful conversations with like-minded individuals, they seized the chance to learn from an impressive lineup of expert speakers. Big WP featured esteemed figures such as Matt Mullenweg and Mike Little, the visionary co-founders of WordPress, as well as Dries Buytaert, the founder of Drupal and Acquia. This momentous occasion marked the first time the influential figures shared the same stage. These individuals played instrumental roles in the development of open-source CMS platforms, which now power approximately 50% of all websites on the internet. In addition to this stellar panel, we had the privilege of gaining insights from News UK, who shared their remarkable WordPress publishing journey, and Inpsyde, who talked about their views on the right approach to multilingual in WordPress and why you shouldn't wait for Phase 4 to be completed. As a WordPress VIP agency partner, we recognise the importance of... - Categories: Culture & Team There are a few conspiracy theories being thrown around our virtual workplace surrounding Eurovision this year... There are a few conspiracy theories being thrown around our virtual workplace surrounding Eurovision this year, keep reading to find out what's been going on... As we are a remote-first and international team at Filter, we thought it would be fun to get our team involved in a Eurovision sweepstake to celebrate the competition coming to the UK this year. If you tuned into the live final which took place in Liverpool over the weekend, you will have seen that (SPOILER ALERT) Sweden won the competition for a 7th time. Sweden's chosen artist Loreen is also the first person to win the contest twice, after originally winning for Sweden back in 2012. Was Eurovision 'Rigged'? After the live final, many people were suspicious that Sweden winning happened to coincide with the 50th anniversary of ABBA's historical win back in 1974 with "Waterloo". Other aspects that are fuelling speculation include technical errors that occurred during the tele-voting process and the fact that most people didn't enjoy Sweden's entry this year ("Tattoo" by Loreen). In all seriousness, we always enjoy giving back to deserving causes and having fun as a team while we do it! To learn more about Filter and our values as a company, you can click here or connect with us on LinkedIn for more day to day updates. - Categories: Insights Meet our new accessibility partners who are helping us to gain valuable insight and knowledge from working with leading experts. In this article, we'll introduce you to our trusted accessibility partners - including Web Usability and AbleDocs. One of the benefits of being a digital agency that provides services to mid-market and enterprise businesses and organisations is that we regularly work with other specialist agencies as part of a wider marketing or IT delivery programme. This helps both us as an agency, who are able to gain valuable insight and knowledge from working with leaders in their own area of expertise, and clients, who are able to bring together complementary service providers and ensure powerful results. Also, due to Filter’s experience in digital, we are often asked to be the agency ‘ringleader’ in these situations where multiple agencies need to work together - a service we provide for many of our clients. This leadership role allows us to help clients who may not have the time for agency management whilst also delivering for stakeholders within the business. This means that we see other agencies work upfront and often we decide to continue working with, and introduce, agencies to other clients based on our understanding of their expertise and ability. We recently went through this process with two agencies that have specialist knowledge of accessibility and usability issues, and who are able to provide further support by testing to an enhanced level, and will be recommending them to other clients in the future. Web Usability are our first new partner agency. They offer a comprehensive accessibility performance check and remediation process,... - Categories: Insights What are the Web Content Accessibility Guidelines and why are they important when it comes to web accessibility? The Web Content Accessibility Guidelines are part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium. In 2008, version 2. 0 of the guidelines were published, and this was the de facto standard until updated in 2018 with the introduction of WCAG 2. 1. The guidelines contain four principles: perceivable, operable, understandable, and robust. For each of the areas, there are testable success criteria. The success criteria are set at three levels: A, AA, and AAA. The success criteria are what determines “conformance” to WCAG. But how we develop websites and mobile applications is constantly changing as new technologies make their way into the market and we improve and iterate upon user interaction. The Accessibility Guidelines Working Group is therefore working on a substantial change to restructure web accessibility guidance to culminate in version 3. However, as this is a multi-year effort, an interim measure is needed to provide updated web accessibility guidance to reflect changes on the web since the publication of WCAG 2. 1. The new, incremental version of the guidelines - WCAG 2. 2 - is scheduled to be completed and published in May 2023. WCAG 2. 2 extends WCAG 2. 1 by adding new success criteria, definitions to support them, and guidelines to organise the additions. This includes changes in areas such as: Focus Target sizes Dragging Movements... - Categories: Insights In celebration of Martech Day 2023, we thought we'd take a look at 5 of the top Martech tools and platforms on the market today. Martech Day is a celebration of both marketing and technology (aka Martech) that takes place on the first Tuesday of May each year. The campaign was created by Scott Brinker and Frans Riemersma of ChiefMartec and provides an opportunity to examine exactly how important Martech is within modern marketing. Your marketing tech stack is an essential component of any marketing strategy and enables businesses to implement automation, reach their target audience and generally optimise your marketing performance. During the campaign, marketers and business professionals come together to share best practises, key insights and success stories of utilising Martech. It's also a great time to explore the many different tools and platforms currently available to your business. Keep reading to find out more about 5 of the top Martech tools and platforms on the market today (in no particular order). 1. HubSpot HubSpot is an all-in-one inbound marketing and sales platform that provides a wide range of tools, including marketing automation, CRM, email marketing, social media and content management, analytics and more. Hub-Spot is known for being user-friendly and has extensive features that make it a popular choice for businesses of all sizes. 2. Salesforce Marketing Cloud Salesforce Marketing Cloud is a marketing automation platform that allows businesses to create and manage personalised customer journeys. Salesforce provides a wide variety of features such as email marketing,... - Categories: Insights This article highlights the importance of avoiding common pitfalls when it comes to selecting a vendor and running a successful Request For Proposal (RFP) process for website projects. This article highlights the importance of avoiding common pitfalls when it comes to selecting a vendor and running a successful Request For Proposal (RFP) process for website projects. Request for Proposals (RFPs) are an essential tool for businesses looking to find the right agency to build a website or develop an existing site. An effective RFP process can help a company to find the right partner for their needs. However, a poorly executed process can result in wasted time and money. In this article we'll discuss the do's and don'ts of running an efficient RFP process when you're looking to build or improve a website. Do: Define Your Goals Before you start drafting your RFP, you will need to define what you want to achieve with your website project. This will help you and your team create a comprehensive and clear RFP that will attract the right agency. You should be specific about your goals and expectations, as this will help you to avoid any misunderstandings or confusion later down the line. Don't: Use A One-Size-Fits-All Approach Every website is different and your RFP process should reflect that. A more general RFP template may not capture the unique requirements of your project. This is why it's important to fully customise your RFP to represent your specific goals and requirements. Some agencies may be a better fit than others, if you want to work with a specific CMS tool like WordPress, you might prefer to work with a WordPress VIP partner.... - Categories: Insights In this article we will explain what defines an enterprise-level website, showing some of the typical characteristics and things to consider when embarking on a new build. The definition of 'enterprise' is largely open to interpretation, there are many metrics used to define enterprise in business. Depending on the industry, many people believe businesses fall into particular categories based on their size, ie number of employees or revenue. In the UK, these categories include: Micro Business (1 - 9 employees) Small Business (10 - 49 employees) Mid-Market Business aka SME (50 - 249 employees) Large Business aka Enterprise (250 employees or more) or Micro Business (up to £2 million) Small Business (up to £10 million) Mid-Market Business aka SME (up to £50 million) Large Business aka Enterprise (£50 million and over) With this in mind, we could choose to classify business websites, and apply the term 'enterprise website', based purely on size. However, not all enterprise businesses carry the same level of requirements for their website. Some, in fact, demand a much lower degree of complexity than websites that would normally fall into a Small or Even Micro business, particularly in the startup space, where businesses are conceived right from the beginning to generate revenue online. These types of business can be very complex and demand a high level of development expertise. So what is the right way to classify a website build? The New Definition of an Enterprise Website Maybe it's time to focus on the business requirements rather... - Categories: WordPress We're proud to be part of the vibrant WordPress community, keep reading to find out more about its 20th birthday. 2023 marks the 20th year of WordPress, the most popular CMS used by millions of businesses and individuals across the globe. According to colorlib '810 million websites use WordPress' which accounts for a whopping '43% of all websites' that are online today. Over the last 20 years, WordPress has developed considerably and its community has continued to grow with it. There are a diverse and widely skilled collection of people from all around the world who are united by the spirit of open source and the freedoms that WordPress provides. As a WordPress VIP partner, we are always working towards our continued commitment to the WP community, whether it's attending the amazing WordCamp events or working on our very own personalisation plugin to help users access extra features. We're very proud to be part of such a creative and innovative community and we can't wait to find out more about the 20th anniversary celebrations. You can keep up to date with the latest announcements by visiting the official 20th anniversary website here. If you'd like to know more about WordPress or how we've created high performing, valuable enterprise websites for our clients, feel free to get in touch to organise a quick Filter coffee - our dedicated team are always happy to help. Before you go, why not connect with our CEO Oliver Morrison or our CTO Paul Halfpenny on... - Categories: Insights Find out more about our newly published business resource, focusing on web accessibility and why it's so important. Keep reading to find out more about our newly published business resource, focusing on web accessibility for websites and why it's so important. Accessibility is a term that’s become a lot more common in the digital space in recent years. So much of our daily lives now takes place online, from work to shopping, to using local council services. That means almost every business today has a website, including private and public sector organisations. For that reason, we all must understand accessibility and take steps to make our websites accessible to everyone. With that in mind, here at Filter, we’ve devoted the first eBook in our new Enterprise Series to understanding what accessibility means, how to meet regulatory requirements, and a guide to the most commonly asked questions about accessibility. The eBook is free to download to anyone and can be found here, and as part of our focus on this topic, we’ve also created several different resources and articles that provide more information on subjects such as Accessibility Audits, Testing Tools, and how to deliver an accessible website with WordPress. We’ve co-authored the guide with one of our partners, Web Usability, who we work with to evaluate existing or new websites and apps and remediate issues. This includes testing with disabled users, auditing for compliance, and reviewing user journeys. We would appreciate your feedback on our guide and encourage you to share it within your organisations and communities to promote a better understanding of accessibility. Please let us know... - Categories: Culture & Team We're pleased to announce we are joining Silicon Brighton, a great initiative in the South East - keep reading to find out more. As part of our continued commitment to the digital community, we are always looking for more ways to get involved and support all things digital. With this in mind, we decided to join Silicon Brighton - a community-led initiative that supports digital growth in the South East. Silicon Brighton works closely with the local tech community to provide individuals with free opportunities for networking, training, up-skilling and development. The group runs a range of free events and meet-ups that cover a broad spectrum of specialist areas - whether you work in tech or you're just a fan of all things digital, there's something for everyone. Check out their full schedule of events here. You can check out the latest newsletter from Silicon Brighton here. If you would like to know more about web strategy for mid to enterprise organisations, feel free to get in touch, our dedicated team are always happy to help. Connect with our CEO Oliver Morrison or our CTO Paul Halfpenny on LinkedIn and follow our company page for more day to day updates. > Contact us - hello@filteragency.com